Donald Trump’s Prison in the Depths of Social Media Hell

Donald Trump's Prison in the Depths of Social Media Hell

Donald Trump’s Prison in the Depths of Social Media Hell

Many news articles about Donald Trump describe remarks so horrendous that his PR team later tries to rewrite what he says, explaining how his remarks were “taken out of context” or that he was “joking.” When the news is horribly negative, (and it usually is), then it was “meant as a joke.” And then social media, controlled as it is by the “liberals,” takes the negative comment and makes it worse. If I were on Donald Trump’s social media team, I’d be worried about having to continually reframe The Donald’s words.

Has Social Media Helped or Hindered Trump's Slide?

Has Social Media Helped or Hindered Trump’s Slide?

Has Social Media Helped or Hindered Trump’s Slide?

Like many others have postulated, it seems that The Donald may never have had any intention of being president. His comments are so envenomed that it’s unfathomable that he could ever really win. The Huffington Post has even suggested that Clinton take a break from campaigning, as doing nothing could help her win. And recently, Michael Moore, who just last week said that Donald Trump would probably win the presidency, now says that Trump “never actually wanted to win the presidency.” How has social media helped or hindered Trump’s rapid decline?

Mistakes Are Magnified on Social Media

Mistakes Are Magnified on Social Media

Mistakes Are Magnified on Social Media

At one time, maybe as recently as ten years ago, some of the things a candidate said could go unnoticed. The microphone wasn’t always on, as it were, and nothing would happen if a candidate made a faux pas. But now, with everyone having a cell phone, Facebook, and Twitter, any misstep is sure to spread faster than the Zika virus. So the magnification of any mistake can make the error look far worse than it actually is.

Google Trends: Second Amendment to the United States Constitution

Google Trends: Donald Trump and Second Amendment to the United States Constitution

Trump and Google Search

Although the number of Google searches might not indicate where the Donald ranks, it’s still interesting. As recently as March of 2016, the New York Times indicated that “Google Searches Point to a Strong Showing for Donald Trump.” Near the end of July, 2016, the Huffington Post reported that the search term “Donald Trump treason” showed a spike. And then there’s this interesting article about Trump responding to video claiming that Google skewed search results to be more pro-Hillary. And if any publicity is good publicity, then Trump is getting his fair share of Google searches. Although a search on “Donald Trump treason” which was recently trending doesn’t seem to bode well.

Twitter Fails

Twitter Fails

Twitter Fails

On the Twitter front, Forbes recently published an article about  Trump’s Twitter account, “We all know that Mr. Trump’s use of Twitter rivals the Kardashians’. He has amassed over 10.7 million followers and sent over 32,000 tweets.” By any account, that’s a huge number of tweets. But is Trump’s presence on Twitter helping him when many of his tweets show such negativity?

Big Data and Tweets

Big Data and Tweets

Big Data and Tweets

To me the most interesting article about Trump and social media is this one that covers Trump’s tweets. Read the text analysis from the data scientist David Robinson, who does a comparison of the data from two different phones (Android vs. iPhone). And he claims that only some of the tweets, those from the Android, are from the Donald himself. And those tend to be the angrier ones.

Fascinating stuff.

David Robinson goes on to say: “Trump’s Android account uses about 40-80% more words related to disgust, sadness, fear, anger, and other “negative” sentiments than the iPhone account does.”

From the Horse’s Mouth

Trump complains on Twitter that newspapers can say whatever they want:

Sadly for Trump, when he tries to outwit his detractors, he seems to always lose. He may have so many followers because people want to see him stick his foot in it. And then threaten to sue. See the excellent article Top Trumps: Seven of The Donald’s biggest Twitter fails, including a few tweets of Trump defending his hair. Seriously? Yes.

Meanwhile, on Instagram

Over on Instagram, Trump has been waging a campaign ad trying to target Bill Clinton’s Monica Lewinsky debacle. His campaign tries to insinuate that Hilary Clinton doesn’t protect women. Wired Magazine says that Trump is “winning” on Instagram by being himself, “But here and there you see the often unsavory linchpins of his campaign: the bullying, the bravado, and the bull crap. It’s unfiltered, every bit as sophomoric and occasionally vulgar as his rallies and tweets.”  Of course, that was back in March. Now it’s August.

Maybe it’s true, as Liz Krokin says in the Observer that Tech Companies Apple, Twitter, Google and Instagram Collude to Defeat Trump. Still, could any of Trump’s detractors do any worse damage than Trump has to himself?

Your Turn

What do you think? Is the deck stacked against Donald Trump? Or is he spiraling out of control all on his own? Leave me a comment! And thank you.

 

Trump on Instagram

 

 

 

Twitter Trending Topics: Secrets for Using Them

 

Secrets to Using Twitter Trending Topics

Secrets to Using Twitter Trending Topics

When most people think of trending topics, they think of Twitter. But there are trending and popular topics across other platforms, too. If you’re just getting started on Twitter, here are ways to use Twitter as a listening tool. Google, Facebook, Pinterest, and Twitter all have trending and popular pins and articles. There’s too much about trending topics for just one article, so it will be a series.

Catch a Trending Topic

Catch a Trending Topic

Catch a Wave

Trending topics can be like a wave. You might see one coming and decide to catch it. It’s not the most evergreen of content, but something that’s here one minute and probably gone the next. If that’s part of your strategy, it can lend an air of spontaneity to your posts. If most of your posts are scheduled and carefully crafted, having some spontaneity can add an element of fun.

Real-Life Trending Topics

Real-Life Trending Topics

Real-Life Examples

Above are trending topics, from my own Twitter account. The top one, about Amazon’s Prime Day, could be used by anyone selling something. You could say something about a July sale that isn’t disappointing. If you’re in music, you might want to comment on Neil Young pulling his catalog from streaming service. If your audience enjoys science, you could jump on the Charon (Pluto’s moon) trend. For someone in the social media arena, Kim Kardashian’s buying likes could be a major failure, and a good topic of conversation.

If Your Audience Enjoys Science, You Could Tweet about Charon

If Your Audience Enjoys Science, You Could Tweet about Charon

Find a Trend for Your Audience

You might not want to pick just any trend to post–decide based upon what your audience would like to see. For instance, I tweet about startups, leadership, and social media, so I’d want to make sure that those were the trending topics I posted. If you post about cars, look for trending topics around automobiles, tires, car safety, etc., which are fairly common.

Twitter’s New Detailed Trending Topics

As outlined in the Wall Street Journal, Twitter has recently added descriptions under its trending topics to give them some context. Previously, Twitter had a Discover tab (missed dearly by some of us old-time Twitter fans). Supposedly, these new and improved trending topics will add context to appeal to Twitter newbies. For anyone, having some context could be useful.

Check The Number of Tweets About a Trending Topic

You can also see how many tweets there are about a trending topic, although I wouldn’t base my decision to jump on a trending topic wave based solely on the number of tweets. For instance, the #GrowingUpUgly hashtag would probably not appeal to my audience, despite its 104 thousand tweets.

Local Trending Topics Can Be Useful

Local Trending Topics Can Be Useful

Change the Trending Topic to a Nearby City

The trending topics can be changed to another city. For instance, since I’m in the San Francisco Bay Area, I could switch from tailored topics to San Francisco to see what’s different. Just click at the top left (on desktop) to switch back and forth.

Trending Topics Change Per Region

Trending Topics Change Per Region

How Do You Use Trending Topics?

Do you pay attention to them at all? Or just ignore them? Leave me a comment!

 

 

 

 

 

 

Ten of the Worst Social Media Managers

Ten of the Worst Social Media Managers

Ten of the Worst Social Media Managers

Last week, you might have read my post about Finding Your Next Social Media Manager. If you search Google to find a good Social Media Manager (“SMM”), you’ll find all kinds of advice. However, bad advice is rare! Just kidding.

Here, then, are ten types of terrible social media managers. These people put in the extra work to be really, really bad. And if that’s not enough for you, here are some Bad Social Media Manager Secrets.

Does your candidate send Twitter DMs like this one?

Does your candidate send Twitter DMs like this one?

The Direct Message Twitter SMM

The most terrible SMMs send direct messages on Twitter like “Follow us on Facebook!” or “Buy my book!” for no reason. And a link. But the very best of the worst? Those ask you to connect in two places, along with cute emoji, before you’ve even read one of their tweets! Now that’s going the extra mile!

Does Your New Social Media Manager Say She's an Expert?

Does Your New Social Media Manager Say She’s an Expert?

The One Pin Per Board Pinner

This SMM is on Pinterest and has boards with one or two pins each. And they should call themselves a Social Media Expert. After all, since it’s on the Internet it must be true!

The "Social Proof" SMM Buys Followers

The “Social Proof” SMM Buys Followers

The “Social Proof” SMM Who Buys Followers

Having “social proof” is a good thing, right? And followers are so cheap! For $59, you can get thousands of them. Never mind that they’re bots from Indonesia, thousands of miles away from your local brick-and-mortar business. Your new SMM prospect should recommend that you buy followers.

Does your SMM Post from Facebook to Twitter?

Does your SMM Post from Facebook to Twitter?

The “One Size Fits All” SMM

Your new friend should never change their tone of voice, and should use the same post on Twitter, Facebook, Pinterest, LinkedIn, whatever. If the post is too long for one platform, it can break right in the middle of the sentence. As long as lots of people see your posts that’s all that matters.

The UnSocial Social Manager

Your new BFF should never engage with anyone. They can ignore comments, shares, retweets and save themselves a lot of time. There are only so many hours in the day, after all! If you want to know why brands are still using broadcasting in social media, Emma Pauw can tell you why.

The Drunk Poster Sometimes Deletes Posts the Next Day

The Drunk Poster Sometimes Deletes Posts the Next Day

The Drunk Poster

Drinking and posting is the hallmark of a very successful bad SMM. And then deleting all the bad posts and arguments the next day? Even better.

Is Your SMM a Debbie Downer?

Is Your SMM a Debbie Downer?

Debbie or Danny Downer

Your SMM should be heard muttering at all hours that “nothing will ever work.” Things always go from bad to worse, people can’t be trusted, and Murphy’s Law always prevails.

The Overposter

This person posts 60 posts in the space of five minutes, then nothing for two days. What’s wrong with that, you might ask?

Is Your SMM Inflexible?

Is Your SMM Inflexible?

The Inflexible SMM

Why would your SMM ever change his or her strategy on social media? Just because Facebook reduced its reach, or Pinterest added promoted pins, or tweets got indexed by Google? Pffft. No reason!

Does your SMM Use Klod to Measure Influence?

Does your SMM Use Klod to Measure Influence?

The Klod Watcher SMM

Your new bestie should always watch their influence ranking on sites like Klod (not its real name). That’s what real SMMs do, don’t they?

Your Turn!

What did I leave out? Let me know in the comments! Thanks!

 

Secrets to Great Content You Forgot You Knew

 

Secrets to Great Content You Forgot You Knew

Secrets to Great Content You Forgot You Knew

Maybe you’ve been toying with the idea of starting a blog. You’re getting ready to get started thinking about it. That is, right after you finish that new business plan for next year. And waxing the car. And don’t you also need to balance your checkbook again?

The secret to great content is to begin creating it. Maybe your writing isn’t perfect. Whose is? If you never start writing, you’ll never know. And great, original content on your blog helps your SEO with Google. Here are a few ideas that helped me get started with blogging.

Don’t procrastinate.

“Procrastination, quite frankly, is an epidemic,” declares Jeffery Combs, the author of “The Procrastination Cure,” says in an article “How to Stop Time,” via the New York Times. Don’t add to that epidemic.

An unfinished blog post

An unfinished blog post

Glue the seat of your pants to the seat of the chair.

Sit and start writing the first thing that pops into your head, and do that for 15 minutes. Can you do that? Sure you can! Now, you’ll probably go back and delete 90% of it, but there will be the glimmer of a good idea in there.

Write every day

Write every day

Write every day.

Write whether you feel like writing or not. Often you will not. That monkey brain of yours will want to do other things. Pinning banana recipes on Pinterest comes to mind. You will procrastinate on this important job. So get it over with. Once you get past that first 15 minutes, the rest will get easier. Jeff Goins, in his article “Why You Need To Write Every Day,” says: “If you want to get this writing thing down, you need to start writing every day.”

Talk, then write.

Speak your ideas, then write them down. Or have them written down by someone else. Or use Dragon Naturally. Whatever. Just get the words down. You can change them later. Because everyone can talk.

Don’t expect perfection.

Perfection will never happen. Just make sure to get something in writing. You can come back and insert some long, impressive-sounding words later.

Let it simmer

Let it simmer

Let it simmer.

Here’s the fun part. Go away. Get in your car and drive around. Go for a walk. Come back and everything will look different. When you return from your sojourn you can wear a different hat and edit your words.

Create five topics in your blog.

Today’s topic was one that I began months ago. It languished in my blog, along with some other unfinished work. But one day, you may not know what to write about. You’ll go to your website, and that half-written piece will start to take shape. By the way, here’s a post with some tips for blogging for startups.

Don't wait to get going

Don’t wait to get going

Don’t wait to get going.

It’s going to be work, but once you ‘re done, you’ll feel a sense of accomplishment. Your competition is already done. Don’t get left in the dust. And when you’re done, make sure to promote that blog, too.

How to Promote Your Blog Like a Pro!

How to Promote Your Blog Like a Pro

How to Promote Your Blog Like a Pro

If you’ve just started blogging, or even if you’ve been blogging for a while, you might not realize how many ways there are to promote your own post. These ideas are divided into beginning and advanced ideas. If you’re more advanced in the ways of social media promotion, you can skip to the more “Pro” ideas.

Pinterest

Pinning your blog post (you did create a board for your own blog posts, right?) is something everyone can do, and is a fairly simple way to get more traffic to a post. You could have your own blog board, where you pin all your posts. If you need a beginner’s guide, you might read my Top Ten Tasks for Pinterest.

Invite Others to Your Group Blog Board on Pinterest

Invite Others to Your Group Blog Board on Pinterest

Pro

  • Repin that post, especially if the first time you pinned it, it didn’t get any repins. Delete the old post and pin it again.
  • Create a group board for your blog posts, like the example below, and invite lots of people to pin. You can invite anyone who follows your board. You could invite other bloggers who aren’t on Pinterest, too, and they might be motivated to be on Pinterest more often.
  • Repin the blog post using a different picture and onto a different board. For instance, my post about Introverts and Social Media could be repinned on a Social Media board, my blog board, my Pinterest board, etc. But I’d space them out, time wise.

Facebook

Post your wonderful writing on Facebook, with a good call to action and a big picture or two.

Schedule Your Facebook Post When Your Fans Are Online

Schedule Your Facebook Post When Your Fans Are Online

To find your Facebook analytics, go to your business page==>Insights (at the top of the page). Examine when your fans are online and use the native Facebook scheduler. For instance, my analytics show that most of my fans are online at 8:30 am pst. Another good time would be around 2:00 pm.

Screen Shot 2015-03-25 at 11.11.23 PM

Note: my top three posts above were all boosted.

Pro

  • Promote your post for as little as $5 per post. You can choose who sees it and get more eyes on your post that way. Most people can afford $20/month for promotion.
  • Tag people who might be interested in seeing your words of wisdom (but do this carefully–nobody likes to be tagged too many times).
  • To see what your post will look like, schedule it 10 minutes or more in the future, so you can edit it if you need to.
  • Check your business page’s analytics to see when the best time is to post.
Can You Schedule Like a Pro?

Can You Schedule Like a Pro?

Twitter

Of course you’ll want to tweet about your newest creation. And you can schedule it one or more times. Guy Kawasaki retweets his posts about four times a day, but you may want to wait days between posts! Of course, use a scheduler like HootSuite to get the word out.

Pro

  • Pin your tweet to the top of your Twitter feed. Upload a picture (tweets with images are much more likely to be retweeted), as in the image below.
  • Repeat your tweet, but use a different picture and headline.
  • Ask for a retweet (again, don’t ask very often unless you’ve been giving to others as well). Tag others who might be interested.
  • If you mention others in your blog post, call them out in your tweet.
Pin Your Tweet to the Top of Your Twitter Feed

Pin Your Tweet to the Top of Your Twitter Feed

LinkedIn

Post your wonderful writing after you’ve created it on your blog. You can upload a picture, too.

Pro

Get Syndicated!

If you’re a regular blogger, you might consider getting syndicated. My blog posts are syndicated at Business 2 Community. There are lots of reasons to be syndicated; here are a few.

Are You a Blogger?

Try a few of these ideas and let me know how they work for you!

 

 

Six Facts About Introverts and Social Media That Will Impress Your Friends

Six Facts About Introverts and Social Media That Will Impress Your Friends

On #DigiBlogChat this week, my Twitter chat (along with @LazBlazter) about new technology and blogging, some of the participants started a side conversation about introverts and how well they do with writing, and that led to a discussion of social media. As a result of that chat, I decided to write this post. Many of these facts have been taken from Susan Cain’s wonderful book, “Quiet: The Power of Introverts in a World That Can’t Stop Talking.” Susan Cain’s TED talk is wonderful, if you haven’t heard it yet. And by the way, one of these facts is not a fact. See if you can spot it!

Six Facts About Introverts and Social Media That Will Impress Your Friends

Six Facts About Introverts and Social Media That Will Impress Your Friends

Introverts Need Alone Time

Now, not all introverts are writers, but having and enjoying more alone time means that introverts can spend the extra time focused on their writing, or go out into nature for inspiration. Part of being a good social media or content provider means that you must write. So just by having that extra time, introverts can easily use it to recharge through their writing. And enjoy the time alone.

One-Third of the World’s Population is Introverted

In an article in Time Magazine featuring Susan Cain, the author discusses the introvert revolution (the website, ironically, starts playing a loud video), and how it tapped a nerve. With one-third of the population being introverted, is it any wonder that the popularity of social media is growing? All of us introverts (myself included) need a place to express ourselves with as loud a “voice” as those extroverts. Social media allows us that forum.

Al Gore and Warren Buffet Are Introverts

Along with Charles Darwin, J. K. Rowling, Mahatma Gandhi, Google’s Larry Page, and at least a third of the world, who prefer listening to speaking, who think before acting, and who speak softly and maybe don’t want to carry a big stick. So would it surprise you to know that introverts can be such naturals on social media since they like to think long and hard on things? While parties and small talk may be like torture for introverts, writing a social media headline or creating a blog piece are not nearly as difficult.

In a Gentle Way, You Can Shake the World. ~ Mahatma Gandhi

In a Gentle Way, You Can Shake the World. ~ Mahatma Gandhi

Introverts Are Not More Intelligent Than Extroverts

Unfortunately, introverts would like to say this is true. However, being introverted does not automagically make you a better or deeper thinker. However, introverts are more cautious as a general rule, and they like to listen more. If you haven’t read my post on the five hidden benefits of listening, by the way, you might want to. This caution can lead to slower decisions during social media disasters, which seem to happen quite often.

Introverts Love the Internet and Cats More Than Extroverts

Secretly, or not so secretly, introverts love cats. Introverts also love the Internet. And since the internet was invented by cats (not Al Gore, although he is an introvert), introverts of course have the edge with social media.

Introverts Don’t Care So Much If You Like Them

Introverts don’t care so much what you think about that post on Twitter or Facebook. This attitude may translate into a more interesting and honest post, headline, or article. An introvert will have their opinion and doesn’t need to be validated as often as an extrovert. And that is impressive!

 

Content Creation: Like Hosting Out-of-Town Guests

Content Creation: Like Hosting Out-of-Town Guests

Content Creation: Like Hosting Out-of-Town Guests

One of my friends on Twitter, Tracy Blevins (@TracyBlevins), put content creation this way: “It’s like hosting out-of-town guests–it never ends.” Is that how you feel about content creation? On many days, I feel that way, too. What will I talk about? Will people be interested? Also, what will you cook that they’ll like and haven’t had before? I don’t want to keep serving up grilled cheese every day, after all! Here, then, are some ideas for content creation.

Curated Versus Original Content

Probably the toughest part of my job is discovering content that not everyone in the world hasn’t already seen one billion times before. Word spreads fast on the internet. How can I possibly post something new? Putting my own spin on curated content is possible, but the best thing is to create my own content and images. For instance, recently all my friends were griping about Facebook’s new algorhythm changes, so I decided to write about that.

Search Differently

Try looking for your search terms on both Google and Bing–the results will be different. You can also search for the most recent articles. Another trick is to search for your search term from within. By that I mean that if you want to know about Twitter, search from within Twitter. For Pinterest, search from within Pinterest. You’ll be surprised at what you might find. Pinterest has beefed up its search lately, too. Facebook’s search? Eh, not so much.

Non-Human Guests

Your guests aren't always human.

Your guests aren’t always human.

Another part of creating content is that your guests aren’t always human. Sometimes your guests are the little bots that roam around Google, looking for new content. So if you’re publishing twice a week, the bots will come back like little puppies waiting to be fed on those two days.

Writing for SEO and Ranking Well

Another one of your “guests” is the person who will be searching for your keywords. For instance, if someone did a Google search on quitting Facebook, my post asking if it’s time to quit Facebook might come up. Here’s a terrific article about writing for SEO, by the way.

Ideas through Random Discovery

Sometimes you can discover a good writing topic by looking online or listening to people around you at the grocery store or hearing what your friends are griping about. Is everyone ranting about Google Plus? Well, what else is new? Is there something they’re talking about that you disagree with? Sometimes I’ve started backwards with an image and written a post that way. Here’s one that I wrote after I saw the image. I loved the image so much that I had to write a post around the image.

Creating Content on a Team

If you work on a team, having a process, even if it’s simple, is very important. Who will edit? Will you have a style guide? How many cycles of editing will you go through? Where will you find images? What will your publishing schedule be like? Whenever I’ve tried to work on a team the schedule has been the trickiest part. People at startups are busy and they have other jobs. You’ll have the most success when you’re only responsible for your own schedule.

Do You Need Help with Content Creation?

Have you tried to create your own content? What obstacles have you faced? Please leave me a comment below!

Pinterest: Secrets to Better Board Covers

Pinterest: Secrets to Better Board Covers

Pinterest: Secrets to Better Board Covers

One way to get more people to see your Pinterest boards is to change the board covers occasionally. Changing the cover image is a fairly easy way to get a whole new look, and you can still keep the same content on your boards. Here are some ways I like to make mine look fresh. By the way, if you’re a startup just getting started on Pinterest, you might want to read my Pinterest Tips for Startups.

Change Your Covers Every Month

I like to change board covers every month. You might have a favorite pin that isn’t getting enough traffic. Why not make that pin the cover for your board? While you’re at it, edit the text so that it’s easier to find in search (I love Pinterest’s search, by the way). Give some thought to your board covers–your pins might not go viral, but you’ll be rewarded with more likes and repins.

Use Seasonal Colors

February Pinterest Board Covers

February Pinterest Board Covers

I particularly like using the same color for board covers. For February, for instance, I used green. Since I’m a nature lover, I like to incorporate seasonal changes. Here in California, spring really begins in February, so I chose green for all my covers. Some people love black and white photography, so they always choose black and white. Winter could be white, Easter could be pastel, and so on.

Make Your Covers Tell a Story

What story would you like to tell? If you’re an animal lover, maybe you could have closeups of animal faces on your covers. You could make a visual story that moves from top to bottom, left to right. If you sell books about Python (the language) your covers could include a giant snake, that winds around the board covers, with the head at the top left and the tail at the bottom right. Or how about a simple white line across a black background? Pinterest is a visual medium, so there’s lots of room for creativity. Think of how Google changes up their Google doodles.

Create an Uncluttered Look

How about using similar imagery across all your board covers? A simple image, perhaps a circular theme, would be wonderfully zen. What if you took a simple texture from Flickr’s Creative Commons and wrote the name of your cover on it, and did that for each cover? For instance, Love, Simplicity, Organizing, Play?

Use Your Most Popular Pins

How about choosing your most repinned pins as your board covers to give your fans an idea of what they’ll find on a board? This is like crowd sourcing in a way.

Do You Change Your Board Covers?

What do you want your Pinterest account to convey?  Leave me a comment below!

Audience: Local Business and Social Media

San Francisco

Are you creating a brand within a certain geographic area? Are you wondering where to begin locating local customers? There are plenty of ways to connect with locals while still not ignoring a wider audience! Starting with a simple plan is the best way to go. Here are a few ideas.

Facebook

Facebook is still one of the stickiest and best platforms for engagement. Despite all the complaining people do about it, Facebook is still probably the most popular platform. Use photographs and behind-the-scenes posts to engage with users. Some limited tagging can be good, too, if your business model has you out in the field engaging with your clients. For instance, a car dealer might take a photo of a recent client with their new car and tag that person on Facebook. You can also do a search within your city to find other potential clients nearby.

Use Lists on Twitter

In Twitter, you can create lists of locals. For instance, I have lists of local people within the San Francisco Bay Area. You could create a list for your city, your county, or your state depending upon where you do business. Even if you’re an online-only business, you might be limited geographically.

Use Advanced Search within Twitter

If your business has a limited range, you can specify a certain geographic area within Twitter using advanced search. This feature is excellent for service businesses, in particular. Specify a particular distance from a city, say 15 miles. You can use this feature even if you don’t live some place yet. Say you’re moving to San Francisco and want to hear what people there are saying–you can still specific accounts tweeting near San Francisco. Twitter itself has some pretty good examples of search terms.

Check Local Sports Teams and Events

You could look at the conversations around local sports teams or events. For instance, the New York City Marathon is trending as I write this. If my business was in New York City, I could see who’s going to an event by searching for a hashtag, such as #NYCMarathon, and see who’s talking about the event. That could be great for someone who sells souvenirs or even a local taxi business.

See Who Follows the Local News

People who follow local news channels may include your audience. See who follows the news outlets or city government where you live. You may want to have conversations with some of the more active users.

Use HootSuite’s Chrome Extension with Google Maps

Did you know with HootSuite’s plugin you can enter your business address into Google and then check local tweets nearby? This is a very cool way to see active people near a particular address. This might be the perfect way to see what people are talking about in a specific neighborhood.

How Do You Find Locals?

Did I miss anything? Let me know in the comments! Thanks!

Audience: Engaging with Techies

Audience: Engaging with Techies

Audience: Engaging with Techies

Perhaps you read my earlier blogpost about common issues with audiences, and how to figure out who your audience is on Social Media. Or maybe you’re just wondering how you, as a non-technical social media manager, will be able to talk to those more technically savvy than yourself. Have no fear: you have Google. Not only that, but you have the ability to discuss your own niche, and are a subject matter in your own right. Here are some other ideas that may work for you.

Ask Questions

People love to talk about themselves, and techies are no different. So let them shine by asking questions about their areas of expertise. Listen and then ask more questions. Dale Carnegie suggests that “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Have you found that to be true? Did you see what I did there? lol

Do Your Homework

If you need to engage more with techies, you can study what they study a little. On social media, see what your favorite techies are reading, tweeting, and discussing, and do Google searches on those topics. Read a little bit every day. I like TechCrunch, GigaOm, and VentureBeat at the moment.

Flattery Will Get You Everywhere

Without going completely overboard, why not show your favorite techy a little love by adding them to a list of your favorite people on Twitter, reposting their content, or commenting on their blog? Everyone loves attention. And if you don’t use lists (yet) you might want to read about Twitter Lists for the Power User.

Find Something in Common

Maybe you grew up in the same city, went to the same school, or like the same baseball team. Establishing some similar footing helps you gain rapport. Sharing your outlook on a technical subject or a newsworthy current event might also be a good topic of conversation.

Food, Weather, Pets

red flowersThese are all easy topics to start a conversation. I often like to comment on something in a person’s profile. They might have a beautiful picture of flowers, or some funny expression that you’ve never heard before. Ok. That’s all I’ve got. Did I leave anything out?

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