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How to Use Smart Failure and Learn Faster

November 28, 2019 By Carol Stephen 2 Comments

Recently, I watched a TED Talk from Eddie Obeng on YouTube. Eddie talks about Smart Failure, and how everything we know is wrong. I have days like that, but little did I realize everything I knew was wrong. All our assumptions are based on the past, which has already changed, says Eddie Obeng.

Someone Has Changed the Rules

Our world doesn’t work the same way we think it does. It has changed. Our entire existence is based on a world that no longer exists, and all the rules have changed. Do you believe this? I sure do. This one idea changes how we react to everything. He goes on to say that size and scale are no longer the same. If you’re sitting at your little desk under the stairs (reminds me of Harry Potter!), you’re now connected to the internet. By the way, if you get that reference to being under the stairs, you might like this article: Quick and Easy Guide to Your Harry Potter Social Media Type.

Global is the New Scale

Every time you tweet, one-third of your followers are in different countries, says Eddie Obeng. That seems true, although I’m sure I tweet to people who, like me, speak English. How about you? Do you have a lot of diversity in the people you talk to? You can use Tweepsmap to discover where your followers are (on Twitter, anyway). It’s very cool that you can sit at your desktop, or use your phone, to connect to people all over the world. And being connected to people from all over can make you stop and rethink your assumptions.

Smart Failure and Yoga

My yoga instructor at Ease Mountain Yoga talks about falling up. It’s an excellent example of changing the way we think through a physical challenge. We all try to fall up as we do our tree poses. We still fall over, but it feels different. There is lots of giggling, which doesn’t happen as much as when we fall down, for one thing. A small reframing of how we do something can sometimes create a big change in our so-called failure.

Creativity and Innovation

In the old-world model, you tried to do something new, and you failed, and got canned. In the new world model, you fail and are rewarded for it. Not always, but often. This is one way companies, especially startups, are trying to drive innovation. Where do you fall on the spectrum? You might like this article: What Happens When You Focus on Failure and Creativity?

The Idea That Inspired This Blog Post

The blog post you’re reading is based on this TED Talk from Eddie Obeng. Find him on WorldAfterMidnight. You can also listen to his TED Talk. It’s just 12 minutes long, and so worth it. Your little gray cells will thank you.

Filed Under: Blog Tagged With: failure, learn faster, smart failure

Is Failure Mandatory on the Road to Success?

September 12, 2019 By Carol Stephen 2 Comments

The short answer is no. You do not have to fail repeatedly in order to achieve success. That being said, having some failures is the fastest way to learn, so long as you look at why you failed. If, like many of us, you remember your failures more than your successes, then certainly you’ll avoid the same failures.

Fall Down Seven Times, Fall Down Seven Times?

Why the emphasis on falling down so much? I mean, I get it about persistence and getting up over and over, but do we all have to scrape our knees so many times to learn the lesson? You might like this other article about failure, too: What Happens When You Focus on Failure and creativity? Then again, many people learn the hard way–by making mistakes themselves.

Learn from Others

Sometimes a person’s only purpose in this world is to provide a bad example to others. You know what I mean. Drunk driving is just one example. We don’t have to experience it firsthand to know it’s a bad idea. Amy Reese Anderson suggests that “At the end of the day we can learn things the hard way or we can learn them the easy way – the choice is up to us.” And the advice to accept help or advice from others is one that seems to gain favor the older we get. Read her article: Learning from Others Mistakes is a Great Way to Save Yourself A Whole Lot Of Time, Money, And Pain.

Success Is Not a Good Teacher; Failure Makes You Humble

Shah Rukh Khan, the Indian actor, said “failure makes you humble.” Not only does failure make you humble, you will have empathy with others who have failed. And then there’s the laughing-at-yourself part. That happens, too. And who amongst us doesn’t enjoy self-deprecating humor? But why go out of your way to fail when failure comes naturally? We’ll probably fail no matter how hard we try not to.

Steve Jobs on Failure

Steve Jobs famously said, “you’ve gotta be willing to fail. You’ve gotta be ready to crash and burn.” He also says that you need to ask. Be willing to pick up the phone and ask, which most people don’t ever do. If you’re afraid of failing, you won’t get very far.

Photo by sagesolar

Filed Under: Blog Tagged With: failure, failure makes you humble, reframing failure, success

For the Best Success, Pretend You’re Offline When You Network

April 6, 2017 By Carol Stephen 4 Comments

For the Best Success, Pretend You’re Offline When You Network

If you’ve spent any time at all online, you realize that spam comes in all shapes and sizes. You can follow someone on Instagram, not knowing that they’ll follow, then immediately unfollow you. It’s kinda like the early days on Twitter.

Pushy Marketing

There are still articles about how not to network online (such as this one: Entrepreneurs, Beware This Terrible Way of Networking on Social Media) that tell people not to shove their product down someone’s throat the first time they meet them online. You wouldn’t do that offline, so why do it online?

Don’t Exceed the Boundaries of the Relationship

One thing I really like about the “Entrepreneurs, Beware… article is about not asking for something that exceeds the boundaries of your relationship. It’s not realistic and won’t go over well.

Timing is Everything

Some marketers still think it’s a good idea to send direct messages the millisecond someone follows them on Twitter saying “let’s connect on Facebook, LinkedIn and YouTube!” It’s not terrible to ask this, but the instance you’ve met someone? It’s a matter of timing. Same thing has started happening on Instagram, though not as often.

What Does Work, Then?

If broadcasting messages to follow, follow, follow, don’t work, what does?

Generosity Works

So just as in real life, be generous first. Share other people’s content. Comment on their posts. Say something nice, or shut up, as my parents would say. It’s even possible that you’d want to use a little gratitude in your marketing. Here are my posts about Gratitude Marketing and How to Develop Your Gratitude Muscle, in case you missed them.

Small Talk

Small talk goes a long way towards establishing the first steps of trust. All those little conversations that begin with How are you? and How’s the weather? can lead to great things. But they start small.

Act As If

Do you go to the bank before you have a bank account and ask them for money? No. Would you walk up to someone in real life and ask for a favor before you knew them? No. Would you call them by their childhood nickname before really knowing them? Again: No. If you act as if you just met them in real life, you have a much better chance at being cordial and then later marketing to them.

Photo by Bautz Adventure

It’s a Long Game

Being known and trusted doesn’t happen overnight. It takes time and energy and attention. But if you pretend that the person you’re chatting with online is really right in front of you, maybe you’ll behave a bit differently. I know I would (and do). Here’s a wonderful post about why content marketing is the long game from Copyblogger.

Come Say Hello

I promise you, I’ll say hello back! Thank you.

Filed Under: Blog Tagged With: Business, failure, network, Networking, offline versus online, success, what not to do

Social Media with No Safety Net: Being Unafraid to Fail

January 26, 2017 By Carol Stephen 4 Comments

Social Media with No Safety Net: Being Unafraid to Fail

Old Familiar Ways

So many people use the all-familiar pattern of headline, link, and hashtag on their social media posts. But what about the age-old art of conversation? Wouldn’t it be more fun to just talk to people for a change? The good news is that you can! The bad news is that it will take more work.

Being Unafraid to Engage

In case you don’t know how to get started, you could always read my post with multiple parts on How to Engage on Social Media: the Complete Guide. There are sections for Facebook, LinkedIn, Twitter, Instagram, and Pinterest.

The Lost Art of Hello!

The important thing is to get out there and say hello! As in something along the lines of:

“Hello, I like your profile picture!”
“Hello, what’s the weather like where you are?”
“Hello, how are you today?”

If the person doesn’t answer back, maybe they’re not used to people engaging, or maybe (shudder) they’re a robot.

Photo by gabia party

Failure to Try

There are so many quotes on failure, but here is one of my favorites:

“Failure is so important. We speak about success all the time. It is the ability to resist failure or use failure that often leads to greater success. I’ve met people who don’t want to try for fear of failing.” – J.K. Rowling

If that doesn’t ring your chimes, here are 30 Powerful Quotes on Failure–you’re sure to find one you like.

But I digress.

Photo by Ryan Harvey

Begin Chatting

There are several ways to begin talking. Set yourself a modest goal. Say hello to 3 people a day. You might notice others having conversations–you could always step into a conversation that others are having. “Excuse me, but I couldn’t help overhearing…” you might begin. Would that be difficult? No, I didn’t think so!

Photo by The U.S. Army

Get an Introduction

If there’s someone you’d really like to get to know, you could use the old-fashioned idea of an introduction. This works very well on LinkedIn, as outlined in 4 Great Ways to Break the Ice on Social Media.

Photo by quinn.anya

Blog Comments

If you really, really want to get to know someone, read their blog and comment! Quite often they will answer you and reciprocate. Leave me a comment and see what happens! And thank you.

Filed Under: Blog Tagged With: Engagement, failure, greetings, Social Media

How to Lose All Your Followers on Social Media

May 12, 2016 By Carol Stephen 12 Comments

How to Lose All Your Followers on Social Media

I almost called this “The Wonderful Art of Subtraction on Social Media,” because sometimes the best thing to do is to subtract. That is: unfollow, unfriend, and mute. After all, everyone wants more, more, more followers on social media. Isn’t that the whole point? Not always! Sometimes less is more.

Photo by cliff1066™

Same Old, Same Old

Lately I’ve grown tired of seeing the same stuff day after day, month after month. On Twitter, the accounts that spew quotes are the worst. My friends Mitch Mitchell and Terri Nakamura have been tweeting about it. How do those accounts get so many followers when all they do is broadcast quotes all day long?

Fast Path to Losing Followers: Spew quotes all day long.

https://twitter.com/Mitch_M/status/728464131049693187

Unfriending on Facebook

On Facebook, if I don’t remember where the heck we met, or if we haven’t had a conversation for a couple of years, off you go! I’ll bet they don’t remember me, either (even if to me, I’m the queen of the universe!). Wiki has a great list of reasons you might have been unfriended on Facebook and how to get over it.

Fast Path to Losing Followers: Being offensive and way too personal is a good way to be unfriended. Right now, the political rant is also a great way to lose friends.

Photo by abodftyh

Unfollowing on Twitter

On Twitter, if there’s too much salesy stuff, and too many boring tweets, same thing: they get muted or unfollowed. Muted if the volume is too high and unfollowed if the tweets are tasteless. Partly the fault is mine. I may not have taken a good, hard look at the account when I first followed or followed back. But sometimes accounts change, too. Here are some Twitter Best Practices, by the way.

Fast Path to Losing Followers: Drunk tweeting off topic is a fast way to lose followers. Also, sending direct messages asking for money is a fast path to being unfollowed.

Photo by davebloggs007

Disconnecting on Pinterest

Sometimes people post about too much of one thing, and it gets boring. Or, as in the case of someone I unfollowed this week–too many “sexy ladies dressed as animals.” Yeah, I know. Weird. I kept unfollowing one board after another, until finally–no boards at all! What a great day that was. If you want a primer on Pinterest, you might like this one: Pinterest: Top Ten Tasks and Power Tips.

Fast Path to Losing Followers: Pin only photos of sunglasses. Or stuffed animals. And you’ll lose followers. Try it!

Photo by janoma.cl

Getting Unlinked on LinkedIn

Like Direct Messages on Twitter, sending salesy messages before getting to know someone is a no-no on LinkedIn, and a great way to lose followers. Today I got an email from someone I’d never had contact with asking me to buy their IT services. See ya! If you want to know how to prune the rose buds on LinkedIn, here you go.

Fast Path to Losing Followers: Send a lot of salesy stuff, before getting to know someone.

Photo by eelke dekker

Insta-Unfollowed on Instagram

On Instagram, a really great way to be blocked is to leave a comment on someone else’s post saying “follow me.” Don’t you hate that?

Fast Path to Losing Followers: Say you sell followers in a message on someone else’s post.

Who Have You Unfollowed Today?

If you’ve unfriended, unfollowed, or blocked someone today, why? I’d love to hear from you!

Filed Under: Blog Tagged With: failure, Followers, Instagram, less is more, LinkedIn, Pinterest, subtraction, Twitter, unfollowing, unfriending

Why Social Media Darwinism is the Most Wonderful Way to Success

April 28, 2016 By Carol Stephen 4 Comments

Why Social Media Darwinism is the Most Wonderful Way to Success

Like throwing spaghetti at the wall to see if it sticks, social media Darwinism can be your fastest, craziest, and funnest way to success. If you’d like a quick overview of Darwinism, you might want to check out Natural Selection and Biological Evolution for Dummies. It won’t be as fun as this blog post, but still.

Mistakes, Failures, and Startups

What propels you forward faster than making a bunch of mistakes, and the ensuing embarrassment? Nothing, that’s what! You may have read about how mistakes and failure are important to your brand and your startup, right? If not, here you go: What If Failure Didn’t Exist? Anyway, how can you create something new, and something wonderful if there’s no failure involved?

Mark Zuckerberg’s Mistakes

Even Mark Zuckerberg admits he’s made every mistake you can make. Well, maybe not all the mistakes! I’ve made some of them, so he doesn’t get to claim all of them. His telling employees to “be fast and be bold” could be why Facebook is still thriving now.

Twitter’s Survival

Remember when Twitter proposed losing the 140-character limit? And we all said “C’mon! Don’t do that!”? If you don’t remember, here you go: Will Twitter Dump Its 140-Character Limit? They learned pretty fast through that mistake! Talk about survival of the fittest!

Biomimicry

While social networks may not lend themselves to Darwinism per se, cooperation can help those in the physical world. Cooperative relationships can help organisms with their reach (for example, Mychorrizal fungi form symbiotic relationships with host plants, greatly extending the “reach” of a plant’s roots). Our own tendency towards cooperation can help us with our own reach. And I think that’s pretty neat.

Brian Solis on Digital Darwinism

One of my favorite writers, Brian Solis, has this to say about social darwinism (article from Wired):

“This is a time of digital Darwinism — an era where technology and society are evolving faster than businesses can naturally adapt.”

And Solis adds this:

“But make no mistake. Digital transformation efforts grow market opportunities and profits as well as scaling efficiently in the process.” Plus the hashtag #AdaptOrDie.

By the way, here’s a review of Brian Solis, What’s the Future of Business: Generation C that you might like.

The Speed of Change

As technology races ahead, businesses must learn to adapt. They don’t need to blindly adopt new tech, but need to stay open to new changes coming down the pipeline. Think of Kodak (R.I.P.) or Blockbuster. We thought they were permanent institutions at one time. But now? Not so much.

Are You Practicing Social Media Darwinism?

How so? Leave me a comment. I’d love to hear from you!

Filed Under: Blog Tagged With: Brian Solis, Darwinism, failure, Mistakes, Social Media, social media darwinism, Startup

How to Choose a Social Media Manager: Ten Worst Ways

April 21, 2016 By Carol Stephen 6 Comments

How to Choose a Social Media Manager: Ten Worst Ways

People choose social media manager for all the wrong reasons. Now bear in mind this doesn’t mean you. But many, many other people do just that: they pick based on some emotional reason, then are very upset when their social media manager (“SMM”) doesn’t work out. If you want to hear the positive side of how to choose a SMM, here’s my previous article: Top Ten Questions to Ask Your Social Media Manager. But stick around if you want some of the worst ways to choose an SMM!

Photo by xmatic

Someone Who Doesn’t Engage

Your new SMM should be someone who hates to chat with people. Having short–or long–conversations of people is a hallmark of social media. They should hate dealing with people at all, whether that’s talking on the phone, in person, or on social media.

Photo by Nirazilla

Someone Who Buys Followers

On the day they start work, your new SMM should plunk down $20, and buy a bunch of followers. After all, you need the “social proof,” right? And if you want to know whether someone has a bunch of fake followers, take a look at this: Who Has the Most Fake Twitter Followers?

Fake Followers

Someone Who Follows, Then Quickly Unfollows

Maybe this has happened to you. Someone follows you, you follow back, then they quickly dump you. Now that’s a great thing to do! In a bad way, of course.

Someone Who Says They Do it All

Most SMMs do not do it all, but you should pick someone who says they do! They will say they know about graphic design and Google adwords and also create and edit video for you. However, they might have someone in their agency who can help with some of those things.

Someone Who Doesn’t Care About Driving Traffic

None of your Facebook posts need to drive traffic to you, right? So having a SMM who doesn’t understand that’s important would be a great (aka bad) choice.

Someone Who’s Rude and Entitled

You really ought to pick someone who’s rude and feels entitled as your SMM. Because then there’s a lot less work for them to do. When they start work late, they can leave early to make up for it!

Someone Who Steals Images

Someone who “borrows” images and posts from others without giving any attribution would probably make a fantastic SMM! Always get the consent of the person before using an image, as Sarah Snow Explains in this article.

Someone Who Unknowingly Posts Porn

Someone who doesn’t check what’s behind a pin on Pinterest would make a great manager for your social media! It will certainly be more exciting when you discover what’s really behind that pin! Here’s a swell guide to using Pinterest for Business, by the way.

Choose Your Niece or Nephew!

Surely they’d know something about how to post, just because they’re super young. After all, they can use Snapchat!

Choose Your Admin for the SMM

Sometimes this can work out, but what about when it doesn’t? What if they don’t have the aptitude for it? As always, leave me a comment! I do appreciate it.

Filed Under: Blog Tagged With: buying followers, failure, SMM, social media manager, unfollowing

10 Social Media Expectations That Are Full of Baloney

October 8, 2015 By Carol Stephen 12 Comments

10 Social Media Expectations That Are Full of Baloney

People have a lot of expectations around social media. They think that it’s magic, and that once they are on social media, they don’t have to do anything except answer the phone calls of people wanting to hand them millions of dollars. Here are some popular misconceptions.

One Friend Will Tell Another Friend

This is a popular one. One friend will tell another friend will tell another friend. Like a giant Multi-Level Marketing scheme, the business or startup is of course at the top of the pyramid. When was the last time you were so excited about a new business that you told someone else? It happens, but rarely.

We’re Going to Raise a Million Dollars!

You might do that, but it could take a loooong time! It’s probably not going to happen in one week.

More Followers Equals More Value

This is the kind of thinking that makes people buy followers! Here’s how you can tell who has the most fake followers, by the way. In fact, the small accounts who take the trouble of engaging with you are probably your biggest fans. The number of fans makes some difference, but not if they’re fake.

Nobody Will See Your Drunk Tweets

Not only will they see those drunk tweets, they’ll take screenshots and share them with their friends and blog about it. By then you’ll be sober. And pretty sad. And that is one case where one friend will tell another friend who will tell another friend.

Having Goals on Social Media is Pointless

Yes, there is a point. If you’d like to move beyond vanity metrics (popularity or number of followers), some good goals might be: retweeting five people a day, having a conversation with someone new on Facebook, or participating in a Twitter Chat.

People on Social Media Are Waiting for a Sales Pitch

Yes and no. If people like you, they might put up with an occasional sales pitch. But selling all the time is so 1974. You probably won’t get a follower in the first place if you’re only selling.

Social Media is Free

One word: Nope! Is your time free? Is your brain power free? Is your creativity free?

It’s Okay to Broadcast without Engagement

What is this? The first day of the Internet? Broadcast-only mode is akin to sending direct messages on Twitter when someone first follows you.

People Won’t Notice Bad Reviews

Um, yes they will. According to this Search Engine Land article, “88% Have Read Reviews To Determine The Quality Of A Local Business.” Don’t you check out businesses online before you buy from them?

My Audience Isn’t Online

You could say that in 1995, but these days everyone is online. Your grandma is looking at pictures of your kids on Facebook and watching cat videos on Youtube.

Did You Have Any Misconceptions When You Started?

I’d love to hear! Let me know in the comments. And thank you for reading.

Filed Under: Blog Tagged With: expectations, failure, Social Media, Startup

What if Failure Didn’t Exist?

August 27, 2015 By Carol Stephen 11 Comments

What if Failure Didn’t Exist?

Why do people think failure is such a good idea? After all, failure can hurt. You get up, you fall down, you break your toe. Or your nose. Your nose! How can that be a good thing? And yet, people in the startup world, particularly in the San Francisco Bay Area, think of failure as the Holy Grail.

Trial By Fire

Failure is often defined by its opposite. It’s a lack of success, a falling short, the inability to reach a milestone or goal. Even by its definition, failure fails to deliver. And yet, businesses need failure. If everything was rosy all the time, we would always think we were doing well. And would you have any motivation to do better if you always got an A+ on every test? Probably not.

Fail Forward

Here in Silicon Valley, failure has always been touted as admirable. It’s a way to build character, a way to determine how startups operate under pressure, and, a way to find stories to tell later. Failing forward–that is, learning from mistakes–is a badge of courage. And naturally that Silicon Valley icon, Steve Jobs, was our greatest failure (think NeXT Computer). That is, until Apple came along.

Baby Steps to Failure

Maybe you aren’t ready to have a massive failure of the ilk that would make Steve Jobs proud. Could you start small? Say by experimenting in a tiny way with how you do your job, how you create your to-do list, or which route you drive to work? After all, starting with a small failure earlier is better than having a huge failure later, as this Forbes article about failing forward outlines. Being comfortable being uncomfortable is what it’s all about.

Failure Makes You a Better Social Media Marketer

As social media marketers, we are always experimenting. My friend Bridget Willard was just saying that she’s always trying new things. Partly, we test things so that our clients don’t have to go through what we go through. So the new plug-in goes on our blog first. The new method of posting with an image goes happens on our Twitter before theirs. Once the new method works, it’s ready for prime-time. And speaking of failure, maybe you’d be interested in reading about Ten of the Worst Social Managers.

National Failure Day

Here is the part where I was going to cleverly propose a National Failure Day. However, someone in Finland has beat me to it! You might not be surprised that the creator of Angry Birds has something to do with it. Rovio, who created Angry Birds, made 52 other games before finally creating Angry Birds. The other surprise is that the Finns traveled to Silicon Valley’s Failure Conference before going home and creating National Failure Day. So there.

Secret Sauce

Failure Is the Secret Sauce

If there was no failure, there would be no grit. There would be no workarounds. The “Aha” moments would be few and far between. Also, there would be no contrast. Without contrast, there would be no humor. And humor is something we need more of, don’t we?

Filed Under: Blog Tagged With: fail, failure, Mistakes, National Failure Day, Silicon Valley, Social Media Marketer, Steve Jobs, Twitter

Ten of the Worst Social Media Managers

May 21, 2015 By Carol Stephen 23 Comments

Ten of the Worst Social Media Managers

Last week, you might have read my post about Finding Your Next Social Media Manager. If you search Google to find a good Social Media Manager (“SMM”), you’ll find all kinds of advice. However, bad advice is rare! Just kidding.

Here, then, are ten types of terrible social media managers. These people put in the extra work to be really, really bad. And if that’s not enough for you, here are some Bad Social Media Manager Secrets.

Does your candidate send Twitter DMs like this one?

The Direct Message Twitter SMM

The most terrible SMMs send direct messages on Twitter like “Follow us on Facebook!” or “Buy my book!” for no reason. And a link. But the very best of the worst? Those ask you to connect in two places, along with cute emoji, before you’ve even read one of their tweets! Now that’s going the extra mile!

Does Your New Social Media Manager Say She’s an Expert?

The One Pin Per Board Pinner

This SMM is on Pinterest and has boards with one or two pins each. And they should call themselves a Social Media Expert. After all, since it’s on the Internet it must be true!

The “Social Proof” SMM Buys Followers

The “Social Proof” SMM Who Buys Followers

Having “social proof” is a good thing, right? And followers are so cheap! For $59, you can get thousands of them. Never mind that they’re bots from Indonesia, thousands of miles away from your local brick-and-mortar business. Your new SMM prospect should recommend that you buy followers.

Does your SMM Post from Facebook to Twitter?

The “One Size Fits All” SMM

Your new friend should never change their tone of voice, and should use the same post on Twitter, Facebook, Pinterest, LinkedIn, whatever. If the post is too long for one platform, it can break right in the middle of the sentence. As long as lots of people see your posts that’s all that matters.

The UnSocial Social Manager

Your new BFF should never engage with anyone. They can ignore comments, shares, retweets and save themselves a lot of time. There are only so many hours in the day, after all! If you want to know why brands are still using broadcasting in social media, Emma Pauw can tell you why.

The Drunk Poster Sometimes Deletes Posts the Next Day

The Drunk Poster

Drinking and posting is the hallmark of a very successful bad SMM. And then deleting all the bad posts and arguments the next day? Even better.

Is Your SMM a Debbie Downer?

Debbie or Danny Downer

Your SMM should be heard muttering at all hours that “nothing will ever work.” Things always go from bad to worse, people can’t be trusted, and Murphy’s Law always prevails.

The Overposter

This person posts 60 posts in the space of five minutes, then nothing for two days. What’s wrong with that, you might ask?

Is Your SMM Inflexible?

The Inflexible SMM

Why would your SMM ever change his or her strategy on social media? Just because Facebook reduced its reach, or Pinterest added promoted pins, or tweets got indexed by Google? Pffft. No reason!

Does your SMM Use Klod to Measure Influence?

The Klod Watcher SMM

Your new bestie should always watch their influence ranking on sites like Klod (not its real name). That’s what real SMMs do, don’t they?

Your Turn!

What did I leave out? Let me know in the comments! Thanks!

Filed Under: Blog Tagged With: bad social media manager, broadcasting, drunk poster, drunk posting, Engagement, expert, Facebook, fail, failure, Google, inflexibility, Pinterest, SMM, Social Media, social media manager, Twitter, unsocial