Audience: Engaging with Techies

Audience: Engaging with Techies

Audience: Engaging with Techies

Perhaps you read my earlier blogpost about common issues with audiences, and how to figure out who your audience is on Social Media. Or maybe you’re just wondering how you, as a non-technical social media manager, will be able to talk to those more technically savvy than yourself. Have no fear: you have Google. Not only that, but you have the ability to discuss your own niche, and are a subject matter in your own right. Here are some other ideas that may work for you.

Ask Questions

People love to talk about themselves, and techies are no different. So let them shine by asking questions about their areas of expertise. Listen and then ask more questions. Dale Carnegie suggests that “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Have you found that to be true? Did you see what I did there? lol

Do Your Homework

If you need to engage more with techies, you can study what they study a little. On social media, see what your favorite techies are reading, tweeting, and discussing, and do Google searches on those topics. Read a little bit every day. I like TechCrunch, GigaOm, and VentureBeat at the moment.

Flattery Will Get You Everywhere

Without going completely overboard, why not show your favorite techy a little love by adding them to a list of your favorite people on Twitter, reposting their content, or commenting on their blog? Everyone loves attention. And if you don’t use lists (yet) you might want to read about Twitter Lists for the Power User.

Find Something in Common

Maybe you grew up in the same city, went to the same school, or like the same baseball team. Establishing some similar footing helps you gain rapport. Sharing your outlook on a technical subject or a newsworthy current event might also be a good topic of conversation.

Food, Weather, Pets

red flowersThese are all easy topics to start a conversation. I often like to comment on something in a person’s profile. They might have a beautiful picture of flowers, or some funny expression that you’ve never heard before. Ok. That’s all I’ve got. Did I leave anything out?

Battling Content Thieves, Part 2

Battling Content Thieves

Battling Content Thieves

You might have read my first post about content thieves and what you can do to battle them. The first steps were relatively easy, but I have to admit feeling a bit stuck knowing exactly how to proceed after the first few steps. However, this dilemma was solved after attending WordCamp San Francisco and meeting the friendly Bryan Villarin (@Bryan on Twitter), who works at Automattic as a Happiness Engineer. Yes, that’s his real title.

So if you don’t have time to go and meet Bryan Villarin in person, here are some of the things he recommended.

Do a Google Search for a Unique String

So for example the Google search “Battling Content Thieves” brings up an article on Yahoo, which is the original, or Part 1 of the article you’re reading right now. Since I am syndicated on Business to Community, that article is legitimate. But if you find non-legitimate uses of your content while doing your search you may want to take some other steps.

Read Some Background Material

Battling Content Thieves

Battling Content Thieves

Bryan recommended a couple of useful articles. The first, Content Theft – What to Do outlines how to discover the host’s contact information and contact them if necessary. That and the following article, Prevent Copyright Theft, offer excellent and easily implemented things you can do to prevent theft.

Find the hosting site

At the bottom of’s site, under Resources, there’s a Whois search link. Type in the domain and then get the email address of the person or company who owns the site. If, after having sent the first email, you don’t hear back, you can send email to the domain provider. Within your email you should…

File a DMCA (Digital Millennium Copyright Act) Notice

After you’ve filed the paperwork, with all the required parts filled out, then the other party gets a few days to respond. If you’ve done your homework, and your content really was lifted, then usually the content is quickly removed, from what I’ve heard. Most hosting providers do not want to deal with stolen content.

Have You Ever Had Your Content Stolen?

What happened? Did you pursue any action? Hire a lawyer? Let me know in the comments! Thanks!

LinkedIn: Profile Still Under Construction?

Is Your LinkedIn Profile Under Construction?

Is Your LinkedIn Profile Under Construction?

With over 200 million users and a 10-year history, LinkedIn is like the sleeping giant of the social media world. People tend to forget about it and not spend very much time there. LinkedIn is not as fast moving as Twitter, artsy like Instagram, or visually beautiful like Pinterest. So we tend to ignore it, like a shy guest at a party. However, if you spend a little time on LinkedIn, you will be rewarded.

Search for Similar Businesses

LinkedIn is a mini-Google

LinkedIn is a mini-Google

Pretend you’re someone else for a minute. Say, a hiring manager or executive recruiter looking for someone just like you. What would you search for? Take a look at the top searches. What do those people or businesses have in their profile that might be missing in yours? Just like Google, you want your LinkedIn profile to come up at the top of the search results when someone searches for you.

Upload a Photo

Having a good quality photo will always improve your profile and make people want to connect with you. If I don’t see a photo, I am not likely to connect with a person, and certainly not with a business. People remember faces more than they remember names. Like all social media, not having a photo makes you look spammy.

Fill out Your Profile

Is your profile completely filled out? Have you added all your school information, all the places you have worked, and your employment history? Don’t forget your certifications, and any special training! Since all the information in your profile is searchable, add important keywords to help people find you. Make sure to use full sentences on LinkedIn, since each social media platform has its own language.

Give Recommendations

Like all forms of social media, being generous first works well. Which businesses would you recommend? Recommendations are gold, and businesses appreciate having recommendations more than you might realize. If you’re just getting started on LinkedIn, try giving a few recommendations. It’s a good way of being social on social media.

Make Connections

Ask people to connect with you on LinkedIn to increase your contacts. When you send an invitation, make sure to personalize it and give people a reason to connect with you. “We have similar business goals, are in the same city, and share the same demographic” would make me want to connect more with someone than “I want to connect with you.”

How Has LinkedIn Helped You?

Have you had success with LinkedIn? I’d love to hear from you!

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