Just a Few Words about the Absolutely Dreaded Imposter Syndrome

Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. If you’ve ever felt like a fraud before, you’re certainly not alone. Many of us feel like fraudsters, despite multiple degrees, years of job experience, and badges saying we’re number one! Not literally, but you get my drift. If this is you, you might like this post. By the way, we talked about Imposter Syndrome this week on #Digiblogchat–a collaborative chat on Twitter. We talked with Teodora Pirciu, and you can find her on Medium. Wikipedia has a few more words to say about this syndrome.

Just a Few Words about the Absolutely Dreaded Imposter Syndrome| Image by Sumanley xulx from Pixabay

What measures can correct it?

Reassurances from friends, coworkers, and peers can help. Meeting with others who also suffer from it can help, according to Wikipedia. Group therapy is another way to manage the syndrome. And for some homework where one is asked to reframe negative thoughts in a positive light. Have you ever experienced imposter syndrome? How did you manage it (if you did)? Let me know–I’d love to hear your thoughts!

How Has Social Listening Changed over Time?

Perhaps you’ve heard the phrase social listening and wondered what it meant. Or you’ve already been listening and want to know what has changed lately. Either way, stay tuned as I discuss this topic.

First of all, what is social listening?

Sprout Social has a terrific article not only defining social listening, but listing tools and telling why social listening is important and why you should pay attention to your audience online (before speaking). So here’s their quote “Social listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions.” Like your parents said, listen before you speak. This helps you understand the context of any conversations happening online. Monitoring conversations and sentiment can help you decide what strategy your brand should take.

Examples of social listening

Social listening means tracking your brand or topic on social media and then making adjustments or changes in direction based on what you hear. So for instance, you might have a Google alert for your business name. You might see or hear someone say something negative about your business and then you can change course to correct that negative comment. Or you could address the person making a negative comment directly, as some businesses do on Google or Yelp reviews. You might like Hubspot’s article on social listening: What is Social Listening and Why is it Important? For one thing, as explained in Hubspot’s article “customers like it when brands respond.” Recently, when I gave a negative review to a restaurant, the restaurant manager invited me back to see whether they could change my mind. Would I be more apt to return to a restaurant that responded to a review? You betcha!

Tools for social listening

Of course Google, Yelp, and all sorts of social media platforms would be good tools for social listening. Having a Google alert for your business, including misspellings of your name, would also help. You could make yourself a reminder to check for negative or positive reviews. One good trick is to set up a column in your social media monitoring tool for mentions of your name. People don’t always complain directly to your business. So checking into NextDoor or local pages on Facebook can be good monitoring tools, too. If you have a brick-and-mortar business, be sure to claim your Google and Yelp accounts so you can respond. Here’s an article that could help: Five Quick Ways to Boost Your Social Media Listening.

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How Has Social Listening Changed over Time? | Image by Karolina Grabowska from Pixabay

What’s changed?

In the before time, people might have talked to each other more directly. But with more social media channels, people can write, text, send videos, tweet, and post about your business. So you need to be even more vigilant about checking. Asking friends and neighbors about where people are talking could be a good strategy. Being able to respond is important. By social listening, you will be more able to identify your customer’s pain points. And if you want to learn more about pain points, you might like How to Find Your Audience’s Pain Points and Why You’d Want to.

What Does a Community Manager Do?

A community manager needs to wear a few different hats. Some of these hats include writing posts, creating headlines, and being engaged with a community. There are some other traits that a good community manager might have as well, such as being super-duper friendly (depending on the brand, of course), and creating video or graphics.

Is a community manager a good job?

It depends. At least half of what makes it a good job is who you work for. The other half is the audience. Are the brand’s followers engaged and happy? Or are they mostly online to complain? If you’re mostly answering complaints, that’s a bit different, and not nearly as fun as being a brand ambassador. By the way, you might like this post: Made up Holidays Social Media Managers Will Absolutely Love.

What are the qualification of a community manager?

Although there are degrees in social media management and community management, to me the best thing is on-the-job-training. If you’re able to work either for yourself or as a volunteer or intern, then you can pick up a lot of ideas from others. I think a good idea is to get a little real-world experience first and pick up training along the way. That could be formal training, but not always. I’ve always preferred to get training in person, but that’s not always possible, especially in the age of Covid. Corinne McGill says in this Hubspot article Community Managers What They Do and How to Be a Great One writes “Beyond a working understanding of the business, managers need to build productive, professional relationships both internally and externally in order to be a more authentic and reliable brand ambassador.”

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What Does a Community Manager Do?| Image by StockSnap from Pixabay

Why do you need a community manager?

You need someone to spread the word and help your business to get found online. Maybe you’re too busy with the day-to-day running of your business. Maybe you don’t want to learn another aspect of marketing. Or maybe marketing isn’t something that interests you. In that case, you could definitely use a little help. Even us social media types need help sometimes! And at those times, I call on friends with the same or similar skills to fill in. After all, we all need a little vacation from time to time. Also, if you’re working on your business, sometimes you can become too focused on the day to day issues and the little things.

What are some community management skills?

Reading, writing, and research are some great skills to have. You might not notice all the research happening behind the scenes, but that takes up a great deal of our time. You can’t just post something without at least scanning it. Also, of course, reaching out to followers and to other brands as well. Sometimes other accounts won’t engage with you, but it’s still a good idea to try. After awhile, you’ll see who is willing to engage and who isn’t. Some of the bigger accounts engage all the time, and people love it! For instance, Wendy’s is a great account to follow on Twitter. So fun! If you’re interesting in being more engaged online, you might like: You Don’t Need Fairy Dust to Improve Your Social Media Engagement.

Did I forget something?

What’s your impression of community managers? Let me know your thoughts!


Is it that Bad to Be Relegated to the Friend Zone?

Is it that Bad to Be Relegated to the Friend Zone?

Is it that Bad to Be Relegated to the Friend Zone?

You’ve all seen those short videos about being relegated to the friend zone. You know–those really sad videos where the person’s face drops like someone just died? But being relegated to the friend zone on social media isn’t really such a bad thing. Actually, being in the zone is an honor and a privilege most of the time. I say most of the time because sometimes your new “friend” is actually a stalker, and not in a good way. However, some would disagree with me. For instance, in this article in Men’s Health, they want to get out of there as fast as possible. But this isn’t that friend zone.

Here are some special privileges that could ensue if you’re in the zone…

In the Friend Zone, you can send and receive DMs or private messages

Even though everyone says NO DMs!!! on their Twitter bios, if you’re in the friend zone, you can definitely send and receive DMs. In fact, many conversations and business deals happen in the DMs. But you have to get to know someone before jumping into their in box.

Image by <a href="https://pixabay.com/users/broesis-5213623/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2366955">Maike und Björn Bröskamp</a> from <a href="https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2366955">Pixabay</a>

One Place Where Being Relegated to the Friend Zone is ok| Image by Maike und Björn Bröskamp from Pixabay

Is the Friend Zone permanent?

Yes, unless you do something to really screw up and you’re no longer friends!

Why would you want to accept the Friend Zone?

Many reasons, really. You can meet up in real life. You can get coffee or have a meal together. Maybe if you’re in the same part of the world you can visit. Or you could make plans to meet as a group, as I’ve done several times in real life. But again, you need to know that person a little before you meet up in real life. Being on a chat, like #digiblogchat helps a lot. There are many people on the chat that I’d love to meet in real life. Like Larry Mount, for instance, who’s been the co-pilot for #digiblogchat for years!

You can meet online several times a week

If you’re in the Friend Zone, your friend is just a laptop or phone screen away. They can live in your pocket like a pocket pal. Or you can chat with them during a Twitter chat, or in a private Facebook group. Maybe you’ll travel together across the interwebs, from Facebook to Twitter to TikTok to Instagram. All kinds of things can happen. By the way, if you’d like to join a Twitter chat, here’s how: Five Best Reasons Joining Twitter Chats is a Very Good Idea.

You can attend conferences or zoom calls together

Some of the people I’ve met online I’ve then attended conferences with, and it’s terrific. Of course during the pandemic that didn’t happen–but Zoom calls did happen. Quite often. Maybe sometimes too often. In that case, you could get on a Zoom call and complain about the Friend Zone.



Blogging Basics for the Beginner: How to Get Started

What are the blogging basics? Have you considered blogging but think you might have missed the boat? Want to create a blog but don’t know what to say? Now I am not the person to ask about which website name or provider you might use, but the writing part is definitely in my wheelhouse. What would you say? You might think you have nothing to say, but believe me, you have plenty to say. Here are some issues that might be stopping you, and how to address them.

If you can talk, you can write

My friend Bridget Willard said this to me, and it helped tremendously. You can always use talk to text or some similar speech recognition program (Dragon Naturally is a good one). People like a conversational style anyway. People don’t think they can write, but often they like to talk. If that sounds like you, then just speak and use a program to write your articles.

If you make mistakes

There are a ton of apps and free programs that can help you with your spelling, grammar, or creating an outline. You don’t have to make anything super fancy. For instance, the Grammarly app can help you proof and edit your work. And the Hemingway app can help make your writing more clear and precise. They both have free versions, although you may want to upgrade later if you write a lot.

If you think you don’t have time

Do you have an hour? Then you can write a basic blog post. I’ve written about this previously: How to Write a Perfectly Fine Blog Post in an Hour. And a friend of mine, Randy Clark, writes every day and has written extensively on the subject. I refer to his book How to stay Ahead of Your Business Blog Forever often. You can find it on his website.

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Blogging Basics for the Beginner: How to Get Started| Image by StartupStockPhotos from Pixabay

If you don’t have images

You can always use your own images for your blog post, but there are lots of free pictures you can use out there. I like Pixabay these days for free images. You can also get a subscription from a service like shutterstock. A good way to find graphics is to search on an abstract word like Creativity, for instance. Try searching different ways for images and make sure to give credit to the image’s creator.

If you don’t know about all the details

Create a good headline. Write 350 words, to begin with (more is better). Add an image. Have two outgoing links and two incoming. If it’s your first blog post, don’t worry about it–you can add the links to your own work later. That’s it.

If you have too much fear

Maybe I should’ve put this paragraph first because for many people it’s really about the terror of writing. The important thing is to get started. And realize that you can always delete and/or rewrite any post you create. You really do have more to say than you think. And people do want to hear your voice. Really.


How to Find Your Audience Pain Points and Why You’d Want to

Ever considered your audience pain points before? And what the heck are pain points, anyway? If you’re curious about what pain points are, how you find them (thus avoiding even more pain), and other wonders of the known universe, stick around!

Audience pain points, defined

Pain points are exactly what they sound like. They’re things that cause your audience pain. Of course, that pain doesn’t have to be physical pain (although it could be). Mostly it’s emotional or financial pain. This is a part of finding out who your audience is a.k.a. who you’re writing for. Do you know who you’re writing for? That would be step one!

Pick up the phone and ask

This one is super easy to do: just ask people what gives them pain. You might not want to phrase it quite that way, though. You could say “What is the hardest part about your job?” or “Is there any part of your job that you’d like to outsource?” Or even “What about your job gives you a headache?” You’d be surprised at what people tell you. Hopefully, they don’t hate everything about their job.

Run a poll to discover your audience pain points

Running a poll is really easy on Twitter. You can even use Tweepsmap to schedule one if you like. I just found this out recently on our weekly #digiblogchat chat about scheduling! This is also a great way to interact with your followers or audience and see what they’re up to. You can add follow-up questions, too, if you like. Another way to run a poll is with an email poll through mailchimp. I just checked and they still have a free version. Survey Monkey is another great way to run a poll.

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How to Find Your Audience’s Pain Points and Why You’d Want to |Image by Pexels from Pixabay

Search with Google or another search engine

Do a search on Google (or Duck Duck Go, if you don’t want to be tracked). You could search for your type of client and the phrase pain points. For example accountant pain points could work if accountants are your typical clients. Accountants have issues around managing internal and external data. You get the picture.

Some audience pain points are universal

Everyone has some pain points in common. Not many people like to stub their toes or bump their heads. Many people don’t like working weekends. And most everyone hates spam, too. Except for spammers. Their pain point might be spam blockers.

Search Yelp and Google reviews

Boy, do people love to complain! If you don’t believe me, just start going through reviews on Yelp and Google and you’ll see what I mean! “The water was too cold.” “The water was too hot.” “The water was too liquidy.” I’m kidding–sort of, but then again, no. People really will complain about anything. You could address some of the pain points you hear all the time ahead of time.

Now that you have your audience pain points…

Now you’ve got a good list of audience pain points, right? So what!? Prioritize your list. You could choose the easiest one to address first, or the one that is likely to cause the most pain. What does your product or service do to fix those pain points? You’ll most likely want to brainstorm the ways you can solve those problems. Get detailed. You could create an article with all the ways you address those pain points. Or you could create a blog post for each pain point. Or you could have a handy sheet for everyone who works with you to refer to. Either way, you’re more prepared than most to talk to your customers and provide excellent customer service! And that’s why you want your customer pain points.

The Gamification of Your Life

Have you ever stopped to think about the gamification of your life? What if you could take all the ordinary daily chores you do and make them more fun? You’d constantly be earning badges, learning things about yourself, and competing–maybe against others, but maybe against yourself. What would that look like? Stick around, and hear my thoughts. And I’d love if you would add your thoughts, too. By the way, I’ve written about gamification before: the Gamification of Social Media. (Yes, that was back in the day, so to speak!)

Definition of Gamification

Jackie Yun (@JackieYunTweets): Did someone ask about the definition of #gamification? Wikipedia says….”the strategic attempt to enhance systems, services, organizations, and activities by creating similar experiences to those experienced when playing games in order to motivate and engage users”

We do need some stinkin’ badges!

Remember when Clint Eastwood said he didn’t need no stinkin’ badges? Obviously he wasn’t thinking about gamification or he never would’ve said that. These days, Clint would earn badges for shooting people, and he’d get extra bonus points for saying that he got that quote from Mickey Dolenz of the Monkees! You can read about the history of that line and its misquotes here: This Day in Quotes: We Don’t Need No Stinkin’ Badges.

Points count in the gamification of your life

What kinds of activities earn you points? How about eating the right foods? Losing weight? Breathing and staying alive? lol Seriously, are there areas of your life that are so boring that maybe gamification would help you keep your interest? Maybe the gamification of your life would help you stay on track, especially for people who have difficulties with focus. Or maybe gamification would help you remember if you fed the cat or took out the garbage.

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The Gamification of Your Life| Image by Alexas_Fotos from Pixabay

The Gamification of your life on #DigiBlogChat

This week on #digiblogchat, we discussed gamification, with Larry Mount (@lazblazter) contributing half the questions. By the way, if you’ve never participated in our chat, here’s how: How to Join#Digiblogchat. Here’s a poll, below, on people’s favorite ways to gamify their lives (Exercise was winning 4 hours before the poll was over).

Gamification of Your Life on #Digiblogchat

Gamification of Your Life on #Digiblogchat

People use gamification in simple ways to the more complex. John W. Lewis (@JohnWLewis) said “Ironing is something that I did gamify, for a while some years ago. I used to hate, and put off, ironing the 5 shirts per week that I needed. I realised that it was because I didn’t know how long it would take. So I timed myself and then did it against the clock.”

Benefits of Gamification

Thiam (@ThiamMeka2Gogue) mentioned that “Any good gamification process can be a source of emotions for players: a sense of belonging, satisfaction, optimism, desire to improve and/or confidence.”

Larry Mount (@LazBlazter) said “Focus, goal setting and a sense of achievement. The small wins are a great way of creating a positive tone for the day. Also, when you can get others to participate in something, it is more inclusive, at least if you set up to achieve that.”

What activities would you like to gamify?

There are so many activities that could help me, and maybe you, too. One that I’d like to gamify is brushing my teeth. My dentist would also be very interested in this idea. As of right now, I keep track on an Excel spreadsheet, and then bring the sheet into my dentist whenever I get my routine cleanings done. Then we nerd out together over what’s worked and what hasn’t. She particularly likes all the stickers I use!

George (@hagglethis) would like “Getting carbon credits for feeding and caring after (urban) wildlife. We (D & I) already gave all the squirrels names that begin with “S” to get extra points.”

Beth Staub (@AdventureGlass): “I need a dishwasher – from sink to dishwasher and then a dish put away-er. I will do laundry over dishes any day.”

Teodora (@EmaPirciu) mentioned the gamification of writing: I don’t know… Every 100 words, you get one point—extra 10 points for 1000 words. Extra 50 for those who write a minimum of, let’s say, 300 words for five days in a row. The winner gets a prize.”

Blogging When You Don’t Feel Like it: Ten Ideas

How do you blog when you don’t feel like it? Summer’s almost here and all the kids are getting out of school. Everything is slowing down and the weather’s warming up. So how do you get yourself motivated when you just don’t wanna? Here are some ideas for you.

Put the seat of your pants in the seat of your chair

This is my best advice. Many times I don’t want to write anything, but sitting down and writing gets me in the mood to write more. Getting started is often the best idea. Set a small goal, like 15 minutes (or 10 or 5!) to get started. Then give yourself a reward. I like Halo Top ice cream. You might like it, too.

Revisit an old idea to blog when you don’t feel like it

Was there an idea you had that never really gelled? Maybe now you can go back and see where it leads. That article you wrote about Albert Einstein? Try it out now! You could even take two old ideas and combine them. Albert Einstein + SEO? Yes, please!

Finish something you started

Did you have a half-baked idea, but you got interrupted and forgot all about it? Now could be a good time to start that article or blog post. Of course, brainstorming topics is always helpful and can give you tons of topic ideas. Here’s an article you might like about brainstorming: Best Ways to Better Brainstorming.

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Blogging When You Don’t Feel Like it: Ten Ideas | Image by StartupStockPhotos from Pixabay

Do a compilation or “best of” post

Many YouTube channels do a monthly or yearly roundup. Sometimes the compilations are better than wading through all the actual videos. You could do the same with your articles. Of course, put links into your compilation post so people can go and read the longer versions. This is a really easy way to blog when you don’t feel like it. By the way, here are some more ideas about blogging in case these aren’t enough: How to Find Ten Blog Post Ideas in One Hour That Will Make You Feel Relaxed. Feeling more relaxed yet?

Get back to basics when you don’t feel like blogging

What are the things you enjoy writing about? What did you tell yourself you’d write about when you started blogging? Go back to those. Go back to the very first articles you wrote and your favorites. Write more about those topics. Maybe you’ve strayed from your original concepts.

Find inspiration with a friend’s writing

For my last blog post, I wrote about my reaction to someone else’s post. You could do the same. Write a response to this post, or to a friend’s article (and be sure to link to their article, too!).

Do some automatic writing

And by automatic writing, I don’t mean that you enter a trance or anything like that. More that you turn off the conscious part of your brain and write without judging yourself. So definitely no editing when you’re writing that new post.

Choose something lighter than usual

Not every blog post or article has to be amazing! Why not write something out of the ordinary for you? After all, it’s the end of the school year and people are having parties and getting ready for summer. Maybe a roundup of your favorite recipes or something similar. Sometimes off-topic ideas get more traction than your regular fare.

Rewrite a post that didn’t get traction

Sometimes a post just doesn’t land correctly. Why not rewrite it? You could add a couple more links and also some images to make it more interesting.

Interview someone you admire

An interview helps you and the person you’re interviewing, too. Your readers might want to hear about someone they don’t know. Who do you think your readers would like to know more about? Putting the focus on someone else is a great way to blog when you don’t feel like it. And if you want to hear some good interviews, may I suggest Rod & Inci Jones’ excellent Thought Row Podcast? They interview people about their creative endeavors.



Completely Unsolicited Financial Advice

Why write about some completely unsolicited financial advice? I was just reading friend Mitch Mitchell’s blog post 20 Personal Finance Ideas. And, although it’s off-topic from the usual topics that I write about (ROI, social media, and some blah blah blah), I thought I’d give everyone my two cents. Actually, that’s more like 25 cents now because of inflation and the Pandemic. That’s a joke. But seriously, people don’t talk about money very often. And they should! So here are some simple ideas that have helped me. By the way, I’m not a financial expert, and a lot of this stuff is advice that your friends, parents, or grandparents might tell you.

Save as much as possible

When I was just starting out as a lowly tech writer about one million years ago, a friend of mine told me to “max out my 401K.” For me that was usually 18% or 20%, which went right into the company 401K. Of course, you need to have enough to live on, so paying the rent and buying food have to be your first priorities. But in general, that advice is something I’ve lived by. If you can do this, you’ll be happy you did later when you need it. Start by getting that proverbial three months of living expenses in the bank. Work your way up to six months of living expenses, and so on.

Take classes or read

If you’re lucky, your company will offer classes or workshops on investing and finances. Take every class you can. Read all you can. Figure out how you learn (for me, learning in person is best), and do that. Some people need one on one instruction. Others like video. I’m an in-person person. So workshops or mentors have been best for me. To find out what kind of learning style you have, you could try a class. But I’ll bet you already know.

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Completely Unsolicited Financial Advice| Image by 0fjd125gk87 from Pixabay

Hang out with smart people

One of my friends had a goal to make $50,000 in the stock market besides what he was making at his job. That was fascinating to watch and to learn about. He reached that goal fairly quickly and became very well off at a young age. Most people will give you advice if you ask. And it costs nothing to ask. The point is to hang out with smart people. And you might not know who they are, because often they won’t tell you! So watch and listen carefully.

Ready for more unsolicited financial advice? Learn to budget!

All you need to budget is a spreadsheet. You can use Excel or a Google sheet, and you’re set. At least once, you need to see where your money is going. Is most of it going to groceries? Fuel? Rent? Where can you cut those expenses? Most of the people I know (who are struggling) have never created a budget. It might sound boring to live within your means, but it’s a basic survival skill.

Cook your own food

Learn to make a few dishes. Now that there’s YouTube, you can learn just about anything. Unless you make enough money to either buy ready-made meals or go out to eat all the time, you’ll be happy to be able to cook. Yes, sandwiches count. And also–guess what? Cooking is one of the easiest ways to save money (there’s that budget word again). Seriously, look at your budget and see where you can cut back. Cooking at home is one of the best ways.

Get a financial advisor

You might think you can manage your own portfolio, but can you really? I thought I could, but I was wrong! It’s not something I want to check every day–I’d rather be doing something else. So ask friends who their financial advisor is. Interview a few. Do they talk to you in a way that you understand? Do they offer education? Those are both important.

You’re welcome!

I’m kinda joking, but did I miss anything? Let me know!




What is the True ROI of Social Media?


What is the True ROI of Social Media?

What is the True ROI of Social Media?

Have you ever considered what the true Return on Investment (ROI) of social media is? Is it worth having and using Twitter, Facebook, Instagram, LinkedIn, and other platforms? Or is it time that you’d be better off spending on direct sales, such as cold calls? Stay with me while I explore this topic just a bit.

ROI of social media defined

You may be wondering if it’s possible to figure out what the true ROI of social media is. It’s not always straightforward. If measuring your ROI feels like a guessing game, that’s because it is! In fact, Sprout Social in their article How to Define an Actionable Social Media ROI for Your Business says this: “Besides, not everything you do on social media translates directly into dollars and cents.” In my over ten years using social media, I’d have to agree. Sprout Social, like many others talks about brand awareness, not following the money.

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What is the True ROI of Social Media? | Image by Anemone123 from Pixabay

It’s about brand awareness

You can’t always prove that a customer found you because of social media. You can ask them if and when you make a sale, but that’s not always feasible. If you put money into your game, it’s more likely. But bear with me here. It’s more that customers know you exist. Social media is one stepping stone to someone becoming a customer, or knowing someone else who might like your services. And these days with social media, it’s mostly a pay-to-play game, especially if your product is a little odd or not your usual run-of-the-mill service. By the way, I’ve talked about brand awareness and social media before. You might like Social Media Isn’t Actually about Sales.

How many touches before a sale?

This is a question we social media managers get asked all the time. Unfortunately, the answer is: it depends. If you’re selling pencils, maybe it takes one touch. But if you’re selling diamond-crusted pens, that could mean eleven touches! Or twenty! Think about how you make a buying decision. You don’t just buy the first car where the dealer offers you a free pineapple, do you? Well, maybe if it’s a really really juicy pineapple. Just kidding.

Use Bit.ly to point to your Amazon Author Page: http://bit.ly/CSAuthor

Use Bit.ly to point to your Amazon Author Page: http://bit.ly/CSAuthor

So how do you measure the ROI of social media?

You can measure things other than sales numbers, such as when people go to your website or when they want to buy your goods. For a restaurant, that could mean someone using a delivery service to order food or checking your menu. For these measurements, I like to use bit.ly, but there are other ways to create clickable links as well. I’m not an affiliate, by the way, just a fan. If you create a shortened link, you can also customize it. For instance, on my Twitter bio, I have a shortened and customized link to my Amazon Author Page, where I sell my books. You could do the same thing. Occasionally, you can log into Bit.ly and see how many people clicked on that link.

Using formulas to calculate social media efforts

You could also use a formula to discover whether your efforts on social media are paying off. In this article How to Measure Social Media ROI, emplify uses the following formula, which they call the most basic social media ROI formula:

Profit / Investment x 100 = social media ROI %

So you can use this to discover whether your paid ads are paying off immediately. However, as they mention in the article, you can use other methods such as newsletter signups, follower counts after a paid ad campaign, etc. Only you can decide what’s important to your brand.

Benchmarking is important

Benchmarking might seem like an incredibly difficult thing to do, but don’t let it put you off. It’s simply a way of measuring what’s important to you. To benchmark, ask yourself which stats are important to you or your brand. Is it engagement? Don’t forget that follower count is most often considered a vanity metric. Some of the larger accounts with huge numbers of followers have no engagement! And that’s just silly. It’s much better to focus on things like engagement. Here’s an article about engagement you might like: For Better Social Media Results, Focus on Engagement.

Engagement and visibility go hand in hand

For any brand, getting out there on social media is no longer optional. In my opinion, everyone needs to be there. Your potential clients are looking for you and your services, whether it’s on Twitter, Facebook, or Yelp. It’s important to make the effort.






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