Ten Ways to Be Social

Ten Ways to Be Social

Ten Ways to Be Social

If you’ve been on social media for awhile, you’ve heard me saying over and over to engage. So today instead of telling you to engage, I’m going to tell you how to engage. Don’t worry. It’s not that difficult! But it is one of the top questions I get about social media.

Say Hello

One thing is sure. When you say hello to people, they say hello back! Even a casual, “Hi! How’s it going?” will probably do more to get you engagement than tweeting ten articles with links. People like to be noticed and we all love to talk about ourselves.

If you say hello, people say hello back!

If you say hello, people say hello back!

Talk About Them

Don’t just talk about yourself. Talk about them. Ask how they are. Be curious. How did they get their name? Where is their company located? What do they do? How did they get the idea for the article they just published?

Thank People

When people retweet you, share your posts, or comment on a blog, say thank you. Don’t simply retweet their retweet of your tweet (did you follow that? Yay.). Go one step farther and retweet something THEY would like retweeted. Probably something they wrote that links back to their website. Here’s a terrific post on the two words that help brand loyalty (guess what they are?!) from Bridget Willard.

Retweet from a Friend's Website

Retweet from a Friend’s Website — I’d add an image here

If your friend sent a tweet without an image, go to the link and add the image. They will get more retweets and you’ll look good, too.

Finished Tweet, Uploaded and Scheduled

Finished Tweet, Uploaded and Scheduled

To turbocharge the tweet for your friend, add an image, shorten the link, include their Twitter handle, and schedule it at an optimal time so it’ll get the most views. The screenshot above is from my HootSuite scheduler.

Comment on Your Friend’s Blog

For extra brownie points, comment on their blog. It only takes an extra minute, and they will love it! Seriously. Even if you just say “good article!” Better still, ask a question about the article and keep the conversation going.

Cross-Post to Another Platform, such as Pinterest

Cross-Post to Another Platform, such as Pinterest

Cross-Post to Another Platform

See a good post on Facebook? Put it on Twitter. Or put it on a popular Pinterest board. Or post it to LinkedIn. And then you could tag your friend and thank them for the interesting article. The tag is important if you want your friend to see it.

Being Friendly Isn't All That Difficult

Being Friendly Isn’t All That Difficult

Join Their TweetChat

Many people have chats these days. Join in their chat and publicize it, too. That makes both of you look good. My tweetchat, #DigiBlogChat, is Tuesdays at 1:00 pm Pacific Time, by the way. And here is how to participate in a TweetChat should you ever want to join one.

Meet in Person

This is the ultimate way of being social. Once you meet someone in person, everything changes. That person becomes three dimensional. So if you’ve been talking to someone since the Internet was invented (by Al Gore), ask to meet that person if you’re going to be in their area.

What Did I Miss?

What are some other ways you like to be social?


Three Favorite Tools to Manage Twitter Chats

Three Favorite Tools to Manage Twitter Chats

Three Favorite Tools to Manage Twitter Chats

If you’ve been tweeting for awhile, you are already familiar with some of the more common tools out there. However, you may not know about which tools you can use to help you with Twitter Chats. Many people use the Twitter app on their smartphone to tweet, or manage their accounts with Tweetdeck or Hootsuite. For a chat, it’s much easier if you use the desktop–there’s so much going on and so quickly.

You can use Tweetdeck/Hootsuite with specific columns for your chat’s hashtag and mentions, but specialized tools are much more helpful. What other tools are available to help you manage your chat and keep your sanity? Here are three of my favorites.

TweetChat is a Favorite Tool to Manage Twitter Chats

TweetChat is a Favorite Tool to Manage Twitter Chats


TweetChat is an interface that allows you to run and attend Twitter chats. Enter your hashtag to start, and login through your Twitter account. As moderator, your questions will be highlighted and more visible to others in the chat. You can slow down the stream, which is handy if you’re on a busy chat. TweetChat automagically adds the hashtag to your tweet, too.

TweetChat Automagically Adds the Hashtag to Your Tweets During a Chat

TweetChat Automagically Adds the Hashtag to Your Tweets During a Chat


The screenshot above shows you the TweetChat interface during an actual chat (#DigiBlogChat is on Tuesdays at 1 pm Pacific time, run by myself and @LazBlazter). Note the green “Pause Stream” button–very handy sometimes! I also like the “active rooms” feature, where you can see which chats are active.

Twubs is a free and easy-to-use tool to help you manage your Twitter chat

Twubs is a free and easy-to-use tool to help you manage your Twitter chat


This free and easy-to-use tool helps you manage your Twitter chat. Simply enter your hashtag and sign in through Twitter. Like TweetChat, Twubs adds the hashtag for you, and lets you isolate tweets from the chat. There’s also a handy list of chats if you get on Twitter and feel like chatting (tweetchats are an excellent way to get high-quality followers), but don’t have a chat in mind.

On Twubs, people can join as contributors or members of a chat

On Twubs, people can join as contributors or members of a chat

Another nifty feature of Twubs is the ability to register your hashtag. Keep in mind, though, that no one “owns” a hashtag. And people can join as contributors or members if they are regulars to your chat. On a busy chat, you could easily miss someone’s tweet, so seeing contributors is a handy feature–though this is a partial list of total contributors.

TweetReach analyzes the reach of your Twitter Chat

TweetReach analyzes the reach of your Twitter Chat


TweetReach analyzes the reach of your Twitter Chat. Also use it to see how far a url or phrase has traveled (could be a handy way to see who has retweeted your blog posts, for instance). If you use it halfway through the chat you can get an idea of how well your chat as a whole is doing. You could also pay the $20 to get the full-fledged report with all the analytics. If you like data, you’re likely to be in Nirvana if you see the full report!

Have a Favorite Twitter Chat Tool?

Leave me a comment, below. I’m always fascinated by the tools that people use to help manage their Twitter chats. And thank you for reading!




Audience: Local Business and Social Media

San Francisco

Are you creating a brand within a certain geographic area? Are you wondering where to begin locating local customers? There are plenty of ways to connect with locals while still not ignoring a wider audience! Starting with a simple plan is the best way to go. Here are a few ideas.


Facebook is still one of the stickiest and best platforms for engagement. Despite all the complaining people do about it, Facebook is still probably the most popular platform. Use photographs and behind-the-scenes posts to engage with users. Some limited tagging can be good, too, if your business model has you out in the field engaging with your clients. For instance, a car dealer might take a photo of a recent client with their new car and tag that person on Facebook. You can also do a search within your city to find other potential clients nearby.

Use Lists on Twitter

In Twitter, you can create lists of locals. For instance, I have lists of local people within the San Francisco Bay Area. You could create a list for your city, your county, or your state depending upon where you do business. Even if you’re an online-only business, you might be limited geographically.

Use Advanced Search within Twitter

If your business has a limited range, you can specify a certain geographic area within Twitter using advanced search. This feature is excellent for service businesses, in particular. Specify a particular distance from a city, say 15 miles. You can use this feature even if you don’t live some place yet. Say you’re moving to San Francisco and want to hear what people there are saying–you can still specific accounts tweeting near San Francisco. Twitter itself has some pretty good examples of search terms.

Check Local Sports Teams and Events

You could look at the conversations around local sports teams or events. For instance, the New York City Marathon is trending as I write this. If my business was in New York City, I could see who’s going to an event by searching for a hashtag, such as #NYCMarathon, and see who’s talking about the event. That could be great for someone who sells souvenirs or even a local taxi business.

See Who Follows the Local News

People who follow local news channels may include your audience. See who follows the news outlets or city government where you live. You may want to have conversations with some of the more active users.

Use HootSuite’s Chrome Extension with Google Maps

Did you know with HootSuite’s plugin you can enter your business address into Google and then check local tweets nearby? This is a very cool way to see active people near a particular address. This might be the perfect way to see what people are talking about in a specific neighborhood.

How Do You Find Locals?

Did I miss anything? Let me know in the comments! Thanks!

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