#DigiBlogChat November 22, 2022 Topic: Gratitude Marketing with @RandyLyleClark

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The topic for Tuesday, November 22, 2022 is Gratitude Marketing with @RandyLyleClark! Image by huoadg5888 from Pixabay

The topic for Tuesday, November 22, 2022 is Gratitude Marketing with @RandyLyleClark! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

Q1. What is Gratitude Marketing? 

Q2. How can a business creatively show gratitude to customers?

Q3. Can a business show gratitude to a community?  How?

Q4. How can an organization show gratitude to employees? 

Q5. How can a company show gratitude to a prospect who didn’t make a purchase?

Q6. Is it a good idea to show gratitude to a consumer who points out a flaw or mistake? Why?

Q7. Can a business overdo gratitude marketing especially over the holidays? Examples, please.

Q8. How can promotional products be used to show gratitude?    

Q9. How can transparency and honesty show an organization’s gratitude? 

Q10. Share something you and your business are grateful for.

 

How Gratitude Marketing Helps Your Business Be Powerful

How Gratitude Marketing Helps Your Business Be Powerful

Although it’s easy to be negative right now given all the strangeness on social media, this time in November is all about gratitude because Thanksgiving. So for the purposes of this blog post, I’m going to try to stay positive. We’ll see how long that lasts! After all, Twitter is having issues, and Meta has also had a massive layoff. In fact, all over Silicon Valley, there are layoffs and rumors of layoffs, too.

Counter the negativity with gratitude marketing

What’s good about your business? Here’s some help thinking of a few things. First of all, you’re still in business, am I right? So that’s a big thank you to the universe–for keeping your business afloat after Covid (and many say it’s still here, but it’s not the same as it was a couple of years ago). So congratulate yourself just for staying in the game all this time!

Thank friends every day

Your business has a lot of people who help, even if you may not know who they are. For instance, the store where you buy your supplies. Who ships your products to you? Try to find out, and thank them. Or the guy who helps you when you get stuck with technical issues? An article in Entrepreneur states that gratitude is the best marketing plan ever. And probably you have collaborators, too. Those are also good people to thank. I’ve written about supporting your friends while supporting yourself before. You might like to read it.

Image by <a href="https://pixabay.com/users/bogitw-851103/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=877121">Gerhard Bögner</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=877121">Pixabay</a>

How Gratitude Marketing Helps Your Business Be Powerful | Image by Gerhard Bögner from Pixabay

Give good reviews

For the most part, I’d rather give someone a good review than a bad review any day. If a business has bad service, I’d rather vote with my feet, as they say, and not go back. But for the ones with good customer service? They really appreciate good reviews on Google or Yelp. After all, people read those reviews! That kind of review isn’t something that’s easy to come by. Sites like Amazon or even your local grocery store are always wanting you to tell them how you feel. Did you like the product? How was the service? They want to know! Good reviews are priceless.

Read what others do to improve their gratitude marketing

There are lots of examples out there of people who use gratitude marketing. For instance, here’s an article about the Power of Gratitude in Marketing, from Duct Tape Marketing. What I like about the article is it goes beyond saying thank you, and also focuses on the benefits to your business. Another great idea from the article? Thanking your social media fans when you reach certain milestones. I’ve seen people do this on YouTube and Twitter.

What are the other benefits of gratitude (in marketing or in your life)?

When I think about expressing my own gratitude, it always gives me warm fuzzy feelings. If feelings could be warm and fuzzy, that is. And studies show that gratitude, as a practice, helps you be healthier. What benefits has gratitude marketing made in your business?

#DigiBlogChat November 15, 2022 Topic: SEO with PamAnnMarketing

Image by <a href="https://pixabay.com/users/geralt-9301/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=3683757">Gerd Altmann</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=3683757">Pixabay</a>

#DigiBlogChat November 15, 2022 Topic: SEO with PamAnnMarketing | Image by Gerd Altmann from Pixabay

The topic for Tuesday, November 15, 2022 is SEO and Analytics with PamAnnMarketing! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

  1. What is your personal definition of SEO?
  2. Why should business owners and marketers focus on SEO?
  3. Why is SEO so complex?
  4. How do you create an organized SEO strategy when there are so many different SEO factors?
  5. How long does it take for SEO to start working?
  6. What does analytics have to do with SEO?
  7. What’s all this “GA4” nonsense about? Do I really have to deal with this now?
  8. Can I import my old Google Analytics data into the new Google Analytics?
  9. Will I be able to log into my old Google Analytics account after the transition?
  10. How long does Google Analytics 4 store data for?

Social Media Holidays, Post-Covid Edition

What are you doing for the holidays on your social media? If you’re sitting back, now is not the time for that. People are out and about, ready to spend money on your goods and services. If you’d like to have success going forward, it’s time to put some thought into what you’ll say over the holidays.

Which holidays will you celebrate?

Which ones does your audience share? What about your friends? Which do they celebrate? Sometimes even the federally sanctioned holidays are not celebrated by some people. Think about your followers and what they’d like to see. For instance, Columbus Day has fallen into disfavor recently, to be replaced, unofficially, by Indigenous People’s Day.

Do your goods and services make good gifts?

If so, make it easy for your followers. How do they buy from you? Don’t make them jump through a bunch of hoops to do business with you. Don’t make them write a check, find an envelope, and mail it to you. Are you even kidding? Here are some friends’ gifts that I like, and where you can find them:

Image by <a href="https://pixabay.com/users/bluartpapelaria-6017404/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2547356">bluartpapelaria</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2547356">Pixabay</a>

Social Media Holidays, Post-Covid Edition | Image by bluartpapelaria from Pixabay

Some people prefer the gift of time

If your friend would rather go to the movies, visit a park, or spend time playing Scrabble with you, you could give them a gift card for the movies, and so on. Just because they’re on social media with you doesn’t mean you shouldn’t honor their non-social media wish. And for distant friends, they might like to connect over Facetime or Marco Polo (a video messaging app).

Use the hashtags for social media holidays

You might not want to use all the hashtags, but one or two never hurt anyone, right? The exception is Instagram, of course! On Instagram, you can use up to 30 hashtags. Christmas, Black Friday, and Thanksgiving all have good hashtags and help people find you. By the way, I’ve written about hashtags before. You might like How to Discover a Wealth of Friends with Social Media Hashtags.

Chats are a good way to connect during the holidays

Here’s a blatant piece of self-promotion: join #Digiblogchat during the holidays, especially if you’re spending them alone. It’s only an hour at 1 pm, Pacific Time, every Tuesday. There are plenty of friendly people. Yes, there are lots of people leaving Twitter, but we’re still there! Here’s how to connect with us on #Digiblogchat.

Check in with friends

If you have the slightest doubt that someone might be feeling down or lonely, please reach out to them. The holidays, as you probably know, is a time when many feel sad. Pick up the phone or connect with your loved ones (or even those you don’t like very much) and make sure they’re ok.

#Digiblogchat November 8, 2022 Topic: Social Media Uncertainty

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#Digiblogchat November 8, 2022 Topic: Social Media Uncertainty | Image by Joe from Pixabay

The topic for Tuesday, November 8, 2022 is Social Media Uncertainty! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

Q1. What is the biggest change you’ve seen lately on your social media channels? 

Q2. What have you noticed lately as far as the rate of change? Is it faster than usual, just the same, or slower?

Q3. How are you at handling uncertainty in your own social media accounts?

Q4. How does the recent turmoil online translate to misinformation?

Q5. What are some ways you can reduce uncertainty?

Q6. How have your marketing tactics changed amidst recent chaos?

Q7. What are some ways to thrive when emotions are running high online?

Q8. If you had to choose one, which social media platform would you pick as the least chaotic?

Q9. How could we make Twitter a less polarizing platform?

Q10. If you were the new CEO of Twitter, what would you do to make it a calmer place?

Big Shakeup at Twitter: How Will Changes Affect You?

Big Shakeup at Twitter: How Will Changes Affect You?

Big changes at Twitter? Of course  there are. By now, everyone’s heard that the rumors about Elon Musk taking over Twitter are more than rumors. We’ve been hearing for months that Musk would take over Twitter. But how will those changes affect you? Here are a few guesses. By the way, I’ve written about Twitter and chaos before: How to Survive the Chaos of Twitter.

Your numbers will drop

Actually, this is already happening! As a social media manager, I see what’s happening on the ground every day. All but one of my clients (including me) have seen drops in their follower count. People are apparently leaving in droves. Or at least a few hundreds are splitting.

But then again…no

As people join or rejoin Twitter, your engagement and follower account will probably increase later. I’m guessing that will take a few weeks or months, though. For the time being, though, there’s a Tweetexodus!

Hate speech will increase

This is one I hope to be wrong about. But big names are leaving, especially liberals. LeBron James tweeted that “So many damn unfit people saying hate speech is free speech.” Along with the hate speech, there will be some misinformation. And if 45 is allowed to rejoin, that will be amplified. Again, I hope I’m wrong.

Advertisers have a wait and see attitude

Big name advertisers are waiting to see which direction Twitter takes. Companies like GM are temporarily halting their ads.

The Blue Checkmark is one of the most recent Twitter changes

First, Musk mentioned a price of $20 for continuing to have the blue checkmark for verified accounts. After a lot of pushback, though, he seems to have settled on $8. People are still complaining, though. And is it really legit to have big name celebrities pay for a checkmark that they used to get for free?

Job Cuts

There are already a lot of job cuts at Twitter, including Chief Executive Officer Parag Agrawal. And a 50% cut is rumored to be in the works, according to Bloomberg’s article Five Things Elon Musk Wants to Change About Twitter Right Away.

Image by <a href="https://pixabay.com/users/pexels-2286921/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1854225">Pexels</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1854225">Pixabay</a>

Big Shakeup at Twitter: How Will Changes Affect You? | Image by Pexels from Pixabay

 

Will Vine be revived?

This is another rumor, but having Vine could help Twitter compete with TikTok and Instagram reels. I’m guessing that if it isn’t Vine, there will be something similar to Vine. Vine is reportedly built on old 2016 code, so maybe starting something from scratch would be better.

Content moderation

This one is something I’m very distrustful of. Who is moderating the content? And who determines what constitutes hate speech? Musk wants the policy about topics like election outcomes and Covid-19 to be more specific, according to people familiar with the matter. But with the massive layoffs, how exactly will that happen? I’m not confident.

Can we separate Twitter the business from Musk?

According to the New York Times opinion, Elon Musk’s Biggest Problem on Twitter May Be Its Advertisers:

Should Mr. Musk choose to remain a participant and provocateur on Twitter, it’s likely the platform is headed deeper into the world of toxicity and partisanship. If that happens, Twitter is doomed, from the perspective of advertising revenue.

What do you think will be the biggest change at Twitter?

Are you waiting to see how everything shakes out? Or are you ready to bail? Let me know!

#Digiblogchat November 1, 2022 Topic: Intentional Buying, Decluttering, Reusing

Image by <a href="https://pixabay.com/users/yeskay1211-6332528/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2836301">Sathish kumar Periyasamy</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2836301">Pixabay</a>

Tuesday, November 1, 2022’s topic: Intentional Buying, Decluttering, and Reusing Image by Sathish kumar Periyasamy from Pixabay

The topic for Tuesday, November 1, 2022 is Intentional Buying, Decluttering, and Reusing! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

Q1. How much do you think about what you buy before making a purchase? 

Q2. Does the idea of decluttering terrify you? How so?

Q3. What are some creative ways of reusing something that you’d normally discard?

Q4. If you shopped like a minimalist, what would that look like?

Q5. How does the idea of who you were in the past keep you from decluttering in the present?

Q6. What is is the benefit of reusing over recycling?

Q7. How does having a shopping list help you be more intentional in a store?

Q8. How much does having too much stuff cost you?

Q9. What are some things you could reuse to divert them from the landfill?

Q10. What are some tips for intentional buying, decluttering, and reusing that you’d like to share?

Who Shares More? Millennials versus Baby Boomers

Here’s something that bothers me about Boomers, even though I am one. I’m always hearing that Gen-Xers and Millennials are on their phones all the time. It’s rude, say the Boomers. They don’t care for it. But here’s the thing: you can be engaged, share your ideas, and be on your phone, sharing. By the way, if you’re a Millennial and you need to know how to terrify your friends, there’s this: Yes, Why Not Call Your Friends on the Telephone? After all, it’s fun to scare your friends, especially around Halloween.

Why this particular bee in this particular bonnet?

Recently, on vacation, another Boomer was complaining about the use of smart phones. “Are you working?” she’d ask me while I checked my Twitter, Facebook, Instagram, etc. “No” I answered. “Do I need to be working to check my phone?” She went on to say that she thought it was rude. By the way, this is the same person with the outmoded ideas such as eggs being bad for your cholesterol. If you get in the Wayback Machine, that was back in 1968, when the American Heart Association singled out eggs (here’s the scientific study behind that factoid, by the way). Since about 1999, the general consensus is that consuming eggs has no noticeable effect on one’s cholesterol or chances of developing heart disease. If this person had been reading newer books and articles, and not simply relying on ancient textbooks, she might have known that. But I digress.

It’s a different kind of sharing

When I’m with younger friends, they share all kinds of things: pictures, stories, news articles. My nieces and nephews share funny memes that they just discovered on Pinterest. A picture of their cat acting goofy. Articles that they discovered that I might like. Photos of babies, memes, and Facebook pages fly back and forth between phones. They share Amazon wish lists. They’re signing up for classes using QR codes. On their phones. And they’re taking embarrassing photos, which they then use for sharing or blackmailing purposes.

 

Image by <a href="https://pixabay.com/users/funkyfocus-3900817/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1875813">David</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1875813">Pixabay</a>

Who Shares More? Millennials versus Baby Boomers | Image by David from Pixabay

They’re laughing and excited

While the Boomers are sneering and saying that kind of sharing “doesn’t count,” the Millennials continue to share. Yes, it’s social media, and it’s online. Yes, sometimes there are “in jokes.” But it’s still sharing. Oh, and did I mention all the selfies? There are about a million of those. By the way, I’ve written about Boomers before. You might like: The Best Reasons Baby Boomers Must Start Using Social Media. And it’s not that Boomers don’t share. We/they share plenty of things, but they’re not online so much.

Boomers need to get over themselves

This kind of sharing is here to stay. Nobody is putting down their phones. People will continue using their devices. It’s fun and nobody’s being hurt. Well, it’s true that too much blue light at night can disturb your sleep. But seriously. Come on!

In the Millennials versus Boomers world, where do you fit?

What kind of sharing do you like? Are you with the Boomers here, or are you more like the Millennials? Let me know!

#DigiBlogChat October 25, 2022 Loyalty Programs with @italelite

Image by <a href="https://pixabay.com/users/geralt-9301/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2671879">Gerd Altmann</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2671879">Pixabay</a>

Loyalty Programs with Brian Shiraho (aka @italelite) | Image by Gerd Altmann from Pixabay

The topic for Tuesday, October 25, 2022 is Loyalty Programs with Brian Shiraho (aka @italelite)! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

1. How would you define loyalty programs?

2. What is the importance of loyalty programs?

3. Have you or your company ever implemented loyalty programs? What was the experience like?

4. Do you consider loyalty programs more of marketing or customer-retention tactic? Do tell!

5. What businesses can use loyalty programs? Why?

6. What are the best examples of loyalty programs you’ve seen or participated in? How was the experience?

7. Who benefits the most out of loyalty programs, the customers or the business? Why?

8. Since most Loyalty programs collect customer data, how are customers assured of data privacy?

9. How can one successfully incorporate loyalty programs in their business?

10. What are the alternatives to loyalty programs, and how do they work?

Ten Best Ways to Find Outstanding Content

Ten Best Ways to Find the Best and Most Outstanding Content | Image by PIRO from Pixabay

We’ve all been there–it’s just minutes before a deadline and you’ve got no content, let alone best content, to show for your efforts. Maybe you’re tired, or maybe your brain just isn’t functioning. Whatever the case, you’ve got to come up with something–anything–so what’s a content creator to do? Here are a few ideas.

Look back to move forward

That is, look at your own blog posts or content that you’ve posted online and see what’s performed well. Then try to duplicate that success. If you need to know how to do that, here’s some help: Social Media Value: Why It’s Important and What to Measure.

Check Facebook or your favorite social media platform

For me, that would be Twitter. You don’t have to use what’s trending, but that’s one way to go. What are your friends or favorite accounts talking about? Could you tweak their content to fit your platform? Or could you repost and give them a nod at the same time? You could also join a Twitter chat to get good content ideas.

Image by <a href="https://pixabay.com/users/piro4d-2707530/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2398832">PIRO</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2398832">Pixabay</a>

Scan blog comments

Sometimes a person who comments on your blog will give you an idea you hadn’t thought of. Maybe you disagree with what they’ve said. Write about why you agree or disagree.

Use your audience’s pain points

Do you know what your audience’s pain points are? If not, here’s an article that might help: how to find your audience’s pain points and why you’d want to.

Create a compelling headline

Neil Patel suggests that most people will read the headline, but few will read anything else. So the headline is the most important thing. So spend most of your time working on the headline. Sometimes, as you’re creating a good headline, more ideas will pop into your mind.

Search for posts on each social media platform

When you’re looking for content for a particular place, search that platform first. Looking for an Instagram headline? Search on Instagram. Looking for good Pinterest posts? Search there first.

Keep an idea file

This works particularly well for blog post ideas. Of course, you can take pieces of that blog post and spread them around the interwebs, too. You never know when an idea might show up. So make sure you have a way to record those ideas before they fly away.

Use Pinterest as a search engine

And that’s because Pinterest is a search engine. I haven’t written about Pinterest in a while, but it’s very good for discovery. And it deserves to be used more. For instance, I just found this: 70 killer content ideas to post on social media. That took all of 30 seconds to find.

Identify trending topics

Trending topics can occur anywhere. If you’re on YouTube a lot, use those trending topics. Often, YouTube trending topics will appear based on what you watch. I’ve found many interesting videos based on YouTube recommendations.

Use lists

I might love lists more than anyone. These days, people say they don’t want to be listed, but those people don’t know what they’re talking about. One of my favorite posts is about lists: Twitter lists for the power user. Do you use lists?

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