#DigiBlogChat Questions for July 20, 2021

The topic for Tuesday, July 20, 2021 is: How to be a good podcast guest, with questions by Bridget M Willard @BridgetMWillard . Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat.

Here are the questions:

Q1. What sort of podcasts do you listen to?
Q2. Have you been a guest on a podcast?
Q3. What topics are you passionate about?
Q4. What annoys you about podcast guests as a listener?
Q5. How can you apply that to being a good podcast guest?
Q6. How do you prepare to be a good podcast guest?
Q7. Where’s the best place to podcast?
Q8. How does being a podcast guest help your business?
Q9. What are the best tips to be invited on a podcast?
Q10. Will you try to be a podcast guest this month? Why or why not?

 

Social Media Isn’t Actually about Sales

A really common misconception, especially among small businesses, is thinking that social media is about sales. People will tell me that one person will tell two people will tell two people, and so on. In their minds, they’re already millionaires–without any “real work.”

Use social media to increase awareness of your brand, connect with people, and for engagement. That’s it. Of course, social media can lead to sales, but chances are it will be an indirect route. You can build trust, and let people know what you’re up to, but trying to sell on social media isn’t usually the aim.

Increase brand awareness

It’s perfectly fine to tell people about your brand. This might include posts about what’s happening behind the scenes, or even what’s on sale, but not direct selling. When is it a good time to increase brand awareness? Some of my clients have started before they even have a product or service to sell. So I’d say the earlier the better. Here’s a post about being on social media for small businesses that you might like. (Hint: you can appear like a bigger business if your social media is good.) If you’re doing a good job, people might even know you from your social media, and have a good impression of your business!

Who does a good job with brand awareness? One excellent account is Wendy’s. And why is their account so terrific? Because they have a personality! Check out this fun tweet from Wendy’s, below. So much personality! And because of their fun, casual style, they get plenty of engagement. So don’t be afraid to show some personality.

Connect with people

People will be interested in your brand and what you offer, but it’s important to show an interest in them first. The best way to share others’ posts is if you think your ideal clients will also be interested in what you share on social media. So for example, say you’re posting for a zoo. Sharing information about animals, how to care for pets at home, what not to do with exotic animals, etc., would all be good things to share. Maybe even share posts from zoos in other parts of the country or world. But sharing about a local auto parts store is probably not going to interest your audience.

Engage through active listening

Listen to what your customers have to say. Sometimes there will be a perfect way to sell through your social media *if* you hear of someone needing exactly what you have to offer. A good example of this is plumbing. You may hear someone say they have a leak or broken pipe. If you’re local and can help, then why not offer? But that scenario is rare, to be honest. I really do believe engagement is the gold standard of social media, by the way. I even wrote a book about engagement!

 

#DigiBlogChat Questions for July 13, 2021

The topic for Tuesday, July 13, 2021 is: Can Soft Skills Give You A Competitive Edge On Social Media?, with questions by Jackie Yun @JackieYunTweets. Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat.

Here are the questions:

Q1. What is your definition of soft skills?
Q2. True or False (Please Say Why): “With an in-demand service or product, a company’s soft skills don’t matter”
Q3. How do major companies or brands standout by using soft skills? Name some who do this well.
Q4. Is taking up a cause a good way for a company/brand to show empathy & increase sales? Why or why not? 
Q5. What are your own or your company/brand’s soft skills super powers on social media? How are these helpful? 
Q6. How have you used (or seen others use) soft skills to defuse a sticky situation on social media?
Q7. If you want to be a social media influencer, what are the top soft skills you must have and why?
Q8. Please fill in the blanks:  “The soft skills I see on #DigiBlogChat that draw me here are ____ because ____.
Q9. How might one determine the ROI of soft skills used well on social media?
Q10. What are some ways to show kindness on social media? 

How Does Ambition Contribute to Success? Three Reasons Ambitious People Succeed Against the Odds

Do you believe that ambition or talent are more important? We’ve all heard that those without passion are not likely to succeed, but how does ambition show itself? We all know someone we’d never believe could succeed and yet day after day, there they are starting new companies, pitching new ideas, and generally succeeding.

Ambition is more important than talent

Why? Because sometimes talented people sit and wait for someone to come and discover them. Ambitious people don’t sit and wait. Ambitious people go after what they want. They don’t let failures stop them, and are full of creative ways to succeed.

I really like this article Ambition: The Key Ingredient of Success. In it, Darius Foroux says “Yes, belief by itself is useless. But here’s the thing: The people who believe they can achieve their goals are the ones that actually do.” 

Ambitious people are motivated

What I’ve found is that if your dreams are big, you often find ways to “get ‘er done.” For example, think about Christo’s ambitious project, Running Fence. Did you know about the marketing Christo did before the fence was ever installed? The fence was paid for before it was installed and that is a mark of ambition and creativity, too. Here’s a remembrance of Christo written by famous local artist Lynn Hershman Leeson.

Another very ambitious person is Elon Musk. We don’t hear about Musk’s failures so much as his successes, but think about Paypal. In 1999, Paypal was voted as the worst business product of the year. And Tesla very narrowly bounced back after Musk nearly went bankrupt. Without personal loans, Musk would not be where he is today. Now, of course, Tesla is widely known as a resounding success!

Ambitious people know how to take risks

You may have heard that Japanese proverb Fall down seven times, get up eight.  This proverb illustrates the idea of resilience, of failure, and of success. No matter how many times you are knocked down, you get back up again. No one can compete with someone who won’t quit, right? If you’re interested in failure, you might like this article: Is failure mandatory on the road to success?

The idea of a calculated risk may seem counterintuitive. After all, risk seems to be an idea that defies logic. But does it really? Maybe we can take small risks and build up to bigger and wilder risks. For instance, public speaking might seem like a huge risk, although hardly anyone ever dies from public speaking. Just joking, but haven’t you heard that public speaking is the #1 fear that people have? People are absolutely terrified to get in front of their peers and just say something. If you could speak in front of two people then four people, and so on, maybe eventually speaking in front of a large crowd wouldn’t be so terrifying!

 

Unmasking Perfectionism

Watching videos on decluttering and Marie Kondo recently, I came across a video by Safiya Nygaard that described the “80/80” rule. She keeps her house organized 80% of the time so that it’s just good enough. And that idea wins the day. And that includes getting rid of perfectionism.

“Perfectionism is the voice of the oppressor, the enemy of the people. It will keep you cramped and insane your whole life, and it is the main obstacle between you and a shitty first draft. I think perfectionism is based on the obsessive belief that if you run carefully enough, hitting each stepping-stone just right, you won’t have to die. The truth is that you will die anyway and that a lot of people who aren’t even looking at their feet are going to do a whole lot better than you, and have a lot more fun while they’re doing it.”
― Anne Lamott, Bird by Bird: Some Instructions on Writing and Life 

High achievers are often perfectionists

Are you a high achiever? I wrote about this type of strength, which may also describe you: What’s Your Best Social Media Super Power? Also: it’s possible to be a high achiever but not a perfectionist. Naturally, you can be a bit of both. The difference between them, though, is that high achievers are usually supportive of other people. And focusing on other people can help you steer away from perfectionism.

Perfectionism is unrealistic

If life looks like an endless report card, you might like this article from Psychology Today ( I love that right at the top there’s a link so you can find a therapist lol!) Do you agree with perfectionism being fear-based? I certainly do, having come from a family which glorified perfectionism. However, if you’re a perfectionist, chances are that you’re not as well liked as you could be. Think about it. When you hear the word perfectionist, does someone you know (and don’t like much) come to mind? Recently we were on a vacation at an AirBnb. The place was immaculate, but there were rules posted everywhere. Keep this window open when you leave. Pull back the covers on the beds if the sheets have been slept in. And there was the Do not touch the blue button! which of course made everyone want to touch the blue button!

Perfectionism leads to stress

If you’re stressed out trying to be perfect, maybe it’s time to drop it for awhile. One thing the pandemic taught me is that I don’t have to do everything. In fact, most people won’t even notice if I don’t do everything. Or if a couple of things drop off my to-do list. Or if my to-do list gets dropped altogether! In fact, taking a vacation or a long siesta seem like better ideas that being a perfectionist.

 

 

 

Social Media and the Art of Reinvention

Recently I was watching a video by a New York City artist, Rajiv Surendra. You may have seen Rajiv in his role in Mean Girls, but it turns out that Rajiv has so many other skills. If you’re thinking of branding or rebranding yourself, you definitely have to watch the YouTube video of his home tour. Google Tour Rajiv Surendra’s NYC Apartment Filled With Handmade Decor to experience it. Here are some of my takeaways and thoughts.

Focus on What You Love

Sure, everybody says focus on what you love. And those are easy words to say. But when you see those words in action they mean so much more. Rajiv Surendra has taken his focus to another level. I suspect that he doesn’t ever binge watch Netflix or own a television. But he does share his thoughts on social media–follow Rajiv Surendra on Instagram to see some of his amazing artwork.

Sometimes a Hobby Becomes a Profession

Maybe this has happened to you, too. Maybe you’ve been redoing chalkboards of major NYC restaurants and decided to turn that into a venture. Ok, I’m kidding, but you know what I mean! What if you went deeper into something you truly loved, so deep that time stopped–for a time–and you realized you were doing what you were meant to do your entire life? It could happen!

Curate Your Existence

If you thought someone was going to examine the details of your life and tour your apartment, would you live differently? Probably. Some people have been doing this on Instagram, curating what they see, what they eat, and how they live. If you haven’t already looked at friend Terri Nakamura’s Instagram, check out what she’s doing over there because it’s fascinating. Hint: Terri is using Instagram as a blogging platform–and writing a book about it!

Worship Marie Kondo Like a Goddess

Another what if: What if you gave away everything that didn’t bring you joy? How would your life and your work look? As Rajiv says he worships Marie Kondo and has taken Marie Kondo’s minimalism to another level so that all his clothes (which are gorgeous and meaningful) all fit into one tiny closet. Another tiny closet fits all his art supplies, including chalk, paint, and easels. If you love Marie Kondo, you might like organizing your social media so you can have a better life.

Let Joy Guide You

Could there be anyone more self-actualized than Rajiv? I don’t think so. And he seems so full of joy. What if joy and having fun could lead you to your life’s work? Recently I wrote about playing more and here it is if you missed it: When You Play More Your Creativity Blooms. Many of us have found joy, even amidst the pandemic. We’ve all been baking banana bread, meeting neighbors, and upgrading our homes.

#DigiBlogChat Questions for June 22, 2021

The topic for Tuesday, June 22, 2021 is website design, with questions by Sherry Holub – Wizard of Design @jvmediadesign. Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat.

Here are the questions:

Q1. How important do you feel the design of the website is to your overall marketing?

Q2. When it comes to web design, what’s more important to you: an awesome-looking design that you love or that your customers would love?

Q3. Let’s talk “templates” – do you feel creating a custom web design is superior to going with a pre-made template? Why/why not?

Q4. What do you think is a definite “no-no” when it comes to web design?

Q5. What do you think is a “must have” when it comes to web design?

Q6. What are your expectations when you hire a web designer?

Q7. If you’ve worked with a web designer in the past, did you have any trouble communicating with them?

Q8. Usability is part of web design – so what frustrates you about some websites you’ve visited?

Q9. How important do you feel designing for mobile devices first is (aka “mobile first”)?

Q10. How do you know if your website redesign is successful?

What to Do If You’re Way Too Busy

You’re always running around, fixing this, changing that, keeping everything together. But when does too busy become toxic? One thing I’ve learned from the Pandemic is that I don’t have to get everything done. The earth will continue spinning on its axis, and everything will be pretty much the same the next day. However, if you’re really stuck, here are a few ideas.

Delegate!

Get some of those to-do items off that list by hiring someone else to do them. Or get a friend to do them in exchange for a chocolate cake, which might be your favorite thing to bake. However you do it, get someone else to help. You don’t have to do everything, even if there’s a YouTube video that shows you how. You might like 10 Best Ways to Manage Time on Social Media.

Just say no

Is there anything you could refuse to do? Just take a big black marker and cross it off your list altogether? I’m betting there is. So if you’re doing something out of obligation, stop it! No more silly baby showers for people you barely know.

Procrastinate

Sometimes if you wait long enough to do something, someone else will take care of it for you. I’m thinking of my one friend who doesn’t take in her recycling bins and her neighbors do it for her. She’s probably not doing it on purpose, but any way, that’s how it is. By the way, if you’re trying to avoid something, you might like Seven Myths about Procrastination. And also: managed delay does sound a lot cooler than procrastination, doesn’t it?

Be Lazy

This might sound counter-intuitive, but sometimes you just need to be lazy. Stay in bed a little longer, spend more time dawdling, and use your cat as a mentor. What does your cat do when there’s too much going on? He takes a nap! And what does your cat do to recover from the stress of a nap? Takes another nap! You get the idea.

Stop saying you’re too busy

You know what? You’re not too busy. We’ve all been glorifying the Cult of Busy(tm) to the point where it’s become a mantra we all say. You’ve got time to watch 10 million episodes of Grey’s Anatomy! Oh, wait. That’s me. Anyway, none of us are too busy. We just choose to focus on that. As Kimberly Roush says in Are You Too Busy to Be Less Busy? on Forbes “Busy has become a way of life.”


Busy Much?

If you love saying you’re too busy, maybe practice saying you’re not busy. Watch the strange looks your friends give you. And listen to what they say. Perhaps their next question will be Are you retired? One day you’ll be able to say yes!

What’s Your Best Social Media Super Power?

Perhaps you can’t kill zombies or do backflips like Simone Biles, but you can probably do something that others can’t do. Maybe you’re super friendly. Maybe you’re good at research. Or maybe you love having conversations with strangers. Have you ever considered focusing on your strengths, rather than building up your weaknesses? You might like this article: How to work your wonderful strengths, forget your weaknesses.

Do you know what your super powers are?

If not, there are many online quizzes you can take. For instance, one really common one is Strengths Finder 2.0. I really like the Ideas for Action in the Strengths Finder book. I’m an “achiever,” so I need to build in celebration and recognition into my life. Because simply achieving all the time makes Jack a dull boy. Or Carol a dull girl. Another is the Myers-Briggs personality test, which divides people into 16 personality types. Of course, neither the Strengths Finder nor the Myers-Briggs personality test is the end-all for knowing about yourself. You may need to journal or seek some other method to find the real you and your super powers.

Don’t hide your super powers

As Bill Garland says in his article Why the Soft Skills Are HardOur soft skills reveal who we truly are, how we view the world and our place in it.” If your super power happens to be a soft skill, all the more reason to share it with the world. You may think a soft skill is a liability, but it’s usually a super power! And if you use soft skills on social media, your power quadruples (according to a statistic that I just made up). After all, you need to be social, which is a soft skill as well as a super power.

Super powers make you stand apart

Once you know what your strengths are, you can figure out how to use those strengths. For instance, if your strength is connectedness, you know deep in your soul that everything happens for a reason. And you may be able to help others see what their reasons for connecting are, too. People with this super power can assist people to connect with other people or groups.

Lead with your super powers

If you can bring people to your environment, you’ll be more comfortable. If you excel at face-to-face meetings, that means meeting in real life. If you have a great phone voice, you’ll be more comfortable on a call or perhaps on a Zoom call.

#DigiBlogChat Questions for June 8, 2021

The topic for Tuesday, June 8, 2021 is creative branding and when it’s time to hire a professional, with questions by @sandyconnolly. Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat.

Here are the questions:

Q1. What would be the first step you’d take to brand your business?

Q2. How do you know when it’s time to brand your business?

Q3. What would you try yourself before hiring a professional?

Q4. What research would you do prior to choosing a professional?

Q5. Should the same person/team handle all aspects of branding? Why or why not?

Q6. How important is consistency and why?

Q7. Have you taken the branding journey? If yes, what was the most challenging piece?
If no, why not?

Q8. What impresses you most about a brand, professional or approachable? Can you be
both?

Q9. How do you decide on a budget?

Q10. How do you separate yourself from the competition?

 

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