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Facebook Stole My Cheese!

By now you’ve read multiple articles and heard countless complaints about the changes in Facebook’s algorithm. In fact, maybe by now you’re sick and tired of hearing about how Facebook lied, how they should’ve kept things the way they were, etc. You know that you can’t get the same reach any more, and on a personal level, you can’t see the stuff your friends post, either. And you’re thinking about jumping ship, but where would you go? You’ve invested so much time into Facebook, how can you possibly leave now?

Facebook Won’t Go Away Any Time Soon

Maybe you’ve read my previous post asking if it’s time to leave Facebook. But maybe you haven’t taken the leap yet. With 1.19 billion users (see the Next Web article), Facebook is the behemoth that won’t go away. People love Facebook, and it’s a great way to share content, post embarrassing family pictures, and find videos of goats climbing in trees set to hip-hop music. Oh, wait. That’s my life.

Let’s Say You’re a Mouse…

So let’s pretend for a minute that you’re a mouse–because in a way you are a mouse. And Facebook? They have the cheese. So how do you get some of that precious cheese that keeps disappearing because there are too many mice and they’re all squealing at once for more cheese but there just isn’t as much anymore? Well, maybe this metaphor has run its course through that maze (did you see what I did there?).

How Do You Make Your Posts More Visible?

How to Get Back Some of the Cheese

Here are a few ways to make your posts more visible. And get some more of that precious cheese.

Create Unique Content

Your own content, preferably in the form of blog posts, can benefit by being adorned with your own images. Bigger images are always better on Facebook. You can also use video or a simple picture, one that you took yourself.

Post More Often

Post a little more often. Most business owners don’t have time to post multiple times a day, but the posts don’t have to be big deal posts. You could ask a question, thank your new fans for following you, or pick a small quote from a blog post. Yes or no questions are often very successful. Don’t ask people to recite a poem or do an interpretive dance because it’s not gonna happen.

Post At Different Times

The analytics on your business page might say that your fans are online at noon. But probably so are everyone else’s fans, too. Why not experiment with posting at a few different times? And remember that scheduling your posts ahead of time is really easy on Facebook.

Look for Surprises

One thing I like to do is search for the surprises within my posted content. By that, I mean to scroll back through the posts and see what kind of content got shared, liked, commented on, etc. What time did you post? What day of the week? Then rinse and repeat: use the same types of posts, and the times you posted, too. How have you readjusted to the change in Facebook’s reach? Or did you quit?

Content Creation: Like Hosting Out-of-Town Guests

One of my friends on Twitter, Tracy Blevins (@TracyBlevins), put content creation this way: “It’s like hosting out-of-town guests–it never ends.” Is that how you feel about content creation? On many days, I feel that way, too. What will I talk about? Will people be interested? Also, what will you cook that they’ll like and haven’t had before? I don’t want to keep serving up grilled cheese every day, after all! Here, then, are some ideas for content creation.

@Carol_Stephen Yes. Creating content is like hosting out of town guests, u want to be fun & entertaining…but it never ends!

— 𝓣𝓻𝓪𝓬𝔂 (@tracy_woods_) March 4, 2014

Curated Versus Original Content

Probably the toughest part of my job is discovering content that not everyone in the world hasn’t already seen one billion times before. Word spreads fast on the internet. How can I possibly post something new? Putting my own spin on curated content is possible, but the best thing is to create my own content and images. For instance, recently all my friends were griping about Facebook’s new algorhythm changes, so I decided to write about that.

Search Differently

Try looking for your search terms on both Google and Bing–the results will be different. You can also search for the most recent articles. Another trick is to search for your search term from within. By that I mean that if you want to know about Twitter, search from within Twitter. For Pinterest, search from within Pinterest. You’ll be surprised at what you might find. Pinterest has beefed up its search lately, too. Facebook’s search? Eh, not so much.

Non-Human Guests

Your guests aren’t always human.

Another part of creating content is that your guests aren’t always human. Sometimes your guests are the little bots that roam around Google, looking for new content. So if you’re publishing twice a week, the bots will come back like little puppies waiting to be fed on those two days.

Writing for SEO and Ranking Well

Another one of your “guests” is the person who will be searching for your keywords. For instance, if someone did a Google search on quitting Facebook, my post asking if it’s time to quit Facebook might come up. Here’s a terrific article about writing for SEO, by the way.

Ideas through Random Discovery

Sometimes you can discover a good writing topic by looking online or listening to people around you at the grocery store or hearing what your friends are griping about. Is everyone ranting about Google Plus? Well, what else is new? Is there something they’re talking about that you disagree with? Sometimes I’ve started backwards with an image and written a post that way. Here’s one that I wrote after I saw the image. I loved the image so much that I had to write a post around the image.

Creating Content on a Team

If you work on a team, having a process, even if it’s simple, is very important. Who will edit? Will you have a style guide? How many cycles of editing will you go through? Where will you find images? What will your publishing schedule be like? Whenever I’ve tried to work on a team the schedule has been the trickiest part. People at startups are busy and they have other jobs. You’ll have the most success when you’re only responsible for your own schedule.

Do You Need Help with Content Creation?

Have you tried to create your own content? What obstacles have you faced? Please leave me a comment below!