Ten of the Worst Social Media Managers

Last week, you might have read my post about Finding Your Next Social Media Manager. If you search Google to find a good Social Media Manager (“SMM”), you’ll find all kinds of advice. However, bad advice is rare! Just kidding.

Here, then, are ten types of terrible social media managers. These people put in the extra work to be really, really bad. And if that’s not enough for you, here are some Bad Social Media Manager Secrets.

Does your candidate send Twitter DMs like this one?

The Direct Message Twitter SMM

The most terrible SMMs send direct messages on Twitter like “Follow us on Facebook!” or “Buy my book!” for no reason. And a link. But the very best of the worst? Those ask you to connect in two places, along with cute emoji, before you’ve even read one of their tweets! Now that’s going the extra mile!

Does Your New Social Media Manager Say She’s an Expert?

The One Pin Per Board Pinner

This SMM is on Pinterest and has boards with one or two pins each. And they should call themselves a Social Media Expert. After all, since it’s on the Internet it must be true!

The “Social Proof” SMM Buys Followers

The “Social Proof” SMM Who Buys Followers

Having “social proof” is a good thing, right? And followers are so cheap! For $59, you can get thousands of them. Never mind that they’re bots from Indonesia, thousands of miles away from your local brick-and-mortar business. Your new SMM prospect should recommend that you buy followers.

Does your SMM Post from Facebook to Twitter?

The “One Size Fits All” SMM

Your new friend should never change their tone of voice, and should use the same post on Twitter, Facebook, Pinterest, LinkedIn, whatever. If the post is too long for one platform, it can break right in the middle of the sentence. As long as lots of people see your posts that’s all that matters.

The UnSocial Social Manager

Your new BFF should never engage with anyone. They can ignore comments, shares, retweets and save themselves a lot of time. There are only so many hours in the day, after all! If you want to know why brands are still using broadcasting in social media, Emma Pauw can tell you why.

The Drunk Poster Sometimes Deletes Posts the Next Day

The Drunk Poster

Drinking and posting is the hallmark of a very successful bad SMM. And then deleting all the bad posts and arguments the next day? Even better.

Is Your SMM a Debbie Downer?

Debbie or Danny Downer

Your SMM should be heard muttering at all hours that “nothing will ever work.” Things always go from bad to worse, people can’t be trusted, and Murphy’s Law always prevails.

The Overposter

This person posts 60 posts in the space of five minutes, then nothing for two days. What’s wrong with that, you might ask?

Is Your SMM Inflexible?

The Inflexible SMM

Why would your SMM ever change his or her strategy on social media? Just because Facebook reduced its reach, or Pinterest added promoted pins, or tweets got indexed by Google? Pffft. No reason!

Does your SMM Use Klod to Measure Influence?

The Klod Watcher SMM

Your new bestie should always watch their influence ranking on sites like Klod (not its real name). That’s what real SMMs do, don’t they?

Your Turn!

What did I leave out? Let me know in the comments! Thanks!