Facebook Twofer: Sharing Content to Be Seen

Facebook Twofer: Sharing Content to Be Seen

Facebook Twofer: Sharing Content to Be Seen

You might have read my recent post about Facebook “stealing my cheese” a few days ago. And you might have also heard that you should be more social on social media. A post that my friend Bridget Willard created gave me this idea. Why not share posts from people similar to you once or twice a day? It’s an easy way to be social, plus you get the added benefit of posting more often and (possibly) getting better numbers on Facebook. And by the way, here’s a terrific article about how to determine what works on your Facebook posting frequency, via Social Media Examiner.

The More Things Change, The More They Stay The Same

That’s what happens with social media. Things change. And also: there is no one size fits all. What worked last year, last month, or even last week may not be the same this week. And that’s especially true with Facebook and its changing landscape.

Form Alliances By Sharing Content

Sharing other people’s content is a super easy way to get your post seen by more people, plus it’s an excellent way to form alliances.

An Easy Idea

Facebook Twofer: Sharing Content

Facebook Twofer: Sharing Content

Just like when you’re in the grocery store and you get a twofer coupon that is doubled at the checkstand, sharing gives you two for the price of one! It’s a happy surprise. And, it’s such an easy idea, that you might not even consider it. And like me, you might be in favor of easy.

Not convinced? Here are more reasons to share content

  1. Building relationships. The main reason people share is to build relationships. They’re looking for community. If you share someone else’s content, you help build community.
  2. Creating social capital. By sharing, you build social capital. When you need something shared, people are more likely to share your content.
  3. Finding others with similar interests. By sharing something you find interesting, you let others know what’s interesting to you. People may not know of your newfound interest in vegetable gardening or roller derby. And you may discover a new friend–or rediscover an old friend.

 Try Sharing More Content

Let me know if this idea resonates with you. Try sharing more content, maybe once or twice a week, and let me know how it goes!

 

Facebook Stole My Cheese!

 

Facebook Stole My Cheese!

Facebook Stole My Cheese!

By now you’ve read multiple articles and heard countless complaints about the changes in Facebook’s algorithm. In fact, maybe by now you’re sick and tired of hearing about how Facebook lied, how they should’ve kept things the way they were, etc.  You know that you can’t get the same reach any more, and on a personal level, you can’t see the stuff your friends post, either. And you’re thinking about jumping ship, but where would you go? You’ve invested so much time into Facebook, how can you possibly leave now?

Facebook Won’t Go Away Any Time Soon

Maybe you’ve read my previous post asking if it’s time to leave Facebook. But maybe you haven’t taken the leap yet. With 1.19 billion users (see the Next Web article), Facebook is the behemoth that won’t go away. People love Facebook, and it’s a great way to share content, post embarrassing family pictures, and find videos of goats climbing in trees set to hip-hop music. Oh, wait. That’s my life.

Let’s Say You’re a Mouse…

So let’s pretend for a minute that you’re a mouse–because in a way you are a mouse. And Facebook? They have the cheese. So how do you get some of that precious cheese that keeps disappearing because there are too many mice and they’re all squealing at once for more cheese but there just isn’t as much anymore? Well, maybe this metaphor has run its course through that maze (did you see what I did there?).

How Do You Make Your Posts More Visible?

How to Get Back Some of the Cheese

How to Get Back Some of the Cheese

Here are a few ways to make your posts more visible. And get some more of that precious cheese.

Create Unique Content

Your own content, preferably in the form of blog posts, can benefit by being adorned with your own images. Bigger images are always better on Facebook. You can also use video or a simple picture, one that you took yourself.

Post More Often

Post a little more often. Most business owners don’t have time to post multiple times a day, but the posts don’t have to be big deal posts. You could ask a question, thank your new fans for following you, or pick a small quote from a blog post. Yes or no questions are often very successful. Don’t ask people to recite a poem or do an interpretive dance because it’s not gonna happen.

Post At Different Times

The analytics on your business page might say that your fans are online at noon. But probably so are everyone else’s fans, too. Why not experiment with posting at a few different times? And remember that scheduling your posts ahead of time is really easy on Facebook.

Look for Surprises

One thing I like to do is search for the surprises within my posted content. By that, I mean to scroll back through the posts and see what kind of content got shared, liked, commented on, etc. What time did you post? What day of the week? Then rinse and repeat: use the same types of posts, and the times you posted, too. How have you readjusted to the change in Facebook’s reach? Or did you quit?

 

TweetChats: How to Participate

TweetChats: How to Participate

TweetChats: How to Participate

Getting the Most from a TweetChat

You’ve been invited to a tweetchat and, full of enthusiasm, you say yes without fully realizing what you’ve committed yourself to. After all, how difficult could it be, right? Actually, this is one of those times when you can do a Happy Twitter Dance because TweetChats are fun and easy to learn! You can easily participate in a TweetChat, with the help of a few tools (not necessarily a Weedwacker). As my ol’ granpappy used to say “Never bring more than one Weedwacker to a TweetChat. But I digress.

Each TweetChat Has Its Own Hashtag

For instance #DogFriendlyChat or my friend Amy Donohue’s #KidneyChat. Hashtags help to organize chats. If you need to know how not to use hashtags, here you go!

The Day or Week Before the Chat

A chat’s creator will often create and post questions so that you can prepare for that chat. For instance, Bridget Willard holds #ConstChat for Riggins Construction, and tells people the questions ahead of time. In last week’s #ConstChat, we chatted about insulation. This gave everyone lots of time to study the questions about insulation and prepare ahead of time if they wanted to. Bridget has created a really neat Tagboard for #ConstChat.

Prepare Ahead…or Not!

You can prepare answers to the questions ahead of time and for extra super-duper bonus points, you can even put your answers into a file which you can then cut and paste during the chat itself. But for the most fun during a chat, why not be spontaneous and interact with the others in the chat? When it’s your first chat, or maybe any time, maybe it’s fun to just be spontaneous.

Whether you decide to be spontaneous or prepare ahead of time, so long as you follow some basic etiquette, you’ll be fine. Don’t talk about the heartbreak of psoriasis, unless you’re on #PsoriasisChat, for instance.

Five Minutes Before a TweetChat

Log into TweetChat.com using your Twitter account. Get a cup of coffee or water, and take a deep breath. TweetChat.com automagically adds in the hashtag for you, so you don’t have to think about. It aggregates all the tweets with the hashtag for you, making the chat extra easy. Another benefit is that you can slow down the stream using TweetChat.com. It’s really a great tool. There are other third-party apps to help you, but TweetChat has been the most reliable for me.

During the Chat

The most important tools you’ll need during a TweetChat are your ears and eyes. Watch what everyone else is saying and have a discussion, be engaging, be funny, or entertaining. Everyone will have a much better time if you’re not too serious. Retweet others, have fun, and talk to everyone.

Follow Others

Follow Others After a TweetChat

Follow Others After a TweetChat

One of the biggest benefits of being in a TweetChat is to gain high-quality followers. So join TweetChats that are important to you as a brand and that will help you grow your business. If you have a new interest or your business is growing, seek out a TweetChat related to your new interests. You’ll meet other like-minded people to follow and connect with.

After the Chat

I like to add people to a list if the chat is one I regularly attend. For instance, Larry Mount (and me will be starting #DigiBlogChat today, Tuesday August 5th at 1:00 pm pdt. So I’ll start a list called DigiBlogChat within Twitter. You can read my previous post about how to use Twitter lists (for the power user). You can create a list even if you’re a participant. Or, subscribe to someone else’s list (why reinvent the wheel?).

Keep track of those you’ve met virtually in the chat through your own or others’ lists. Engage with them, retweet them, and check up on them regularly.

Please Participate in #DigiBlogChat!

Please drop in some Tuesday and visit! It will be loads of fun!

 

 

Caterina Rando

Caterina Rando

1000 thank yous for bringing so much value to the women in our community with your social media expertise. You have made a significant contribution to all of them and to me. I have been hearing great things.

Caterina Rando

Transform Your Brilliant Content: Ten Ways to Recycle Content

Transform Your Brilliant Content

Transform Your Brilliant Content

Ten Ways to Recycle Content

Ever had a great idea that you weren’t sure how to share without making all your friends crazy? Sure you have! You have one of those right now…sitting in your back pocket. That idea for a Portable Solar Dog Grooming Truck, for instance, needs to be seen. Or that website for cats who take selfies (you even bought the CatsWhoTakeSelfies.com domain and a GoPro!) just begs to be released unto the world. But how?

Blog

Your website is the basis of all great ideas. This is where the ideas live. Use your blog to expand your brilliant idea, adding pictures, drawings, and video, if possible (more about video below). Once you’ve written about your idea, you can begin to spin it into other formats. This is where the fun begins!

Twitter

Yes, you’ll need to tweet about your great idea. Take different snippets, add different pictures, and voila! A blogpost of a few hundred words can become many tweets. Don’t forget to pin your newest post to the top of your Twitter feed, along with an image. Twitter has become more and more image-centric, so take advantage.

Pinterest

Speaking of images, you can pin your blog post to your blog board (here’s my blog board, by the way). Include search terms so that people looking for your topic can find it. Anything with cats and selfies, or cute, wet dogs has to be on Pinterest. Unless it already is!

Facebook

Maybe only 3 or 4 people will see it on Facebook unless you promote it, but still. You have to put it there. And the more you post and interact on Facebook, the better the chances that your content will be found.

LinkedIn

Create a more scholarly headline to get people to click on that link. I like this example of good LinkedIn headlines, from LinkedIn Makeover.

YouTube

Why not create a video of your blog post and put it up on YouTube? YouTube is absolutely wonderful, especially if you have a how-to video that needs to be seen.

Instagram

Pictures of cute dogs and cats! Who could resist? Hashtag it like crazy. That’s how people find you on Instagram, and everyone seems to hashtag everything shamelessly.

Solid Gold

When your content gets a little old, you can bring it back to life. You can rewrite an older blog piece by changing about one-third of it and adding pictures. If you’ve been blogging for a year or two, this is a good way to reuse content.

Create an eBook

Once you have a few posts, you can bundle a few and create an eBook. For instance, you could take your solar idea and bundle that with some other posts you’ve written for a book about portable solar.

Make a Slideshare

If you’re good with images, you could make a PowerPoint that you share with your friends on social media. This could go on all channels, and in this new format, many people might relate to it more. Or you could find someone who could do it for you.

Podcast

Many people are audible learners, and prefer learning by listening. Or they’d love to listen to you speak your idea. You can have someone transcribe your Hangout on Air or blog post and then use the podcasts for still another purpose.

How Do You Recycle Content?

Each time you switch mediums you’ll come up with some new ideas, which will appeal to a different audience. Some people love video, some like to listen, and some want to scroll quickly through images. What’s your favorite way to recycle?

Social Media Managers: Top Ten Questions to Ask When You’re Looking for One

 

Social Media Managers: Top Ten Questions to Ask When You're Looking for One

Social Media Managers: Top Ten Questions to Ask When You’re Looking for One

Your startup has finally gotten some funding and you know that you have to find a social media manager (“SMM”). Where do you start? You could ask a few friends, or you could look on the Internet, but how do you make sure that you’re getting good value? Here are some questions that I wish people would ask me!

What is Your Philosophy About Engagement Online?

This question is designed to weed out the “post-and-go” people. Some social media managers are more in the “broadcasting camp.” That is, they’ll find the most efficient ways of blasting out your message without thinking about your audience. And that’s not very social, is it?

Who Answers Questions or Comments on Social Platforms?

Some SMMs expect you, the client, to do that. It’s good to have a strategy in mind before you need one. Will they call you when clients ask questions on your social media platforms? Will they text you? Will they answer any questions? How much knowledge do they have about your field or product?

Do You Have a Favorite Platform?

These days, many SMMs specialize in a particular platform. They might be great with Pinterest, or use Twitter, but dislike Facebook and Instagram. So ask if that SMM has a favorite to see if they might have a strength.

What’s Your Least Favorite Platform?

Top Ten Questions to Ask Social Media Managers

Top Ten Questions to Ask Social Media Managers

If the SMM says they “love all of them” that’s kind of like a waiter saying “all the food is great.” Maybe it’s true that they love all platforms, but the “least favorite” question could get you the answer you’re looking for. Nobody likes to say they have a “weakness.”

How Do You Work with Your Clients?

Some SMMs like to do everything with no input from their clients. Others like daily, weekly, or monthly input. Some expect to meet in person and others won’t ever want to meet in person. Find out what the expectations are.

What Topics Do You Suggest That We Avoid?

For starters, I usually suggest avoiding politics, religion, and sex. But if your startup has a dating app, you will want to talk about sex. So make sure that you’re on the same page with the SMM that you decide to hire.

What If There’s a National Emergency?

Companies of all sizes, including startups, get in trouble when there’s an emergency, such as a school shooting, and the SMM doesn’t know what to do. Make sure that everyone knows what to do. I suggest posting something sympathetic–if anything at all–and then going silent. Nobody cares about whatever you’re selling when there’s an emergency.

What Happens on Weekends and Holidays?

Some brands stop posting on weekends and holidays. Others post even more. Your business might be a seasonal one. Let your candidate know what you would like.

What Does Success Look Like?

To be successful, your social media strategy needs to be specific enough so that you can measure it (such as a minimum number of daily posts), but not so specific that it squashes all the motivation out of your SMM. Learn how to demotivate employees in my previous blogpost.

Questions?

Are you an ambitious startup looking for a social media manager? Because I know someone (*ahem*) that you might like to talk to!

 

Blogging Buddies: Catapult Your Writing Success with One Simple Idea

Blogging Buddies: Catapult Your Writing Success with One Simple Idea

Blogging Buddies: Catapult Your Writing Success with One Simple Idea

Entrepreneurs often say that they’d like to blog. They put someone on the job (often the poor intern who has no idea how to motivate others, let alone get the blog going), and hope for the best. What happens, though? The blog is dormant, wakes up from time to time, goes back into a Rumpelstiltskin-like slumber, and then languishes. While a team approach works well for some, putting a single (often inexperienced) person in charge of a business blog isn’t the best idea, in my opinion. A much better idea? Put two people in charge, and let them motivate each other.

Drafting

Drafting in the sense of writing means creating a rough outline. Drafting in the aerodynamic sense, and for a business, can mean that everyone gets a break and works off each other. Take a look at this swell article from The Huffington Post: Why Birds Fly in a V-Formation. It’s aerodynamic. The lead bird does the most work when it’s out in front. Then it falls back and someone else leads. I like the idea of appointing a leader, but with a twist: have two leaders who are buddies with a similar work ethic and writing skillset.

The Buddy System

With two people in charge of blogging, neither of them bears full responsibility. And they can brainstorm with each other, pass the writing back and forth, and one can take over when the other is ill or on vacation. Blogging is critical for a startup or for anyone who wants to be found online. In my opinion, it’s a responsibility that shouldn’t be left to an intern, but given to someone on the team who is more invested in its long-term success. And when one person runs out of ideas, the other person can say “what about this? you’ve never covered this before!”

Hire a Writer or Two

Want Blogging Success? Hire a Writer!

Want Blogging Success? Hire a Writer!

If you want your business to succeed, hire someone whose primary job is to create content. This can mean social media posts, but more importantly it means original writing that positions your brand as a leader. Writers can not only write blog posts, but create playbooks, headlines for curated content, online materials, and slideshows. You want someone with experience as a writer, and that includes good grammatical skills. There’s nothing worse than seeing good content ruined by spelling errors and bad grammar.

The Best Movies Have Writers

The idea of having a writer for a movie might sound silly and straightforward. But often movies with fantastic special effects seem to miss one element: a writer. As a writer, this is offensive. Why couldn’t they hire one writer to make sure the script makes sense? Aside from continuity editing, the writer’s job is to create dialog that flows and sounds natural. Like a movie, your business needs a good writer, too. Preferably two or more writers!

My Blogging Buddy

My blogging buddy is Bridget Willard. You can read her work or subscribe to her blog at You, Too, Can Be a Guru. We often bounce ideas off each other, comment on each other’s crazy ideas, and keep each other sane through our ups and downs. She posts her videos on YouTube if you’d like to hear, rather than read social media tips. Here’s one about how to post the “same” content across platforms:

Feeling All Alone?

Whether you’re a solopreneur or a brand, I highly recommend the blogging buddy route. If you run your own business, find someone with similar ideas. If you’re a CEO or startup, and can hire two writers, they’ll keep each other motivated and your blog will always have enough content. Content has become more important and a blogging buddy can help your cause. Do you have a blogging buddy? Tell me about yours in the comments! Thank you!

 

When Social Media Hands You Lemons…Make Jam!

When Life Hands You Lemons...Make Jam!

When Life Hands You Lemons…Make Jam!

We’ve all had those weeks when nothing goes right. Maybe it’s because Mercury is in retrograde. Maybe it’s someone having a bad day and taking it out on you. Maybe it’s none of the above. For some reason, you get lemons.

Staying Positive Feels Impossible Sometimes

Sometimes, being positive and upbeat can be nearly impossible. Every post on social media gets little engagement. Your Twitter feed gets hit by spammers, and Pinterest is deader than a DIY coffin made out of Mason jars and upcycled pallets. Whatever. You still have to be positive because that’s the kind of person you are–even if you do feel demotivated.

Turn Away from Social Media

Turning away from social media and doing something completely different for a day or two (or three) is just what the doctor ordered at times like that. For instance, making jam. You can always force it into a blog post later (ahem!). And besides, it’s July and there are beautiful Blenheim apricots. And also: when you’re done, you get jam.

Detour from social media for a few minutes…

It’s not a complete detour, though. To tell the truth, I found this great apricot jam recipe on Pinterest (where else?). It has no pectin, and only three ingredients (the results are pictured above). You’ll have fun making it, and you could even share it with friends that you met online, if you figure out a way to get it to them.

Then you could post a picture of them eating it on Instagram. All your other friends would be jealous. But nobody posts food pictures on Instagram, right?

Nature Can Keep Your Thoughts Positive

Nature Can Keep Your Thoughts Positive

Hiking and Fresh Air

For me, hiking and fresh air and trees make me feel refreshed. You might have your own ritual that turns you from bitter to sweet. Writing is another way to process, especially if you have “introvert tendencies.” Turning that bitter into sweet is something we all have to master occasionally.

From Bitter to Sweet

I’ve found that staying with the negative feelings long enough to let them surface and dissipate is the best in the long run. Nobody can say how long that will take, or what will come up. Eventually, enough time passes and the bitter becomes sweet again.

The Happy File

Another way for me to turn around the negative is to go to my Happy File (yes, it is like a Happy Place–thank you for asking). I’ve got a file with great and uplifting things in it. One is a hard copy file, and the other is a board on Pinterest that reminds me of all that is good in the world. Also, I like the idea of reframing negatives into positives, as the third point in this Entrepreneur article, How to Train Your Brain to Stay Positive, outlines. And looking at my Happy File or board makes me smile–even if it’s the middle of the night and I’m up with a bout of anxiety.

What Do You Do with Your Lemons?

Do you have an easy way to get out of a funk? I’d like to know…maybe I could borrow an idea or two from you. Please leave a comment!

 

Startups: Why Being Vulnerable Makes You a Better Entrepreneur

 

Startups: Why Being Vulnerable Makes You a Better Entrepreneur

Startups: Why Being Vulnerable Makes You a Better Entrepreneur

Being an entrepreneur, you’ve probably heard that you should be tougher, leaner, and quicker at decision-making. And while all of these traits are important, you might have never heard that being vulnerable could help you as an entrepreneur.

Recently, on Women in Business Today’s (#WIBT) hangout on air, we discussed Brene Brown’s TEDxTalk on vulnerabililty. Brown is a scientist who takes years–and a stint in therapy–to discover how to be vulnerable.

Vulnerability Gives You Courage

As an entrepreneur, you’re investing in the future of your idea or startup. And while you may believe you have the best idea in the world, there are so many things that could go wrong. People and brands think they have the answer to all the prayers of the known world, but people are emotional creatures. CEOs often forget this. We all make decisions based on emotion. Thus, a potential client may love the idea a startup has, but what if that client hates the company for the way it advertises or treats its employees? What if the idea is terrific, but the timing is off? Or what if the funding doesn’t come through for your high-tech widget?

There are so many reasons why people don’t buy. And every company takes a flying leap into the dark when it puts an idea or product out into the world. Realizing your own vulnerability and being honest about it can open doors where none were open before. By the way, Inc. has a terrific article about the Psychological Price of Entrepreneurship, and the “fake it til you make it” attitude that plagues many entrepreneurs.

Vulnerability Gives Your Employees Courage

Why do your employees decide to work with you? Your product may be no different than anyone else’s. But if you’re authentic, and tell people who work for and with you the truth, the chances are that your employees will feel more courageous, too. They’ll want to stick with you during the hard times, they’ll feel motivated when they get up in the morning. and your product or service will have its differentiator.

Vulnerability Makes You Stand Out

Startups: Why Being Vulnerable Makes You a Better Entrepreneur

Startups: Why Being Vulnerable Makes You a Better Entrepreneur

When you’re vulnerable, when you treat your own employees like family, those people will travel miles to do business with you and to work with you. Once I’m a raving fan, I’ll drive past other businesses to do business with those who treated me well. Often, it’s that emotional vulnerability that is the glue that makes me stick with them. Often I’m willing to do nearly anything to buy something from the company that shows its vulnerability–its heart, if you will. And I’m not alone in this, either.

Emotional Quid Pro Quo

Every time I show my vulnerability in my writing, I’m scared. All those thoughts of “I’m not good enough” emerge from their deep closet. And yet, every time I’ve been rewarded by people saying “Me, too! That happened to me!” Or “OMG. Do you need anything?” Or a story from them, in an emotional quid pro quo. In other words, now that you’ve opened up, I feel that I can, too. And they share something with a similar emotional weight to what I’ve shared. That’s the same way it works for a bigger brand; your emotional vulnerability makes you fans both inside and outside the company.

When Has Vulnerability Helped You?

Have you ever been intentionally vulnerable? Or were you forced into a vulnerable position? Please let me know in the comments!

 

 

Startups: Ten Ways to Demotivate Employees

 

Startups: Ten Ways to Demotivate Employees

Startups: Ten Ways to Demotivate Employees

If you work at a startup, you might have heard of a few ways to motivate your employees. But I’ll bet you don’t know that many ways to demotivate them! Here are my top ten. And of course these are tongue-in-cheek ideas.

Micromanagement

Looking over an employee’s shoulder, watching their every move, and poking your nose into their business is a sure way to demotivate anyone. And it’s also a great way to say “we don’t trust you to do your job.” Forbes has a good article on Managing Micromanagers. One thing to keep in mind is that the micromanager may be suffering from being micromanaged as well.

Constant Criticism

It's Still Baloney

It’s Still Baloney

Finding small errors and focusing on those is a sure way to demotivate an employee. This includes the formula that many use to deliver criticism–in a “sandwich” with two pieces of praise on either end. That’s still a big slab of baloney in the middle of that sandwich, right? Even if you do believe that you’ll make more money by making your employees happy, why do that?

Never Express Gratitude

Count to Ten

Count to Ten

If you do feel the need to say anything positive, count to ten and then wait until the moment passes. Some people seem able to follow this rule. Never saying thank you, or spending a moment to say “good job!” can work wonders in the demotivation arena.

Leave ‘Em Hanging

Promising something over and over is a fantastic way to cause people to become disenchanted. The promise can be anything from a promotion to a software release to a change in the direction of the company as a whole. And don’t explain why what they were promised never materialized.

Constant Threats of Layoffs

Don't Ever Look for the Best

Don’t Ever Look for the Best

When everyone is frightened of losing their jobs, morale is usually at a low. Even if there is no planned layoff, having a rumor that there will be one can cause a great deal of demotivation. And demotivation often brings along its friends, Fear and Lack of Confidence. Woo Hoo!

Stupidity at the Top

Put people in charge who lack experience and common sense, as well as humility, and your people will definitely feel demotivated. You might consider hiring only friends or family members for an added demotivational bonus.

Bad Communication

If you can avoid any communication telling employees what is going on, they’ll probably be unhappy. This includes email, informal get togethers, or all-hands meetings. Another good trick is to cancel meetings at the last minute.

Asking Too Much

Avoid Communication

Avoid Communication

Having lofty goals, and especially if they’re set by someone else, is a surefire recipe for disaster, especially if the goal-setter is unfamiliar with the victim’s work flow. If the goal-setter is in another part of the country, or better still, another country, that’s even better.

Being Intentionally Mean-Spirited

Few companies are intentionally mean-spirited, in my opinion. So being mean-spirited will take extra effort. It’s worth going the extra mile.

Lack of Down Time

The expectation of asking employees to always be “on” can cause burnout and fatigue. Need I say more?

What Are Your Favorite Demotivational Tips?

One of my favorite sites, Despair.com, has posters and calendars for sale if you need a laugh! But I’m interested in what you’ve experienced yourself. Please leave me a comment!

 

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