10 Arguments for a Pinterest Business Account

10 Arguments for a Pinterest Business Account

10 Arguments for a Pinterest Business Account

You may have a personal Pinterest account, that you got when Pinterest first arrived on the scene in 2010 (remember when it was by invitation only?). And you’ve loved some of Pinterest’s changes, such as the move from search to guided discovery. Now that some of your friends have business accounts, why don’t you make the leap, too? If you’re undecided about getting a business account, here are some reasons you need to get off that fence.

The Red Check Mark Gives Legitimacy to Your Business Account

The Red Check Mark Gives Legitimacy to Your Business Account

Red Check Mark

For now, as outlined by Business Outsider, Pinterest needs to come to you if you want the red checkmark. It’s a good way to verify whether you’re following a real celebrity or fake. However, checkmark or not, you can still drive traffic to your site. Google takes Pinterest seriously.

Pins and Boards Are Now Being Indexed By Google

Pins and Boards Are Now Being Indexed By Google

Google Search

With both pins and boards now being indexed by Google, it makes sense to have a business account so that you can pin your own content and drive traffic to your website. For instance, above is a Google image search I did on a pin. Pins dominate the search results on Google.

Want to learn more about your audience and your top pins?

Want to learn more about your audience and your top pins?

Analytics

Want to learn more about your audience, your top pins, and your all-time most popular pin? Sure you do! To get started, login to your business account and check your analytics. As you can see from the above screenshot, I have a lot of views, but views on my website are a spot that could use an upgrade. I’ll be writing more about Pinterest analytics in the future, so keep your eyes open.

A Pinterest Business Account Helps to Increase Your Brand's Legitimacy

A Pinterest Business Account Helps to Increase Your Brand’s Legitimacy

Legitimacy

For any brand, having a business account lends an air of legitimacy. Having a business account adds to your credibility. It’s surprising when a business doesn’t even bother to upload a logo or photo before starting to follow many, many accounts. And by the way, here’s a list of Five Things You’re Doing Wrong on Pinterest and How to Fix Them.

A Business Account Draws More of the Right Kind of Followers

A Business Account Draws More of the Right Kind of Followers

Followers

Just like a business account on Twitter, Facebook, or anywhere else, a business account will draw more of the right kind of followers. If you haven’t taken the time to set up your account yet, here are some first steps you can take.

Rich Pins, Like Sponsored Pins, Can Increase Your Traffic and Profits

Rich Pins, Like Sponsored Pins, Can Increase Your Traffic and Profits

More Business

With a business account, you can check what your ideal client is pinning, and then take steps to create pins that match those pins and that will be interesting to them. Besides, you don’t want to miss out on rich pins, sponsored pins or the upcoming buyable pins, do you?

Pinterest Drives Sales to Shopping Networks, Like Etsy and Shopify

Pinterest Drives Sales to Shopping Networks, Like Etsy and Shopify

Increased Sales

With all the ammunition you’ve gathered from your analytics, you’ll surely have more sales. You should know more about your ideal client and what interests them. Especially in a retail environment, sales can come directly from Pinterest. Pinterest users spend more time on the site, and tend to buy from sites like Etsy and Shopify while there.

A Business Accounts Helps People Recognize Your Brand

A Business Accounts Helps People Recognize Your Brand

Brand Recognition

People will recognize your brand and image if they see you consistently pinning pins that match your brand. You won’t be “out of sight and out of mind” when your pins remind people of your brand.

Know Where the Market is Headed with a Pinterest Business Account

Know Where the Market is Headed with a Pinterest Business Account , Image: ©PBS Works

Barometer

By analyzing the popularity of your pins, you can get an idea of where the market is headed. For instance, you could pin the same pin with a different image to different boards, altering the time you pin, in order to see which draws more attention. The marketplace’s taste fluctuates as quickly as the weather; what you will find within Pinterest’s business analytics is a barometer that helps you maneuver through the market trends.

 

Who Doesn't Need More Brand Loyalty

Who Doesn’t Need More Brand Loyalty? Image Credit: ©Julio Palacios

Brand Loyalty

According to Access Development, “the most important driver of brand loyalty for millennials is a great product at 77%, followed closely by brand recognition and trust at 69% (NewsCred)”. A Pinterest business account can help you to retain those loyal customers, whether they’re millennials or not.

Convinced?

Will you take the plunge and get your brand a business account now? I’d love to know if you do. Leave the word “Done!” in the comments if you do!

 

Twitter: Best Practices

Twitter Best Practices

Twitter Best Practices

You’ve heard so much about Twitter and how to tweet, schedule, run tweetchats, etc. You may be running your own account, or managing one for someone else. What best practices still apply? Here are some things I’ve learned over about six years.

Talk to People

I’m tired of saying to engage, so will say it another way: talk to people. Chat with them, thank them, tell them stuff, retweet their pictures, read their articles and blogs, laugh at their jokes. You know–much like you would in real life! As Derek Silvers says in his video there’s A Real Person A Lot Like You on the other side of that computer. Hat tip to bestie Bridget Willard (@YouTooCanBeGuru) for that video.

Subscribe to Toyota Equipment's Lists on Twitter

Subscribe to Toyota Equipment’s Lists on Twitter

Use Lists

Lists are the great underutilized tool of Twitter. Here’s my post about lists for the power user if you’d like to read it. And if you want to see an example of someone who really uses lists, check out Toyota Equipment’s (@ToyotaEquipment) lists. While you’re there, follow them and subscribe to a few lists. You won’t be sorry.

Discover the Discovery Tab

If you click on the Discovery tab, while you’re on Twitter, you’ll see a mix of popular tweets and tweets from those you know and like. It’s an easy way to find content to retweet, see what’s trending among friends, and catch up quickly.

The Hashtag Can Sarcastically Undercut Your Own Tweet

The Hashtag Can Sarcastically Undercut Your Own Tweet

Employ Hashtags

A hashtag helps you organize your tweets, find others’ tweets, have a decent tweetchat, and mock your own tweet. It has even evolved into something else, as this fab article from the New York Times, In Praise of the Hashtag, points out.

Retweet with an Image

If you want to be a super resource, tweet someone else’s link, but add an image! This super charges their tweet, and makes both of you look good. Here’s the how-to directly from Twitter. It takes maybe 15 more seconds to do.

Report Spammers

Twitter is a community. Reporting spammers helps everyone. Most spammers don’t last too long on Twitter because they tend to get shut down fairly quickly. Wouldn’t it be nice, though, as Hunter Walk says, if Twitter closed the loop and told us how our efforts stop spammers? Yes, it would be.

Follow People

Don’t be a snob. You don’t know who people know. For instance, there’s a contractor who doesn’t follow me back because I’m not in his neighborhood. Little does he know I live about 10 miles away from him! And I run accounts that would retweet his content and probably also use his services. I tend to follow anyone who looks legit if their content is at all interesting. I don’t follow bots, spammers, porn accounts, or repetitious accounts.

Join Tweetchats!

Want to know who’s real and who talks? Join tweetchats in your area of expertise and interest. For fun, you could even engage in some way outside your usual area. If you’d like to join mine, it’s #DigiBlogChat (Tuesdays at 1 pm PST). Here’s my post about how to participate in tweetchats.

Twitter isn't all glitter and unicorns

Twitter isn’t all glitter and unicorns

Believe in the Power

Twitter isn’t all unicorns and fairy dust and glitter. But you can meet real people. You can discover your own deeper interests, keep up on the news, enter contests (if that’s your thing), or even donate a kidney, as my buddy Amy Donohue (@TheFabSocial) did. (Her tweetchat on live organ donation is #KidneyChat Mondays at 7 pm pst, by the way).

What’s Your Favorite Best Practice?

Did I forget one? Probably. What’s yours?

 

Pinterest Influencers: Curating Pins

 

Pinterest Influencers: Curating Pins

Pinterest Influencers: Curating Pins

Pinterest, like other forms of social media, is somewhat like high school. Looks only get you so far; it’s the nature of your content, either good or bad, that will draw attention. But you may not always know what you should pin or not pin. And Pinterest, like Twitter, seems to reward those who post often, since it is through discovery that most people find others. But what should you pin? Here, then, are some ideas on pins that you could curate for your own brand.

Pin Your Own Content

For this example, let’s say that you are a garden shop. Your shop sells roses, fruit trees, and decorative plants of all kinds. Some boards you might want are: edible gardens, mulch, indoor plants, and flowers. You can pin your own pictures, you can post special garden events, and you can engage with those who comment on your pins. You probably want to keep your important boards near the top of your account, “above the fold” in website terms. Also, pay attention to making your board covers beautiful.

Do you have to keep all your pins limited to your own content, though? No!

Curate Pins from Strategic Partners

You can also pin from strategic partners. For a garden shop, that could mean a board about garden art, protecting honey bees, lotion for gardeners, and fancy-pants items such as special gloves. You want your followers to follow you because you curate the best pins–and those pins don’t have to be strictly about gardens or plants.

Amplify Your Message with Group Boards

Tulips One of Your Pinterest Boards Could be About Tulips

Tulips One of Your Pinterest Boards Could be About Tulips

You might want a group board shared by all your garden specialists, where everyone can add photos of successful gardens. Your clients can look at boards for ideas on which garden styles could work for them, too. Rather than looking at magazines, they can look at actual pictures from your own clients’ gardens. You can send pins or board locations to clients looking for a garden remodel. You might also want to join big gardening boards with lots of pinners, so long as they are active.

Sell from Your Website

Do you sell gloves, lotion, or greeting cards? You can pin right from your website or Etsy account. Be sure to fill out the pins’ descriptions completely, so that you can be found in search.

Secret Boards

Pinterest now allows you an unlimited number of secret boards, so why not use them to stage your pins? You may want to hold content back for pinning at optimal times or create boards for off-topic pins (rather than creating a personal account). And, if you’re pinning on a team, you can share secret boards with clients or team members.

Make it Pretty!

This might sound obvious, but make sure that your pins are beautiful. A beautiful image will make others want to follow you, repin from you, and want to engage with you more often. Curating the best content will keep people wanting to see more. And that’s good for you and your brand.

How Do You Curate?

Do you curate pins? How do you decide what to pin? I’d love to hear from you!

Visit Us On TwitterVisit Us On FacebookVisit Us On PinterestVisit Us On YoutubeVisit Us On LinkedinCheck Our Feed