Why Outsource Your Blogging When You Could Do it Yourself?

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Why should you outsource your blogging when you could do it yourself? Of course you could do your own blogging. But have you? Have you even started? You could also do your own plumbing. It’s easy, said your brother the Master Plumber. You could also build your own house using leftover palettes. There’s probably a YouTube video made by those guys in Indonesia where they do (and it includes a swimming pool, too!). But have you? No!

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Sewing Buttons on Pants

Here’s another thing that hasn’t happened. Sewing a button on those pants, the ones you wore five years ago that used to be your favorites. Hasn’t happened. Inevitably, you end up at the dry cleaner and ask them to do it. And that’s way easier than blogging, right? So if you haven’t sewn that button on your favorite pants, why wouldn’t you outsource your blogging? There are plenty of online resources, such as this: The Complete, 12-Step Guide to Starting a Business. I like their idea of hiring specialists, not generalists.

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You’re Great at What You Do

What you do is raise money for your startup. And manage people. You’re great at networking, talking to people, and finding new business. So if you’ve ever wanted to outsource your blogging, why not now? After all, there are people with tons of talent, a background in writing, and years of experience. You might enjoy my previous article: Outsourcing Your Blogging Might Be the Best Thing You Do.

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Find Someone Qualified to Blog for You

If you don’t know where to start looking for someone who could write for you, try asking around. You might be surprised at who has people writing for them. Often, bloggers are ghost writers and no one knows where they are (or who they are). Of course, doing a Google search could help you, but you might only find the biggest agencies that way.

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What Questions Should You Ask?

There are a number of questions you could ask a would-be blogger. For instance:

  • Where did you go to school?
  • How much experience do you have?
  • Could I see some examples of your work?
  • Tell me something you do that no one else does

You might like this article: Hiring a Professional Blogger? What You Need to Know First.

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Here Are Some Answers You Might Hear

I studied English at Berkeley, have many years of experience (five is a good minimum number, by the way), and yes, I’ve written hundreds of articles. Your results may vary, of course. There may be other questions you want to ask a professional blogger. There are some good comments on this Quora thread: Should I hire a professional blogger for my startup?

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What Else Do You Want to Know?

If you were hiring someone, what other questions would you have about the process? Let me know in the comments! And thank you.




Headline Writing: 10 Reasons it’s a Pain in the Asterisk*

Headline Writing: 10 Reasons it's a Pain in the Asterisk

Headline Writing: 10 Reasons it’s a Pain in the Asterisk

You have a perfect topic for your next blog post. You go out and take a million beautiful photos, all photoshopped and sized just right for Facebook, Twitter, and Pinterest cross-posting. Then you suddenly realize: you don’t have a headline! Has this ever happened to you? Here’s why headline writing is so tough!

Everybody Says to Spend More Time on Headlines

Your headline is the first thing people see. In fact, some people will retweet or report that snazzy article of yours without even reading it. Not convinced by me? Read these articles, then (Copyblogger says to spend 50% of your time writing the headline):

So there’s a lot of pressure to come up with something grand.

A Good Headline Can Help Your Post Go Viral

A Good Headline Can Help Your Post Go Viral

A Good Headline Can Create a Viral Post

If you haven’t read my When Posts Go Viral: Four Lessons, you might want to take a look. A controversial headline (for instance, Is it Time to Quit Facebook?) can spark people’s emotions and cause a small or large furor. Again, no pressure (just kidding!).

Headline Writing: Your Words Need to Be Perfect

Headline Writing: Your Words Need to Be Perfect

Your Words Need to Be Perfect

Like a good tweet, a good headline needs to have all the right elements. It can’t be too short or too long. The important words need to be near the beginning of the headline. And you need to include “power words,” like “secret” and “magic.” And so on. Is that not a pain in the asterisk?

Because Traffic Blah Blah Blah

Because Traffic Blah Blah Blah

Because Traffic Blah Blah Blah

Every blogger wants traffic, right? When that post you wrote explodes all over the Interwebs, your blog gets a boost, you get more followers, and that 15 minutes of fame will follow you from platform to platform. So that’s another reason you have to get it right.

You Can’t Outsource It

Everybody has outsourced everything. I’m surprised we don’t remove our own hair and ship it to the Philippines (no disrespect to anyone in the Philippines–it’s just something I’d prefer to do myself). But if you want your post to be in your own words, then you have to do the work yourself.

Pain Points: Sisyphus, via Beth Scupham

Pain Points: Sisyphus, via Beth Scupham

Pain Points

Your audience experiences pain, just as you experience pain when you try to write a headline. So you want that headline to draw your reader in. The headline has to be magnetic enough so people will want to read it. It might be fun to write, but if it’s not fun to read? Fuhgetaboutit!

I'm Trying to Think But Nothing Happens!

I’m Trying to Think But Nothing Happens!

You Thought You Were Done

You outlined that article, got your topic sentences down, have all kinds of good images, and now you have to come up with a headline? Are you kidding?

The World is A Noisy Place

The world is getting noisier, and more crowded. The Internet has more people competing for the same space. So your headline has to be the juicy, juicy hamburger, and not the bun! It has to stand out.

Headline Writing: Your Headline is the Juicy Meat, Not the Bun

Headline Writing: Your Headline is the Juicy Meat, Not the Bun

When You Try to Think, Nothing Happens

You can only come up with one-word headlines, or headlines that don’t make sense. If you think they’re boring, what will your readers think?

Always keep one eye open. You never know who's lurking.

Always keep one eye open. You never know who’s lurking.

You Come Up with a Perfect Headline and Someone Steals it

It’s not a very good feeling, is it? But if imitation is the sincerest form of flattery, then is stealing even more flattering? I don’t think so.

*And you know what that asterisk really stands for, right?




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