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Twitter Spotlight: Follow People with Different Interests

March 10, 2016 By 8 Comments
Twitter Spotlight: Follow People with Different Interests

Twitter Spotlight: Follow People with Different Interests

Here’s a question that people always ask me: why should I follow so-and-so? His business is completely different than mine! Why would he be interested in what I do?

We Each Know 600 People

Although the number is always changing, the average number of people each of us knows is around 600, according to this New York Times article, The Average American Knows How Many People? And each of those people knows 600 people, too. So the odds of someone seeing your tweets grows exponentially when more people follow you.

football crowd photo

Photo by Wesley Fryer

We Are Social Creatures

Back in the day, people might find articles and cut them out to send to each other. Now, people share links, tweets, and videos. So if your tweet, link, or video is easy to access, guess what? It could get shared by the right person. If your Aunt Betty sees your tweet about something her nephew is interested in, there’s a good chance she could share it. By the way, although you’re social, you might still enjoy the analytics behind Twitter.

orca pod photo

Photo by anoldent

3.435 Degrees of Separation

We all know about the Six Degrees of Separation and the Six Degrees game that came after it. But on Twitter, that six degrees number is smaller. It’s either 4 or 3.4, depending upon who you talk to. There are lots of studies quoted on the Six Degrees of Separation Wikipedia entry. In other words, it’s easier to connect with people on Twitter than elsewhere.

 

oil water photo

Who Should You Connect with?

When you first get on Twitter, you might only want to connect with a few people. But once you get comfortable, why not connect with more people? For instance, I retweet things about packaging and manufacturing because a couple of people with those accounts have become friends. By the way, you might have missed my article: Twitter Lists for the Power User.

Need to Get Started?

Need to Get Started?

Need to Get Started?

Here’s a good five-minute video by my buddy You Too Can Be A Guru: Twitter in Five Minutes! Yes, it’s from 2011. It’s a classic. And while you’re on Twitter, follow her, too! (@YouTooCanBeGuru)

Who Have You Met Accidentally?

Who Have You Met Accidentally?

Who Have You Met Accidentally?

Serendipity often plays a role in meeting people. Who have you met by happy accident? Leave me a comment. And thank you.

 

 

 

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Five Things You’re Doing Wrong on Pinterest and How to Fix Them

March 12, 2015 By 4 Comments
Five Things You're Doing Wrong on Pinterest and How to Fix Them

Five Things You’re Doing Wrong on Pinterest and How to Fix Them

 

If you’re a business on Pinterest, then you probably would like to get more business. Am I right about that? And if you’re not getting any engagement on Pinterest, chances are you’re making one or more of these mistakes.

Not Clicking Through

What that means is keep clicking until you get to the other side of that pin. Where does it lead? Personally, I hate a dead end. And Pinterest now makes it easier than ever to see where a pin leads. You can hover over a pin and see the source. But occasionally, you’ll still wind up on a porn site or one that’s been blocked. You don’t want that happening on your own account, however.

Fix: Check every pin. Here’s a basic primer on how to pin.

Not Answering Comments?

Not Answering Comments?

Not Answering Comments

When people talk to you, answer them. If someone says hello to you in real life, you say hello back, right? Do the same thing on Pinterest! Especially if you’re just starting out. That doesn’t mean you need a 300-word reply to every single person, but a “thanks for stopping by!” or “glad you enjoyed the pin” go a long way toward having a truly social account.

Fix: Answer the people who bother to comment on your pins if at all possible. And if you’d like to know how to get comments, Tailwind has written a good article. (I like their advice to comment on others’ pins and you’ll get comments back.)

Not Filling Out Your Profile

It really doesn’t take that long to fill out your profile. Write down a few things about you or your brand, put in your website and your interests, and upload a picture. Having the red pushpin as your profile picture is a lot like having the egg pic on Twitter (you know who you are!).

Fix: Spend the ten minutes to fill out your profile before you get started.

Not Following 10,000 Accounts

Not Following 10,000 Accounts

Not Following 10,000 Accounts

Yes, everyone desperately wants followers. But pinning good content will really be better in the long run. Have a little patience. Look for good stuff that people want to see.

Fix: Pin more good content and follow just a few people at a time.

Would You Follow You?

Would You Follow You?

Would You Follow You?

I was thinking about this the other day, while fixated on a new DIY front door that I could make out of pallets and Mason jars (that’s a Pinterest joke). Would you follow you? That is, are you pinning high-quality articles, images, and videos that interest you? Are you putting in the time to craft great headlines that tell people what that article is about? If not, you might want to brush up on writing headlines.

Fix: Check out your competition. Could you do something that they do, if their Pinterest is getting more followers?

 

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TweetChats: How to Participate

August 5, 2014 By 10 Comments
TweetChats: How to Participate

TweetChats: How to Participate

Getting the Most from a TweetChat

You’ve been invited to a tweetchat and, full of enthusiasm, you say yes without fully realizing what you’ve committed yourself to. After all, how difficult could it be, right? Actually, this is one of those times when you can do a Happy Twitter Dance because TweetChats are fun and easy to learn! You can easily participate in a TweetChat, with the help of a few tools (not necessarily a Weedwacker). As my ol’ granpappy used to say “Never bring more than one Weedwacker to a TweetChat. But I digress.

Each TweetChat Has Its Own Hashtag

For instance #DogFriendlyChat or my friend Amy Donohue’s #KidneyChat. Hashtags help to organize chats. If you need to know how not to use hashtags, here you go!

The Day or Week Before the Chat

A chat’s creator will often create and post questions so that you can prepare for that chat. For instance, Bridget Willard holds #ConstChat for Riggins Construction, and tells people the questions ahead of time. In last week’s #ConstChat, we chatted about insulation. This gave everyone lots of time to study the questions about insulation and prepare ahead of time if they wanted to. Bridget has created a really neat Tagboard for #ConstChat.

Prepare Ahead…or Not!

You can prepare answers to the questions ahead of time and for extra super-duper bonus points, you can even put your answers into a file which you can then cut and paste during the chat itself. But for the most fun during a chat, why not be spontaneous and interact with the others in the chat? When it’s your first chat, or maybe any time, maybe it’s fun to just be spontaneous.

Whether you decide to be spontaneous or prepare ahead of time, so long as you follow some basic etiquette, you’ll be fine. Don’t talk about the heartbreak of psoriasis, unless you’re on #PsoriasisChat, for instance.

Five Minutes Before a TweetChat

Log into TweetChat.com using your Twitter account. Get a cup of coffee or water, and take a deep breath. TweetChat.com automagically adds in the hashtag for you, so you don’t have to think about. It aggregates all the tweets with the hashtag for you, making the chat extra easy. Another benefit is that you can slow down the stream using TweetChat.com. It’s really a great tool. There are other third-party apps to help you, but TweetChat has been the most reliable for me.

During the Chat

The most important tools you’ll need during a TweetChat are your ears and eyes. Watch what everyone else is saying and have a discussion, be engaging, be funny, or entertaining. Everyone will have a much better time if you’re not too serious. Retweet others, have fun, and talk to everyone.

Follow Others

Follow Others After a TweetChat

Follow Others After a TweetChat

One of the biggest benefits of being in a TweetChat is to gain high-quality followers. So join TweetChats that are important to you as a brand and that will help you grow your business. If you have a new interest or your business is growing, seek out a TweetChat related to your new interests. You’ll meet other like-minded people to follow and connect with.

After the Chat

I like to add people to a list if the chat is one I regularly attend. For instance, Larry Mount () and me will be starting #DigiBlogChat today, Tuesday August 5th at 1:00 pm pdt. So I’ll start a list called DigiBlogChat within Twitter. You can read my previous post about how to use Twitter lists (for the power user). You can create a list even if you’re a participant. Or, subscribe to someone else’s list (why reinvent the wheel?).

Keep track of those you’ve met virtually in the chat through your own or others’ lists. Engage with them, retweet them, and check up on them regularly.

Please Participate in #DigiBlogChat!

Please drop in some Tuesday and visit! It will be loads of fun!

 

 

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The Perfect Retweet: Seven Ways

January 28, 2014 By 14 Comments
The Perfect Retweet: Seven Ways

The Perfect Retweet: Seven Ways

A blog post about how to retweet might seem like Twitter 101 (and here’s my blogpost on Twitter 101 for Baby Boomers). But before you pull out that “been there, done that, bought the t-shirt” line, give me a minute to explain. Because lately I’ve seen a lot of bad retweets.

Don’t Hit That Retweet Button!

My good friend, Bridget Willard, of You Too Can Be A Guru says it best:

There are lots of reasons not to use the retweet button. For one, people often don’t see your retweet. For another, when you use the classic retweet, you use your own branding, instead of having a bunch of other people’s logos all over your Twitter account. For a third, you can add a comment more easily. The fourth reason is that using the retweet button can be a conversation killer. Do you need more reasons? I did a Google search and my bud Bridget Willard’s post on why she doesn’t use the retweet button was right there on page one. Seriously.

Use the Classic Retweet

To use the “Classic” retweet, hit reply, then cut and paste the tweet. Check that the tweet will fit. Put a “.” or RT or MT (for “Modified Tweet) in front of the tweet. Note: If you start a tweet with an @ sign, it’s a reply and only you plus the person in the @ sign will see it. More details about using the @ sign, plus other newbie hints here.

Check the Link

If you’re retweeting with a link, check the link. Even if you don’t read the entire article at the link, at least scan it. Make sure the link is still alive, and that the article isn’t spammy. Yes, sometimes you may tweet out a dead link (and please tell your friends if they do!).

Ask Yourself if Your Followers Will Like the Tweet

Try to retweet articles of interest to your followers. Who are your followers? What would interest them? For instance, if you tweet for a bank, your tweets could be about rising interest rates, banking history, events in your bank’s home town, etc. If your followers love the outdoors, tweet about hiking and mountaineering. And so on.

Don’t Retweet a Bunch of @ Names

Here comes the analogy. Ready? I’m sitting at one end of a long bench. John is sitting at the other end. I say hello to John and we start talking. But our conversation has nothing to do with anyone else on the bench. That’s how it is when you retweet those long chains of names. It adds to the noise. It’s also like a “reply all” in email. Remove all the @ signs if you’re talking to just one person. Everyone else will thank you for the peace and quiet.

Add an Image

For extra credit, add an image

For extra credit, add an image

If you really want extra credit, add an image. Since about Halloween of 2013 and its IPO, Twitter has allowed the addition of multimedia, as outlined by the New York Times. You may need a little time to find something appropriate (Creative Commons is good for this purpose), or you can use one of your own pictures to steer clear of copyright infringement. One of my friends, @TheSoulfulEmu on Twitter, sometimes adds an image to my tweets. How cool is that?

Ask for a Retweet

If the tweet is very important to you, add the words “Please retweet” at the end. Just make sure that you’re also retweeting other people’s tweets, too, not just asking for favors all the time. Yes, there’s that whole thing about being social again. Strange, I know.

What Else Do You Love in a Retweet?

Please leave me a comment! I appreciate it.

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Common Sense Social Media

November 5, 2013 By 10 Comments
Common Sense Social Media

Common Sense Social Media

Hello, my name is Carol. I am a nice, polite lady. Usually. But nowadays on the Internet, all these kids with their loud music and their bad manners are getting under my skin–and on my lawn.  I’ve been seeing such rudeness that I really do want to ask people if they were raised in a barn. Maybe to some people the Internet is a new, new thing, all shiny and just out of the gift bag. I’m seeing some things that I haven’t seen for a long time, like extreme rudeness, ignoring people’s comments, and worse. So here are my maybe not-so-polite views on a few things.

Saying Hello

If you have followers, fans, likers, and whatnot, how about saying hello to them once in a while? They’ve taken the effort to follow you, so how about an occasional shoutout? Would that be too much to ask? You could just say “How’s everybody doing tonight?” or “Good Morning, World!” or some other cheerful expression that you love to use.

Say Thank You

Saying Thank You Makes You Stand Out

Saying Thank You Makes You Stand Out

As my friend Bridget says, “in what universe is a retweet a thank you?” and I’ve gotta agree with her. If someone shares your material or retweets you, say thank you. Retweeting their tweet is not the same thing as thanking them. Say thank you often. Don’t be a social media snob. And if you’re a Baby Boomer, you’re already way ahead in the politeness game.

Pretend There Are Real People on the Internet

Because there are. Except for the bots and spammers, that is. If someone complimented you, you wouldn’t ignore them, right? If they tried to start a conversation with you in real life, you’d say something back, unless you were literally unable to speak. If you’re too busy, say you’re too busy. It’s really pretty simple. And if you’re a brand, ignoring conversations or not being present on social media could be even more detrimental.

Follow People Back

Yes, everyone wants some “social proof” by not following people back. And at first, I felt the same way. But if that other person has some value to add to your online conversations, follow them back. Being polite is one way to get followers on Twitter or on any platform.

Doing Online What You’d Never Do In Real Life

If you did in real life what you do online, people would think you were creepy. So if you wouldn’t share those 99 photos of your filing cabinet in real life, why are you doing that online?

Got a Pet Peeve?

Do you wish people had more common sense manners online? Please share with me! And thank you.

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Pinterest: Five Newbie Mistakes You’re Making

June 13, 2013 By 11 Comments
Pinterest: Five Newbie Mistakes You're Making

Pinterest: Five Newbie Mistakes You’re Making

Since Pinterest showed up on the social media scene, people have been flocking to it like ducks to water, or maybe like addicts to a new video game. People who weren’t that visual became more visual, and those who didn’t know they were visual, are suddenly spending hours on this visual site. So what are a few things to avoid and what should you be doing to have fun for yourself or your brand on Pinterest? Here are some simple fixes to common errors.

Keeping Default Boards

Fix: decide on the boards you really want. Say you are a small business selling hand knitted leg warmers and other trendy items for chihuahuas. You might want to create boards such as Tiny Dogs, SPCA, Local Doggy Events, and of course a board for your own homemade doggy outfits. You might also want to create boards for different types of outfits, such as hats, vests, paw warmers, etc. Keep in mind that you can change the names of boards later if you like. To change the board name, click on the board, go to “Edit Board” –>Title (don’t forget to save your changes!).

Ugly Board Covers

Fix: Make Each Board Beautiful! To entice people to see the contents of a board, pin the most visually beautiful cover you can. To change a board cover, simply hover with your mouse over the board. Click on “Edit Board Cover” to choose a photo. You can position the photo if you like, at this point. Then click “Set Cover.”

Following Nobody

Choose the Best Covers for Your Boards

Choose the Best Covers for Your Boards

Fix: Follow people you already know or whose pins you enjoy. Although unfollowing people who don’t follow you isn’t easy, you can unfollow people later. Note: like other forms of social media, there is spam out there! So beware of people who have 40 boards with just one photo on each board, or who don’t appear to be real people, or who only sell things like wrist watches.

Not Commenting

Like other forms of social media, Pinterest is social. So “like,” repin, and especially comment on others’ pins! People will appreciate you, and they will be more likely to reciprocate!

Not Having Your Business Name in Your Profile

Fix: Along with your business name and logo, you might want to include a few things about you. A photo of you or a logo also legitimizes your account. People want to know a little about you! To make changes, click “Edit Profile.” You can use the First Name line for your business name. Don’t forget to click “Save Profile” when you’re done. Note: Pinterest has recently partnered with brands to add information to pins, which is very useful for brands.

Not Pinning on Sundays

Fix: Take Saturday off and pin on Sundays! Sundays are the busiest days on Pinterest. So even just pinning a few pins will really help you with traffic and getting more eyes on your content.

What Have You Learned About Pinterest?

Have you changed your strategy along the way with Pinterest? What has helped you the most? Please leave a comment below! Thank you!

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Twitter By The Numbers

May 14, 2013 By 18 Comments
Numbers Matter in Twitter

Numbers Matter in Twitter

Maybe you weren’t good with numbers in school. Maybe numbers were boring to you and now you’re happier letting someone else deal with the “math” of your life. There are just a few numbers that you might want to consider when you delve into Twitter a little deeper. You could use some of these numbers to help you track your progress on Twitter.

Ratio of Followers to Following

Twitter by the Numbers

Twitter by the Numbers

Like your cholesterol’s HDL versus LDL ratio, it’s important to shoot for a “good ratio.” On Twitter, that means roughly one follower to one following. Celebrities or superstars may have a huge number of followers and follow very few people. Some people won’t follow those with low numbers of followers (something to keep in mind if you’re going to run out and follow 2,000 accounts when only 17 people follow you). Decide if you want to follow a million people without many of them following you back. What do you get out of following all those celebrities, anyway? You could cut them loose and just put them on a list. For me, the most important thing when deciding to follow is good content and conversation.

Number of Tweets

You might want to look at an account’s number of tweets to decide if they would be a good fit. I am fairly chatty (which is prolific) on Twitter, so someone with only a few tweets may not be the best fit for me. If the account has only 23 followers, I will probably dominate their Twitstream, since I tweet 20+ times a day and that’s on a slow day. However, some newbies find that they really like the chatty nature of Twitter. But if you’re not going to have conversations on Twitter, you might not want to follow people with huge numbers of tweets. First check how many tweets a user averages before following them if too many tweets is a concern to you.

Number of Listings

Number of Listings

Number of Listings

The number of times you’ve been listed by others is a good indication of Twitter success in my book. So although this isn’t your usual key performance indicator, it’s one that is more important than followers, especially since followers can be bought. Being listed is a real badge of honor because it means that someone took the time to create a list and then put you on it. Take a look at my friend, @TerriNakamura’s listings, for example. She has been listed over 3,500 times. To me, that’s a real sign of success on Twitter.

Total Number of Followers

The total number of followers isn’t the most important number to many social media experts. Partly that has to do with how easy it is to plunk down some cash and buy followers. There are ways to tell if someone bought Twitter followers. And if you think big accounts are all truthful, Gizmodo has a great article about celebrities and their fake followers. In fact, selling followers on Twitter has become a huge business lately.

Which Numbers Impress You?

Are you impressed by large numbers of followers? Why or why not?

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