Social Media Archives - Page 7 of 12 -

Seven Deadly Sins of Social Media

June 25, 2015 By Carol Stephen 8 Comments

Seven Deadly Sins of Social Media

You’ve probably heard of the seven deadly sins, or maybe even grew up having to recite them from memory. But did you ever associate them with social media? Maybe you did on one of those long, sleepless nights. Here then are the seven dead sins for social media.

Lust Equals Popularity

Have you ever known someone who needed “social proof” (also known as followers)? If you end up buying followers, whether on Twitter, Facebook, or Pinterest, you could permanently hurt your reputation or throw off your analytics. People can tell if you’ve bought those followers, so there’s the embarrassment factor. And when you try to figure out when your real followers are online, all those fake followers in Estonia will throw off your numbers. No offense to any Estonians!

Sloths Refuse to Check Into Their Accounts

Sloth or Laziness

While adorable in their slowness, sloths enjoy hanging out in hammocks, eating fruit, and refusing to check into their accounts. A sloth would rather chill than post or comment or share. By the way, completely automating your social media accounts so the same post appears in multiple places without any change is definitely slothful.

It’s easy to act out when you can’t see who’s on the other end of that post

Wrath or Anger

It’s so easy to strike out at people when you’re sitting in your comfy computer chair, oversharing on Twitter or Facebook, isn’t it? And remembering that there’s an actual person who has to read your comments is tough to do sometimes. But realize that there’s someone just like you sitting on the receiving end before sending a flamer.

Don’t Let Greed Become One of Your Marketing Tools

Greed Is Greed

Similar to social media lust, greed would have you buying followers, when instead the focus should be on creating good content, sharing, and reaching out to others in your social media sphere. If greed is one of your marketing tools, as the above quote from Jon Foreman says, we lose part of our humanity. And become more like Gordon Gecko.

Greed Asks You To Buy Followers

Envy

Keeping up with the Joneses (or even the other moose) never works well. Instead of envying what someone else has done, why not measure yourself against yourself?

Keeping up with the other moose never works

Gluttony

On social media, gluttony is that inability to get offline. There’s always one more tweet to send, one more post to comment on, or one more meme to see. Gluttony results in burnout. Keeping balance can be difficult when there is so much information available. And being focused on quality over quantity is just as difficult.

Pride or Vanity

Pride is what we feel when others comment on our beautiful photos, or our huge numbers of followers. When one of our posts go “viral” online our ego becomes enormous, and threatens to pop like a giant balloon. Pride has been called “the mother of all sins.” In social media terms, if you are always asking others to share your tweets because you think they’re so wonderful, follow you everywhere before anyone knows you, or ask for favors ceaselessly, then pride has taken hold.

Attention Feeds Our Pride

Is There An Eighth Sin?

Surely I must’ve missed one or two. Did I?

Filed Under: Blog Tagged With: buying followers, envy, Facebook, gluttony, greed, lust, Pinterest, pride, seven deadly sins, sloth, Social Media, Twitter, wrath

What’s in a Name: Before You Begin Tweeting

June 4, 2015 By Carol Stephen 13 Comments

What’s in a Name: Before You Begin Tweeting

Choose a Name

If you’re tweeting for a business, your Twitter name should reflect your business’ identity. If your brand is already well-known, you may not need to name the type of business you’re in. For instance, @WellsFargo does not include the word “bank,” since most are familiar with this business. By the way, you might like to read my post about rebranding for startups.

Shorter is Better

On Twitter, you only have 140 characters—the length of a text message—for a tweet, so if your name takes up 20 characters, that only leaves you with 120 characters. So while a name like, say, @PotatoShapedLikeTheStateofFlorida, is funny, it will use up a lot of your real estate on each and every tweet. You might want a long name (especially if you’re running low on potato jokes or your potato jokes tend to be short), but most people tend to run out of space first. It’s just something to keep in mind. Some say that 110 characters is even better, since there’s more room for retweeting.

Keep Your Twitter Name Professional

Keep it Professional

While @PlumbersofDoom is a great and funny name, do you want your followers on Twitter to associate you with doom? Maybe not. But if your username isn’t available, consider adding a location, or maybe an abbreviation of the location. For example, @PlumberPhx could work for a plumber located in Phoenix, Arizona. Or maybe you have a specialty, such as repiping, that you could incorporate. @RepipeSunnyvale could be such a name.

Use an Underline

Keep in mind that you might be able to use an underline or two between your first and last name, or even an underline after your name, if you really love a particular name. So if @PlumberPhx isn’t available, check to see if @Plumber_Phx or @PlumberPhx_ are available.

Names to Avoid

Avoid using names that make you sound like a porn star (unless you are a porn star). For example, @LoveBunnyXXX might not get you the kind of followers you really want. A name that makes you sound like a spammer or a bot* should also be avoided. For example, names like @SpamBotfly @AllSPAMALLTHETIME might also not be the best for your business. Here are some ways to identify spammers, by the way.

Get Real

Make sure that what you tweet about matches your name. So if your name is @PlumberLax, but all you tweet about is cookies, consider changing your name to @CookiesLax, or at least adding a few words about your love of cookies to your profile—or maybe creating a second account to write about your passion for Snickerdoodles.

Twitter Has Changed Since 2012

What If I Can’t Come up With a Name?

If you really can’t think of a name, bribe some of your friends with beer and chips and have a naming party! Sometimes all that’s needed to develop a good name is to get started brainstorming. The worst-case scenario is you’ll think of 100 things NOT to name your business.

Note: You can easily change your name later with Twitter (unlike on Facebook).

Bottom Line? Take a little time to make sure that your name reflects you or your business.

Twitter Has Changed

This post was first published in 2012. Twitter has changed over the years. Here’s a great article, Finding a Better Twitter Experience in 2015. How have you changed how you use Twitter? Does your name still suit you?

Filed Under: Blog Tagged With: branding, Business, Handle, Name, Naming, Social Media, Spam, Twitter, Twitter 101

Ten of the Worst Social Media Managers

May 21, 2015 By Carol Stephen 23 Comments

Ten of the Worst Social Media Managers

Last week, you might have read my post about Finding Your Next Social Media Manager. If you search Google to find a good Social Media Manager (“SMM”), you’ll find all kinds of advice. However, bad advice is rare! Just kidding.

Here, then, are ten types of terrible social media managers. These people put in the extra work to be really, really bad. And if that’s not enough for you, here are some Bad Social Media Manager Secrets.

Does your candidate send Twitter DMs like this one?

The Direct Message Twitter SMM

The most terrible SMMs send direct messages on Twitter like “Follow us on Facebook!” or “Buy my book!” for no reason. And a link. But the very best of the worst? Those ask you to connect in two places, along with cute emoji, before you’ve even read one of their tweets! Now that’s going the extra mile!

Does Your New Social Media Manager Say She’s an Expert?

The One Pin Per Board Pinner

This SMM is on Pinterest and has boards with one or two pins each. And they should call themselves a Social Media Expert. After all, since it’s on the Internet it must be true!

The “Social Proof” SMM Buys Followers

The “Social Proof” SMM Who Buys Followers

Having “social proof” is a good thing, right? And followers are so cheap! For $59, you can get thousands of them. Never mind that they’re bots from Indonesia, thousands of miles away from your local brick-and-mortar business. Your new SMM prospect should recommend that you buy followers.

Does your SMM Post from Facebook to Twitter?

The “One Size Fits All” SMM

Your new friend should never change their tone of voice, and should use the same post on Twitter, Facebook, Pinterest, LinkedIn, whatever. If the post is too long for one platform, it can break right in the middle of the sentence. As long as lots of people see your posts that’s all that matters.

The UnSocial Social Manager

Your new BFF should never engage with anyone. They can ignore comments, shares, retweets and save themselves a lot of time. There are only so many hours in the day, after all! If you want to know why brands are still using broadcasting in social media, Emma Pauw can tell you why.

The Drunk Poster Sometimes Deletes Posts the Next Day

The Drunk Poster

Drinking and posting is the hallmark of a very successful bad SMM. And then deleting all the bad posts and arguments the next day? Even better.

Is Your SMM a Debbie Downer?

Debbie or Danny Downer

Your SMM should be heard muttering at all hours that “nothing will ever work.” Things always go from bad to worse, people can’t be trusted, and Murphy’s Law always prevails.

The Overposter

This person posts 60 posts in the space of five minutes, then nothing for two days. What’s wrong with that, you might ask?

Is Your SMM Inflexible?

The Inflexible SMM

Why would your SMM ever change his or her strategy on social media? Just because Facebook reduced its reach, or Pinterest added promoted pins, or tweets got indexed by Google? Pffft. No reason!

Does your SMM Use Klod to Measure Influence?

The Klod Watcher SMM

Your new bestie should always watch their influence ranking on sites like Klod (not its real name). That’s what real SMMs do, don’t they?

Your Turn!

What did I leave out? Let me know in the comments! Thanks!

Filed Under: Blog Tagged With: bad social media manager, broadcasting, drunk poster, drunk posting, Engagement, expert, Facebook, fail, failure, Google, inflexibility, Pinterest, SMM, Social Media, social media manager, Twitter, unsocial

Finding Your Next Social Media Manager

May 14, 2015 By Carol Stephen 6 Comments

Finding Your Next Social Media Manager

Wikipedia is not going to help you much with finding your next Social Media Manager (“SMM”). In fact, Wikipedia can’t tell you anything about how to choose an SMM. Google can help to some extent, if you get your search terms correct, and focus on a good headline. (By the way, if you’d like to know about writing headlines, those can be a pain in the asterisk!) So what can help you? Here are some ideas.

1. Don’t look under a rock. Hint: Those are worms!

If you want to find a good SMM, you might want to look around on social media. Check on Twitter, Facebook, Pinterest, or wherever you’d like to be posting. See if the person you’d like to hire is posting there, too. Their posts don’t have to be perfect (because, after all, they’re busy with clients), but they should have some posts of substance.

2. Check out their websites and social platforms.

Most SMMs have a website, although I know some fab ones who don’t. Check out their testimonials and what other people are saying about them. If you can’t find anything, you could ask for testimonials directly. See whether their website has been updated in, say, the last two months. It should be active. And of course, check out their social platforms.

Check out websites and social platforms

3. Read their blog.

Does your SMM have a blog and do they post about social media? That would be a good thing, especially if you need help with blogging. Is their writing clear? Do you like their style? If they’re writing about Twitter, for instance, do they include particulars that you like?

When you read a SMM’s blog, do you like the particulars?

4. Look at their writing skills.

These days, many SMMs have degrees in writing or related fields. If you want your SMM to do a bit of writing for you, a degree in English could be beneficial. Or perhaps experience writing. Some SMMs, myself included, have a background in technical writing. If you have a particular grammatical mistake that bugs you, such as the abuse of commas, check their work for that. Here’s a list of 10 Common Grammar Mistakes (“lose” and “loose” are often confused).

5. Ensure that they embrace “social.”

Broadcasting your message over and over (and over!) is old-school marketing. Make sure that your SMM enjoys interacting with others. Saying hello, while it sounds simple, usually causes others to say “hello” back! Engaging with others on social media is the fastest way to an engaged and engaging account on any platform.

Ensure that your SMM embraces “social.”

6. Ask them some questions.

For instance, ask about their least favorite platform. That should help you get some idea of what their favorite platform is and isn’t. Also, ask which subjects to avoid. There are many more questions you can ask.

Ask about their least favorite platform

7. Your SMM should be excited at your success!

When you make sales, or when your posts are shared with lots of people, your SMM should be happy for you! They should have in mind a vision for you and for your success. After all, it’s in both your interests that you should succeed.

Finding a good social media manager shouldn’t be this hard, right?

With overpriced agencies and undervalued CMOs, it’s a serious challenge to find that juggernaut to pave the way for your future marketing strategy. Do you have a successful story where your SMM has developed your online presence into what you wanted? We would truly like to hear about your experience(s).

Filed Under: Blog Tagged With: Blog, blogging, Content, Engagement, Facebook, Pinterest, posting, SMM, Social Media, social media manager, Twitter, Wikipedia, writing

Why Collaboration is Crucial to Your Business

May 7, 2015 By Carol Stephen 6 Comments

Why Collaboration is Crucial to Your Business Success

The Internet can be a big and lonely place. If you are a freelancer, you may only see your dog or cat for most of the day unless you work with other people. That old saying “two heads are better than one” has staying power for a reason. And working with others makes you stretch and keeps you on your toes. Sharing content from others on social media gives you greater reach. And collaboration makes sense from many different angles.

Twice the Information

There is so much information out there right now, especially in social media. When you collaborate with someone, they may have heard of something that you haven’t. They’ve read an article, heard a webinar, or know a shortcut that you don’t. Not only that, but their circle of friends and contacts is different than yours. Also, twice as many people could see your content. By the way, here’s a great article on how to avoid information overload.

Extra Laughs Per Minute

Besides the extra reach, collaboration is fun. Working with someone else always leads to more laughs per minute (LPM). As this article from PBS states, we don’t need scientists telling us the benefits of humor. A few of them are:

increased creativity
decreased pain, and
an increase in the ability to deal with stress.

Inspiration and Support

Every entrepreneur has moments when they want to throw in the towel. We don’t talk about them much. But with other entrepreneurs that you trust, you can share some of those moments. Chances are, your work friends will share how they’ve made it through those moments. Some days are tough, but someone else has had the same problem as you.

My good friends at Blue Steele Solutions Create Websites

Shared Clients

Often, when someone asks me for a service that I don’t provide, I’m happy to give names of others who do. For instance, I don’t create websites, but my good friends at Blue Steele Solutions do. Odds are, others can do the same thing with your business. Some clients may need anything from a new website to SEO to social media marketing. You may be able to create a virtual business organization to provide everything.

What Has Collaboration Done for You Lately?

I’m curious if you have collaborated on projects. Were they long-term or short-term? And what benefits did you receive from them?

Filed Under: Blog Tagged With: Business, collaboration, consultant, entrepreneur, freelance, humor, inspiration, laughs, Social Media, support

Why Not Promote Your Book with Twitter?

April 30, 2015 By Carol Stephen 6 Comments

This is part three of a series of blog posts about promoting your own book. If you missed parts 1 and 2, here they are.

Stay tuned for another post about using Facebook to promote a book soon.

Be Generous on Twitter

Twitter

According to the Pew Research Center, 23% of online adults currently use Twitter

According to a Pew Research Center article, “23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013. Twitter is particularly popular among those under 50 and the college-educated.” Does that sound like your audience?

Be Generous First

Use Twitter to tweet about yourself, your interests, and, of course, your book. More importantly, engage with your friends and followers, as well as other authors on Twitter. You can ask for retweets occasionally by saying “please retweet” in your tweet. Share other authors’ and friends’ tweets. If you’re generous on Twitter, your generosity will be repaid.

Write Great Tweets

As with everything on twitter, your writing must shine so that people will want to read your books. Crisp, clear, fun writing will attract people. Tweets can include great quotes from book reviews (with links to where people can buy your book), and fabulous images.

Pin Important Tweets

Twitter now allows you to “pin” your tweet to the top of your account. Go to the tweet you want to pin, click on the three little dots under it, and choose “pin to your profile page.” Now your tweet will live at the top of your profile.

Use A Hashtag or Two

A hashtag such as #SciFi or #Fiction may be just the ticket for your book promotion so that people looking for something to read can find you. You could also add them to your profile, along with #author.

Consider Targeting

Who is your ideal audience? The narrower you can define your audience, the better. You can search within Twitter for your audience and follow those people.

Tweetchats

Tweet chats are an excellent way to get more high-quality followers as well as to become an authority on your topic. If you don’t know what a tweet chat is, here’s how to participate. I highly recommend that you begin your tweet chats long before your book is published.

If you have a book with 12 chapters, you probably have at least 12 topics for tweet chats. You could have one weekly for 12 weeks (or longer, to gain even more followers). To promote your chat, send reminders every week. Tweet them out a day or two before the chat. My chat, #DigiBlogChat, is on Tuesdays at 1 pm, so I schedule my reminder tweets for 5:00-7:00 am Monday mornings. That way, they’re not in the main “stream” and don’t cause a lot of clutter.

Here’s an example of a reminder tweet (note: send it to multiple people at a time):

Send reminders for your tweet chat the day before

Schedule your reminders every five minutes. I use HootSuite Pro, but you could also use any number of other schedulers.

Use Tools to Help During the Chat

For the chat itself, log into Twubs or TweetChat (log into your Twitter account first), then put in the hashtag of your chat. Twubs and Tweetchat help you by automatically adding the hashtag. Also, you can slow down the stream, since many chats go very quickly, with lots of people tweeting in.

Twubs can help with a Tweetchat

The Twubs interface is quite simple. You can see who’s tweeting about the topic. You can also see the contributors, and you can also easily retweet.

Tweetreach

One way to see how much reach you got during your chat is by using Tweetreach. Simply log in (perhaps halfway through the chat), enter the hashtag, and Tweetreach calculates the reach. The below is a snapshot (50 tweets only).

Use Tweetreach to check your Tweet Chat’s reach

Prepare Questions Ahead of Time for a Tweet Chat

To run a tweet chat, prepare the questions ahead of time. I create 8. At first, people like to say hello and introduce themselves, so give people 3-4 minutes for that. Then you can tweet a question every few minutes during the hour. Some chats are more freeform, but I like the question and answer format.

Have Guest Hosts

You could also have guest hosts who can create topics and questions, and this can generate excitement. If you do a book giveaway, that will be even more exciting! I’ve given away books, e-books, tickets to social media events, and classes during chats. The more promotion you do, the more excitement will build. Use all your social media to promote, and you might even want to call people if there’s a big giveaway!

Are You An Author with a Book to Promote?

How has Twitter helped you? Or if you’rejust getting started, what did I leave out? Please leave me a comment, below!

Filed Under: Blog Tagged With: audience, author, books, hashtag, promotion, Social Media, Tweetchat, tweetchats, Tweetreach, Twitter, Twubs, writer

Promote Your Book with Pinterest: 5 Best Ways

April 23, 2015 By Carol Stephen 4 Comments

Promote Your Book with Pinterest: 5 Best Ways

As promised, here is the second in the series of about promoting on social media for authors. If you missed the first one, here is Promote Your Book on Social Media: Extend Your Reach. Keep your eyes open for more in the series soon!

Pinterest Basics

If you’ve never been on Pinterest, or need a refresher, here you go:

How to Pin
Five Things You’re Doing Wrong on Pinterest and How to Fix Them
Pinterest: Top Ten Tasks and Power Tips
For other articles about Pinterest, search my website.
Master these basics before moving on and you’ll become proficient in advanced topics more easily.

Set Up a Business Account

Make sure that you have a Pinterest business account so that you can access the analytics. The analytics help you see which pins are getting the most traffic so you can duplicate your efforts later.

Master the Basics | Photo by Bengisu Kaya

Get Your Website Verified

The little red checkmark next to your website (see image below) gives you more credibility. Here’s how to claim your website from the folks at Pinterest.

Link your Pinterest to Facebook and Twitter

Link Your Pinterest to Your Twitter and Facebook

Pinterest defaults to your personal Facebook account, so you may want to put your business Facebook account in your profile somewhere (unless you’re using your personal Facebook account to promote).

Have a Book Board

Your book board could have lots of snippets from your book. Make sure you completely fill out each pin with a full description (this means key words). For instance, instead of “great chapter,” say something like “here are ways to sell your Avon products, in infographic format” (or whatever the chapter is about). You could create a simple and short hashtag, too, such as #DIY.

Create a Book Board with Favorite Authors

Make sure your book board is up at the top of your account. Most people are on mobile these days, so if your board is at the top of your account, others will see it first. Right next to your book board, put your most popular board. So if your board about tamale recipes is getting lots of repins, put that board next to your book board. Optimise your Pinterest board by telling people what the board is about.

Photo of Edward Gorey © 2004 Steve Marsel Studio Inc.

Create Boards of Your Favorite Authors

Create a variety of boards to interest your readers. For instance:

pins of your favorite authors,
how to edit, and
how to write.

Reveal your personal interests on Pinterest to attract more potential readers.

Pinterest is about 80% women, so boards need to be beautiful and appeal to women. You could also include boards on humor, lifestyle, characters in your book, a place board in the location where your book takes place, etc. Be generous to other pinners by liking, commenting on and repinning their pins.

Has This Been Helpful?

Use some of these hints and let me know how you do with them!

Filed Under: Blog Tagged With: authors, boards, book, Business, Facebook, Pinterest, promote, promotion, Social Media, Twitter

Promote Your Book on Social Media: Extend Your Reach

April 16, 2015 By Carol Stephen 8 Comments

Promote Your Book on Social Media: 6 Ways to Extend Your Reach

Every author uses social media to extend their reach. If you get on Twitter, you’ll see all kinds of authors tweeting nonstop, begging you to buy their new book. On Facebook, you’ll see authors posting continuously about their fantasy novels. And on Pinterest there are boards and accounts stuffed to the gills with pins about books. So what’s an author to do? With some planning, you can go beyond the usual social media posts. In this series of blog posts, you’ll get ideas for how to use the social media platforms effectively. Look for more posts soon.

The Website is the Torso

Picture your website as the torso of your online efforts, with the arms and legs as different platforms. Your website should be the first thing you work on. If you don’t have a website, where will you drive traffic? Yes, it’s great that you’re on Amazon selling, but it’s best to have a website because you own the content. You can discuss all kinds of things in blog posts, and you can take snippets of it to tweet or post in different places. You can also go back into the archives and recycle some of that lovely content. There are no gray areas, as there are on social media sites, about who owns your content.

Search Engine Optimization

If those aren’t enough reasons, the biggest one is search engine optimization. When someone looks for you on Google, your name should appear. In this excellent article in Huffington Post, Annik Lafarge discusses many more reasons to have your own website.

Hire Help if You’re Not Technical

Do not let the lack of a website stop you. You can find a developer to help you with a simple website. Attend a WordCamp in your area (San Francisco Word Camp is the mother ship, by the way) to meet developers and others with WordPress sites. I recommend WordPress because there is such generosity in the community. You can watch video (recorded or live streaming) if you can’t make it in person. But getting there in person is well worth the effort.

Branding Across Social Media Platforms

Make sure you have high-quality images of you and your book and that your branding is consistent. Your readers should not be confused about where they are–and they should know that you’re an author. Caterina Rando, my business coach, recommends having a picture of yourself holding a book right up against your face. Ensure that colors are consistent. For instance, Caterina uses rich reds, oranges and yellows in all her marketing materials. Your readers should know exactly what you do. For instance, Jack Canfield’s site is very clear. If you have a tagline, use the same one everywhere from your website through all your social media platforms.

Cross Promote

Once your website is dialed in (and I won’t go into details here, but there should be a few blog posts, at the least), you can use social media more effectively. Your tweets can send people back to your website. You can point to Twitter from Facebook, to Pinterest from Twitter, and from Google Plus to your website.

For instance, if you want people to come to a Tweetchat (a subject I’ll cover in an upcoming post), tell people on your Google Plus account, on Twitter, on Facebook, on LinkedIn, in your email marketing, etc. Promotion takes more work than you might think, so allow lots of time.

Add Badges to Your Website

Can’t Wait to Get Started?

If you can’t wait to start on your social media, here are some posts to read and videos to watch:

The excellent Keys to Being Social from You Too Can Be a Guru (highly recommended!)
Pinterest (how to pin)
Facebook (sharing content for more reach)
Twitter (best practices)
LinkedIn (top ten tasks and power tips)

Questions?

If you have questions that you’d like me to cover in upcoming posts, please leave me a comment and I’ll do my best to address it.

Filed Under: Blog Tagged With: book, Facebook, Google Plus, LinkedIn, marketing, Pinterest, promotion, Social Media, Twitter

How to Promote Your Blog Like a Pro!

March 26, 2015 By Carol Stephen 6 Comments

How to Promote Your Blog Like a Pro

If you’ve just started blogging, or even if you’ve been blogging for a while, you might not realize how many ways there are to promote your own post. These ideas are divided into beginning and advanced ideas. If you’re more advanced in the ways of social media promotion, you can skip to the more “Pro” ideas.

Pinning your blog post (you did create a board for your own blog posts, right?) is something everyone can do, and is a fairly simple way to get more traffic to a post. You could have your own blog board, where you pin all your posts. If you need a beginner’s guide, you might read my Top Ten Tasks for Pinterest.

Invite Others to Your Group Blog Board on Pinterest

Pro

Repin that post, especially if the first time you pinned it, it didn’t get any repins. Delete the old post and pin it again.
Create a group board for your blog posts, like the example below, and invite lots of people to pin. You can invite anyone who follows your board. You could invite other bloggers who aren’t on Pinterest, too, and they might be motivated to be on Pinterest more often.
Repin the blog post using a different picture and onto a different board. For instance, my post about Introverts and Social Media could be repinned on a Social Media board, my blog board, my Pinterest board, etc. But I’d space them out, time wise.

Facebook

Post your wonderful writing on Facebook, with a good call to action and a big picture or two.

Schedule Your Facebook Post When Your Fans Are Online

To find your Facebook analytics, go to your business page==>Insights (at the top of the page). Examine when your fans are online and use the native Facebook scheduler. For instance, my analytics show that most of my fans are online at 8:30 am pst. Another good time would be around 2:00 pm.

Note: my top three posts above were all boosted.

Pro

Promote your post for as little as $5 per post. You can choose who sees it and get more eyes on your post that way. Most people can afford $20/month for promotion.
Tag people who might be interested in seeing your words of wisdom (but do this carefully–nobody likes to be tagged too many times).
To see what your post will look like, schedule it 10 minutes or more in the future, so you can edit it if you need to.
Check your business page’s analytics to see when the best time is to post.

Can You Schedule Like a Pro?

Twitter

Of course you’ll want to tweet about your newest creation. And you can schedule it one or more times. Guy Kawasaki retweets his posts about four times a day, but you may want to wait days between posts! Of course, use a scheduler like HootSuite to get the word out.

Pro

Pin your tweet to the top of your Twitter feed. Upload a picture (tweets with images are much more likely to be retweeted), as in the image below.
Repeat your tweet, but use a different picture and headline.
Ask for a retweet (again, don’t ask very often unless you’ve been giving to others as well). Tag others who might be interested.
If you mention others in your blog post, call them out in your tweet.

Pin Your Tweet to the Top of Your Twitter Feed

Post your wonderful writing after you’ve created it on your blog. You can upload a picture, too.

Pro

Don’t just post your writing, but republish it. LinkedIn’s new publisher is called Pulse, and anyone can now be a publisher on LinkedIn.
Focus on entertaining, motivating, or educating people. As Jeff Haden suggests, write your piece as though you’re writing to one person.

Get Syndicated!

If you’re a regular blogger, you might consider getting syndicated. My blog posts are syndicated at Business 2 Community. There are lots of reasons to be syndicated; here are a few.

Are You a Blogger?

Try a few of these ideas and let me know how they work for you!

Filed Under: Blog Tagged With: analytics, Blog, blogging, Facebook, Google, Google Plus, group boards, LinkedIn, Pinterest, promoting, promotion, repin, repinning, Social Media, syndicate, syndication, Twitter

Six Facts About Introverts and Social Media That Will Impress Your Friends

March 19, 2015 By Carol Stephen 9 Comments

On #DigiBlogChat this week, my Twitter chat (along with @LazBlazter) about new technology and blogging, some of the participants started a side conversation about introverts and how well they do with writing, and that led to a discussion of social media. As a result of that chat, I decided to write this post. Many of these facts have been taken from Susan Cain’s wonderful book, “Quiet: The Power of Introverts in a World That Can’t Stop Talking.” Susan Cain’s TED talk is wonderful, if you haven’t heard it yet. And by the way, one of these facts is not a fact. See if you can spot it!

Six Facts About Introverts and Social Media That Will Impress Your Friends

Introverts Need Alone Time

Now, not all introverts are writers, but having and enjoying more alone time means that introverts can spend the extra time focused on their writing, or go out into nature for inspiration. Part of being a good social media or content provider means that you must write. So just by having that extra time, introverts can easily use it to recharge through their writing. And enjoy the time alone.

One-Third of the World’s Population is Introverted

In an article in Time Magazine featuring Susan Cain, the author discusses the introvert revolution (the website, ironically, starts playing a loud video), and how it tapped a nerve. With one-third of the population being introverted, is it any wonder that the popularity of social media is growing? All of us introverts (myself included) need a place to express ourselves with as loud a “voice” as those extroverts. Social media allows us that forum.

Al Gore and Warren Buffet Are Introverts

Along with Charles Darwin, J. K. Rowling, Mahatma Gandhi, Google’s Larry Page, and at least a third of the world, who prefer listening to speaking, who think before acting, and who speak softly and maybe don’t want to carry a big stick. So would it surprise you to know that introverts can be such naturals on social media since they like to think long and hard on things? While parties and small talk may be like torture for introverts, writing a social media headline or creating a blog piece are not nearly as difficult.

In a Gentle Way, You Can Shake the World. ~ Mahatma Gandhi

Introverts Are Not More Intelligent Than Extroverts

Unfortunately, introverts would like to say this is true. However, being introverted does not automagically make you a better or deeper thinker. However, introverts are more cautious as a general rule, and they like to listen more. If you haven’t read my post on the five hidden benefits of listening, by the way, you might want to. This caution can lead to slower decisions during social media disasters, which seem to happen quite often.

Introverts Love the Internet and Cats More Than Extroverts

Secretly, or not so secretly, introverts love cats. Introverts also love the Internet. And since the internet was invented by cats (not Al Gore, although he is an introvert), introverts of course have the edge with social media.

Introverts Don’t Care So Much If You Like Them

Introverts don’t care so much what you think about that post on Twitter or Facebook. This attitude may translate into a more interesting and honest post, headline, or article. An introvert will have their opinion and doesn’t need to be validated as often as an extrovert. And that is impressive!

Filed Under: Blog Tagged With: Al Gore, Charles Darwin, Google, introversion, introvert, introverts, Larry Page, Mahatma Gandhi, Social Media, Warren Buffet, writers, writing