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Social Media: Overposter or Underposter?

June 25, 2013 By 4 Comments
How Often Should You Post on Social Media?

How Often Should You Post on Social Media?

If your business is just getting started on social media, you may wonder about how often to post. Once a day? Once an hour? Several times a month? Every other month? Unfortunately, there is no easy formula to discover the perfect number of posts on a platform. Each brand uses social media differently, but here’s what I consider appropriate.

Each Platform is Different

If you’re talking about LinkedIn, then you probably don’t need to post that often. A good rule of thumb would be a couple of times a week. The same with GooglePlus. However, on Facebook, most businesses post more often, in comparison. I post once a day on my business page–twice if there’s a big announcement or something I can’t wait to share. On Twitter, if you only posted once a week, people would probably never see your tweet. On Twitter, I post 11 times daily, plus engagement, for a total of 30 or 35 tweets daily. Each platform also has its own language.

Who is Your Audience?

If your audience is primarily younger, say, under 30 years old, you can probably post more often. If they’re a bit older, they may not respond well to frequent posting. That’s a huge generalization. And if your audience is  Gen C, you might want to post more often, too. You might also ask your audience what they would like.

How Big is Your Audience?

How big is your audience?

How big is your audience?

If you have a larger audience, you may need to post (and engage) more often. Since social media is social, if you are asked questions, people will be looking for answers and responses from you. So for instance, if you only have 30 followers on Twitter, you will have fewer conversations than if you have 300 or 3,000. On Facebook, you might only post once, but interact multiple times throughout the day. Consider how often you’ll check in and put that in your social media strategy.

What is Your Brand Promise?

If you’re big on customer service, you may want to check in and post more often. Bigger brands often have an entire team of people who make posts. Consider that your needs may change as your audience grows.

Do You Consider Yourself Someone Who Posts Too Little?

How often do you post and how do you think you compare to others? I’d love to hear from you!

 

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Pinterest: Five Ways to Prettier Boards

June 20, 2013 By 2 Comments
Five Ways to Prettier Boards

Five Ways to Prettier Boards

If you’ve been on Pinterest for a little while, you might be interested in finding some ways to go beyond being a newbie. You’re pinning like crazy, but still only have a few followers, and plus, you just feel like the entire experience could be, well, better. Here are some ideas that have worked for me. My main rule is I want my boards to be beautiful–because Pinterest is a visual medium! Engagement on Pinterest is another issue, for another day.

Pick a Color

Occasionally, I like to change the board covers on my Pinterest account. So I’ll pick a color (right now it’s red). I’ll go through each board and try to pick a cover with some red in it to give the entire account a unified color theme. If there isn’t a red pin on a particular board, I’ll search for one, and then make it the board cover.

Use Seasonal Colors

Sometimes, using seasonal colors can be fun. For example, in the spring, I’ll choose more pastels and neutral colors (think Easter egg colors). In the fall, I’ll pick fall colors, such as deep burnt oranges, mahogany, and copper. Think about the leaves as they change colors. In the winter, snowy whites are perfect, and for summer, greens and blues–the colors of the ocean and pools and summer vacation!

Use Black and White

Sometimes I like to have no color at all. That is, board covers that are all black and white. Or they might be mostly white. You could make all of your boards one color to emphasize one spot on one board. Or you could choose all black boards except for the one board you want to emphasize. Have some fun with it!

Black and White and a Spot of Color

zen smallPick a theme to unify your Pinterest boards

Pick a theme to unify your Pinterest boards

Another, similar theme to not picking a color, is to have all black and white covers with just a tiny dot of color. This highlights a tiny spot on each cover, and can be quite stunning.

Pick a Theme

Is there something that you can choose that’s a visual theme, other than color? One example is to go for an uncluttered look. Choose a word, such as “serenity,” for example. Could you find pictures that embodies the Serenity theme across all your boards? This kind of theme would work really well for a business such as a yoga studio or a spa. Is there a word that describes your business?

Do Any of These Ideas Appeal to You?

If you’ve tried any other ideas, I’d love to hear from you!

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LinkedIn: Profile Still Under Construction?

June 18, 2013 By 5 Comments
Is Your LinkedIn Profile Under Construction?

Is Your LinkedIn Profile Under Construction?

With over 200 million users and a 10-year history, LinkedIn is like the sleeping giant of the social media world. People tend to forget about it and not spend very much time there. LinkedIn is not as fast moving as Twitter, artsy like Instagram, or visually beautiful like Pinterest. So we tend to ignore it, like a shy guest at a party. However, if you spend a little time on LinkedIn, you will be rewarded.

Search for Similar Businesses

LinkedIn is a mini-Google

LinkedIn is a mini-Google

Pretend you’re someone else for a minute. Say, a hiring manager or executive recruiter looking for someone just like you. What would you search for? Take a look at the top searches. What do those people or businesses have in their profile that might be missing in yours? Just like Google, you want your LinkedIn profile to come up at the top of the search results when someone searches for you.

Upload a Photo

Having a good quality photo will always improve your profile and make people want to connect with you. If I don’t see a photo, I am not likely to connect with a person, and certainly not with a business. People remember faces more than they remember names. Like all social media, not having a photo makes you look spammy.

Fill out Your Profile

Is your profile completely filled out? Have you added all your school information, all the places you have worked, and your employment history? Don’t forget your certifications, and any special training! Since all the information in your profile is searchable, add important keywords to help people find you. Make sure to use full sentences on LinkedIn, since each social media platform has its own language.

Give Recommendations

Like all forms of social media, being generous first works well. Which businesses would you recommend? Recommendations are gold, and businesses appreciate having recommendations more than you might realize. If you’re just getting started on LinkedIn, try giving a few recommendations. It’s a good way of being social on social media.

Make Connections

Ask people to connect with you on LinkedIn to increase your contacts. When you send an invitation, make sure to personalize it and give people a reason to connect with you. “We have similar business goals, are in the same city, and share the same demographic” would make me want to connect more with someone than “I want to connect with you.”

How Has LinkedIn Helped You?

Have you had success with LinkedIn? I’d love to hear from you!

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Pinterest: Five Newbie Mistakes You’re Making

June 13, 2013 By 11 Comments
Pinterest: Five Newbie Mistakes You're Making

Pinterest: Five Newbie Mistakes You’re Making

Since Pinterest showed up on the social media scene, people have been flocking to it like ducks to water, or maybe like addicts to a new video game. People who weren’t that visual became more visual, and those who didn’t know they were visual, are suddenly spending hours on this visual site. So what are a few things to avoid and what should you be doing to have fun for yourself or your brand on Pinterest? Here are some simple fixes to common errors.

Keeping Default Boards

Fix: decide on the boards you really want. Say you are a small business selling hand knitted leg warmers and other trendy items for chihuahuas. You might want to create boards such as Tiny Dogs, SPCA, Local Doggy Events, and of course a board for your own homemade doggy outfits. You might also want to create boards for different types of outfits, such as hats, vests, paw warmers, etc. Keep in mind that you can change the names of boards later if you like. To change the board name, click on the board, go to “Edit Board” –>Title (don’t forget to save your changes!).

Ugly Board Covers

Fix: Make Each Board Beautiful! To entice people to see the contents of a board, pin the most visually beautiful cover you can. To change a board cover, simply hover with your mouse over the board. Click on “Edit Board Cover” to choose a photo. You can position the photo if you like, at this point. Then click “Set Cover.”

Following Nobody

Choose the Best Covers for Your Boards

Choose the Best Covers for Your Boards

Fix: Follow people you already know or whose pins you enjoy. Although unfollowing people who don’t follow you isn’t easy, you can unfollow people later. Note: like other forms of social media, there is spam out there! So beware of people who have 40 boards with just one photo on each board, or who don’t appear to be real people, or who only sell things like wrist watches.

Not Commenting

Like other forms of social media, Pinterest is social. So “like,” repin, and especially comment on others’ pins! People will appreciate you, and they will be more likely to reciprocate!

Not Having Your Business Name in Your Profile

Fix: Along with your business name and logo, you might want to include a few things about you. A photo of you or a logo also legitimizes your account. People want to know a little about you! To make changes, click “Edit Profile.” You can use the First Name line for your business name. Don’t forget to click “Save Profile” when you’re done. Note: Pinterest has recently partnered with brands to add information to pins, which is very useful for brands.

Not Pinning on Sundays

Fix: Take Saturday off and pin on Sundays! Sundays are the busiest days on Pinterest. So even just pinning a few pins will really help you with traffic and getting more eyes on your content.

What Have You Learned About Pinterest?

Have you changed your strategy along the way with Pinterest? What has helped you the most? Please leave a comment below! Thank you!

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What’s the Future of Business: Generation C

June 11, 2013 By 13 Comments
Brian Solis and Friends at Yammer

Brian Solis and Friends at Yammer

Recently, I had the privilege of hearing Brian Solis speak in person at Yammer in San Francisco. You’ve probably been hearing about Brian’s’ new book What’s the Future of Business because when Brian speaks, social media people listen. At this event, not only did Brian give his time freely, he also gave away stacks of his new books (in hardback, no less), stuck around for his fans, answered questions and signed autographs. So while the content of the book is innovative and exciting, the context and the giveaway are what really surprised me.

Social Media “Gurus”

Being in and around social media myself, every single day I get bombarded by people who call themselves gurus and leaders. Many of these self-proclaimed gurus spend little time actually engaging: instead, they broadcast! They don’t answer questions or engage with their followers. Instead (prepare to clutch your pearls!) some of them actually buy their followers. Brian doesn’t call himself a guru like a million others–he does the unexpected–by doing a massive giveaway. I’d say that’s inspiring! And also something that I’ll personally remember for a long time.

Generation C

Brian focuses not on Gen Y (the “Millennials”) but on Gen C, where “C” “represents a connected society based on interests and behavior. Gen C is not an age group–it is a way of life.” To Gen C, connection is everything. Which means, ultimately, that if you or your brand are not spending time connecting, then you’re missing a huge opportunity.

Shared Experiences

What's the Future of Business

What’s the Future of Business

Clearly, Brian Solis is famous already and doesn’t need to share his expertise for free. So why did he give away his book? I think he did it to drive home his point: if businesses want to connect with Gen C, they will need to create memorable and non-traditional experiences for their customers.

Are You Creating Experiences?

What are you doing, as an entrepreneur or a brand, to create experiences that will appeal to Gen C? Are you using a combination of social networks and more traditional marketing to sell your products or services? Please leave a comment below!  

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Six Reasons Twitter Might Not Be for You

June 7, 2013 By 9 Comments
Six Reasons Twitter Might Not Be for You

Six Reasons Twitter Might Not Be for You

I’m a huge fan of Twitter. I mean, really huge fan. I’ve met many friends through Twitter, love Tweetchats, and get much of my news through Twitter. Despite my love of Twitter, I sometimes tell people that they don’t have to be on Twitter. When I do, I can see them visibly relax. “I don’t have to be on Twitter?” they ask. “Well, no. Why would you think you have to be?” “Oh, whew!” they usually say. “I’ve just been hearing so much about Twitter lately.” So if you’re one of those people who feels obligated, here are some reasons that Twitter might not be the right place for you.

Your Clients Aren’t on Twitter

Have you ever asked your clients what their favorite social media platform is? How about starting with a quick survey or phone call asking a few of them? Survey Monkey has free surveys, and you could do a random sampling of a few of your clients to see what platforms they use. If your potential clients are not on Twitter, why feel obligated?

You Can’t Speak Your Mind

Twitter May Not Be for You

Twitter May Not Be for You

If you’re in banking, or the medical field, you may need to be compliant on all social media and not just on Twitter. The banking and medical fields have been slower than other businesses to adopt social media, and that may be because major financial or banking corporations have not allowed their employees to use social media because of the extra workload for their compliance departments. That does not seem to be changing very quickly. If that’s the case, you may not want to fight that battle–at least not just yet.

TMA (Too Many Acronyms)

Twitter has its own specific language and acronyms. Tweets do not give you a lot of real estate to speak your mind. Tweets are usually a headline, maybe a link, and a hashtag. That’s it. So if you really dislike that form of communication, maybe the language of Facebook or LinkedIn would be better for you.

Twitter Won’t Get You Business

I hear this prejudice all the time from people who are not on Twitter. If you really believe this, then what are you doing on Twitter?

Twitter is Just People Talking about Food

What's Stopping You from Tweeting?

What’s Stopping You from Tweeting?

Really? Again, usually people who have never been on Twitter say this. They’re the same people who said they’d never use a phone for texting and now can’t get in touch with their own kids unless they text those kids.

You Have Nothing to Say

If you really have nothing to say (and I seriously doubt that!), and dislike being social, then Twitter might not be right for you.

What’s Stopping You?

Is there some other reason you don’t want to tweet? Leave me a comment, below! You don’t have to tweet about it, promise!

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WordCamp OC 2013: 10 Awesome Things

June 4, 2013 By 11 Comments
WordCamp Orange County 2013

WordCamp Orange County 2013

This past weekend, June 1 and 2, I attended WordCamp Orange County (my first WordCamp ever!). There were many sessions, ranging from Lucy Beers’ WordPress 101 to Devin Walker’s Website Optimization for Speed. Here are a few things that I learned.

Surround Yourself with Smart People

If you’re at Wordcamp, you’re already surrounded by smart people. WordCamp felt like being back at Berkeley, where people were interrupting each other’s interruptions because everyone shared the same curiosity and joy of learning. If you’re an entrepreneur spending hours and days working alone, getting out and soaking up some new ideas and fresh ways of looking at the world can reinvigorate you.

Say Hello

When you say hello to people, they say hello back! You might laugh at the obviousness of that, but really: People are so friendly, open, and generous with their ideas. Often all you need to do is say hello.

Work on Five Blogposts at the Same Time

Who's the chick with Syed Balkhi?

Who’s the chick with Syed Balkhi?

During @syedbalkhi‘s talk on Time Management, he discussed focus and how no one can really multitask. What Syed does is start five posts at once, then if he gets a little writer’s block, he switches from one to another. Now that’s something to implement immediately. This is such an elegant and simple idea! By the way, Syed’s Beginner’s Guide to WordPress is jam-packed with ideas! As well as being technically awesome.

Have Deeper Conversations

Many times, between or after sessions is when the real learning occurs. That person you just met will give you a fabulous tip if you do a little homework (for example: read their blog before asking them a question about a particular blogpost they just wrote!). If you buy someone a drink or, better still, lunch, be prepared to hear more of the truth than you would during a session. This, paraphrased from Chris Lema.

Delegate, Delegate, Delegate!

Don’t try to do everything yourself. Hire someone to do your accounting, or the chores that you might not enjoy doing. That includes everything from designing a logo to building a website to creating content.

Learn to Say No!

Do not meet that vampire at the coffee shop! (A vampire is someone who pretends to want to hire you, but then says they’re broke, and just wants free advice.) Do not pick up the phone while you’re blogging. And learn to say no to yourself, most of all. Do not let yourself get distracted and don’t head down the rabbithole with a “great idea” and end up buying 10 new domain names which three days later you’ll regret. Not that I’ve ever done that (today). Sayed Balkhi drew laughter and a lot of head nodding when he discussed the idea of buying domain names and meeting the broke customer at the coffee shop.

Focus on Your Strengths

Me, Peter Woolvett, and Bridget Willard

Me, Peter Woolvett, and Bridget Willard

My friend Peter Woolvett of CustomerSpecs always says “mind your strengths,” and we heard it over and over at WordCamp. Don’t try to develop your weaknesses. Rather, do whatever it is that you’re good at.

Spend Time on That Great Idea

If you know something is important, spend the damn time on it. Use the time management matrix to determine whether it’s important and not urgent, and then eliminate distractions and do it.

Don’t Rely on Your Memory

How many times have you had a great idea and then promptly forgotten it? Use Evernote or a white board or a notebook, but get it down in writing!

Wake Up Early

Come on! You’re not really a night owl. Get up early when you’re your most productive and do your work. Then go out and “canoe with alligators”–Sayed’s phrase. Or whatever you like to do for fun–like meet that broke customer for lunch. Just kidding.

Be Accountable

We all perform better when we’re being watched. If you can’t afford a coach, try Timedoctor, which monitors your activities. You can’t improve if you don’t know where you’re starting from.

Your Favorite Part of WordCamp Orange County?

Maple-Bacon Donut Dispenser AKA Sidecar

Maple-Bacon Donut Dispenser AKA Sidecar

Was it the maple-bacon donuts? Learning about WordPress Mobile? The after party at Durty Nelly’s? Let me know in the comments below! Thanks!

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Who Has the Most Fake Twitter Followers?

May 28, 2013 By 24 Comments
Ghost Followers

Ghost Followers

If you pay attention to numbers, then you might be interested in knowing about those with the most followers on Twitter. The top three at the moment are @justinbieber, @ladygaga, and @katyperry. Justin Bieber tops the charts with 39,548,681 followers, Lady Gaga has about 37,000,000 followers, and Katy Perry trails with 35,000,000. So if you’re a newbie on Twitter, you might be thinking that even getting 100 followers could be a massive understaking.

Note: before I go any farther, I’m not singling these celebrities out. Buying followers has become common practice, but it’s good to be informed.

A Long, Long Road

Let’s see…who do I know on Twitter, you’re thinking to yourself…uhh…your cousin, maybe? Oh, and your friend from the gym and those people you met in that networking group that one time (that’s 6 right there!). So getting to 40 million–how is that even possible?

Invisible Friends

Does Justin Bieber Have Invisible Friends?

Does Justin Bieber Have Invisible Friends?

Would you feel better if you realized that many large accounts have invisible friends? That’s right, and they had to buy them, too! It’s not like when you were a kid and you had friends who talked to you who then disappeared back into the wallpaper. These are fake accounts bought and paid for by these Twitter “superstars.”

It’s Not Really a Lie

If all three of these big celebrities are not telling the truth about their followers, what else might they be exaggerating? When Justin Bieber asks if you want to be his boyfriend cause he’ll “take you places you ain’t never been before,” should you belieb him or would you end up eating cold burritos on the side of the road? And did Katy Perry really kiss a girl or did they just shake hands? When asked about her fake followers, Lady Gaga just kept a poker face. Don’t worry: I’ll stop soon.

Ways to Check Follower Counts

Sites like Gizmodo, Status Bakers, and Status People’s Fake Follower Check have pointed out that for these celebrities and many others, somewhere from 47-50% of followers are fake.

Recently there have been a few articles on sites like Mashable about people buying fake followers. In fact, recently I’ve noticed many more accounts following me who offer followers for sale. Many accounts who offer fake followers do not have many followers themselves. They don’t care much about speling or “punkshuation,” either! You can check fake followers by using Fake Follower Check. Just login using your Twitter account if you want to know whether your favorite celebrity has fake followers.

Feeling Insecure?

If you’re having self-esteem issues because you don’t yet have 40 million or even one million followers, just remember: it’s not how many followers you have, it’s how you use them. And if you truly want to connect, then follow me. I won’t pay you, but I love you anyway.

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Joy Hemp

May 27, 2013 By Leave a Comment
Joy Hemp

Joy Hemp

@APositiveThoght “Just finished a consult with @Carol_Stephen helping me organize & structure my tweeter account. Thanks for the help.”

Joy Hemp
CEO Affirmation Cards

Apositivethought.com

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Social Media: Different Platform, Different Language

May 21, 2013 By 34 Comments
Social Media: Different Platform, Different Language

Social Media: Different Platform, Different Language

Recently, talking to social media “experts,” I’ve run across some very different opinions about how to use social media. One “expert” admitted she only checks her Twitter account once a week. Another admitted that he pushes his Facebook posts through to Twitter. And a third says she uses the exact same material at the exact same time across all platforms. So do some of these practices seem not very social? Here are some of my reasons for using different language on each platform.

Each Platform is its Own Country

Let’s talk LinkedIn. To me, LinkedIn is the land of complete sentences, good punctuation, no slang, and professionalism. The demographic is  more business-oriented and less casual. I probably would not share a BBQ sauce recipe on LinkedIn as I might on Pinterest or Twitter. Nor would I use a bunch of hashtags or acronyms there. Facebook, similar to LinkedIn, is about connecting, but the language is different again. Although Facebook recently adopted hashtags from Twitter, I still wouldn’t use them there, since many people don’t fully understand them. The language of Pinterest is more casual, but still not as casual as Twitter. And so on.

One Post Across All Platforms Seems Lazy

Using one post across all platforms seems lazy

Using one post across all platforms seems lazy

If I see someone using the same post across multiple platforms, what runs through my mind is this person isn’t taking the time to fully engage on any platform. So I’m not likely to engage with this person. They give the impression of being too busy to interact and of someone who only wants to broadcast.

Why Follow Different Platforms if Posts Are the Same?

If I see the same post in two or more platforms, why would I want to follow on all those platforms when I could get the same content by following in just one place? If you’d like to recycle your content, why not just wait a couple of days (people have a short memory on social media), then post that content in a different place? As long as the content isn’t “stale,” you can still use it again.

Do You Use the Same Language Everywhere You’re Social?

I’m very curious about this. I know people want to save time, but does saving time for ourselves make us less accessible to our potential audience? What do you think?

 

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