Idan Benaim

idan

“Carol is amazing. She is detailed, thorough, and reliable. She’s also very professional and personable. Carol has created numerous materials for our company, often with very little direction from us. And yet she always produces something that is exactly what we want. She has been incredibly professional, organized and fun to work with and she has been integral to making our company look good”

Idan Benaim
@IdanBenaim

6 Ways to Work From Home, Stay Sane, Part 2

Maybe you read my first post, 6 Ways to Work From Home and Stay Sane. Or maybe not. In any case, people asked me what other ideas I had for staying sane. So here are some ideas that you might find useful.

Unplug the Phone

If you’re like me, you have Twitter, Facebook, Instagram, and all kinds of apps and texts (and phone calls!) all vying for your attention from your smart phone. To stay sane, put the phone away somewhere when you go to sleep. I leave the phone in another room (not the room where I sleep). Yes, I know you’re thinking you could never do that. But you really can! Think back a few years to when you either didn’t have a smart phone, or you didn’t have every app under the sun running on your phone. You can do it! It has helped me sleep better.

Get Fancy Sheets

You’ve read about how you spend one third of your life in bed, right? Well, how about getting yourself some really fantastic Bedding? For me, Garnet Hill‘s flannel sheets are fantastic! (No, I don’t work for them!) They’re really soft and cozy, especially in the wintertime. And they make me look forward to going to sleep. They seem to get softer the more I wash them. Or maybe you like 600 thread count European sheets. The point is to get bedding you really love. 

Exercise

Exercise might seem like an obvious road to sanity, but so many people don’t exercise at all. When I started thinking of exercise as part of my job every single day, my sleep improved immensely, and my mood improved, too. Now I can’t imagine not exercising. For me, six days a week works. It’s one of those “simple-but-not-easy” routines. I love cycling, so I do some form of cycling or spin classes on most days, plus weight training and stretching. Pilates and yoga are in the schedule, too, twice a week. But I have to confess: that sixth day? I have to drag myself to the gym.

Reduce Visual Clutter

When there’s too much junk on my desk, I tend to get a little crazy. What about you? It’s like all those things have voices, and they’re all wanting my attention. So filing the paper or putting away the Post-it notes, the pens, the spare nickles and stuff, keeps me focused and sane.

Use a Timer

Some of my friends make fun of me for using an egg timer. Yes, it’s an actual egg timer that ticks. I set it for 5 or 10 minutes or whatever time I need to focus on something. The ticking keeps me focused, for some reason.

Keep a Daily To-Do List

Again, this is obvious. Eric Lofholm, the sales trainer, suggests using the 14-minute rule, and carving out time first thing in the morning (you can use the egg timer–exciting!) When I write my to-do list, the day goes a lot smoother. Everything is scheduled, prioritized, and more tends to get done than on the days when I don’t have a formal list.

What Helps You Maintain Sanity?

Do you work from home? Are you a social person? Let me know by leaving a comment!

Pinterest: How to Unfollow People Who Don’t Follow You

Pinterest: How to Unfollow People Who Don't Follow You

Pinterest: How to Unfollow People Who Don’t Follow You

So you got on Pinterest and followed a few hundred people when you first signed up. Now you’re wondering: how in the heck do I figure out who is not following me back or is inactive? You can look at the lists of who you follow and who follows you, sure, but it isn’t easy to figure out, is it? That was my conclusion, too!

After searching and reading many blogposts, I never found anything to help with this. Twitter has a million tools to help you unfollow, but Pinterest doesn’t seem to have the same tools (if there is a tool, I’d be happy to hear about it). In the meantime, here is a step-by-step guide.

Step One. Open a Blank Text Document

Open your Pinterest account and click on “Followers” near the top of the screen. Now cut and paste each name into a doc. I tried cutting and pasting the entire list, along with the graphic images, but that didn’t work. So, yes, it’s time-intensive, but it does work. Once you have the names in there, save the document. I put the date when I did the cleanup at the top, too, so next time it’ll be easier.

Step Two. Click on “Following”

Still in Pinterest, near the top, click on “following.” Scroll all the way to the bottom of that list. You’re going to start at the bottom and scroll up, one screen at a time.

Step Three. Compare the Two Lists

Next, you’re going to have to search in your text doc to see if the person you follow also follows you. So you’re going to compare the two lists. Say you have someone in your “Following” list named “Silliest Pinner.” Go to your text doc and search for “Silliest Pinner.” If they’re there, you keep them. Of course, you may not care if someone is following you back. I follow some influential pinners because their pins are valuable. But if the person doesn’t provide any value (no pins through inactivity, for example), unfollow them.

Step Four. Unfollow

To Unfollow, simply click on the “Unfollow” Button. Unfollowing is a little confusing because the “Unfollow” button is grayed out. You’ll know you’ve been successful when the button changes to say “Follow” and is darker.

Going Forward

You may want to schedule time to do cleanouts, or add people to your “Following” document, now that you have a “Following” document.

Have a Better Idea?

If you have any tips on how to make this process simpler, please share. Really. I’d love to hear from you!

Update – November 15

Aida wrote to me, via @Business2Community, and told me about the “Followers on Pinterest” App for iPad/iPhone. So for those of you with iPhones or iPads, you’re in luck! Us Android users may have to rely on old-school methods, unfortunately. Thank you Aida!

Four Ways to Identify Spammers on Twitter

You may be new to Twitter, or you may have been around for awhile. Spammers have been around for awhile, too, and are getting more clever all the time. Here are some ways to identify people who don’t have the best intentions.

The Person Does Not Know You, Yet Acts Like They Do

A potential spammer may call you out by name in a familiar way and ask you to do something, like click on a link, visit a website, or vote for them in a contest. Never click on links if you don’t know where those links go. If you think a message came from someone you know who doesn’t know what they’re doing, or your friend who has been hacked, you could write back “Have we met?” or “Have you been hacked?” Start with a Direct Message, then send a public message after that (many people don’t check their DMs). If you don’t get an answer back, that’s an answer right there!

You Receive Direct Message Phishing Tweets

Phishing tweets are often Direct Messages (DMs) which sound like this: “I can’t believe this is you!” and then a shortened link. Or “What are you doing in this video?” If it sounds like high school “drama” or something your friend (who may have been hacked) would never say, don’t click on it! Tell your friend to change their password—which may or may not stop the unwanted DMs from appearing.

Bad Typos, Incomplete Sentences, Too Many Followers

If someone follows you and their tweets are filled with bad spelling mistakes and incomplete sentences, that can be an indication of a spammer. Or if their tweets are just filled with @this and @that, at the very least that will be annoying after about 2 minutes. And if they only have 3 tweets, but 100,000 followers, that can definitely be an indication that they bought followers.

Porn or “Adult” Material

Just as with a Twitter account with bad spelling mistakes, an account with a naked person or pornographic image as an avatar is likely to be a spammer. My own opinion is just not to follow back. Unless they actively reach out to me, I ignore them. Just like anyone else, if they sell something I’m not interested in, I simply won’t follow them.

Other Annoying Behavior

Someone may not exactly be Spam, but they may be annoying! For example, they may be plagiarizing your tweets or stealing from you in some other way. There are zombies and ghouls around on Twitter, even when it’s not Halloween!

What isn’t Spam?

If someone advertises their services on Twitter and you don’t like those services, that isn’t Spam. Just unfollow that person. There is no need to block or report them as Spam. Sometimes newbies report as Spam people who are not spammers.

Ways to Block Spam

Follow @Spam on Twitter and report Spam to them.

Go to the Spammer’s profile page and report them as Spam. You do not need to follow them to report an account as Spam.

Slam the door on Spam includes ideas on how to report Spam (NY Times blogpost).

Want to know how Twitter is working behind the scenes to fix Spam? Sure you do!

Do you think Spam is getting worse on Twitter? Why or why not? Please comment!

6 Ways to Work from Home & Stay Sane

I’m a Social Media Strategist who works from home. While I love working in my pajamas and bathrobe, things can get a little, well, dicey if I never go outside and see that yellow orb they call the sun. Here are some things that have helped me to stay sane and still get my work done.

Keep a Strict Starting Time for Work.

For me, that means I have had my breakfast and am sitting at my desk by 8:00 a.m. Usually a little before. I can still have coffee, but the breakfast has been cooked, eaten, and the dishes are rinsed.

Don’t Be a Slave to the Phone.

This is a really tough one because people often think that if you work at home, your time is their time. Not so fast! If you don’t pick up that phone, the next time they go to call you, they might think twice. You can return those calls later when you have time.

Schedule Breaks.

Frankly, I’m not very good at following my own advice here. But every hour, you should get up and stretch. Some people say more often. On the days I take more breaks, I feel better and get more done.

Get out and See People.

Now if you’re at all introverted, you may be resistant to this piece of advice. Even so, I’ve noticed that I feel much more lighthearted if I see two people face-to-face every single day.  Sophia Dembling, author of “The Introvert’s Way: Living a Quiet Life in a Noisy Word” agrees. A trip to the gym (if you actually talk to people there) counts. The other might be coffee or lunch date with another home-based friend. Maybe you’re fine with only one visit outside the office per day, but figuring out how much “face time” you need is the important take-away concept.

Know When to Fold ‘em.

That’s corny, but you do need to know when to quit. As in, before…

  • your fingers start bleeding from typing too much.
  • your eyes are crossed and your contact lenses are all dried out because you stopped blinking 3 hours ago.
  • you can’t finish a sentence because you’ve been working for too many hours.

You get the idea. If you work on or around social media, stopping is difficult because there’s always “one more tweet.” The Huffington Post article “Facebook Addiction” chronicles some of the telltale signs. Don’t be that person who loses sleep because you have to be social all the time. Go to sleep.

Own a Cat.

Or a dog. Or a tortoise. Or some little creature that makes you smile every once in awhile. My cat, Purrsilla, will dangle her paws onto my keyboard when I’ve done just about enough typing, thank you very much. Sometimes she’ll send me a message. It will say something like “[[[[[[[[[uuuuuuuuuu99999”. I’m pretty sure that means something in cat language. (Get up and feed me?)

What Helps You Keep Your Sanity?

Maybe you have something that helps you keep your sanity. If you do, I’d really like to know. No, really! I’m still trying to figure out how to work from home. And stay sane.

Twitter Background: How to Make It Work

 

Your Twitter background says a lot about you. Even though it’s static you can add beaucoup information.

Get Fancy with Your Background!

You’ve seen those Twitter profile sidebars with all kinds of graphics on them. If not, go and take a look at a few Twitter profiles, expand them so they’re full-screen, and see what’s there, beyond the basic profile. For example, take a look at @kimgarst’s profile. Do you see the graduated colors? Notice that she has a different picture of herself there than on her main profile picture. She uses the profile background to expand upon her passions. Or look at @FitnessMagazine, with their simple graphic of balloons and their “Mind, Body & Spirit” tagline listed. Pretty snazzy, right?

The Sidebar is Fixed.

The sidebar can have other websites and information listed, but you can’t click on a URL on the sidebar. So it’s possible for someone to see a url, but they’ll have to copy it and put it into a browser window themselves—they can’t click and go directly to that address. Unfortunately, that’s a limitation within Twitter.

Adding Graphics.

If you’re talented with Photoshop or another graphics package, then you may want to add a picture of yourself—or something that inspires you—to the background. For example, if you’re a dog trainer, how about a picture of a giant dog? If you’re a cyclist, a picture of your favorite cycling route or bicycle would work.

Adding a Tagline.

If you have a slogan, adding that to your profile would be a great addition; it’s a way for people to remember you. A tagline — a short statement that combines your mission, purpose and brand — can be an important selling point.

Big Heart of ArtHire a Graphic Designer.

If you’re beyond a beginner at Twitter, you might be wise to hire help. A graphic designer can help you with a logo, color choices and photos. Having a professional to create your background makes you look polished. And you can use the same image or logo across all your social media platforms, such as Facebook and other sites. That’s leverage!

Most People Are Visual.

Since the majority of people are visual, having a stunning profile background on Twitter (as well as other sites) can cause more people to follow and connect with you. And isn’t that what all of us want on social media?

When customizing your Twitter background have you had any mishaps? Tell me your horror stories.

 

4 Clues Twitter Followers Are Purchased

So I’ve noticed lately a lot of people with extremely huge numbers on Twitter. By huge numbers, we’re talking about tens of thousands. If we were in a grocery store, and these people were in the produce aisle, they would not be organic. Ok, maybe that metaphor isn’t really going to work. What I mean is, they have no relationship with those tens of thousands of followers. Among my friends who are social media managers (SMMs), we say those people “bought” their followers — they literally plunked down some cash so they could get a thousand or ten thousand followers.

How can you tell if someone bought their followers? Here’s what I’ve noticed.

1. Don’t have lists & not on anyone else’s.

If you’ve been on Twitter awhile, you use lists as shortcuts, a way to organize so you can cluster followers together. For example, your list called “locals” might have people in the same city as you, and so on. So, for someone to have, say…10,000 followers and not be listed anywhere? Suspicious.

2. No engagement.

Unless you’re a celebrity superstar or news channel, you need to have some conversations going to get big numbers. If you read a few tweets in the other person’s timeline, and there’s no engagement, and they’re not a celebrity, how did their numbers get so big? Also suspicious.

3. Huge number of followers, very few tweets.

Building a big following organically (read: not paying for them) takes time. It doesn’t happen overnight. So 10,000 followers and 200 tweets? Very, very suspicious.

4. Twitter start date is too recent.

If the account is only two weeks old, how could they possibly have 25,000 followers? Even a caffeine addict who never sleeps couldn’t add that many followers in two weeks. Extremely suspicious. Especially if their avatar is the Twitter egg.

We all know that having big numbers makes people look popular on Twitter. And sometimes being popular can impress others. But: so what? Who are they trying to impress with those 100,000 followers who have no real relationship with them?

If you’ve come across someone with huge numbers, would you follow them based on their number of followers? Please leave a comment below! Thanks!

Excel4College

excel4collegeJust received my social media strategy from Carol Stephen and it rocks! Is this what it is like to train with a Jedi Master?
Amy Gonzales

Sundt

sundt constructionI met Carol via social media. She has served as a mentor and ally to me. She is a true social media expert. Carol lays out a plan and theme for each week, leaving herself time to engage with her followers. An excellent mentor, partner and friend. It has been a pleasure working with Carol and I cannot thank her enough for her help and guidance!

Wendy LaPlaca

3 Ways to Be Social with Social Media

People use social media in a lot of different ways, and what works the best is when social media is actually social.  Visualize a big networking event. Aside from that one guy your cousin knows who always shows up and gets ripped, many are approachable. So there you are, with your fancy glass of wine in hand–now what? Here are three ways you can engage online.

1. Talk to Your New Follower About Himself. If you accept the premise that social media is a giant networking event, what could you talk about? Think about each Twitter or Facebook or Pinterest account as being a person or a business. What would you actually say to that person if you met them in real life? You could talk about their profile, or ask them about their business. One thing I love to ask about is their name. If you’re a shy person, networking is much easier if you have a topic. Since most people love to talk about themselves, engage them in a conversation about themselves!

2. Ask Your New Friend How She Got Her Name. Most people love to discuss their own names. So you can ask: Were they named after someone? Do they like their name? Do they have a nickname? Do others have a hard time pronouncing their name? Why doesn’t their name have any vowels in it? If it’s a common name, did they ever receive anyone else’s mail by mistake?

3. For a Business, Ask About What They Do. How long have they been in business? What is their service area? Who are their competitors? Has business been good lately? Is their business seasonal? There are hundreds of questions you could ask–and that any businessperson would love to answer.

If you start out just talking about yourself, chances are after awhile the other person is going to leave. But if you put the spotlight on the other person, they will probably think “What a great conversationalist!” even if you haven’t said a word about yourself. What a crazy idea, right? That of being social on social media.

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