Pinterest: Five Ways to Prettier Boards

Five Ways to Prettier Boards

Five Ways to Prettier Boards

If you’ve been on Pinterest for a little while, you might be interested in finding some ways to go beyond being a newbie. You’re pinning like crazy, but still only have a few followers, and plus, you just feel like the entire experience could be, well, better. Here are some ideas that have worked for me. My main rule is I want my boards to be beautiful–because Pinterest is a visual medium! Engagement on Pinterest is another issue, for another day.

Pick a Color

Occasionally, I like to change the board covers on my Pinterest account. So I’ll pick a color (right now it’s red). I’ll go through each board and try to pick a cover with some red in it to give the entire account a unified color theme. If there isn’t a red pin on a particular board, I’ll search for one, and then make it the board cover.

Use Seasonal Colors

Sometimes, using seasonal colors can be fun. For example, in the spring, I’ll choose more pastels and neutral colors (think Easter egg colors). In the fall, I’ll pick fall colors, such as deep burnt oranges, mahogany, and copper. Think about the leaves as they change colors. In the winter, snowy whites are perfect, and for summer, greens and blues–the colors of the ocean and pools and summer vacation!

Use Black and White

Sometimes I like to have no color at all. That is, board covers that are all black and white. Or they might be mostly white. You could make all of your boards one color to emphasize one spot on one board. Or you could choose all black boards except for the one board you want to emphasize. Have some fun with it!

Black and White and a Spot of Color

zen smallPick a theme to unify your Pinterest boards

Pick a theme to unify your Pinterest boards

Another, similar theme to not picking a color, is to have all black and white covers with just a tiny dot of color. This highlights a tiny spot on each cover, and can be quite stunning.

Pick a Theme

Is there something that you can choose that’s a visual theme, other than color? One example is to go for an uncluttered look. Choose a word, such as “serenity,” for example. Could you find pictures that embodies the Serenity theme across all your boards? This kind of theme would work really well for a business such as a yoga studio or a spa. Is there a word that describes your business?

Do Any of These Ideas Appeal to You?

If you’ve tried any other ideas, I’d love to hear from you!

Pinterest: Five Newbie Mistakes You’re Making

Pinterest: Five Newbie Mistakes You're Making

Pinterest: Five Newbie Mistakes You’re Making

Since Pinterest showed up on the social media scene, people have been flocking to it like ducks to water, or maybe like addicts to a new video game. People who weren’t that visual became more visual, and those who didn’t know they were visual, are suddenly spending hours on this visual site. So what are a few things to avoid and what should you be doing to have fun for yourself or your brand on Pinterest? Here are some simple fixes to common errors.

Keeping Default Boards

Fix: decide on the boards you really want. Say you are a small business selling hand knitted leg warmers and other trendy items for chihuahuas. You might want to create boards such as Tiny Dogs, SPCA, Local Doggy Events, and of course a board for your own homemade doggy outfits. You might also want to create boards for different types of outfits, such as hats, vests, paw warmers, etc. Keep in mind that you can change the names of boards later if you like. To change the board name, click on the board, go to “Edit Board” –>Title (don’t forget to save your changes!).

Ugly Board Covers

Fix: Make Each Board Beautiful! To entice people to see the contents of a board, pin the most visually beautiful cover you can. To change a board cover, simply hover with your mouse over the board. Click on “Edit Board Cover” to choose a photo. You can position the photo if you like, at this point. Then click “Set Cover.”

Following Nobody

Choose the Best Covers for Your Boards

Choose the Best Covers for Your Boards

Fix: Follow people you already know or whose pins you enjoy. Although unfollowing people who don’t follow you isn’t easy, you can unfollow people later. Note: like other forms of social media, there is spam out there! So beware of people who have 40 boards with just one photo on each board, or who don’t appear to be real people, or who only sell things like wrist watches.

Not Commenting

Like other forms of social media, Pinterest is social. So “like,” repin, and especially comment on others’ pins! People will appreciate you, and they will be more likely to reciprocate!

Not Having Your Business Name in Your Profile

Fix: Along with your business name and logo, you might want to include a few things about you. A photo of you or a logo also legitimizes your account. People want to know a little about you! To make changes, click “Edit Profile.” You can use the First Name line for your business name. Don’t forget to click “Save Profile” when you’re done. Note: Pinterest has recently partnered with brands to add information to pins, which is very useful for brands.

Not Pinning on Sundays

Fix: Take Saturday off and pin on Sundays! Sundays are the busiest days on Pinterest. So even just pinning a few pins will really help you with traffic and getting more eyes on your content.

What Have You Learned About Pinterest?

Have you changed your strategy along the way with Pinterest? What has helped you the most? Please leave a comment below! Thank you!

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