Why the 80/20 Rule Works for Your Social Media

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Among social media manager, there is a rule and it’s called the 80/20 rule. That means you share 80% of the content of others (while trying to stay relevant to your audience) and 20% of your own content. You’ve all heard the saying that you should be generous first, probably. If you’ve never heard of the 80/20 rule, here’s an article about it from Social Media Today.

Nobody Wants a Hard Sales Pitch

Back in the olden days, people were more accustomed to a hard sell. But now, most marketers cater to a person’s lifestyle. So if you’re selling pricey watches, for example, you might also want to figure out what else that watch wearer might be interested in. Italian vacations? Leather briefcases? Fancy shoes? And then talk about those things 80% of the time. Gary Vaynerchuk in his book Jab, Jab, Jab, Right Hook, also talks about sharing educational, entertaining, high-quality content before landing that “right hook.”

The Point is to Be Generous

The numbers don’t have to be exact. You could share three posts about something other than yourself before landing that right hook. The point is to give something first and be generous. If you haven’t read it before, you might like Social Media: Quick and Easy Ways to Pay it Forward. I’m a big believer in giving first and having some social currency in the bank before asking for a withdrawal.

Ways to Share

If you don’t know how to share, here are some ideas:

  • Give someone encouragement
  • Repost something that restores your faith in humanity
  • Ask about someone else’s health or a recent accomplishment
  • Introduce two people who might have something in common
  • Tell others to follow someone you like!

Why Use the 80/20 Rule?

Let’s see. First of all, people will see you as generous, which means they’ll be more likely to want to connect with you. Secondly, you’ll probably make more friends, and you can never have too many friends in my opinion. Third, you’ll have more loose affiliations, which if you’ve ever read about those, you know that’s the way to more gainful employment!

How Do You Use the 80/20 Rule (if at all)?

Do you believe in the 80/20 rule? Or do you do something different on social media? Let me know! I’d like to hear! And thank you.

WordCamp Orange County 2014: Awesome Moments

WordCamp Orange County 2014: Awesome Moments

WordCamp Orange County 2014: Awesome Moments

Recently, I attended WordCamp Orange County 2014, not to be confused with WordCamp Orange County 2013. Here are a few of my favorite moments.

The Women

Mary Baum’s class on responsive design was Sunday’s funniest seminar. She kept us entertained while educating us on design challenges. And apparently, she loves golf!

Chris Lema

Chris Lema helped make the conference a community. He followed his own advice of being helpful. Getting the Most from Your Blog was definitely not about any get-rich quick schemes. Chris Lema set the tone for much of the conference.

Live Tweeting

You may have read my blog post about Live Tweeting at Conferences. Live tweeting is a fab way to connect with new friends. In fact, two of my besties (Bridget Willard and Peter Woolvett) were both people I met through Twitter. Some people we met couldn’t believe you could actually meet people from Twitter. Who knew? And here’s a partial hashtag report, in case you think live tweeting doesn’t make a difference in amplifying an event.

Wordcamp 2014 STATS_2 copy

Offsite Meetups

Offsite Meetups at WCOC 2014

Offsite Meetups at WCOC 2014

Another favorite moment was going to Café Vitaly with friends for extra-strong doses of coffee or the best sorbet and gelato around. Strolling on the beach, walking back from the Durty Nelly’s after party, and seeing some unusual trees (and giant cockroaches) along the way were also good ways to “play hooky.”

Jason Rosenbaum’s Business Coaching Workshop on Contracts and Proposals

Jason Rosenbaum’s talk was surprisingly useful. As a result of hearing his talk, I’ll be changing how I word some of my proposals. For instance, no more 100% guarantees—especially if clients want to “do it themselves.” Good, solid advice.

Slide Presentations and Videos at the Speed of Light

As we watched on Twitter, the presentations started to appear online. Many presenters uploaded their talks even before the weekend was over. How awesome is that?

Food Trucks

Gourmet food trucks, with items like Coconut Risotto (A Bite Truck), Mexican food, and bacon (of course!). Worth the wait. Also the gourmet mini-cupcakes, Skittles, and gluten-free brownies.

Artwork at Cafe Vitaly

Artwork at Cafe Vitaly

Style Revisions

Derived straight from the creatives at Minecraft, WordCamp’s new direction feels somewhere between Super Mario and Flappy Birds.

The style is everywhere, from the giant mugs and t-shirts to notebooks, stickers, and buttons!

Chance Meetings

Meeting people like Justin @student_otc at one of the first talks, connecting online with @DownTownRob who met me and my friends at Durty Nelly’s. Meeting attendees and speakers while waiting in line.

Generosity and Friendliness at WordCamp Orange County

Generosity and Friendliness at WordCamp Orange County

Generosity and Friendliness

Without the volunteers and sponsors, WordCamp Orange County would not have been such a success.

Finding Work/Life Balance As a Remote Worker

Jon Brown’s  course outlined ways to stay sane while working remotely. And he was even more fun when he went off-script and discussed all the tools he uses (such as electronic devices to bring while backpacking!).

Did I Leave Anything Out?

What were your favorite moments?


What BatKid Can Teach Social Media Managers

What BatKid Can Teach Social Media Managers

What BatKid Can Teach Social Media Managers

By now, you’ve all heard about BatKid–unless you don’t own a computer, just got back from the Amazon jungle, or live in a cave. Not a batcave–a regular cave! Weren’t you astonished to watch a somewhat small story hit the bigtime and go international? Here in the San Francisco Bay Area, we were all happy and excited to hear about #SFBatKid. Some of my friends volunteered to be part of the crowd at Civic Center and many took photos from wherever they were.

What BatKid Can Teach Social Media Managers

We’ve all heard about keeping the end in mind, and for most Social Media Managers (SMMs), going “viral” is what we all look for. But you never know what will go viral, and what will catch the interest of the world. You don’t want to be a bad social media manager, do you?

Positive Stories Outweigh Negative Stories

Despite what you may have heard, people still love a feel-good story. And this one has so many positives to it. We’ve all been hearing about wars, terrible rumors about ObamaCare, and global warming. And a few weeks ago, our country was on the brink of economic disaster. So this story was timed just right (not that there’s a bad time for a story about a kid beating leukemia and wanting to be a superhero!).

People Love Stories

If you tell a story on social media, rather than just describing an event in a dull way, the story becomes larger. You look bigger and everyone gets entertained in the process. If you get people to cry, that’s a transformational experience. And this was the story that left a lot of us (me, too!) crying. Who can’t get behind a kid beating leukemia? And this story caused many people, including yours truly, to overpost and share.

It’s Not All About You

When people are generous, and get excited about a cause, it grows and grows. In this case it was the generosity of the Make-A-Wish charity in their desire to grant Miles Scott his wish of being a superhero that touched us. Twelve-thousand volunteers stepped forward. Even President Obama, who understands how social media works more than most politicians, got involved with a Vine video.

Everybody Loves a Happy Ending

Could this story be any more perfect? It was so adorable, and so overwhelming to the family. We’re all rooting for this little dude. What’s great about this story is that this kid got what he wanted. He got an unforgettable day, and the whole world smiled. This spectacular event can remind us all that the Make-A-Wish charity is full of superheroes.

What’s the Future of Business: Generation C

Brian Solis and Friends at Yammer

Brian Solis and Friends at Yammer

Recently, I had the privilege of hearing Brian Solis speak in person at Yammer in San Francisco. You’ve probably been hearing about Brian’s’ new book What’s the Future of Business because when Brian speaks, social media people listen. At this event, not only did Brian give his time freely, he also gave away stacks of his new books (in hardback, no less), stuck around for his fans, answered questions and signed autographs. So while the content of the book is innovative and exciting, the context and the giveaway are what really surprised me.

Social Media “Gurus”

Being in and around social media myself, every single day I get bombarded by people who call themselves gurus and leaders. Many of these self-proclaimed gurus spend little time actually engaging: instead, they broadcast! They don’t answer questions or engage with their followers. Instead (prepare to clutch your pearls!) some of them actually buy their followers. Brian doesn’t call himself a guru like a million others–he does the unexpected–by doing a massive giveaway. I’d say that’s inspiring! And also something that I’ll personally remember for a long time.

Generation C

Brian focuses not on Gen Y (the “Millennials”) but on Gen C, where “C” “represents a connected society based on interests and behavior. Gen C is not an age group–it is a way of life.” To Gen C, connection is everything. Which means, ultimately, that if you or your brand are not spending time connecting, then you’re missing a huge opportunity.

Shared Experiences

What's the Future of Business

What’s the Future of Business

Clearly, Brian Solis is famous already and doesn’t need to share his expertise for free. So why did he give away his book? I think he did it to drive home his point: if businesses want to connect with Gen C, they will need to create memorable and non-traditional experiences for their customers.

Are You Creating Experiences?

What are you doing, as an entrepreneur or a brand, to create experiences that will appeal to Gen C? Are you using a combination of social networks and more traditional marketing to sell your products or services? Please leave a comment below!  

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