underposter Archives -

Social Media Meetups We’d Like to See

Have you signed up to get email from Meetup.com? If so, then you get a few emails from them every day, showing you some meetups that you’d supposedly be interested in. “20-somethings partying the night away” and “Hikers Who Speak Tagalog” could very well be in the same email.

What’s a Gal to Do? Create her own meetup, of course! Here are some of mine. Feel free to create your own, and then send me an email!

Tweeters Without Washing Machines or Change

#MismatchedSockExchange

We could meet at a public laundromat or any place where we could get change. We could take turns watching each other’s laundry, folding, telling our worst laundry stories, and tweeting. Hashtag: #MismatchedSockExchange

Not a 20-Something

Let’s be frank. We’re tired of Millennials. Let’s get together and not talk about Millennials. They’re not invited. If anyone can figure out how, we’ll make a video about something non-Millennial-related and post it on YouTube. No one will watch it, but still.

Seriously Old School

Do people tell you you’re a Luddite?

Do people tell you you’re “old school” or a Luddite? No, me neither! Do you still have an aol account that you cling to like a security blanket? Do you think Twitter is only for talking about food? Perfect. You have found your people. And when people show up to this meetup, thinking it’s about social media, their phones are taken away, and they get a lecture about the evils of social media.

iCanHazCheeseBurger Meme Lovers

Because how can there be too many pictures of cute cats? Or jokes? Or stories about cats? And yes! You can bring your cats if they have their own carriers. We’ll each share our favorite icanhazcheeseburger meme. And make our own memes.

Overposters Anonymous

When you can’t sleep, you post. You post closeups of your face, your tattoos, your kids, your kids’ butts, you post when you’re drunk and when you’re high. You go to a lot of restaurants and you post pictures of food, perfectly lit. Sometimes you Instagram said pictures. Sometimes you post from Instagram to Facebook or to Twitter. You know who you are. You disrespect underposters.

Those Who Put Tape Over Their Webcam Viewers

Is this you? I didn’t think so. Could be, though. Really? That’s not you? It seems like it could be you. Ok. It’s not you. But you do think there are aliens living among us, right? Thought so.

Is There a Meetup You’d Like to See?

Let me know in the comments! Thanks!

How Often Should You Post on Social Media?

If your business is just getting started on social media, you may wonder about how often to post. Once a day? Once an hour? Several times a month? Every other month? Unfortunately, there is no easy formula to discover the perfect number of posts on a platform. Each brand uses social media differently, but here’s what I consider appropriate.

Each Platform is Different

If you’re talking about LinkedIn, then you probably don’t need to post that often. A good rule of thumb would be a couple of times a week. The same with GooglePlus. However, on Facebook, most businesses post more often, in comparison. I post once a day on my business page–twice if there’s a big announcement or something I can’t wait to share. On Twitter, if you only posted once a week, people would probably never see your tweet. On Twitter, I post 11 times daily, plus engagement, for a total of 30 or 35 tweets daily. Each platform also has its own language.

Who is Your Audience?

If your audience is primarily younger, say, under 30 years old, you can probably post more often. If they’re a bit older, they may not respond well to frequent posting. That’s a huge generalization. And if your audience is Gen C, you might want to post more often, too. You might also ask your audience what they would like.

How Big is Your Audience?

How big is your audience?

If you have a larger audience, you may need to post (and engage) more often. Since social media is social, if you are asked questions, people will be looking for answers and responses from you. So for instance, if you only have 30 followers on Twitter, you will have fewer conversations than if you have 300 or 3,000. On Facebook, you might only post once, but interact multiple times throughout the day. Consider how often you’ll check in and put that in your social media strategy.

What is Your Brand Promise?

If you’re big on customer service, you may want to check in and post more often. Bigger brands often have an entire team of people who make posts. Consider that your needs may change as your audience grows.

Do You Consider Yourself Someone Who Posts Too Little?

How often do you post and how do you think you compare to others? I’d love to hear from you!