
What I’ve Learned from 100 Blog Posts
If you’ve been reading my blog, first of all, let me say how much I appreciate you. I am very blessed that I’ve gotten so many comments, and learned so much from all of you, out there reading these words. Because I’d heard all kinds of horror stories about people blogging for YEARS and never getting one. Single. Comment. I’ve been lucky enough to have extremely engaged readers and comments on nearly every post.
Now that I’ve written 100 posts, here’s some stuff I’ve learned. By the way, thanks for the inspiration to Randy Clark and his What We’ve Learned From 300 Posts.
Use Beautiful Images
Images are one of the most important aspects of a blog. Some people, I’m convinced, don’t read at all, but skim the headings and look at the pretty pictures. So I make an effort to use Flickr’s Creative Commons or my own photos whenever possible. Maybe in the future, blogs won’t even have words, just images. When I began, I stuck to the formula of two photos per post, but now sometimes use more.
Mistakes Were Made
I once made the mistake of using someone’s photo and got a “takedown notice.” Since then, I make sure to check in Creative Commons by using the Advanced Search and only using those available for commercial use so that doesn’t happen again! Wow. That was embarrassing.
Secret Killer Aliens from Outer Space!
Headlines matter. A lot. And stacking the important (read: SEO-centric) words towards the beginning of the headline is important. For instance, rather than saying “Most Important Hashtags on Twitter,” say “Twitter: Important Hashtags.” And shorter is better on headlines, too, for ranking. Not that every headline has to follow a formula, but it’s something I’m more aware of now. I learned about the SEO-centric headlines from friend Pam Aungst Marketing.
WordCamp!
Going to WordCamp provides inspiration and inspiration is the juice that keeps your blogging engine fueled. So I highly recommend finding a WordCamp and attending. I’ve gone to both WordCamp Orange County and WordCamp San Francisco (the mother ship!). And each time have made numerous new friends, as well as meeting online friends like Peter Woolvett and Ruby Rusine!
My Secret Weapon

My Secret Friend
Yes, I have an editor friend. See? There she is behind that tree. She promised me I could take her picture–and she didn’t really lie. She is a real person, and she has helped me when I’ve painted myself into a grammatical corner many times. She doesn’t help me with every single post, but you can definitely tell when she does help. Because those posts make a whole lot more sense (and also contain more references to clowns)! Also: subject-verb agreement For The Win!
Syndication
My blog is syndicated on Business to Community, sometimes appears in Yahoo Small Business! and Women of Technology. That has helped with traffic and probably brought me more followers and fans.
Don’t Worry That You Won’t Have Topics
I’m convinced that writing has helped me with my listening skills. Now I’m always listening for the question that someone might have. Many posts are inspired by my followers or fans. And I’ve been surprised at how many friends I’ve made among other bloggers, too. It’s a little community.
Unexpected Results
Blogging has helped me to go to cool places in my own imagination. I very often start writing and don’t know where a post is going. Some of my favorite posts have come out of times when I really didn’t feel like writing, but forced myself. What do you get out of blogging? Do you have a secret friend who encourages you to write about clowns?
Pinterest: 6 Steps to Going Viral
Pinterest: 6 Steps to Going Viral
You’ve been on Pinterest for awhile now, pinning like a crazy person. Your pins, or those for your new startup, get liked and occasionally repinned, but nothing has ever gotten very popular, or achieved the success you’d really like. What can you do to increase your odds of a pin going viral, being repinned, liked, and commented upon? As an example, I’d like to use a pin from my Tiny Homes board. (If you click on the picture above, you’ll see the original article).
Disclaimer: Nothing can ensure a pin going viral. Sometimes the dumbest things catch on, while your carefully crafted posts die a sad, lonely death with nary a like. This article may only increase your chances. If you really want to go viral, send $10 million in unmarked bills and I’ll see what I can do.
Click Through
If you’re repinning from someone else’s account, make sure that the pin goes somewhere. That is to say, click enough times to see where the pin leads. Make sure that the pin does not lead to a Google search, or a website where there’s no more information, or **gasp** a 404 page. My pin goes to a fabulous site with an article about downsizing for a tiny home.
Read the Article at the Pin’s Origin
For pins that include an article, read the article all the way through before you repin it. Take note of a few things about the article. The point of this is so that you have something interesting to put in the caption. For instance, is the article funny? Is it thorough? Is it peculiar? Do you like the writing style?
Recap What You Liked
In my tiny homes pin, the writer uses an example of a clown car which cracks me up. So in my caption, under the pin, I write my own mini-review of the article, telling people why they might want to read the article. And be sure to give credit where credit is due–to the original author.
Post At a Good Time
Now that’s a tiny house!
If you find an extremely good item to pin, save it for a good time. According to Social Media Examiner, pinning at different times of the night and day will help your pins be seen by local and global audiences. I like to pin on Sundays because that’s a very popular time in the U.S.; pinning at various times I’ve noticed that different people are online depending upon when I pin.
Comment on Your Own Pin and Respond to Comments
People love comments! And few people comment. So you can add comments to your own pin. And be sure to respond to any comments about the pin to keep the conversation going! This raises the popularity of the pin.
Repin Later
If your pin doesn’t catch on, you can repin the pin to the top of the board or even make it the cover pin. If there are no “likes” or repins at all, you could delete it completely and repin it at a later time. You can add more text to the caption, too (think about how you might search for such a pin yourself). You want people to be able to find your pin!
Have Your Pins Gone Viral?
Do you have any “pins gone wild,” which been repinned hundreds or thousands of times? Was that a complete surprise, or were you sure that they would be popular? One of my pins has been repinned 25 billion times! Ok, one of the previous sentences might be a slight exaggeration. Can you guess which one? As usual, leave your comments below!