Ten Ways to Fail on the Biggest Social Media Platforms: LinkedIn

Ten Ways to Fail on the Biggest Social Media Platforms: LinkedIn

Ten Ways to Fail on the Biggest Social Media Platforms: LinkedIn


This is the fourth and final way to fail on the biggest social media platforms. If you missed the others, here they are:

LinkedIn has survived in Social Media Land almost longer than any other platform. It’s there quietly behind the scenes, ready for when you want to make new connections. There are roughly 300 million people on LinkedIn. If you’d like to read more statistics, you might want to read this interesting compendium of 100 Amazing LinkedIn Statistics.

No picture

Do you connect with people who have no photo? Neither do most people. Also, with a photo, people are much more likely to view your profile. As on other platforms, people think that you’re not “all in” if you don’t have a photo. If you really still think you don’t need a photo, read this article on Huffington Post, 5 Reasons You Must Have a Photo on LinkedIn.

Saying you did something you didn’t

Why would someone do this if they could get caught so easily? Were you really an astronaut AND a brain surgeon during college? Ok. I believe you.

No original content

It’s hard to imagine, but some people have stolen other people’s words. If you’re not good with words, there are many people who are good with words who can help you. Ask your friends. Or do a search for editors! You’re sure to find someone.

Ten Ways to Fail on the Biggest Social Media Platforms: LinkedIn

Ten Ways to Fail on the Biggest Social Media Platforms: LinkedIn

Don’t finish your profile

What about those people who stop writing right in the middle of a sente…?

Asking for testimonials from strangers

Have you ever had this happen? You just got connected with someone and they ask for a testimonial! You’ve never worked with them before, and only met them at an event a couple of times. Don’t be that guy.

Don’t have connections

You can still make connections with people even if you’re not looking for a job.

Only connect to people you know personally

You don’t have to have lunch with someone five times before you connect with them on LinkedIn. Really.

Spelling errors

See, “No original content,” above. An editor can help. Use a spell checker if you don’t have the time or money to hire an editor.

Sending spam

If you immediately ask people to buy from you, that’s spammy. Whether it’s an auto-DM on Twitter, or a private message on Facebook, most people won’t engage with you if you do that.

Never posting

People want to know what you think, so posting an article, even occasionally, helps them see what your interests are.

What LinkedIn mistakes have you seen?

Leave me a message in the comments! Thank you!

Beyond the Magic Words: 8 Ways to Say Thank You!

Beyond the Magic Words: 8 Ways to Say Thank You

Beyond the Magic Words: 8 Ways to Say Thank You

You already know what the magic words are, right? That’s right: please and thank you! Baby boomers, in particular, seem adept at knowing how to thank people. Depending upon why you’re grateful, you could decide to send any of the following.

Personal Email

A customized and personal email is a quick way to say thank you. People really do love to be appreciated, and this is a way to go beyond the basic thank you. You could add a photo of something you know the person really likes, too. Are they crazy about pygmy goats? Send ’em a pic!

An Ecard

Include a picture of something your friend likes

Include a picture of something your friend likes

An ecard might include a picture of something your friend likes–such as a cup of espresso with a lemon twist, a microbrewed beer, or a nerdy hat. Or how about a gift card to that special brewery you visited together?


A cute or funny poem adds an element of surprise and delight! You may find that no one has ever written a poem for your friend. Be sure to include details that you especially like and why you are appreciative. For bonus points, add alliteration and rhyming.


How about a flattering photo of your friend or a photo of the two of you together? If you know your friend pretty well, then a slightly embarrassing one is even better! Like that photobomb from the Giants game–the one where, um…mistakes were made? Or the belly flop into the deep end of the pool? Oh, yes.

A Small Gift

Most people appreciate a cup of coffee or gift card. If you can find out where your friend likes to go, that would be even more personal. But don’t hold off sending a gift because you don’t have all the details yet! And **gasp** you could even ask them what they like! But be cagey when you ask; don’t tell them why you need to know!


Flowers are a turbo-charged form of thank you. Most people love flowers (hint, hint), and some people rarely get them. To make them more special, find out what your friend’s favorite colors or types of flowers are. Home-grown purple roses? Bright red tulips? Yellow chrysanthemums? If you don’t know, you might match their eye color or the color they wear a lot.


Jewelry is still more personal. A bracelet or necklace make very sweet gifts. Some jewelry, though, can be fraught with romantic overtones–unless you are very confident that the giver wants to receive the jewelry, it’s best to save this for a very special relationship. Unless you like being in trouble, that is.

Gift Basket

For a client, or for a big milestone event, personalized gift baskets are fab. You might send fruit or baked products from your area. Anything scented is more difficult, unless you already know what your friend likes.

How Do You Like to Be Thanked?

Do you remember a particularly good gift? What made it so memorable? Please let me know in the comments!


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