Social Media Calendar: Six Ways

Social Media Calendar: Six Ways

Social Media Calendar: Six Ways

What do you think of when you consider creating a social media calendar? Would it be a complex document, filled with charts and graphs, passed around at long meetings? A calendar is simply a tool to help you, a structure that can assist you with your overall goals (including your time management)–nothing more. You don’t even have to follow it all the time. And if you want to know why you need to create a social media content calendar, this Sprout Social article has plenty of reasons.

Keep it Simple

First, create a very high-level, daily structure. So for example, say you are a new zoo. Your schedule could go something like this: Monday: Monkeys, Tuesday: Toucans, Wednesday: Warthogs, Thursday: Tortoises, Friday: Flamingos. You can always revisit your daily calendar later and tweak it to suit yourself or your team.

Decide When to Post

Let’s use Facebook as an example. If you’ve set up a business page, you might want to post once a day to begin with (two or three times a day is fine). So, keeping with the above example, find content that matches your strategy of Monday Monkeys. What do they eat? Where do they live? You might start your search with Google and then find more specific sites to search.

Find a Model

Monkey See, Monkey Do Could Work for Your Editorial Calendar

Monkey See, Monkey Do Could Work for Your Editorial Calendar

Say your zoo is in Sydney, Australia. Find another zoo in a different part of the world to model your account after. (Maybe the San Diego Zoo?) Then find two more. Examine what the zoos are posting. What posts are getting the most traction, likes, comments? How often do they post? Adjust your schedule. “Monkey see, monkey do” could work for your social media editorial calendar.

Learn from What Doesn’t Work

You may not find another account you like, but that doesn’t mean you can’t learn from someone else’s failures. You can often learn more from someone’s failures than their successes. If you had to write the headlines for someone else’s Facebook posts, what would you do differently? What makes you want to comment on a post? Is there a particular writing style that you like?

Use Analytics Combined with Common Sense

Try using analytics, but also experiment with posting at different times. For instance, you may see that everyone is online at 5:30 pm, but that doesn’t necessarily mean that they’re active then–lots of people leave their Facebook accounts open while they watch TV or eat dinner. Also, your followers may not be online on holidays.

Track Good Sources of Content

You might have your own blog, but you may also need content from other places. Could you share content from another zoo? Or is there enough going on at your zoo that you can post every day? When you find a good source, record it somewhere. I like to throw everything into a Word doc, so if I’m half-asleep looking for content, I’ll have some ideas. Images are becoming increasingly important in posts, so make sure to have a good source for images. Huffington Post has a great article on how to create engaging images.

What Else Goes Into Your Calendar?

What has helped you create your content calendar? Please leave a comment!



Common Sense Social Media

Common Sense Social Media

Common Sense Social Media

Hello, my name is Carol. I am a nice, polite lady. Usually. But nowadays on the Internet, all these kids with their loud music and their bad manners are getting under my skin–and on my lawn. ¬†I’ve been seeing such rudeness that I really do want to ask people if they were raised in a barn. Maybe to some people the Internet is a new, new thing, all shiny and just out of the gift bag. I’m seeing some things that I haven’t seen for a long time, like extreme rudeness, ignoring people’s comments, and worse. So here are my maybe not-so-polite views on a few things.

Saying Hello

If you have followers, fans, likers, and whatnot, how about saying hello to them once in a while? They’ve taken the effort to follow you, so how about an occasional shoutout? Would that be too much to ask? You could just say “How’s everybody doing tonight?” or “Good Morning, World!” or some other cheerful expression that you love to use.

Say Thank You

Saying Thank You Makes You Stand Out

Saying Thank You Makes You Stand Out

As my friend Bridget says, “in what universe is a retweet a thank you?” and I’ve gotta agree with her. If someone shares your material or retweets you, say thank you. Retweeting their tweet is not the same thing as thanking them. Say thank you often. Don’t be a social media snob. And if you’re a Baby Boomer, you’re already way ahead in the politeness game.

Pretend There Are Real People on the Internet

Because there are. Except for the bots and spammers, that is. If someone complimented you, you wouldn’t ignore them, right? If they tried to start a conversation with you in real life, you’d say something back, unless you were literally unable to speak. If you’re too busy, say you’re too busy. It’s really pretty simple. And if you’re a brand, ignoring conversations or not being present on social media could be even more detrimental.

Follow People Back

Yes, everyone wants some “social proof” by not following people back. And at first, I felt the same way. But if that other person has some value to add to your online¬†conversations, follow them back. Being polite is one way to get followers on Twitter or on any platform.

Doing Online What You’d Never Do In Real Life

If you did in real life what you do online, people would think you were creepy. So if you wouldn’t share those 99 photos of your filing cabinet in real life, why are you doing that online?

Got a Pet Peeve?

Do you wish people had more common sense manners online? Please share with me! And thank you.

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