How to Recycle Content the 10 Best Ways

How to Recycle Content the 10 Best Ways

How to Recycle Content the 10 Best Ways

Since it’s almost Earth Day, it’s a good time to talk about recycling your content on social media. It’s also a very good time to prevent your brain from exploding. Recycling your content, as it turns out, is a very good way to prevent your brain from exploding. If you need other reasons to keep your brain from exploding, you might want to read: Content Curation: 5 Killer Reasons It’s Your New BFF.

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Photo by Caden Crawford

Start with Your Blog

Your blog is like the torso of your efforts. Everything starts there. The “limbs” are the different social platforms, such as Twitter, Facebook, Pinterest, etc. You may be a starfish, with five arms, or an octopus with eight limbs. Or maybe you’re a mollusk, with only one leg. But I digress. Create your content on your blog, with plenty of nice, fat keywords.

Recycling Tip: Go back to your older blog posts and see which can be rewritten. A slightly different slant can give new life to an old post!

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Tweet Your Post

Not only should you tweet your blog post, but if you’ve done your homework and gotten some social capital, ask for people to retweet. “Please retweet!” you might say. And then pin that tweet to the top of your Twitter feed so anyone coming there can see it. If you don’t have social capital, this is an excellent post on Reciprocation from my bud Bridget Willard.

Recycling Tip: Retweet your own tweet later. That’s right. When the initial excitement of that tweet is over, retweet your own post again. You could use a different headline and a different image. Or not. Up to you. Guy Kawasaki repeats his posts, and here’s Guy’s strategy.

Pin on Pinterest

You do have a blog board on Pinterest, don’t you? If you don’t, make one right away! And then pin your blog post there. You might also want to join a group board so that you can pin your wonderful writing there, too. Here’s how to join a group board.

Recycling Tip: If your pin doesn’t get repinned the first time, pin it at a different time and delete the first pin. Make sure you’ve added your key words to the description. You could also add it to a different board, at a different time.

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Photo by Moyan_Brenn


Facebook is a little trickier, unless you post a lot every day.

Recycling Tip: Use #TBT (Throwback Thursday) or ICYMI (In Case You Missed It) to repeat old posts. And add some different text, for heaven’s sake!

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Email Marketing

Remember that blog post? Take pieces of it and put it into your email newsletter. Maybe use a different image, from further down in the post, and add a sentence or two.

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Instagram has been taking off the last couple of years, with more people using it.

Recycling Tip: Regram your own posts, and change up the hashtags. Of course, recycle the hashtags, too!

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Photo by Moyan_Brenn

Google Plus

There’s some disagreement as to whether Google Plus is still relevant. Many Social Media Managers think that it isn’t. Most agree that it’s a ghost town, and that posting there helps with SEO.


Videos are one of the best ways to get attention from your audience. Short videos, in particular work very well on social.

Recycling Tip: Chop up your video and reuse it in different ways. You could take a one-minute video and create three or four shorter videos.


LinkedIn is often described as the “sleeping giant” of social media.

Recycling Tip: Share one of your favorite posts in a LinkedIn group at a different time.

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Recycle Your Images

If you’ve created terrific images, you could recycle them. For instance, you could make a calendar from Instagram photos. Or Create magnets from Pinterest images.

Recycling Tip: Use this link, which friend Kittie Walker shared on Twitter (follow her on Twitter ~ @avidmode), to recycle your images from Instagram.

How Do You Recycle?

Do you recycle? How?

kyoto photo

Photo by Moyan_Brenn


Twitter: Top Ten Terms (and Power Tips)


Twitter: Top Ten Terms

Twitter: Top Ten Terms

I’m teaching a class this week on Twitter to an audience with some people who are unfamiliar with Twitter. Every social media manager also has favorite power tips to go along with these terms. Here are my top ten “must-know” definitions, along with some “power tips.”


Every update you post to your followers on Twitter is called a tweet. Every tweet has a 140-character limit (including your handle). Remember: Your tweets are public and searchable by anyone on Twitter, even if they don’t follow you, so be careful about what you say. Deciding what you don’t want to tweet about is as important as deciding what you will tweet about.


Engagement means responding to and conversing with your followers and others on Twitter. Most successful accounts engage on Twitter daily.

Power Tip: Monitor who follows you, who @mentions you, and engage with those people daily. These are the things I do when I first log into Twitter.


Twitter is for sharing things that your followers might find useful, interesting, or entertaining. The “retweet” is a manifestation of this. When you see a tweet that you think your followers would be interested in, hit reply, copy and paste the tweet, then send.

Power Tip: If you just hit the “retweet” button, often people will not “see” the tweet, especially if they’re using a third-party Twitter application.  If there’s space, you can add a comment, such as “Great Idea!” Here is how to send a perfect retweet.  


This means “modified tweet,” which is a retweet that you edited to save space.

Power Tip: To really boost a tweet’s power, add an image.


When you want to “tag” someone in a tweet, use an @ before their Twitter username (for instance, @Carol_Stephen). Add this mention and they’ll get a notification in their “Mentions.” This serves a dual purpose: they’ll know you are reading their tweets, and you’re giving them credit for finding great content.

Power Tip:

This is a newbie mistake. If you tweet @username without a period in front, only your mutual followers (in other words, people who follow both you and @username) and the person you’re tweeting to will see it in their streams. Add a period or other character before @username so that all of your followers will see your tweet in their streams. 


A “DM,” or “direct message,” is a private message between two Twitter users. It’s different than a public @mention because in order to send a DM, the recipient must follow you. Select companies can send DMs without following.

Power Tip: Do not automate direct messages. Asking someone to “like you on Facebook” after they just followed you on Twitter is antisocial and may cause you to be unfollowed. Many people consider DMs to be spam.

Hashtag (#)

This innocent-looking symbol is a hashtag. Use it in front of other words in a tweet to provide context or to organize a search for specific topics on Twitter. Be careful not to overuse hashtags. More than one or two will turn off your followers. Here are more details about hashtags.

Power Tip: Use hashtags in your own profile to attract followers in a particular niche. For instance, I have #Startups in mine.


Your home page has a feed of tweets from the people you follow (click on “home” to see them), while your profile page has a feed of your own tweets (click on “tweets” to see your own tweets). 

URL Shortener

Since tweets are limited to 140 characters, services have popped up that shorten website addresses so you don’t use up too many characters in your tweet. These services are called “URL shorteners” because “URL” (Universal Resource Locator) is the technical term for a web address. URL shorteners create short addresses that work just like a longer URL.

Power Tip: Third-party apps, such as Hootsuite, have URL shorteners built into them.


Check What Your New Follower is Tweeting Before Following Back

Check What Your New Follower is Tweeting Before Following Back

A “follower” is someone who follows you on Twitter and sees your updates on their home feed. Just because someone follows you doesn’t mean you have to follow them back!

Power Tip: Check someone’s top ten tweets to see if they are interesting. You can also add people to a list even if you’re not following them.

Bonus Terms

FF or #FF

#FollowFriday was started by Twitter users as a way to recommend other Twitter users. It happens on Fridays; you can search Twitter for the hashtag on Fridays. Many followers also use #FollowThursday (or any other day) to recommend people.

Power Tip: Recommend one favorite account per tweet, and tell us why to follow that person. For instance, are they funny? Are they super-engaged? Do they have beautiful images? Give us a reason to follow. Otherwise, #FFs can become spammy.

Trends or Trending Topics

Any person, place, thing, or idea that a lot of people are tweeting about all at once is a trend. Find trends on the left side of your Twitter homepage.

Power Tip: Tailor trends by choosing your city or country. If your tweet relates to something that’s trending, use a trending hashtag to identify it and boost your tweet. For instance, if you’re at a San Francisco Giants game, you could tweet a photo and the #SFGiants hashtag–the Giants’ official hashtag. In San Francisco, The SF Giants trend often.


The Perfect Retweet: Seven Ways

The Perfect Retweet: Seven Ways

The Perfect Retweet: Seven Ways

A blog post about how to retweet might seem like Twitter 101 (and here’s my blogpost on Twitter 101 for Baby Boomers). But before you pull out that “been there, done that, bought the t-shirt” line, give me a minute to explain. Because lately I’ve seen a lot of bad retweets.

Don’t Hit That Retweet Button!

My good friend, Bridget Willard, of You Too Can Be A Guru says it best:

There are lots of reasons not to use the retweet button. For one, people often don’t see your retweet. For another, when you use the classic retweet, you use your own branding, instead of having a bunch of other people’s logos all over your Twitter account. For a third, you can add a comment more easily. The fourth reason is that using the retweet button can be a conversation killer. Do you need more reasons? I did a Google search and my bud Bridget Willard’s post on why she doesn’t use the retweet button was right there on page one. Seriously.

Use the Classic Retweet

To use the “Classic” retweet, hit reply, then cut and paste the tweet. Check that the tweet will fit. Put a “.” or RT or MT (for “Modified Tweet) in front of the tweet. Note: If you start a tweet with an @ sign, it’s a reply and only you plus the person in the @ sign will see it. More details about using the @ sign, plus other newbie hints here.

Check the Link

If you’re retweeting with a link, check the link. Even if you don’t read the entire article at the link, at least scan it. Make sure the link is still alive, and that the article isn’t spammy. Yes, sometimes you may tweet out a dead link (and please tell your friends if they do!).

Ask Yourself if Your Followers Will Like the Tweet

Try to retweet articles of interest to your followers. Who are your followers? What would interest them? For instance, if you tweet for a bank, your tweets could be about rising interest rates, banking history, events in your bank’s home town, etc. If your followers love the outdoors, tweet about hiking and mountaineering. And so on.

Don’t Retweet a Bunch of @ Names

Here comes the analogy. Ready? I’m sitting at one end of a long bench. John is sitting at the other end. I say hello to John and we start talking. But our conversation has nothing to do with anyone else on the bench. That’s how it is when you retweet those long chains of names. It adds to the noise. It’s also like a “reply all” in email. Remove all the @ signs if you’re talking to just one person. Everyone else will thank you for the peace and quiet.

Add an Image

For extra credit, add an image

For extra credit, add an image

If you really want extra credit, add an image. Since about Halloween of 2013 and its IPO, Twitter has allowed the addition of multimedia, as outlined by the New York Times. You may need a little time to find something appropriate (Creative Commons is good for this purpose), or you can use one of your own pictures to steer clear of copyright infringement. One of my friends, @TheSoulfulEmu on Twitter, sometimes adds an image to my tweets. How cool is that?

Ask for a Retweet

If the tweet is very important to you, add the words “Please retweet” at the end. Just make sure that you’re also retweeting other people’s tweets, too, not just asking for favors all the time. Yes, there’s that whole thing about being social again. Strange, I know.

What Else Do You Love in a Retweet?

Please leave me a comment! I appreciate it.

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