Carol Stephen, Author at

Ten Ways to Be Social

July 2, 2015 By Carol Stephen 12 Comments

Ten Ways to Be Social

If you’ve been on social media for awhile, you’ve heard me saying over and over to engage. So today instead of telling you to engage, I’m going to tell you how to engage. Don’t worry. It’s not that difficult! But it is one of the top questions I get about social media.

Say Hello

One thing is sure. When you say hello to people, they say hello back! Even a casual, “Hi! How’s it going?” will probably do more to get you engagement than tweeting ten articles with links. People like to be noticed and we all love to talk about ourselves.

If you say hello, people say hello back!

Talk About Them

Don’t just talk about yourself. Talk about them. Ask how they are. Be curious. How did they get their name? Where is their company located? What do they do? How did they get the idea for the article they just published?

Thank People

When people retweet you, share your posts, or comment on a blog, say thank you. Don’t simply retweet their retweet of your tweet (did you follow that? Yay.). Go one step farther and retweet something THEY would like retweeted. Probably something they wrote that links back to their website. Here’s a terrific post on the two words that help brand loyalty (guess what they are?!) from Bridget Willard.

Retweet from a Friend’s Website — I’d add an image here

If your friend sent a tweet without an image, go to the link and add the image. They will get more retweets and you’ll look good, too.

Finished Tweet, Uploaded and Scheduled

To turbocharge the tweet for your friend, add an image, shorten the link, include their Twitter handle, and schedule it at an optimal time so it’ll get the most views. The screenshot above is from my HootSuite scheduler.

Comment on Your Friend’s Blog

For extra brownie points, comment on their blog. It only takes an extra minute, and they will love it! Seriously. Even if you just say “good article!” Better still, ask a question about the article and keep the conversation going.

Cross-Post to Another Platform, such as Pinterest

Cross-Post to Another Platform

See a good post on Facebook? Put it on Twitter. Or put it on a popular Pinterest board. Or post it to LinkedIn. And then you could tag your friend and thank them for the interesting article. The tag is important if you want your friend to see it.

Being Friendly Isn’t All That Difficult

Join Their TweetChat

Many people have chats these days. Join in their chat and publicize it, too. That makes both of you look good. My tweetchat, #DigiBlogChat, is Tuesdays at 1:00 pm Pacific Time, by the way. And here is how to participate in a TweetChat should you ever want to join one.

Meet in Person

This is the ultimate way of being social. Once you meet someone in person, everything changes. That person becomes three dimensional. So if you’ve been talking to someone since the Internet was invented (by Al Gore), ask to meet that person if you’re going to be in their area.

What Did I Miss?

What are some other ways you like to be social?

Filed Under: Blog Tagged With: engage, Engagement, HootSuite, Retweet, scheduling, Social, Tweetchat, Twitter

Seven Deadly Sins of Social Media

June 25, 2015 By Carol Stephen 8 Comments

Seven Deadly Sins of Social Media

You’ve probably heard of the seven deadly sins, or maybe even grew up having to recite them from memory. But did you ever associate them with social media? Maybe you did on one of those long, sleepless nights. Here then are the seven dead sins for social media.

Lust Equals Popularity

Have you ever known someone who needed “social proof” (also known as followers)? If you end up buying followers, whether on Twitter, Facebook, or Pinterest, you could permanently hurt your reputation or throw off your analytics. People can tell if you’ve bought those followers, so there’s the embarrassment factor. And when you try to figure out when your real followers are online, all those fake followers in Estonia will throw off your numbers. No offense to any Estonians!

Sloths Refuse to Check Into Their Accounts

Sloth or Laziness

While adorable in their slowness, sloths enjoy hanging out in hammocks, eating fruit, and refusing to check into their accounts. A sloth would rather chill than post or comment or share. By the way, completely automating your social media accounts so the same post appears in multiple places without any change is definitely slothful.

It’s easy to act out when you can’t see who’s on the other end of that post

Wrath or Anger

It’s so easy to strike out at people when you’re sitting in your comfy computer chair, oversharing on Twitter or Facebook, isn’t it? And remembering that there’s an actual person who has to read your comments is tough to do sometimes. But realize that there’s someone just like you sitting on the receiving end before sending a flamer.

Don’t Let Greed Become One of Your Marketing Tools

Greed Is Greed

Similar to social media lust, greed would have you buying followers, when instead the focus should be on creating good content, sharing, and reaching out to others in your social media sphere. If greed is one of your marketing tools, as the above quote from Jon Foreman says, we lose part of our humanity. And become more like Gordon Gecko.

Greed Asks You To Buy Followers

Envy

Keeping up with the Joneses (or even the other moose) never works well. Instead of envying what someone else has done, why not measure yourself against yourself?

Keeping up with the other moose never works

Gluttony

On social media, gluttony is that inability to get offline. There’s always one more tweet to send, one more post to comment on, or one more meme to see. Gluttony results in burnout. Keeping balance can be difficult when there is so much information available. And being focused on quality over quantity is just as difficult.

Pride or Vanity

Pride is what we feel when others comment on our beautiful photos, or our huge numbers of followers. When one of our posts go “viral” online our ego becomes enormous, and threatens to pop like a giant balloon. Pride has been called “the mother of all sins.” In social media terms, if you are always asking others to share your tweets because you think they’re so wonderful, follow you everywhere before anyone knows you, or ask for favors ceaselessly, then pride has taken hold.

Attention Feeds Our Pride

Is There An Eighth Sin?

Surely I must’ve missed one or two. Did I?

Filed Under: Blog Tagged With: buying followers, envy, Facebook, gluttony, greed, lust, Pinterest, pride, seven deadly sins, sloth, Social Media, Twitter, wrath

Twitter Improvements We’d Like to See*

June 18, 2015 By Carol Stephen 6 Comments

Twitter Improvements We’d Like to See*

Twitter has been around since 2006, and since then has improved its interface and its service. With over 300 million active users, you’d think that for that next round of improvements, a little crowdsourcing would be in order. Or maybe they could just ask me. Here, then, are a few unsolicited improvements. Here is Twitter’s wiki, in case you’d like to read about its history.

*And by “we,” I mean “I.”

How about a better chat solution for Twitter?

Blocking

You can already easily block users who bother you on Twitter with a couple of clicks of your mouse. What I’m referring to are annoying types of messages, such as people who only tweet about chihuahuas during #ChihuahuaChat. Perhaps, as Adam Khan suggests (see below), a better chat solution that doesn’t clog up users’ streams. Adam’s other suggestions are fab, too.

https://twitter.com/Khanoisseur/status/610460043700531200

Opt-in DMs

Recently, Twitter decided in its infinite wisdom that LONGER direct messages would be a good idea. Excuse me, did anyone ask me? No. How about this: if I like you, I can turn on direct messages? This would save us all the trouble of unfollowing those who decide that within 10 seconds of following you I’d want to follow you on Facebook, LinkedIn, plus buy your friendship bracelets on Etsy. Because come on! DMs are horrible enough already without making them longer. By the way, if you’re a newbie, here are my Twitter: Top Ten Terms and Power Tips.

"Tweets with #images receive 18% more clicks, 89% more favorites and 150% more retweets."http://t.co/4RiCJwiL2O pic.twitter.com/uJ5cbad9Od

— HubSpot (@HubSpot) June 10, 2015

Easier Image Sharing

Do you know how long it took to figure out how to share an image on Twitter? And then to schedule those tweets with images? Not so straightforward. Of course, tweets with images or video get shared much more, so everyone has to learn how to do this.

Fix the Number One Mistake Everyone Makes on Twitter

Yes, we all feel special because we know that we have to put a “.” or a quotation mark in front of that “@” for it to be seen. But now that we feel special, how about fixing it, Twitter? Wouldn’t that make Twitter a tiny bit more accessible? Because people really don’t get this! Even seasoned users are surprised by this, as Gary Vee explains in his Slideshare, above.

#Discover tab finally goes from @twitter for iPad too. Perhaps, the biggest loss to content discovery for me after Google Reader was killed.

— Prem Piyush Goyal (@prempiyush) May 6, 2015

The Discover Tab

Bring it back, Twitter. It was a great way to discover content! The replacements (recaps and MagicRecs) are dumb.

Twitter Could Take a Cue from Pinterest

Take a Cue from Pinterest

In general, how about taking a cue from Pinterest? Here’s a look behind the scenes at Pinterest, by the way. Nearly every day I log into Pinterest and there’s something cool, such as what’s trending on search (see above), promoted pins, or the new “buy it now” button. And although I love Twitter, I’d like to see more innovation, or at the very least something that makes me laugh out loud.

How About “Twitter Succeeds” as the next trending topic?

Got an Upgrade for Twitter?

I’m a huge fan of twitter. And I hope that you are, too. If you have an improvement or upgrade, I’d love to hear from you! Leave me a comment.

Filed Under: Blog Tagged With: blocking, Discover Tab, DMs, improvements, number one mistake on Twitter, Pinterest, Tweets, Twitter

WordCamp Orange County 2015: Why Go?

June 11, 2015 By Carol Stephen 6 Comments

WordCamp Orange County 2015: Why Go?

There are so many wordcamps around the world–there are many in the United States, Europe and Asia. So why should you attend the one in Orange County (WCOC)? If you’re anywhere nearby, I highly recommend this Wordcamp. And if you’d like to read recaps from Orange County WordCamp 2013 or 2014, please do.

Everything WordPress

If you’ve been writing your own blog for awhile, or if you’re thinking about starting a blog, you can get plenty of friendly advice here. From hosting to plugins, to how to use a content calendar, you can find it here, or you can find someone to ask.

Everything WordPress

Friendly Volunteers

At WCOC, there’s a non-competitive vibe that prevails, with people willing to offer you their time and opinion on just about everything. The entire camp is run by volunteers, too, so if you’d like to give back to the community, there are many ways to do so. From helping people park to signing in the participants, there’s a job for everyone.

A Huge Bargain

At $40, WCOC is the best bargain you’ll get for any conference, hands down. That $40 includes two lunches, all the sessions, a t-shirt, mug, and tons of bling.

The Wordcamp Bandana doubles as a blanket

The Bling

Yes, we’re not supposed to be all about the bling. But WCOC has such good designers that all the stickers and t-shirts and mugs every year are fab. It’s like a branded event at a million-dollar conference.

Wordcamp Swag

The Sessions

This year, the sessions were the best I’ve ever heard. From Sunday’s business conference to William Bay’s session on SEO, they were each packed with so much information, that there was no way to remember it all. Luckily, there are videos and slideshares!

Feet up at an abandoned sponsor booth.
Shh.
Don't tell.#wcoc pic.twitter.com/SRIgXYpODs

— Bridget Willard (@BridgetMWillard) June 7, 2015

The Friends

Tweeting to my bestie Bridget Willard, I told her that Wordcamp is 1000 times better with friends. In classic introvert fashion, here are our shoes (above). And meeting lots of new friends (see below).

Thanks to all cool people we met at #WCOC, we had an amazing time here and we promise that will come back :) pic.twitter.com/mLxNNbb9LL

— SiteGround (@SiteGround) June 8, 2015

Crazy Inspiration

At every turn, WCOC is filled with inspiration. You might be in the hall waiting for the next session when you overhear someone talking about something you’ve had an issue with. Or out having fish tacos with your bestie when you realize what you have to do next on your blog. Picture below by By Mendel (@ifyouwillit).

WordCamp Inspiration

Controversy

Perhaps the most controversial session I attended was the one in which Jarrett Gucci outlined how to create a blogging calendar for 20 posts in 30 days. And no, it’s not like one of those feats where you work up to it and then slack off. It’s a lifestyle change. Yup.

SteveZehngut shared Shia LaBeouf’s video at the opening of the Business Workshop.

Call to Action

My call to action for you is to put Wordcamp Orange County on your calendar for next year. Just do it!

Filed Under: Blog Tagged With: analytics, bling, Orange County, SEO, WCOC, William Bay, WordCamp, Wordpress

What’s in a Name: Before You Begin Tweeting

June 4, 2015 By Carol Stephen 13 Comments

What’s in a Name: Before You Begin Tweeting

Choose a Name

If you’re tweeting for a business, your Twitter name should reflect your business’ identity. If your brand is already well-known, you may not need to name the type of business you’re in. For instance, @WellsFargo does not include the word “bank,” since most are familiar with this business. By the way, you might like to read my post about rebranding for startups.

Shorter is Better

On Twitter, you only have 140 characters—the length of a text message—for a tweet, so if your name takes up 20 characters, that only leaves you with 120 characters. So while a name like, say, @PotatoShapedLikeTheStateofFlorida, is funny, it will use up a lot of your real estate on each and every tweet. You might want a long name (especially if you’re running low on potato jokes or your potato jokes tend to be short), but most people tend to run out of space first. It’s just something to keep in mind. Some say that 110 characters is even better, since there’s more room for retweeting.

Keep Your Twitter Name Professional

Keep it Professional

While @PlumbersofDoom is a great and funny name, do you want your followers on Twitter to associate you with doom? Maybe not. But if your username isn’t available, consider adding a location, or maybe an abbreviation of the location. For example, @PlumberPhx could work for a plumber located in Phoenix, Arizona. Or maybe you have a specialty, such as repiping, that you could incorporate. @RepipeSunnyvale could be such a name.

Use an Underline

Keep in mind that you might be able to use an underline or two between your first and last name, or even an underline after your name, if you really love a particular name. So if @PlumberPhx isn’t available, check to see if @Plumber_Phx or @PlumberPhx_ are available.

Names to Avoid

Avoid using names that make you sound like a porn star (unless you are a porn star). For example, @LoveBunnyXXX might not get you the kind of followers you really want. A name that makes you sound like a spammer or a bot* should also be avoided. For example, names like @SpamBotfly @AllSPAMALLTHETIME might also not be the best for your business. Here are some ways to identify spammers, by the way.

Get Real

Make sure that what you tweet about matches your name. So if your name is @PlumberLax, but all you tweet about is cookies, consider changing your name to @CookiesLax, or at least adding a few words about your love of cookies to your profile—or maybe creating a second account to write about your passion for Snickerdoodles.

Twitter Has Changed Since 2012

What If I Can’t Come up With a Name?

If you really can’t think of a name, bribe some of your friends with beer and chips and have a naming party! Sometimes all that’s needed to develop a good name is to get started brainstorming. The worst-case scenario is you’ll think of 100 things NOT to name your business.

Note: You can easily change your name later with Twitter (unlike on Facebook).

Bottom Line? Take a little time to make sure that your name reflects you or your business.

Twitter Has Changed

This post was first published in 2012. Twitter has changed over the years. Here’s a great article, Finding a Better Twitter Experience in 2015. How have you changed how you use Twitter? Does your name still suit you?

Filed Under: Blog Tagged With: branding, Business, Handle, Name, Naming, Social Media, Spam, Twitter, Twitter 101

Three Favorite Tools to Manage Twitter Chats

May 28, 2015 By Carol Stephen 10 Comments

Three Favorite Tools to Manage Twitter Chats

If you’ve been tweeting for awhile, you are already familiar with some of the more common tools out there. However, you may not know about which tools you can use to help you with Twitter Chats. Many people use the Twitter app on their smartphone to tweet, or manage their accounts with Tweetdeck or Hootsuite. For a chat, it’s much easier if you use the desktop–there’s so much going on and so quickly.

You can use Tweetdeck/Hootsuite with specific columns for your chat’s hashtag and mentions, but specialized tools are much more helpful. What other tools are available to help you manage your chat and keep your sanity? Here are three of my favorites.

TweetChat is a Favorite Tool to Manage Twitter Chats

TweetChat

TweetChat is an interface that allows you to run and attend Twitter chats. Enter your hashtag to start, and login through your Twitter account. As moderator, your questions will be highlighted and more visible to others in the chat. You can slow down the stream, which is handy if you’re on a busy chat. TweetChat automagically adds the hashtag to your tweet, too.

TweetChat Automagically Adds the Hashtag to Your Tweets During a Chat

The screenshot above shows you the TweetChat interface during an actual chat (#DigiBlogChat is on Tuesdays at 1 pm Pacific time, run by myself and @LazBlazter). Note the green “Pause Stream” button–very handy sometimes! I also like the “active rooms” feature, where you can see which chats are active.

Twubs is a free and easy-to-use tool to help you manage your Twitter chat

Twubs

This free and easy-to-use tool helps you manage your Twitter chat. Simply enter your hashtag and sign in through Twitter. Like TweetChat, Twubs adds the hashtag for you, and lets you isolate tweets from the chat. There’s also a handy list of chats if you get on Twitter and feel like chatting (tweetchats are an excellent way to get high-quality followers), but don’t have a chat in mind.

On Twubs, people can join as contributors or members of a chat

Another nifty feature of Twubs is the ability to register your hashtag. Keep in mind, though, that no one “owns” a hashtag. And people can join as contributors or members if they are regulars to your chat. On a busy chat, you could easily miss someone’s tweet, so seeing contributors is a handy feature–though this is a partial list of total contributors.

TweetReach analyzes the reach of your Twitter Chat

TweetReach

TweetReach analyzes the reach of your Twitter Chat. Also use it to see how far a url or phrase has traveled (could be a handy way to see who has retweeted your blog posts, for instance). If you use it halfway through the chat you can get an idea of how well your chat as a whole is doing. You could also pay the $20 to get the full-fledged report with all the analytics. If you like data, you’re likely to be in Nirvana if you see the full report!

Have a Favorite Twitter Chat Tool?

Leave me a comment, below. I’m always fascinated by the tools that people use to help manage their Twitter chats. And thank you for reading!

Filed Under: Blog Tagged With: analytics, DigiBlogChat, HootSuite, Tools, Tweetchat, Tweetdeck, Tweetreach, Twitter, Twitter Chat, Twubs

Ten of the Worst Social Media Managers

May 21, 2015 By Carol Stephen 23 Comments

Ten of the Worst Social Media Managers

Last week, you might have read my post about Finding Your Next Social Media Manager. If you search Google to find a good Social Media Manager (“SMM”), you’ll find all kinds of advice. However, bad advice is rare! Just kidding.

Here, then, are ten types of terrible social media managers. These people put in the extra work to be really, really bad. And if that’s not enough for you, here are some Bad Social Media Manager Secrets.

Does your candidate send Twitter DMs like this one?

The Direct Message Twitter SMM

The most terrible SMMs send direct messages on Twitter like “Follow us on Facebook!” or “Buy my book!” for no reason. And a link. But the very best of the worst? Those ask you to connect in two places, along with cute emoji, before you’ve even read one of their tweets! Now that’s going the extra mile!

Does Your New Social Media Manager Say She’s an Expert?

The One Pin Per Board Pinner

This SMM is on Pinterest and has boards with one or two pins each. And they should call themselves a Social Media Expert. After all, since it’s on the Internet it must be true!

The “Social Proof” SMM Buys Followers

The “Social Proof” SMM Who Buys Followers

Having “social proof” is a good thing, right? And followers are so cheap! For $59, you can get thousands of them. Never mind that they’re bots from Indonesia, thousands of miles away from your local brick-and-mortar business. Your new SMM prospect should recommend that you buy followers.

Does your SMM Post from Facebook to Twitter?

The “One Size Fits All” SMM

Your new friend should never change their tone of voice, and should use the same post on Twitter, Facebook, Pinterest, LinkedIn, whatever. If the post is too long for one platform, it can break right in the middle of the sentence. As long as lots of people see your posts that’s all that matters.

The UnSocial Social Manager

Your new BFF should never engage with anyone. They can ignore comments, shares, retweets and save themselves a lot of time. There are only so many hours in the day, after all! If you want to know why brands are still using broadcasting in social media, Emma Pauw can tell you why.

The Drunk Poster Sometimes Deletes Posts the Next Day

The Drunk Poster

Drinking and posting is the hallmark of a very successful bad SMM. And then deleting all the bad posts and arguments the next day? Even better.

Is Your SMM a Debbie Downer?

Debbie or Danny Downer

Your SMM should be heard muttering at all hours that “nothing will ever work.” Things always go from bad to worse, people can’t be trusted, and Murphy’s Law always prevails.

The Overposter

This person posts 60 posts in the space of five minutes, then nothing for two days. What’s wrong with that, you might ask?

Is Your SMM Inflexible?

The Inflexible SMM

Why would your SMM ever change his or her strategy on social media? Just because Facebook reduced its reach, or Pinterest added promoted pins, or tweets got indexed by Google? Pffft. No reason!

Does your SMM Use Klod to Measure Influence?

The Klod Watcher SMM

Your new bestie should always watch their influence ranking on sites like Klod (not its real name). That’s what real SMMs do, don’t they?

Your Turn!

What did I leave out? Let me know in the comments! Thanks!

Filed Under: Blog Tagged With: bad social media manager, broadcasting, drunk poster, drunk posting, Engagement, expert, Facebook, fail, failure, Google, inflexibility, Pinterest, SMM, Social Media, social media manager, Twitter, unsocial

Finding Your Next Social Media Manager

May 14, 2015 By Carol Stephen 6 Comments

Finding Your Next Social Media Manager

Wikipedia is not going to help you much with finding your next Social Media Manager (“SMM”). In fact, Wikipedia can’t tell you anything about how to choose an SMM. Google can help to some extent, if you get your search terms correct, and focus on a good headline. (By the way, if you’d like to know about writing headlines, those can be a pain in the asterisk!) So what can help you? Here are some ideas.

1. Don’t look under a rock. Hint: Those are worms!

If you want to find a good SMM, you might want to look around on social media. Check on Twitter, Facebook, Pinterest, or wherever you’d like to be posting. See if the person you’d like to hire is posting there, too. Their posts don’t have to be perfect (because, after all, they’re busy with clients), but they should have some posts of substance.

2. Check out their websites and social platforms.

Most SMMs have a website, although I know some fab ones who don’t. Check out their testimonials and what other people are saying about them. If you can’t find anything, you could ask for testimonials directly. See whether their website has been updated in, say, the last two months. It should be active. And of course, check out their social platforms.

Check out websites and social platforms

3. Read their blog.

Does your SMM have a blog and do they post about social media? That would be a good thing, especially if you need help with blogging. Is their writing clear? Do you like their style? If they’re writing about Twitter, for instance, do they include particulars that you like?

When you read a SMM’s blog, do you like the particulars?

4. Look at their writing skills.

These days, many SMMs have degrees in writing or related fields. If you want your SMM to do a bit of writing for you, a degree in English could be beneficial. Or perhaps experience writing. Some SMMs, myself included, have a background in technical writing. If you have a particular grammatical mistake that bugs you, such as the abuse of commas, check their work for that. Here’s a list of 10 Common Grammar Mistakes (“lose” and “loose” are often confused).

5. Ensure that they embrace “social.”

Broadcasting your message over and over (and over!) is old-school marketing. Make sure that your SMM enjoys interacting with others. Saying hello, while it sounds simple, usually causes others to say “hello” back! Engaging with others on social media is the fastest way to an engaged and engaging account on any platform.

Ensure that your SMM embraces “social.”

6. Ask them some questions.

For instance, ask about their least favorite platform. That should help you get some idea of what their favorite platform is and isn’t. Also, ask which subjects to avoid. There are many more questions you can ask.

Ask about their least favorite platform

7. Your SMM should be excited at your success!

When you make sales, or when your posts are shared with lots of people, your SMM should be happy for you! They should have in mind a vision for you and for your success. After all, it’s in both your interests that you should succeed.

Finding a good social media manager shouldn’t be this hard, right?

With overpriced agencies and undervalued CMOs, it’s a serious challenge to find that juggernaut to pave the way for your future marketing strategy. Do you have a successful story where your SMM has developed your online presence into what you wanted? We would truly like to hear about your experience(s).

Filed Under: Blog Tagged With: Blog, blogging, Content, Engagement, Facebook, Pinterest, posting, SMM, Social Media, social media manager, Twitter, Wikipedia, writing

Why Collaboration is Crucial to Your Business

May 7, 2015 By Carol Stephen 6 Comments

Why Collaboration is Crucial to Your Business Success

The Internet can be a big and lonely place. If you are a freelancer, you may only see your dog or cat for most of the day unless you work with other people. That old saying “two heads are better than one” has staying power for a reason. And working with others makes you stretch and keeps you on your toes. Sharing content from others on social media gives you greater reach. And collaboration makes sense from many different angles.

Twice the Information

There is so much information out there right now, especially in social media. When you collaborate with someone, they may have heard of something that you haven’t. They’ve read an article, heard a webinar, or know a shortcut that you don’t. Not only that, but their circle of friends and contacts is different than yours. Also, twice as many people could see your content. By the way, here’s a great article on how to avoid information overload.

Extra Laughs Per Minute

Besides the extra reach, collaboration is fun. Working with someone else always leads to more laughs per minute (LPM). As this article from PBS states, we don’t need scientists telling us the benefits of humor. A few of them are:

increased creativity
decreased pain, and
an increase in the ability to deal with stress.

Inspiration and Support

Every entrepreneur has moments when they want to throw in the towel. We don’t talk about them much. But with other entrepreneurs that you trust, you can share some of those moments. Chances are, your work friends will share how they’ve made it through those moments. Some days are tough, but someone else has had the same problem as you.

My good friends at Blue Steele Solutions Create Websites

Shared Clients

Often, when someone asks me for a service that I don’t provide, I’m happy to give names of others who do. For instance, I don’t create websites, but my good friends at Blue Steele Solutions do. Odds are, others can do the same thing with your business. Some clients may need anything from a new website to SEO to social media marketing. You may be able to create a virtual business organization to provide everything.

What Has Collaboration Done for You Lately?

I’m curious if you have collaborated on projects. Were they long-term or short-term? And what benefits did you receive from them?

Filed Under: Blog Tagged With: Business, collaboration, consultant, entrepreneur, freelance, humor, inspiration, laughs, Social Media, support

Why Not Promote Your Book with Twitter?

April 30, 2015 By Carol Stephen 6 Comments

This is part three of a series of blog posts about promoting your own book. If you missed parts 1 and 2, here they are.

Stay tuned for another post about using Facebook to promote a book soon.

Be Generous on Twitter

Twitter

According to the Pew Research Center, 23% of online adults currently use Twitter

According to a Pew Research Center article, “23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013. Twitter is particularly popular among those under 50 and the college-educated.” Does that sound like your audience?

Be Generous First

Use Twitter to tweet about yourself, your interests, and, of course, your book. More importantly, engage with your friends and followers, as well as other authors on Twitter. You can ask for retweets occasionally by saying “please retweet” in your tweet. Share other authors’ and friends’ tweets. If you’re generous on Twitter, your generosity will be repaid.

Write Great Tweets

As with everything on twitter, your writing must shine so that people will want to read your books. Crisp, clear, fun writing will attract people. Tweets can include great quotes from book reviews (with links to where people can buy your book), and fabulous images.

Pin Important Tweets

Twitter now allows you to “pin” your tweet to the top of your account. Go to the tweet you want to pin, click on the three little dots under it, and choose “pin to your profile page.” Now your tweet will live at the top of your profile.

Use A Hashtag or Two

A hashtag such as #SciFi or #Fiction may be just the ticket for your book promotion so that people looking for something to read can find you. You could also add them to your profile, along with #author.

Consider Targeting

Who is your ideal audience? The narrower you can define your audience, the better. You can search within Twitter for your audience and follow those people.

Tweetchats

Tweet chats are an excellent way to get more high-quality followers as well as to become an authority on your topic. If you don’t know what a tweet chat is, here’s how to participate. I highly recommend that you begin your tweet chats long before your book is published.

If you have a book with 12 chapters, you probably have at least 12 topics for tweet chats. You could have one weekly for 12 weeks (or longer, to gain even more followers). To promote your chat, send reminders every week. Tweet them out a day or two before the chat. My chat, #DigiBlogChat, is on Tuesdays at 1 pm, so I schedule my reminder tweets for 5:00-7:00 am Monday mornings. That way, they’re not in the main “stream” and don’t cause a lot of clutter.

Here’s an example of a reminder tweet (note: send it to multiple people at a time):

Send reminders for your tweet chat the day before

Schedule your reminders every five minutes. I use HootSuite Pro, but you could also use any number of other schedulers.

Use Tools to Help During the Chat

For the chat itself, log into Twubs or TweetChat (log into your Twitter account first), then put in the hashtag of your chat. Twubs and Tweetchat help you by automatically adding the hashtag. Also, you can slow down the stream, since many chats go very quickly, with lots of people tweeting in.

Twubs can help with a Tweetchat

The Twubs interface is quite simple. You can see who’s tweeting about the topic. You can also see the contributors, and you can also easily retweet.

Tweetreach

One way to see how much reach you got during your chat is by using Tweetreach. Simply log in (perhaps halfway through the chat), enter the hashtag, and Tweetreach calculates the reach. The below is a snapshot (50 tweets only).

Use Tweetreach to check your Tweet Chat’s reach

Prepare Questions Ahead of Time for a Tweet Chat

To run a tweet chat, prepare the questions ahead of time. I create 8. At first, people like to say hello and introduce themselves, so give people 3-4 minutes for that. Then you can tweet a question every few minutes during the hour. Some chats are more freeform, but I like the question and answer format.

Have Guest Hosts

You could also have guest hosts who can create topics and questions, and this can generate excitement. If you do a book giveaway, that will be even more exciting! I’ve given away books, e-books, tickets to social media events, and classes during chats. The more promotion you do, the more excitement will build. Use all your social media to promote, and you might even want to call people if there’s a big giveaway!

Are You An Author with a Book to Promote?

How has Twitter helped you? Or if you’rejust getting started, what did I leave out? Please leave me a comment, below!

Filed Under: Blog Tagged With: audience, author, books, hashtag, promotion, Social Media, Tweetchat, tweetchats, Tweetreach, Twitter, Twubs, writer