11 Ways Being Outdoors Can Improve Your Productivity

Most lists only go to ten, but this one goes to eleven! There’s just that little bit more, you see, right at the end. It’s just that much more productive.

Get Better Sleep

When you’re more relaxed, you sleep better, and when you sleep better, you’re more productive.

11 Ways Being Outdoors Can Improve Your Productivity

11 Ways Being Outdoors Can Improve Your Productivity

Have A Better Attention Span

Being outdoors helps you clear your mind, focus on the present moment, and not stress over something an hour or two in the future. And being outdoors during the workday gives you an edge, according to Active.com’s article about how exercise boosts your brainpower.

Be Reminded of Childhood Memories

Certain sights, sounds and scents outdoors can remind you of childhood memories. For instance, redwood trees remind my boyfriend of where he grew up in the far north of California; the trees have a relaxing effect and make him feel at ease. Certain vistas, even particular configurations of fallen trees also bring back memories. And of course scents are closely linked to memory. That “walk down memory lane” can bring you a more productive day–that is, if your childhood memories are happy ones.

Be More Relaxed

Can anything new be said about being outdoors and being relaxed? One study suggest that even looking at greenery can make people more productive. A study by Frances Kuo, at the University of Illinois, focused on women in Chicago. Kuo and her colleagues compared women randomly assigned to various apartments. Some had a view of nothing but concrete sprawl, the blacktop of parking lots and basketball courts. Others looked out on grassy courtyards filled with trees and flowerbeds. Kuo then measured the two groups on a variety of tasks, from basic tests of attention to surveys that looked at how the women were handling major life challenges. She found that living in an apartment with a view of greenery led to significant improvements in every category.

Enter Another Realm

When you’re outdoors, you can think about something entirely different than work and getting that next item on your “to-do” list checked off. You can clear your mind to focus entirely on where you are, or that next step on the beach. Even a walk in a city park, where there is greenery, is superior to walking on city streets. Here’s a good article from Lifehacker about surrounding yourself with nature to be more productive.

Dream of Ewoks

Ewoks are sentient, diminutive, furry bipeds native to the forest moon of Endor, as described in the Star Wars’ Wookieepedia. When you’re out and about traveling in the woods, you can feel their presence. They’re especially prevalent in the woods, near where I live.

People who exercised during their workday were 23 % more productive on those days!

People who exercised during their workday were 23 % more productive on those days!

Get Aerobic Exercise

Hiking up and down steep hills and cutting across rocky outcroppings will make your heart pump hard. When you’re indoors all day long, you may not realize how shallow your breathing becomes; being outdoors in nature helps to cure that restricted breathing.

Reduce Stress

Although a certain amount of stress can be helpful (for instance if you’re being chased by a bear), stress usually makes people less productive. Being outdoors is widely known to reduce stress.

Do You Have a Nature Deficit?

Do You Have a Nature Deficit?

Practice Listening

The sounds in the forest or at the beach are much different and more subtle. Practice a different kind of listening when you’re outdoors (not that you can’t use Twitter as a listening tool). And if you didn’t read my article from last week about listening, you might want to.

Recovery Leads to Better Productivity

No one can be productive at the same rate every day, and everyone needs some recovery time. So taking an hour or two to be outdoors brings you back to your work, as outlined in Daniel McGinn’s article about Being More Productive from Harvard Business Review.

Being in Nature Makes You Smarter

According to this article Is a Nature Deficit Hurting Your Productivity? ,” being in nature exposes you to soothing stimuli that engages your involuntary attention, giving your directed-attention a rest and a chance to become rejuvenated.” And if you’ve read this far, then maybe I’ve convinced you to go to the park. It’s a start.

 

 

 

 

 

Five Hidden Benefits of Listening

Five Hidden Benefits of Listening

Five Hidden Benefits of Listening

Coming up with content 24×7 gets old really fast. But what if there were some other way than blasting out your own content all day long? Something easier, some way you could get your stream filled with content without being in complete broadcast mode all the time. What if you could stop being like a one-way valve and have a two-way valve instead as part of your social media strategy? Crazy, right?

Intensify Conversations

What if you went to a party and talked about yourself the entire time? That would be pretty boring! And yet, some people still talk non-stop at parties. But if you listened twice as much as you talked, you might learn some things about your new and old friends. The same concept applies online. As  David Tovey says, hearing is not listening.

Take the Strain Off Yourself

Although listening might sound more difficult than talking, all it requires is that you be fully present. That is, ready to listen and free of distracting thoughts. That may seem a little “zen” to you–like a meditation. And listening can also involve watching the other person’s posture, mannerisms, and all the different tones in their voice. So instead of hearing your own inner thoughts, for a few minutes you can focus completely on someone else. Think of it as a mini-vacation, a way to balance your online life.

Listen Without Expectation

When I searched online for “listening,” there was an image of a shower head on the site–someone out there has been listening to my online searches. They wanted to sell me something. However, that’s different than not having any expectation than to hear. And it’s tricky to not be waiting with something to say, but to listen with no advice, no retort, and no pushing your own agenda!

Be Unique

Everyone (on social media or not), is spewing information. We are up to our ears in information. And if you believe, as Julian Treasure outlines in his excellent TED Talk 5 Ways to Listen Better, that we are “losing our listening,” then it’s extremely important to work on this vanishing skill. Rather than reducing your friends’ thoughts and words to sound bites, listening fully lets them express the subtlety of their experiences–and lets you shine by being unique.

Start participating by listening

Start participating by listening

Save Time

What if you knew what your clients were thinking about? Or what your friends were focused on? You can! Just ask them. It’s that simple. Be creative in how you reach out. Try asking in a simple, yet direct way. “What’s the haps? Or “what’s new, Daddy-O?” are sure to elicit a smile. Rather than worrying about what they might be thinking, ask and then listen.

Be a Great Conversationalist

Here is my call to action for this post. For one day, try listening. Repost, retweet, and talk to people online. Could you do that? I’d be willing to bet that most people will say that you’re a great conversationalist! Like Ted Rubin says “Jump in & do it.”

Let me know how that goes. Although some of you are probably already there, listening.

 

 

 

The 9-1/2 Best Places to Find Inspiration

The 9-1/2 Best Places to Find Inspiration

The 9-1/2 Best Places to Find Inspiration

You’ve been wracking your brain trying to figure out what to write about on your next article or blogpost, but have come up with nothing. Zero. Zilch. When you’re at your wit’s end, here are a few places to go for inspiration.

Go Into Nature for Inspiration

Go Into Nature for Inspiration

Go Into Nature

There’s something about the sight of trees, the sound of rain, the smell of the ocean, and the feel of sand and rocks that help you to refocus and rediscover what’s important. Here’s an interesting article about sounds: Why Buffalos and Crickets Help Us Relax. A field trip to a nearby park can really get the inspirational juices going.

Take a Shower if you want inspiration

Take a Shower if you want inspiration

Take a Shower

A warm shower is one of the most relaxing places there is. You don’t have to take one with your dog to get the benefits, but that could help as well. Look at how happy that dog looks!

Get Enough Sleep for Better Inspiration

Get Enough Sleep for Better Inspiration

Get Enough Sleep

Getting enough sleep has been touted lately as important to alertness and health. And if you don’t believe me, take a look at these articles:

Go for a Drive

A drive forces your mind to focus on something other than your work (unless you’re a taxi driver). Hopefully, there’s a place to drive nearby with trees and that doesn’t involve sitting in traffic. Rolling the windows down and feeling the wind can help clear the cobwebs out of your mind and help inspire you.

Get inspired: Go Drive

Get inspired: Go Drive

Explore Other Blogs–Or Your Own

Other blogs may give you ideas that you hadn’t thought about. You could even search Google for “Inspiration,” and see where that takes you. Another idea is to go back through your own blog and see if you could take off or expand upon an idea that you had.

 

Explore Blogs

Explore Blogs

Spend Time with Pets to Be Inspired

Spend Time with Pets to Be Inspired

Spend Time with Pets

Your pet cat, your pet iguana, and your dogs would all like you to inspire you. And it turns out that you can get a lot of great ideas from man’s (and woman’s) best friends. Being more curious is but one of the things you can learn from your pets.

Go Somewhere with No Internet

Go Somewhere with No Internet

Go Somewhere with No Internet

Better still, go there without any way to record those new ideas. Then you’ll be forced to remember that idea. Many of us who are online all day find being offline a welcome relief.

Answer the Questions Your Clients Ask You

Answer the Questions Your Clients Ask You

Answer the Questions Your Clients Ask You

Clients will often ask you the best questions, questions that you didn’t know that anyone had! Last week, someone asked me how to have a conversation on Twitter, and seemed surprised that a conversation was even possible. That could turn into a blog post, or a series of tweets.

Talk to Your Friends

Talk to Your Friends

Talk to Your Friends

I’ve talked about having a blogging buddy before. That is someone who supports your crazy, crazy ideas, and inspires you to have more of them. Bridget Willard is mine. You could also have coffee or lunch with someone, especially if, like many entrepreneurs you often eat lunch alone.

Let Tweetchats Inspire You

Let Tweetchats Inspire You

Let Tweetchats Inspire You

Sometimes I’ll get inspiration from others on the #DigiBlogChat Tweetchat (Tuesdays at 1 pm pst if you’d like to join!). Recently, someone asked about Twitter best practices, so that became a blogpost and it also turned into chat questions, too. Yes, the tweetchat idea was the 1/2, but really it’s more like one and one-half. That chat always invigorates me!

 

 

 

Social Media: 7 Ways Your Business Can Connect with Locals

Want to Find Locals with Social Media?

Want to Find Locals with Social Media?

What is the first thing that someone looking for you would see if they looked for you online? Would they see a sadly abandoned account, and hear crickets? Would they get an ad telling them to sign up for a free newsletter? Would they hear an anthem from the 80s? Or would they see a finely tuned profile that appeals to their local audience? If your business depends on locals, here are a few ideas to use on the big social media platforms to magnetize your presence.

Have Apps on Your Phone

Because everyone is online these days, going from online to offline should be seamless. That means having apps on your phone so that when you meet someone, you can immediately connect and continue the conversation online–on their favorite platform. And when you “e-meet” someone, you can hopefully continue to talk offline.

Reach out to Your Audience: Post Local Events

Maybe you have a meetup, like my friend Ruby Rusine does, and you’d like to get more people to attend. You could post on Facebook, Twitter, or Instagram and then tag people who might like to attend. Or **gasp** pick up the phone and call a few people in the area.

Create an Event Board on Pinterest

On Pinterest, have your own event board and take photos which you upload. You can then add a url to the pin to send people to your website for more info. Don’t forget to change the dates when you have a new event!

Post About Local Events

Post About Local Events

Twitter Local Search

You can use Twitter’s search on your city. For instance, let’s say your business is in San Francisco, California. By searching on either San Francisco, #SanFrancisco, or #SF, you can get local news, traffic reports, etc. There might be a big event that you’d like to attend, or maybe there’s a news story you want to share. Advanced search has even more options. For instance, you can search on zip code.

Tweets Near You Integrates with HootSuite and Google Maps

Tweets Near You Integrates with HootSuite and Google Maps

Tweets Near You

A great Chrome plugin is “Tweets Near You,” which shows you other people tweeting near you, and integrates with HootSuite and Google Maps. In the screenshot above, you can see tweets within 5 km of AT&T Park (a fabulous place that you must visit, by the way!) to see the incredible San Francisco Giants and their wonderful social media cafe. But I digress.

Communicate Directly Through Instagram or Twitter

Another way to reach out to your local audience is by communicating directly through Twitter. Restaurants can search on terms like “I’m hungry,” “hamburger,” “I need sushi,” etc. Use hashtags (i.e. #specialdeals, #dailydeal, etc.) to maintain follow through with your client base; they can directly message you regarding your business in real time. A clever business could also use Instagram to search on a hashtag (one sushi restaurant did this with me recently) to find people who already love whatever they sell.

Facebook

Although Facebook has recently throttled its traffic, almost everyone and their mom, sister, cousin, and grandma is there. Social Media Examiner has a terrific article with tips about filling in your profile and appealing to locals.

Get Traction through Local Visibility

Get Traction through Local Visibility

Be Found

Just as you can find others, you want to ensure that you are found, too. So make sure to optimize your profiles everywhere, and keep the content fresh. And if you need someone to help you, you could read my Social Media Managers: Top Ten Questions to Ask When You’re Looking for One.

Have You Been Found? Or Has Someone Found You?

I’d love to hear your story about being found online if you have one. Really!

 

 

Headline Writing: 10 Reasons it’s a Pain in the Asterisk*

Headline Writing: 10 Reasons it's a Pain in the Asterisk

Headline Writing: 10 Reasons it’s a Pain in the Asterisk

You have a perfect topic for your next blog post. You go out and take a million beautiful photos, all photoshopped and sized just right for Facebook, Twitter, and Pinterest cross-posting. Then you suddenly realize: you don’t have a headline! Has this ever happened to you? Here’s why headline writing is so tough!

Everybody Says to Spend More Time on Headlines

Your headline is the first thing people see. In fact, some people will retweet or report that snazzy article of yours without even reading it. Not convinced by me? Read these articles, then (Copyblogger says to spend 50% of your time writing the headline):

So there’s a lot of pressure to come up with something grand.

A Good Headline Can Help Your Post Go Viral

A Good Headline Can Help Your Post Go Viral

A Good Headline Can Create a Viral Post

If you haven’t read my When Posts Go Viral: Four Lessons, you might want to take a look. A controversial headline (for instance, Is it Time to Quit Facebook?) can spark people’s emotions and cause a small or large furor. Again, no pressure (just kidding!).

Headline Writing: Your Words Need to Be Perfect

Headline Writing: Your Words Need to Be Perfect

Your Words Need to Be Perfect

Like a good tweet, a good headline needs to have all the right elements. It can’t be too short or too long. The important words need to be near the beginning of the headline. And you need to include “power words,” like “secret” and “magic.” And so on. Is that not a pain in the asterisk?

Because Traffic Blah Blah Blah

Because Traffic Blah Blah Blah

Because Traffic Blah Blah Blah

Every blogger wants traffic, right? When that post you wrote explodes all over the Interwebs, your blog gets a boost, you get more followers, and that 15 minutes of fame will follow you from platform to platform. So that’s another reason you have to get it right.

You Can’t Outsource It

Everybody has outsourced everything. I’m surprised we don’t remove our own hair and ship it to the Philippines (no disrespect to anyone in the Philippines–it’s just something I’d prefer to do myself). But if you want your post to be in your own words, then you have to do the work yourself.

Pain Points: Sisyphus, via Beth Scupham

Pain Points: Sisyphus, via Beth Scupham

Pain Points

Your audience experiences pain, just as you experience pain when you try to write a headline. So you want that headline to draw your reader in. The headline has to be magnetic enough so people will want to read it. It might be fun to write, but if it’s not fun to read? Fuhgetaboutit!

I'm Trying to Think But Nothing Happens!

I’m Trying to Think But Nothing Happens!

You Thought You Were Done

You outlined that article, got your topic sentences down, have all kinds of good images, and now you have to come up with a headline? Are you kidding?

The World is A Noisy Place

The world is getting noisier, and more crowded. The Internet has more people competing for the same space. So your headline has to be the juicy, juicy hamburger, and not the bun! It has to stand out.

Headline Writing: Your Headline is the Juicy Meat, Not the Bun

Headline Writing: Your Headline is the Juicy Meat, Not the Bun

When You Try to Think, Nothing Happens

You can only come up with one-word headlines, or headlines that don’t make sense. If you think they’re boring, what will your readers think?

Always keep one eye open. You never know who's lurking.

Always keep one eye open. You never know who’s lurking.

You Come Up with a Perfect Headline and Someone Steals it

It’s not a very good feeling, is it? But if imitation is the sincerest form of flattery, then is stealing even more flattering? I don’t think so.

*And you know what that asterisk really stands for, right?

 

 

 

Twitter: Best Practices

Twitter Best Practices

Twitter Best Practices

You’ve heard so much about Twitter and how to tweet, schedule, run tweetchats, etc. You may be running your own account, or managing one for someone else. What best practices still apply? Here are some things I’ve learned over about six years.

Talk to People

I’m tired of saying to engage, so will say it another way: talk to people. Chat with them, thank them, tell them stuff, retweet their pictures, read their articles and blogs, laugh at their jokes. You know–much like you would in real life! As Derek Silvers says in his video there’s A Real Person A Lot Like You on the other side of that computer. Hat tip to bestie Bridget Willard (@YouTooCanBeGuru) for that video.

Subscribe to Toyota Equipment's Lists on Twitter

Subscribe to Toyota Equipment’s Lists on Twitter

Use Lists

Lists are the great underutilized tool of Twitter. Here’s my post about lists for the power user if you’d like to read it. And if you want to see an example of someone who really uses lists, check out Toyota Equipment’s (@ToyotaEquipment) lists. While you’re there, follow them and subscribe to a few lists. You won’t be sorry.

Discover the Discovery Tab

If you click on the Discovery tab, while you’re on Twitter, you’ll see a mix of popular tweets and tweets from those you know and like. It’s an easy way to find content to retweet, see what’s trending among friends, and catch up quickly.

The Hashtag Can Sarcastically Undercut Your Own Tweet

The Hashtag Can Sarcastically Undercut Your Own Tweet

Employ Hashtags

A hashtag helps you organize your tweets, find others’ tweets, have a decent tweetchat, and mock your own tweet. It has even evolved into something else, as this fab article from the New York Times, In Praise of the Hashtag, points out.

Retweet with an Image

If you want to be a super resource, tweet someone else’s link, but add an image! This super charges their tweet, and makes both of you look good. Here’s the how-to directly from Twitter. It takes maybe 15 more seconds to do.

Report Spammers

Twitter is a community. Reporting spammers helps everyone. Most spammers don’t last too long on Twitter because they tend to get shut down fairly quickly. Wouldn’t it be nice, though, as Hunter Walk says, if Twitter closed the loop and told us how our efforts stop spammers? Yes, it would be.

Follow People

Don’t be a snob. You don’t know who people know. For instance, there’s a contractor who doesn’t follow me back because I’m not in his neighborhood. Little does he know I live about 10 miles away from him! And I run accounts that would retweet his content and probably also use his services. I tend to follow anyone who looks legit if their content is at all interesting. I don’t follow bots, spammers, porn accounts, or repetitious accounts.

Join Tweetchats!

Want to know who’s real and who talks? Join tweetchats in your area of expertise and interest. For fun, you could even engage in some way outside your usual area. If you’d like to join mine, it’s #DigiBlogChat (Tuesdays at 1 pm PST). Here’s my post about how to participate in tweetchats.

Twitter isn't all glitter and unicorns

Twitter isn’t all glitter and unicorns

Believe in the Power

Twitter isn’t all unicorns and fairy dust and glitter. But you can meet real people. You can discover your own deeper interests, keep up on the news, enter contests (if that’s your thing), or even donate a kidney, as my buddy Amy Donohue (@TheFabSocial) did. (Her tweetchat on live organ donation is #KidneyChat Mondays at 7 pm pst, by the way).

What’s Your Favorite Best Practice?

Did I forget one? Probably. What’s yours?

 

Dialed In: Navigate Your Brand Identity through a Storm of Competition

Dialed In: Navigate Your Brand Identity Through a Storm of Competition

Dialed In: Navigate Your Brand Identity Through a Storm of Competition

Understanding who your audience–and isn’t–is critical for many reasons, but I’m going to focus on your being able to start blogging and using social media. Until you know who you are, you and your brand will be flailing to try to determine who your product or service will appeal to. Every day on all platforms, there are startups and brands who have the “shotgun” approach, who say that “everyone” is their target market. And we’ve all heard that “if everyone is your target market, then no one is” thought before. So where to start?

Simple Survey

Use something like Survey Monkey to ask your already-existing clients or friends what they think of your brand. A short survey of 3-4 questions (perhaps with a reward for finishing) could be very useful. For instance, “What one idea comes to mind when you think of our company?”

You might also want to ask your employees what they would change about the company, as Matthew Evins suggests in his excellent article Before Rebranding: Five Questions to Gauge Your Brand Health. As he says, simply asking the question raises morale. And who wouldn’t want to work somewhere with high morale? Of course if you’d rather have a demoralizing environment, you could read Startups: Ten Ways to Demotivate Employees.

Brand Identity and the 360 Review

Brand Identity and the 360 Review

360 Interview

For the more serious, Dorie Clark, the author of Reinventing You and a marketing strategy consultant, suggests the Personal 360 Interview, where you ask key people who work with you to provide anonymous feedback. You could provide a list of traits that people circle, such as “creative,” “generous,” etc. as one of the questions.

For a comprehensive list of why to conduct a 360 Review, here is a fab Guide to 360 Reviews. This guide is meant for an individual, but could be applied to an organization as well.

The Best-Laid Plans

Like a person, a business is an organic, living thing, and changes from time to time. The goals and resolutions you had as a 12-year-old kid won’t be the same resolutions you have as an adult. Why would a business be any different? Speaking of resolutions, here are my latest post, resolutions for social media.

Brand Identity and Authenticity

Brand Identity and Authenticity

Authenticity in Words and Actions

Once you have a clear idea of what your brand is, creating the target audience for your brand should be much simpler. That means that the words you use in tweets, posts, and blogging should be consistent. Having a list of words to pull from, as well as those you won’t use, can be enormously helpful. Even if your brand consists of you (if you are the brand), you need to figure out who you are. Maria Brophy has a post about saying who you are in 5 words.

Consistency

Are you the same person online as offline? Do your actions match the attributes you want your brand to have? For instance, if one of your attributes is generosity, is your brand consistently being generous day in and day out? If you say you are about integrity, does everyone who work for you have it? You certainly don’t want your brand to be thought of as ironic.

Questions for the Small Brand

If you head up a small company, spending a day or two once a year to discover or rediscover who your audience is can be enormously useful. For example, is your product or service expensive? What kind of person buys your product? Is your target customer local or can they be located anywhere? Is there a target age or range to your ideal client? You may not know who your target market is quite yet, but over time you’ll start to see patterns emerge. Reviewing questions like these once a year can help you become more focused on your social media and blogging so that your tweets, posts, and pins reflect something appealing to your target audience.

Choose Another Company to Model

Some small brands like to choose a slightly larger company to model themselves after. Often I’ll hear “make our Pinterest look like their Pinterest” or “we like the tweets from ABC company.”

When you have that target audience narrowed down, you can hand that list of attributes to your social media manager.

Social Media New Year’s Resolution: Do Less!

Social Media New Year's Resolution: Do Less!

Social Media New Year’s Resolution: Do Less!

Everyone is going to tell you to be thinner, to do more, and to mold yourself into a better person for the new year. People will offer up lists of ways that you can organize and prioritize your resolutions. However, from my point of view, this is wrong thinking. This year, for my New Year’s resolution, I am resolving to do less.

Instead of resolutions like eat fewer carbs or stop smoking, here are mine, broken down.

If you need justification for not doing New Year’s Resolutions at all, here are a few:

Change Pinterest Board Covers Seasonally

Change Pinterest Board Covers Seasonally (December’s Are Red)

One. Change Pinterest Board Covers Quarterly

Previously, I was changing my Pinterest board covers every month. Here’s why it’s a good idea to change Pinterest board covers. And the last day of every month, I’d be up half the night looking for perfect board covers. This year, I’m resolving to change them once a quarter. So, for instance, I’ll be doing all white board covers starting in January. To make this even easier, I created a secret board called “White.” It’s already got enough white pins so that I won’t be up all night! For Spring, I’ll create another secret board (maybe green), and so on. Four per year. Not twelve.

Use Secret Pinterest Boards to Plan Your Board Covers

Use Secret Pinterest Boards to Plan Your Board Covers

Two. Fewer Scheduled Tweets and More Tweets Without Links

On Twitter, I’ll be posting fewer scheduled tweets, and adding some that are tips without links. As my friend, Bridget Willard says, having a link in every tweet requires a lot from your followers. And I agree. The additional benefit is there is no link to check and recheck if I reuse that same tweet later. Another benefit of linkless tweets is that they tend to foster conversation.

You can search in your stream for tweets without links by adding -http to your search term. For instance, search: “startups -http” to find people talking about startups.

By the way, Bridget has a terrific series of Guru Minutes on YouTube, and you can follow her here:

Bridget Willard’s Guru Minute on YouTube

Three. Get Offline on Sundays

Another social media resolution is to get completely offline on Sundays. Previously, I’d be checking in and pinning, tweeting, or posting on Sundays. This resolution does require getting everything scheduled on Friday, rather than Sunday.

One New Year's Resolution? More sleep!

One New Year’s Resolution? More sleep!

Four. Sleep More

What to do with all this extra time, you may ask? Sleep! Being a social media manager requires a lot of attention to detail. Posting and engaging with people can be exhausting if you’re working on a lot of accounts. Your job is probably the same way. My bestie Amy Donohue (follow her on Twitter at @TheFabSocial) goes to sleep early, and has influenced me to do the same.

Here are some articles about sleep that you may enjoy:

So here’s the part where I ask you about what you think, and whether you have any social media resolutions. I’d love to hear from you. That is, unless it cuts into your nap time!

Storm Social: Lessons from a Big Storm

Storm Social: Lessons from a Big Storm

Storm Social: Lessons from a Big Storm

As I started this blog post, a huge storm was raging outside my home. Wind and rain pummeled the windows, and the river overflowed its banks, and in some cases, flooded. Over the past few days, the culvert under the road leading to my home failed suddenly from the excess water. Overnight, what had been a safe road became hazardous.

People Are Social

I was thinking about how dependent we are upon other people, and how often people will surprise you. And also about how people can become social if they’re forced to be. So far, I’ve been pleasantly surprised by everyone’s willingness to help out, their friendliness, and how quickly things came together in the face of this big storm.

Neighborliness

One neighbor helped pull the big stumps and debris out of the culvert using the winch on his truck. Every single contractor I called for help phoned back within 36 hours, and they all showed up quickly to investigate the scene. Within 24 hours, I had chosen a contractor to fix the culvert, and within two days there were 3-1/2 truckloads of Gabian rock dumped in place to prevent further erosion. And by the way, I found all the contractors by asking for referrals through a neighborhood Facebook group.

Storm Social: Before a Big Storm

Storm Social: Before a Big Storm

On the up side of the culvert, water rushed down and into the drainage. Corrugated metal was inserted into the rotting metal pipe and foam put in place to prevent the corrugated metal from sliding. A huge piece of corroded pipe was cut and then removed with a backhoe. The temporary fix was put into place.

Rubber was put into place to create a slide for the water. One piece of the corrugated metal was fanned out to create a waterfall effect at the down side of the water.

Social Media

While all this was happening, neighbors from far and wide came together to watch the progress, offer advice, give sympathy, and offer help in all forms. It was an amazing thing to see! So now I’ve met people up and down the street, as well as in the larger community, through social media.

Facebook groups were revived like mushrooms after a rainfall, so that neighbors could share posts, pictures, and resources about the storm. Many groups added huge numbers of fans quite quickly, as people wondered what the weather was like and which roads were passable. My new favorite on Facebook is the wonderfully informative U.S. National Weather Service San Francisco Bay Area/Monterey. They gave updates as well as answered questions live on Facebook and their Twitter account. Other, more local groups, gave very specific updates on the roads in the mountains.

I added to my Twitter list of news organizations to be able to track the news more easily–something I recommend everyone do. And if you don’t know about lists, you can learn more about them here.

We only had two days to get the culvert fixed and our “band-aid solution” in place, and then we prayed that the rain wouldn’t be too much for the culvert. During the height of the storm, I went by, and the culvert was intact! There was some dirt below, but most of it held. A not at all minor miracle!

 

 

Social Media Worst Practices

Social Media Worst Practices

Social Media Worst Practices

You’ve probably gotten tons of fabulous great advice about how to do social media, but what about bad advice? Bad advice is rare right? Just joking! Sometimes bad advice is so bad that it can be good. Or at least, good for a big laugh! Here are some social media worst practices suggested by a few social media manager friends.

“Social media is a waste of time”

Haven’t heard this one since 2009, but there may be some who still believe it. My friend Heather Baker Steele (of Blue Steel Solutions) suggested this one.

“Automate Direct Messages in Twitter”

Send an auto DM to people right after they follow you thanking them–or asking them to “like” you on Facebook. Maybe back in the day people were able to pull this off successfully, but I haven’t seen anyone do a good job with an auto DM recently. This is one that I’ve heard personally.

“Just connect all your networks to Facebook, and schedule, and it will all get cross-posted. #FACEPALM

A beauty of a piece of bad advice, via Kirti Dwivedi, of Diya Marketing. What some people don’t know is that you can see when you cross-post. On Twitter, those posts show up with a shortened Facebook link. People know you’re not there, so they’re not very likely to follow you.

“Automate posts on Facebook (via 3rd party app) especially if you are strapped for time”

Ruby Rusine of Social Success Marketing sent that one. Did you know that it’s pretty easy to schedule from right within Facebook? No need to use a scheduler!

“Cross-Posting Can Save You a Lot of Time”

Yes, it can. You can save even more time if everyone unfollows you because your cross-posting annoys them! Because then you’ll only have a few followers, and fewer conversations.

Social Media Worst Practices: ROI on Every Tweet

Social Media Worst Practices: ROI on Every Tweet

“You Need a ROI on Every Tweet”

This one was submitted by friend Amy Donohue (@TheFabulousOne on Twitter). And yes, social media managers hear this one a lot. Some even try to micromanage Twitter by asking their social media managers to justify each tweet. See my post on how to demotivate employees for more information!

“We don’t need Twitter”

This one is pretty common, although most people then admit that they don’t understand Twitter. Another good one that Amy Donohue heard. And if you think Twitter is a waste of time…did you know that Amy donated her kidney because of a tweet? Take a look at the trailer for her movie, “Social Media Stole My Kidney.”

 “Buy followers to get your clients started.”

Another wonderful and terrible piece of advice heard by Kirti Dwivedi of Diya Marketing. If you want to know about reasons not to do this, see my previous post about buying fake followers and why it’s a bad idea.

Did you get any really good bad advice?

Was there any bad advice that made you laugh out loud? I’d love to hear it!

And thank you to all my social media manager friends for the bad advice!

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