The Startup Guide to Sleep

The Startup Guide to Sleep

The Startup Guide to Sleep

During the past few years, public perception about sleep and its importance has started to shift. While some founders and CEOs may still brag about how little sleep they need, many others are waking up to the significance of getting enough sleep. A sleep industry has begun to develop, with apps, mattresses, and devices to assist us in getting enough shut-eye. Here is my post about blogging tips for startups, by the way.

Is Sleep the Secret to 2 World Series Wins in 5 Years?

Is Sleep the Secret to 2 World Series Wins in 5 Years?

San Francisco Giants’ Sleep Coach

Perhaps you’ve heard that the San Francisco Giants have won three titles in the past five years. But did you know that for each year that they won they had a sleep coach? Dr. Chris Winter, whom the Huffington Post calls “the sleep whisperer,” coaches the team on getting the most recuperation so they can play at their best. Although the Giants pay more in hotel bills (to allow the players to rest rather than fly home immediately after a game), their players are well rested and perform better. And by the way, the Giants can improve your game in other ways, too.

Napping is Your New SuperPower

Napping is Your New SuperPower

Your New Super Power: Napping

Napping is your new best friend for more reasons than one. A nap can rejuvenate you so that you can work longer and can also extend your life. If you’re driving while tired, a few minutes napping at a rest stop lets you continue your drive safely. And did you know there’s a perfect time of day to nap? According to Dr. Sara Mednick, you can design your own nap using her nap wheel. Many companies are now allowing employees a place to nap at work.

Hack Your Nap

Hack Your Nap

Hack Your Nap

If you can’t get a solid eight during the night because of early-morning meetings, there is another way: hack your nap. According to this article in Forbes, a quick look at Google trends reveals that search interest in sleep has risen by 50% in the past decade and interest in napping has doubled. Ultimately, what are people looking for? Power nap info, of course! Of the power hacks, choosing between the 20-minute nap or the 70-90-minute nap is the most interesting. Nick Meyer, who is working on A Guide to Optimized Napping, explains this in more detail in his article.

Arianna Huffington's Big Secret is Sleep

Arianna Huffington’s Big Secret is Sleep

Arianna Huffington’s Story

Arianna Huffington, in her TEDx talk, explains that she “learned the hard way” about sleep deprivation. Her “small idea,” one that includes more joy and productivity, is to get enough sleep. She describes sleep as a feminist issue, and jokes that we women are literally going to “sleep our way to the top.” She goes on to say that a high IQ does not mean you’re a good leader. You may be making a lot of stupid mistakes because of sleep deprivation. Sound like any startups you’ve worked for lately?

Perchance to Dream

Perchance to Dream

Perchance to Dream

Founders and startup members may want to use their sleep time to find answers to their problems.  They may not have the time to become lucid dreamers, as outlined by Stephen LaBerge, the father of Lucid Dreaming, but they could use their dream state to solve difficult problems or rethink some issue. For instance, they may decide to “sleep on” a decision to take on a new team member.

Have a Personal Sleep Success Story?

How does sleep help you? I’d love to hear your story! Unless it cuts into your nap time, that is.

 

 

 

Social Media Managers: 10 Ways the San Francisco Giants Can Improve Your Game

Social Media Managers: 10 Ways the San Francisco Giants Can Improve Your Game

Social Media Managers: 10 Ways the San Francisco Giants Can Improve Your Game

Recently, I saw the San Francisco Giants play at AT&T Park. You might not realize that the Giants have their very own Social Media Cafe, where you can see tweets about the game scroll across giant screens and see their awesome command center. Here are some of the ways I found the Giants’ social media effective, and some ways the Giants can improve your game as Social Media Managers (“SMMs”).

Engage Fans Before They Reach the Game

While waiting for our friends to arrive, my friends decided to visit the Giants clothing store in the park. I tweeted a picture of some t-shirts (below). And @CafeSFG not only heard me, but replied! So my experience of them being awesome began before we even got to the game. How awesome is that? For SMMs, your blog can be a way to “warm up” your possible clients before they meet you in person. If you need hints on engagement, you might want to read my post on being engaged and tweeting texts versus links.

The reply tweet from @CafeSFG, below.

Be Accessible

If you visit the the San Francisco Giants’ Cafe at AT&T park, you’ll notice a few things. You can walk right up to their social media team and talk to them. As in, “Hey, thanks for sending me that tweet!” accessible. They sit in a room, where you can see all the hashtags and accounts they’re monitoring on a huge screen. And you can get an idea of what it would be like to work there, how quickly the tweets fly by, and how fast-paced the job really is. As an SMM, how accessible are you to your fans? Meeting fans in person is always the best way, but if you can’t do that, then how about Google Hangouts on Air, responding to people on Twitter, or meeting people at conferences?

Be Accessible

Be Accessible

Allow for Spontaneity

If working for the Giants isn’t the most spontaneous social media position in the world, I’m not sure what is. Fans tweet and post Instagram pictures, which the team reposts, replies to, and favorites. Chosen tweets and Instagram pix appear on the big screen, so you can see your own words and pictures “up in lights” as it were. Sometimes being an SMM is the extreme opposite of spontaneity, with all the scheming that goes into planning posts, creating good content, and choosing images. But having spontaneity is what makes the job interesting, and for me, is what makes me want to get up and do it all over the next day.

Let Your Fans Create the Content

When your fans have interesting things to say, why not let them? When there is passion and excitement about the game, why not allow those opinions and images to flow freely? If you’re at all familiar with the success of ICanHazCheeseburger, you know that letting fans create content is a win times a million. Although this article about the popular cat meme is from 2008, I love the explanations (along with the charts and graphs).

Give Them the Right Drink

On a cold night, give your fans a hot drink. The Giants’ cafe has hot coffee, chocolate, and pastries from Peets Coffee. Are you giving your fans the right drink?

Create Branded Clothing

The Giants have worked with brands such as Victoria’s Secret to create their soft, beautifully designed and branded clothes. And I’ve heard the Giants are about to sign a deal with ZipzShoes for co-branded footwear. Maybe you don’t have a huge budget, but many places let you make one or two pieces at a time (including Zipzshoes).

Tweet from Zipzshoes saying they’re working with the Giants (guess who their first customer will be?)!

Let Your Fans Share the Spotlight

When a fan shares a really great photo on social media, that photo gets reshared on the big screen. At a Giants’ game, fans are watching taking pictures of their team, but also watching to see if that picture they took will show up and get reshared. Here are some tips on creating a good retweet, by the way.

Be A Leader

If you haven’t noticed by now, I’m a huge fan of the Giants in more ways than one. They really knocked it out of the ballpark with their social media engagement. While creating their own cafe and engaging with fans may not be the only things causing them to sell out their games, those things do cause many fans to want to return. What are you doing to knock it out of the ballpark for your clients?

Give ‘Em Fireworks!

Give 'Em Fireworks!

Give ‘Em Fireworks!

Not just fireworks, but fireworks! The SF Giants’ fireworks display was bigger and better than many displays I’ve seen on the fourth of July. You can walk outside the ballpark onto the dock and see everything overhead–one of the best displays I’ve ever seen. Again, maybe you don’t have the budget for a fireworks display, but how about an unexpected gift? Flowers and chocolate, anyone?

Be a Winner

Last, but not least, the SF Giants won the game! Of course they did! What are you doing to create a win for your fans or business?

Be a Winner

Be a Winner

 

 

 

 

 

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