Find Your Target Audience: Best Ways

Get fresh eyes on your target audience

If you’re a small business owner, you might be too close to your own business to find your audience alone. I recommend getting some help with this. Ask someone outside your business who will be honest for advice. Ask your friends and friends of friends for their recommendations (for someone to help). If that fails, you could also go to Fiverr and read the reviews. When I needed help with formatting, a thankless job, I went to Fiverr. You could do the same to find someone to help you find your target audience.

Review your target market

When you started your business, you probably had a general idea of who your target audience was. Or at least you knew who you wanted that audience to be.

But how many years ago was that?

Your audience has probably changed! Even if it was only 2-3 years ago, the person in the middle of your target is probably not the same person right now. If you’re still using the old target, maybe your audience needs to be refreshed. And even if it’s the same audience, it’s good to be reminded of who that audience is. I’ve written about target markets before. You might like How to Speak Your Client’s Language.

Questions/ideas to help define your target audience

I can talk about this from my own viewpoint. When I started my business, my audience was older and mostly women who weren’t very tech-savvy. My audience became younger and more tech savvy after a few years. Now many in my target market are Asian, and I really love that! It’s very interesting to recalibrate your audience and see what your results are. Here are some actionable ideas to help. Another interesting idea, noted in Hubspot’s article How to Find Your Target Audience, is to have a different account for each target audience.

What does your target audience looks like? Beyond the typical age and gender demographic, what else do you know specifically about your audience? It’s good to know these things even if you are different, or maybe especially if you’re different from them.

What is your target market’s political stance? Democrat? Republican? Apolitical? This is good to know, even if you don’t plan to talk about politics.

Draw the specific person you’re targeting

I recommend drawing the specific person you’re targeting–literally. As in get a big sheet of paper and draw the person you’re targeting. Later, when you’re coming up with content, this is the person you’re targeting. You always have to ask why you’re sharing what you’re sharing. Will that person you drew be interested?

Image by <a href="">jplenio</a> from <a href="">Pixabay</a>

Find Your Target Audience: Best Ways | Image by jplenio from Pixabay

Will what you have to say be helpful to your target audience?

If your target audience is a democratic man in his 40s, draw that person. What is he wearing? How does he wear his hair? What race is he? Is he American? European? Asian? Does he look like you, or not?

After you have the physical attributes down, what about the invisible ones? These might be the most important of all. This could have to do with pain points. Does he have a good grasp of technology? How does he spend his free time? How does your product or service fit into his life?

What health issues does your target audience have?

Do they have kidney stones? Muscle cramps? Diabetes? Or are their health issues more general–like needing more exercise? You could ask a few people and see what they say. Or try a google search!

What does he/she worry about? What keeps them up at night?

These pain points are important to address.

You can talk about your own issues, but what if they don’t overlap with your audience? Should you still talk about yourself?

Of course, talking about your own interests could bring in a completely different audience, too! You never know what could happen.

Decide what not to say to your target audience

It’s probably good to think about what you shouldn’t say on social media. Personally, I try to avoid politics, anything too sexual, and violent news. What’s on your personal list? And what would be on your target audience’s list?

How will you build trust with your audience?

Having empathy for your target audience is very important. If you can be a resource for people, it’s a real gift. It builds trust.

Seth Godin says psychographics is the most important piece of the target audience puzzle (not his exact words). Knowing what they believe, what they dream of, what their fears are, and what their desires are. That is everything.


Who Are You Writing for? Target Audience and Social Media

Who Are You Writing for? Target Audience and Social Mediaconcert photo

Depending upon who your target audience is, your content and voice will change. This holds true whether you’re writing a brochure, a Craigslist ad, or a blog post. Without some idea of the person you want to reach, you’re not going to get very far with your social media posts.

Pain Points

What problems cause your target audience pain, and how can you address those pain points? For instance, my target audience often does not have time to do their own social media or blogging. That’s where I come in.

Track your most engaged customers’ ages, locations, interests, and behaviors using a tool such as Google Analytics. Tony Delmercado, co-founder and COO of Hawke Media suggests in How to Use Your Audience’s Pain Points to Grow Your Business.


How will you solve your potential client’s problems? And what kind of language does your client use? Using your client’s language will go a long way towards having them choose to work with you. If you want to know more about your audience and their language, you might like this article: Audience: Use Their Language.


What hobbies or interests does your target audience have? What is their age, income level, and gender? What else do you need to know about your ideal client? Creating a profile of your ideal client–the person in the center of that bullseye–can really help. Hubspot has a good article on How to Create an Ideal Client Profile.

Where Does Your Audience Hang Out?

Not everyone is on every social media platform. If your client is interested in business-to-business, for instance, they might do well on LinkedIn, but probably not so much on Pinterest. If your client sells jewelry or carved wooden artwork, then Pinterest might be their best bet. For more about audience, you might like Using Surveys to Define Your Audience.

How Do You Ensure Your Audience Will Hear You?

Do you change what you say so that your audience will really listen? How so? Leave me a comment! And thank you!


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