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Social Media in 60 Minutes a Day

October 1, 2015 By Carol Stephen 10 Comments

You’re creating your new app, your new software, or your new restaurant. You’ve been at it for months. Suddenly, you look up. Oh no! You need social media. You have to spread the word! But you have nothing! What to do, what to do? After all, 72% of all internet users are now active on social media (Jeff Bullas).

Look at the Top Traffic Generators

Facebook has 1.44 billion monthly active users, of whom 65% are daily users (VentureBeat)
Twitter has 316 million monthly active users (Twitter)
LinkedIn has 300 million users (Forbes)
Google+ has a few million active users (TechTimes)
Pinterest has 50 million users (Mashable)
YouTube has 1 billion monthly active users (Social Media Hat)
Instagram has 300 million monthly users (CNN Money)

Consider Your Demographic

And please don’t say it’s everyone! Are they Millennials? Women with college degrees? Of a particular ethnicity? This article from Pew Research gives an excellent overview. Then consider where that person shops, eats, and lives. Ask five people who would use your product or service how they use social media. A short survey could help. Don’t forget to consider the visual aspect of your business. That is, is it very visual or not at all visual? If it’s very visual, Pinterest and Instagram are good choices.

Consider age, gender, ethnicity, as well as interests and level of techno-savvytude.

Pick Three

Choose the three that appeal most to your target audience. Let’s say you’ve picked Facebook, Twitter, and Pinterest. The easiest way is to begin with the one you already know or use.

Narrow it to One

Start with the platform you already know to hit the ground running. Say you’re already a Facebook user. Set up a business account. Set up your profile, business hours, and physical address if you have one. Then: 1. Post when your fans are online, 2. Use large, beautiful pictures. 3. Use Facebook’s native scheduler.

Choose Daily Topics

Say you’re going to post five times a week, Monday through Friday. Let’s say you have a restaurant, for instance.

Your daily topics could be:

Monday: DIY food, specials
Tuesday: Behind the scenes with the chefs, nutrition
Wednesday: Wines and beer that goes with food
Thursday: Comfort food
Friday: Why people deserve to have dinner out, Happy Hour

Rinse and Repeat

Once you have Facebook under control (it will take more time in the beginning, naturally), add Twitter to the mix. Then add Pinterest. Now spend 20 minutes per social platform (use the same or similar topics). Schedule some posts and engage with people. Of course, this is greatly simplified. Facebook is not Twitter is not Pinterest. But you get the gist.

Still Stuck?

Hire a social media manager. Here are some things ten of the worst social media managers do. Make sure yours don’t do any of them. Let me know what else you’d like to know in the comments!

Filed Under: Blog Tagged With: Facebook, Instagram, Pinterest, posting, Social Media, time management, Twitter, YouTube

The Gamification of Social Media

September 24, 2015 By Carol Stephen 16 Comments

The Gamification of Social Media

Robert Nissenbaum (follow him on Twitter at @RNissenbaum) of Tactical Social Media recently wrote a post about fun being the ROI of social media, which made me think. We’re all intrigued by fun, but can it lead to more business? If you read the statistics on how many hours people spend playing games, with every subsequent generation spending more time and money, then you’d say it makes a lot of sense. For instance, Millennials spend 1.47 hours a day playing games, according to the Wall Street Journal. 1.47 hours!

Anything Can Be Gamified

Gamification is the practice of adding gamelike elements to reward behavior in a non-game setting. Think: getting points every time you brush your teeth.Or an award for doing the laundry. Or washing the car. I’d like a prize for doing the dishes! Also: can someone please make music come out of the soap dispenser? Please and thank you.

Foursquare

Foursquare is one of the first social media platforms that made social more fun. With its location-based checkins, badges, mayorships, and points, Foursquare gave users a way to measure excitement during outings. Foursquare’s explosive success has led to its morphing into a company that rewards its users in different ways now, without the intense competition that led to its early success. Still, the idea of play and social became intertwined with Foursquare.

Are Fun and Serious Work At War?

Fun and serious work can coexist peacefully. Playing games at work or playing games for work is possible when the purpose is to get work done. Many people experience a “flow experience” from playing music. And a game player achieves that same “flow” while playing a game. So why not play games at work? In fact, as Mario Herger explains “with new times there are new tools. And “Sales gamification platforms are one new set of tools that you can use.”

Could Gamification Work with Social Media?

Among your co-workers, how about running contests for the post with the biggest reach, or the most comments? You might consider giving away movie tickets, a night out, or a board game as a gift for the tweet or post that creates the most “likes” on a company account. Of course, the playing field would need to be level for each instance. You could also give away a prize for the best tweet during a tweetchat. Here’s a post about Twitter Chats: 101 tips for success.

Gamification Makes Us Smarter

Gabe Zichermann, in his excellent TED talk on gamification, explains how kids, given a game-based curriculum, improved in math and science from a third-grade level to a mid-fourth grade level. And the kids, when interviewed, say that “learning is fun.” He underlines that for Gen G (Millennials and those growing up on games), their primary form of entertainment is games or a game-like environment. And he recommends that we all get in the game so that we can understand kids. You might also like this article about how the San Francisco Giants can improve your game.

Gotta Go

So excuse me but I’ve got to get back to World of Warcraft! If it would be fun for you, leave me a comment. Thank you!

Filed Under: Blog Tagged With: analytics, Big data, Facebook, Foursquare, games, gamification, Gen G, Millennials, Social, Social Media, Twitter, video games

Social Media: Ten Reasons to Automate

September 10, 2015 By Carol Stephen 8 Comments

Social Media: Ten Reasons Why You Should Automate

Many social media consultants feel that automation can hurt your brand. Whenever you mention the “A-word,” people fall on one side of the divide or the other. Hardly anyone is in the middle on this one. And yet, it’s something that can be done gracefully, and without looking like a robot. Of course, I’m not recommending total automation, but a hybrid approach.

Your Mental Health

Even if you’re not a social media consultant, if you must make every post manually, you will surely go insane. And since you’ve carefully been getting enough sleep, why risk your health now?

Time Management

Creating posts all at once, maybe a week at a time, is a better use of your time than doing them one at a time.

Maintain Consistency

If you have decided upon a certain number of posts per day, automation can help you reach that goal.

Time Zones

It’s simply not possible to be on all day long. Everyone needs some time off. And if your client is on the east coast while you are on the west coast, automation is the way to go.

Automation Can Make You Feel More in Control

Feel in Control

Social media can be an overwhelming task, especially if you’re trying to run your startup at the same time. Automation can help you get your life back. By the way, here’s a post about how to blog for your startup, in case you missed it.

Post When Fans Are Online

If you’re up at 2 a.m., you might not want to send out that tweet if your audience isn’t there. Schedule that tweet and go back to bed!

Use a Scheduler

Analytics

When you see a post that you like, use a scheduler such as HootSuite to auto-schedule the retweet for an optimum time. For most of us, that is 9-5. You can use a program like Tweriod to see when your followers are online.

Vacation

Sooner or later you need a few days off. Schedule some stuff, but make sure to have someone check in for you if you do.

Posting Frequency

As more and more people get online, the marketplace is more competitive. It’s possible to post more frequently using automation (as long as the quality still remains high).

Stay Top of Mind

If you’re the most brilliant person in the world, but you don’t show up? No one will remember you.

Scale Your Social Media

With automation, you’ll be able to grow your followers more easily.

A Hybrid Approach

After six years of trying different approaches, I’ve come up with an effective hybrid approach. It’s partly automated (from blog posts), and partly live participation, which includes posting others’ articles and engagement. The hybrid approach has gotten me the most followers and, more importantly, the best relationships. And everyone knows that Relationships are the ROI of social media, as my friend Bridget Willard says.

Where Do You Stand?

Do you automate a little bit? A lot? What tools have helped you? Leave me a comment!

Filed Under: Blog Tagged With: analytics, automation, Engagement, Social Media, Startups, time management, Twitter

What if Failure Didn’t Exist?

August 27, 2015 By Carol Stephen 11 Comments

What if Failure Didn’t Exist?

Why do people think failure is such a good idea? After all, failure can hurt. You get up, you fall down, you break your toe. Or your nose. Your nose! How can that be a good thing? And yet, people in the startup world, particularly in the San Francisco Bay Area, think of failure as the Holy Grail.

Trial By Fire

Failure is often defined by its opposite. It’s a lack of success, a falling short, the inability to reach a milestone or goal. Even by its definition, failure fails to deliver. And yet, businesses need failure. If everything was rosy all the time, we would always think we were doing well. And would you have any motivation to do better if you always got an A+ on every test? Probably not.

Fail Forward

Here in Silicon Valley, failure has always been touted as admirable. It’s a way to build character, a way to determine how startups operate under pressure, and, a way to find stories to tell later. Failing forward–that is, learning from mistakes–is a badge of courage. And naturally that Silicon Valley icon, Steve Jobs, was our greatest failure (think NeXT Computer). That is, until Apple came along.

Baby Steps to Failure

Maybe you aren’t ready to have a massive failure of the ilk that would make Steve Jobs proud. Could you start small? Say by experimenting in a tiny way with how you do your job, how you create your to-do list, or which route you drive to work? After all, starting with a small failure earlier is better than having a huge failure later, as this Forbes article about failing forward outlines. Being comfortable being uncomfortable is what it’s all about.

Failure Makes You a Better Social Media Marketer

As social media marketers, we are always experimenting. My friend Bridget Willard was just saying that she’s always trying new things. Partly, we test things so that our clients don’t have to go through what we go through. So the new plug-in goes on our blog first. The new method of posting with an image goes happens on our Twitter before theirs. Once the new method works, it’s ready for prime-time. And speaking of failure, maybe you’d be interested in reading about Ten of the Worst Social Managers.

National Failure Day

Here is the part where I was going to cleverly propose a National Failure Day. However, someone in Finland has beat me to it! You might not be surprised that the creator of Angry Birds has something to do with it. Rovio, who created Angry Birds, made 52 other games before finally creating Angry Birds. The other surprise is that the Finns traveled to Silicon Valley’s Failure Conference before going home and creating National Failure Day. So there.

Secret Sauce

Failure Is the Secret Sauce

If there was no failure, there would be no grit. There would be no workarounds. The “Aha” moments would be few and far between. Also, there would be no contrast. Without contrast, there would be no humor. And humor is something we need more of, don’t we?

Filed Under: Blog Tagged With: fail, failure, Mistakes, National Failure Day, Silicon Valley, Social Media Marketer, Steve Jobs, Twitter

Twitter Chats: 101 Tips for Success

August 6, 2015 By Carol Stephen 9 Comments

Tweet Chats: 101 Tips for Success

I’ve been hosting #DigiBlogChat (a Twitter chat) since August 5, 2015. Besides this chat, I’ve hosted other chats for years for various brands. So I’ve learned a few things. This is for those of you who want to host your own chat. If you want to participate, you might want to read my post: TweetChats: How to Participate.

What is a Tweet Chat?

A twitter chat is a live event on Twitter, organized around a hashtag. It can be a one-time-only event, or an ongoing event.

1. Participate first before hosting your own chat. Get on a chat or two. Or four.

2. Cohost a chat to see how much work it is. You’ll probably need at least two hours per week to host.

3. Before you jump in, ask someone else how much work is involved.

An Occasional Cartoon Can Help When Your Chat Lags

4. Research your hashtag. Search for 2-3 best hashtags, the shorter the better.

5. Register your hashtag. While no one “owns” a hashtag, registering one gives you legitimacy. You can register on Twubs.

6. Register your tweet chat (also on Twubs).

7. Upload a header for your chat.

8. Send reminders to the people on your list.

@_DanMessina @Joshanisfeld @catsatwork @RandyClarkTKO @JanMagee @Greydock We'd love to see you at #DigiBlogChat Tuesday, 8/4 at 1pm pdt!

— Carol Stephen (@Carol_Stephen) August 3, 2015

9. Use a scheduler for reminders. Send them (at 7:00 am or earlier) a day or two before the chat.

10. Schedule reminders for the following week right after a chat. It saves time.

11. Group people on reminders,

Keep a Tickler File so You Don’t Have to Consult Your Magic 8Ball

12. Keep a tickler list of topics and cohosts.

13. Flesh out your topics. Create 8-9 questions.

14. Stay open during the chat for an additional sub-question.

15. Save off-topic questions for another chat.

16. Don’t be afraid to repeat topics and tweak questions a little.

17. Involve participants.

18. Have a good, engaging topic to attract new participants and keep everyone interested.

19. Send more than one reminder, especially if you’re just starting out.

20. Remind people about the chat on Facebook.

Have a promo image for your Twitter Chat

21. Create a promo image with the time, hashtag, etc.

22. Change your promo image for each chat if you’re super-ambitious!

23. Promote your chat on Pinterest on your “events” board.

24. Delete and repin your promo on Pinterest before each chat.

25. Ask others to promote for you.

26. Get on the chat at least 15 minutes early.

27. Clear all your notifications and reply to people before you start your chat.

28. Use TweetChat or Twubs.

29. Keep both TweetChat and Twubs open; use whichever is most reliable that day.

30. Keep your questions nearby.

31. Cut and paste your questions into the chat.

32. Welcome everyone.

33. Encourage newbies.

34. Encourage a friendly atmosphere.

35. Get help to welcome people.

The Co-Host for #DigiBlogChat is Larry Mount

36. Have a co-host for help with topics, promotion, and for more reach, too.

37. Have sponsors create topics and questions.

38. Get a sub if you go on vacation.

39. Create a tweet or two for the sub to explain that you’re on vacation.

Questions will appear as Q1, Q2, etc. Please respond to these with A1, A2, and so on. #DigiBlogChat

— Carol Stephen (@Carol_Stephen) August 4, 2015

40. Remind everyone of the chat’s format.

41. Favorite tweets for inclusion in a post later.

42. Tell people you’re favoriting tweets for a curated blog post.

Time for a short intermission – don’t forget to stretch! #DigiBlogChat

— Carol Stephen (@Carol_Stephen) August 4, 2015

43. Halfway through send a “stretch” reminder. Hat tip to Bridget Willard of You Too Can Be a Guru for this one.

44. Check TweetReach for a free “slice” of your chat.

45. For complete analytics, use Tweetreach ($20).

Tweets about #digiblogchat have reached 50,370 accounts https://t.co/jx1cP8YZ0q via @tweetreachapp

— Carol Stephen (@Carol_Stephen) July 28, 2015

46. Send a tweet with the Tweetreach stats.

47. Keep the Tweetreach window/tab open.

48. After the chat, do a screenshot, go to Facebook, and post the screenshot, along with a link to the Tweetreach stats.

49. After the chat, update your Twitter profile to the next chat’s date.

Change Your Profile to Show the Next Chat

50. Update your Twitter list with the new people.

51. Schedule reminders. Keep a Google list. Schedule those reminders right away.

52. Prepare eight or nine questions for the next week.

53. Space your questions, starting at about 1:03 and then every 7-8 minutes.

54. Still reading? Holy cow. You should get a prize.

55. Side conversations are a good thing.

56. Friendships will develop. Also a good thing.

57. Don’t worry about spam. The community will probably block the spammer themselves.

58. Nip bullying in the bud. Prepare a statement to discourage it.

Holy Cow! Are You Still Reading?

59. Decide upon your ultimate goal. To create a community? Gain followers?

60. Use a simple way to measure your goal. Number of tweets or reach, for instance.

61. Set interim goals, as well as long-range ones.

62. Use tools to extend the life of your chat. Storify is excellent.

63. Edit your Storify to 3-4 tweets per question.

64. Create a blog post from your chat.

65. Add images to your blog post.

66. Tweet the blog post.

67. Tag people from the chat who are mentioned in your post.

68. Research your topic if it’s one you don’t already know thoroughly.

69. Create Tweets from the research, such as links about articles.

70. Tweet images, such as cartoons.

71. Invite more people to the chat.

72. Invite people who might be interested in a particular chat topic.

73. If your invited guests join the chat, add them to the list.

74. Rinse and repeat.

75. Remove people from your list if they don’t attend.

Try to Keep the Chat on Topic Because Squirrel!

76. If people get goofy and go wayyyy off topic, rope it back in. Or not.

77. Decide if you want to tweet about religion, politics, or sex.

Don’t Worry Too Much About Low Attendance

78. Despite low attendance, as long as your attendance trends upwards, it’s all good.

79. Set up HootSuite or Tweetchat with a column for your chat’s hashtag in between chats.

80. Avoid selling your own product.

RT @Carol_Stephen Topic suggestions are always welcomed so contact either me or @LazBlazter! #DigiBlogChat

— Tripp Braden (@TrippBraden) August 4, 2015

81. Ask for topic suggestions and co-hosts.

82. Consider the time zones of your target audience. For instance, my friends in England stay up late to attend.

83. Have special guests to create excitement and extend your own knowledge base.

84. Offer the occasional prize or gift. For instance, for an anniversary or special event.

85. Track the number of tweets, impressions, and contributors.

Get Your Chat Listed

86. Make sure you’re listed in chat directories, such as Kneaver.

87. If your friend Adam tells you that making a list of 100 items for a blog post is easy, don’t believe him. It’s harder than making pie. People say pie is easy, too.

88. Use your desktop for the most control. Do not attempt to host a chat on mobile. That way madness lies.

89. Search for other chats in your industry on Google by “keyword + twitter chat” before you pick a time/day for your own.

90. Join other chats to search out new topics for your own.

91. Don’t choose a time that clashes with other chats in your industry.

92. Your chat name doesn’t have to end with chat (although most do). You could end with talk, for instance.

93. Send questions to guests (or publish them) ahead of time. Some people like to prepare beforehand.

94. Schedule at least two tweets the day of the chat and one the day before to promote.

95. Reward your best contributors. Give them a shoutout after the chat to say thanks.

96. If you have a guest answering questions for the brand, you can have them live on the phone during the chat.

97. Use your email list to promote and grow your chat even more.

98. Follow all the newbies on your chat–unless they’re spammy.

Publicize Your Twitter List After the Chat

99. Publicize your Twitter list after the chat. Ask people to subscribe as a service.

100. If newbies forget etiquette during the chat, remind them (e.g., don’t forget the hashtag!).

101. Above all, be a good host. Like a party, a Twitter chat needs structure and planning to operate smoothly.

What Advice Do You Have?

If you have any advice, let me know in the comments! Thanks.

Filed Under: Blog Tagged With: DigiBlogChat, event, promotion, tips, Tweetchat, Twitter, Twitter Chat, Twubs

How Nostradamus Predicted Massive Twitter Failure

July 30, 2015 By Carol Stephen 15 Comments

How Nostradamus Predicted Massive Twitter Failure

Most of Nostradamus’ predictions covered disasters, such as earthquakes, floods, and droughts. Often he retroactively predicted catastrophes with specific locations or dates. Or so people thought! When reread in 2015, Nostradamus was obviously talking about Twitter the entire time. This is his true gift to mankind.

Let’s take a look at some of those predictions and see what they really mean.

People Will Live To Be 200

Obviously, Nostradamus meant that tweets will live for 200 years. In the future, your great-great-great grandkids will see your tweets and wonder just what you were thinking. Why so many videos of cats? And why always the headline and the link? What the heck?

The Dead Will Walk And Your Tweets Will Live Forever

The Dead Will Resurrect

That tweet you thought was gone when you deleted it? Not so much. Look at all the politicians deleting tweets before elections (Donald Trump comes to mind). Someone took a screenshot and saved that tweet, though. So be careful what you say, Donald! You can’t fool us!

California Will Have an Enormous Earthquake

Yes, we will. And Twitter is in California. Coincidence? No.

Fear the Sugar

The Third AntiChrist Will Appear at the Beginning of the 21st Century

Now, that’s no way to talk about Twitter’s CEO Jack Dorsey. Come on now. He’s been trying to get the stock price up, to make Twitter easier to use, and to explain the benefits of only 140 characters, blah, blah, blah, as CNN Money explains in their article.

Is Twitter Facing Extinction?

The Mayan Armageddon

Nostradamus was trying to say that Twitter was going down. But Twitter is not going anywhere in the down direction in 2015 (or 2012 as some predicted from Nostradamus’ texts). If you’re wondering whether Nostradamus was something of a Debbie Downer, the answer is yes.

The Differences Between Languages Will Disappear

Now people using hashtags all over the place makes me angry as much as the next Social Media Manager. And tweeting from Facebook is plain wrong. We’ve also seen the rise of pins on Twitter and links that go to LinkedIn, as well as Google translate. So maybe Nostradamus was right about this one.

Got a Prophecy About Twitter?

Want to be your own Nostradamus? Leave me a comment! Yes, I’d really like to know what you think!

Filed Under: Blog Tagged With: apocalypse, Facebook, Google translate, LinkedIn, Nostradamus, Twitter, Twitter Chat

Twitter Trending Topics: Secrets for Using Them

July 16, 2015 By Carol Stephen 10 Comments

Secrets to Using Twitter Trending Topics

When most people think of trending topics, they think of Twitter. But there are trending and popular topics across other platforms, too. If you’re just getting started on Twitter, here are ways to use Twitter as a listening tool. Google, Facebook, Pinterest, and Twitter all have trending and popular pins and articles. There’s too much about trending topics for just one article, so it will be a series.

Catch a Trending Topic

Catch a Wave

Trending topics can be like a wave. You might see one coming and decide to catch it. It’s not the most evergreen of content, but something that’s here one minute and probably gone the next. If that’s part of your strategy, it can lend an air of spontaneity to your posts. If most of your posts are scheduled and carefully crafted, having some spontaneity can add an element of fun.

Real-Life Trending Topics

Real-Life Examples

Above are trending topics, from my own Twitter account. The top one, about Amazon’s Prime Day, could be used by anyone selling something. You could say something about a July sale that isn’t disappointing. If you’re in music, you might want to comment on Neil Young pulling his catalog from streaming service. If your audience enjoys science, you could jump on the Charon (Pluto’s moon) trend. For someone in the social media arena, Kim Kardashian’s buying likes could be a major failure, and a good topic of conversation.

If Your Audience Enjoys Science, You Could Tweet about Charon

Find a Trend for Your Audience

You might not want to pick just any trend to post–decide based upon what your audience would like to see. For instance, I tweet about startups, leadership, and social media, so I’d want to make sure that those were the trending topics I posted. If you post about cars, look for trending topics around automobiles, tires, car safety, etc., which are fairly common.

Twitter’s New Detailed Trending Topics

As outlined in the Wall Street Journal, Twitter has recently added descriptions under its trending topics to give them some context. Previously, Twitter had a Discover tab (missed dearly by some of us old-time Twitter fans). Supposedly, these new and improved trending topics will add context to appeal to Twitter newbies. For anyone, having some context could be useful.

Check The Number of Tweets About a Trending Topic

You can also see how many tweets there are about a trending topic, although I wouldn’t base my decision to jump on a trending topic wave based solely on the number of tweets. For instance, the #GrowingUpUgly hashtag would probably not appeal to my audience, despite its 104 thousand tweets.

Local Trending Topics Can Be Useful

Change the Trending Topic to a Nearby City

The trending topics can be changed to another city. For instance, since I’m in the San Francisco Bay Area, I could switch from tailored topics to San Francisco to see what’s different. Just click at the top left (on desktop) to switch back and forth.

How Do You Use Trending Topics?

Do you pay attention to them at all? Or just ignore them? Leave me a comment!

Filed Under: Blog Tagged With: audience, Facebook, Google, local search, Pinterest, tailored trends, trending topics, Twitter

Ten Ways to Be Social

July 2, 2015 By Carol Stephen 12 Comments

Ten Ways to Be Social

If you’ve been on social media for awhile, you’ve heard me saying over and over to engage. So today instead of telling you to engage, I’m going to tell you how to engage. Don’t worry. It’s not that difficult! But it is one of the top questions I get about social media.

Say Hello

One thing is sure. When you say hello to people, they say hello back! Even a casual, “Hi! How’s it going?” will probably do more to get you engagement than tweeting ten articles with links. People like to be noticed and we all love to talk about ourselves.

If you say hello, people say hello back!

Talk About Them

Don’t just talk about yourself. Talk about them. Ask how they are. Be curious. How did they get their name? Where is their company located? What do they do? How did they get the idea for the article they just published?

Thank People

When people retweet you, share your posts, or comment on a blog, say thank you. Don’t simply retweet their retweet of your tweet (did you follow that? Yay.). Go one step farther and retweet something THEY would like retweeted. Probably something they wrote that links back to their website. Here’s a terrific post on the two words that help brand loyalty (guess what they are?!) from Bridget Willard.

Retweet from a Friend’s Website — I’d add an image here

If your friend sent a tweet without an image, go to the link and add the image. They will get more retweets and you’ll look good, too.

Finished Tweet, Uploaded and Scheduled

To turbocharge the tweet for your friend, add an image, shorten the link, include their Twitter handle, and schedule it at an optimal time so it’ll get the most views. The screenshot above is from my HootSuite scheduler.

Comment on Your Friend’s Blog

For extra brownie points, comment on their blog. It only takes an extra minute, and they will love it! Seriously. Even if you just say “good article!” Better still, ask a question about the article and keep the conversation going.

Cross-Post to Another Platform, such as Pinterest

Cross-Post to Another Platform

See a good post on Facebook? Put it on Twitter. Or put it on a popular Pinterest board. Or post it to LinkedIn. And then you could tag your friend and thank them for the interesting article. The tag is important if you want your friend to see it.

Being Friendly Isn’t All That Difficult

Join Their TweetChat

Many people have chats these days. Join in their chat and publicize it, too. That makes both of you look good. My tweetchat, #DigiBlogChat, is Tuesdays at 1:00 pm Pacific Time, by the way. And here is how to participate in a TweetChat should you ever want to join one.

Meet in Person

This is the ultimate way of being social. Once you meet someone in person, everything changes. That person becomes three dimensional. So if you’ve been talking to someone since the Internet was invented (by Al Gore), ask to meet that person if you’re going to be in their area.

What Did I Miss?

What are some other ways you like to be social?

Filed Under: Blog Tagged With: engage, Engagement, HootSuite, Retweet, scheduling, Social, Tweetchat, Twitter

Seven Deadly Sins of Social Media

June 25, 2015 By Carol Stephen 8 Comments

Seven Deadly Sins of Social Media

You’ve probably heard of the seven deadly sins, or maybe even grew up having to recite them from memory. But did you ever associate them with social media? Maybe you did on one of those long, sleepless nights. Here then are the seven dead sins for social media.

Lust Equals Popularity

Have you ever known someone who needed “social proof” (also known as followers)? If you end up buying followers, whether on Twitter, Facebook, or Pinterest, you could permanently hurt your reputation or throw off your analytics. People can tell if you’ve bought those followers, so there’s the embarrassment factor. And when you try to figure out when your real followers are online, all those fake followers in Estonia will throw off your numbers. No offense to any Estonians!

Sloths Refuse to Check Into Their Accounts

Sloth or Laziness

While adorable in their slowness, sloths enjoy hanging out in hammocks, eating fruit, and refusing to check into their accounts. A sloth would rather chill than post or comment or share. By the way, completely automating your social media accounts so the same post appears in multiple places without any change is definitely slothful.

It’s easy to act out when you can’t see who’s on the other end of that post

Wrath or Anger

It’s so easy to strike out at people when you’re sitting in your comfy computer chair, oversharing on Twitter or Facebook, isn’t it? And remembering that there’s an actual person who has to read your comments is tough to do sometimes. But realize that there’s someone just like you sitting on the receiving end before sending a flamer.

Don’t Let Greed Become One of Your Marketing Tools

Greed Is Greed

Similar to social media lust, greed would have you buying followers, when instead the focus should be on creating good content, sharing, and reaching out to others in your social media sphere. If greed is one of your marketing tools, as the above quote from Jon Foreman says, we lose part of our humanity. And become more like Gordon Gecko.

Greed Asks You To Buy Followers

Envy

Keeping up with the Joneses (or even the other moose) never works well. Instead of envying what someone else has done, why not measure yourself against yourself?

Keeping up with the other moose never works

Gluttony

On social media, gluttony is that inability to get offline. There’s always one more tweet to send, one more post to comment on, or one more meme to see. Gluttony results in burnout. Keeping balance can be difficult when there is so much information available. And being focused on quality over quantity is just as difficult.

Pride or Vanity

Pride is what we feel when others comment on our beautiful photos, or our huge numbers of followers. When one of our posts go “viral” online our ego becomes enormous, and threatens to pop like a giant balloon. Pride has been called “the mother of all sins.” In social media terms, if you are always asking others to share your tweets because you think they’re so wonderful, follow you everywhere before anyone knows you, or ask for favors ceaselessly, then pride has taken hold.

Attention Feeds Our Pride

Is There An Eighth Sin?

Surely I must’ve missed one or two. Did I?

Filed Under: Blog Tagged With: buying followers, envy, Facebook, gluttony, greed, lust, Pinterest, pride, seven deadly sins, sloth, Social Media, Twitter, wrath

Twitter Improvements We’d Like to See*

June 18, 2015 By Carol Stephen 6 Comments

Twitter Improvements We’d Like to See*

Twitter has been around since 2006, and since then has improved its interface and its service. With over 300 million active users, you’d think that for that next round of improvements, a little crowdsourcing would be in order. Or maybe they could just ask me. Here, then, are a few unsolicited improvements. Here is Twitter’s wiki, in case you’d like to read about its history.

*And by “we,” I mean “I.”

How about a better chat solution for Twitter?

Blocking

You can already easily block users who bother you on Twitter with a couple of clicks of your mouse. What I’m referring to are annoying types of messages, such as people who only tweet about chihuahuas during #ChihuahuaChat. Perhaps, as Adam Khan suggests (see below), a better chat solution that doesn’t clog up users’ streams. Adam’s other suggestions are fab, too.

https://twitter.com/Khanoisseur/status/610460043700531200

Opt-in DMs

Recently, Twitter decided in its infinite wisdom that LONGER direct messages would be a good idea. Excuse me, did anyone ask me? No. How about this: if I like you, I can turn on direct messages? This would save us all the trouble of unfollowing those who decide that within 10 seconds of following you I’d want to follow you on Facebook, LinkedIn, plus buy your friendship bracelets on Etsy. Because come on! DMs are horrible enough already without making them longer. By the way, if you’re a newbie, here are my Twitter: Top Ten Terms and Power Tips.

"Tweets with #images receive 18% more clicks, 89% more favorites and 150% more retweets."http://t.co/4RiCJwiL2O pic.twitter.com/uJ5cbad9Od

— HubSpot (@HubSpot) June 10, 2015

Easier Image Sharing

Do you know how long it took to figure out how to share an image on Twitter? And then to schedule those tweets with images? Not so straightforward. Of course, tweets with images or video get shared much more, so everyone has to learn how to do this.

Fix the Number One Mistake Everyone Makes on Twitter

Yes, we all feel special because we know that we have to put a “.” or a quotation mark in front of that “@” for it to be seen. But now that we feel special, how about fixing it, Twitter? Wouldn’t that make Twitter a tiny bit more accessible? Because people really don’t get this! Even seasoned users are surprised by this, as Gary Vee explains in his Slideshare, above.

#Discover tab finally goes from @twitter for iPad too. Perhaps, the biggest loss to content discovery for me after Google Reader was killed.

— Prem Piyush Goyal (@prempiyush) May 6, 2015

The Discover Tab

Bring it back, Twitter. It was a great way to discover content! The replacements (recaps and MagicRecs) are dumb.

Twitter Could Take a Cue from Pinterest

Take a Cue from Pinterest

In general, how about taking a cue from Pinterest? Here’s a look behind the scenes at Pinterest, by the way. Nearly every day I log into Pinterest and there’s something cool, such as what’s trending on search (see above), promoted pins, or the new “buy it now” button. And although I love Twitter, I’d like to see more innovation, or at the very least something that makes me laugh out loud.

How About “Twitter Succeeds” as the next trending topic?

Got an Upgrade for Twitter?

I’m a huge fan of twitter. And I hope that you are, too. If you have an improvement or upgrade, I’d love to hear from you! Leave me a comment.

Filed Under: Blog Tagged With: blocking, Discover Tab, DMs, improvements, number one mistake on Twitter, Pinterest, Tweets, Twitter