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Facebook Stole My Cheese!

August 13, 2014 By 10 Comments

 

Facebook Stole My Cheese!

Facebook Stole My Cheese!

By now you’ve read multiple articles and heard countless complaints about the changes in Facebook’s algorithm. In fact, maybe by now you’re sick and tired of hearing about how Facebook lied, how they should’ve kept things the way they were, etc.  You know that you can’t get the same reach any more, and on a personal level, you can’t see the stuff your friends post, either. And you’re thinking about jumping ship, but where would you go? You’ve invested so much time into Facebook, how can you possibly leave now?

Facebook Won’t Go Away Any Time Soon

Maybe you’ve read my previous post asking if it’s time to leave Facebook. But maybe you haven’t taken the leap yet. With 1.19 billion users (see the Next Web article), Facebook is the behemoth that won’t go away. People love Facebook, and it’s a great way to share content, post embarrassing family pictures, and find videos of goats climbing in trees set to hip-hop music. Oh, wait. That’s my life.

Let’s Say You’re a Mouse…

So let’s pretend for a minute that you’re a mouse–because in a way you are a mouse. And Facebook? They have the cheese. So how do you get some of that precious cheese that keeps disappearing because there are too many mice and they’re all squealing at once for more cheese but there just isn’t as much anymore? Well, maybe this metaphor has run its course through that maze (did you see what I did there?).

How Do You Make Your Posts More Visible?

How to Get Back Some of the Cheese

How to Get Back Some of the Cheese

Here are a few ways to make your posts more visible. And get some more of that precious cheese.

Create Unique Content

Your own content, preferably in the form of blog posts, can benefit by being adorned with your own images. Bigger images are always better on Facebook. You can also use video or a simple picture, one that you took yourself.

Post More Often

Post a little more often. Most business owners don’t have time to post multiple times a day, but the posts don’t have to be big deal posts. You could ask a question, thank your new fans for following you, or pick a small quote from a blog post. Yes or no questions are often very successful. Don’t ask people to recite a poem or do an interpretive dance because it’s not gonna happen.

Post At Different Times

The analytics on your business page might say that your fans are online at noon. But probably so are everyone else’s fans, too. Why not experiment with posting at a few different times? And remember that scheduling your posts ahead of time is really easy on Facebook.

Look for Surprises

One thing I like to do is search for the surprises within my posted content. By that, I mean to scroll back through the posts and see what kind of content got shared, liked, commented on, etc. What time did you post? What day of the week? Then rinse and repeat: use the same types of posts, and the times you posted, too. How have you readjusted to the change in Facebook’s reach? Or did you quit?

 

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Transform Your Brilliant Content: Ten Ways to Recycle Content

July 31, 2014 By 4 Comments
Transform Your Brilliant Content

Transform Your Brilliant Content

Ten Ways to Recycle Content

Ever had a great idea that you weren’t sure how to share without making all your friends crazy? Sure you have! You have one of those right now…sitting in your back pocket. That idea for a Portable Solar Dog Grooming Truck, for instance, needs to be seen. Or that website for cats who take selfies (you even bought the CatsWhoTakeSelfies.com domain and a GoPro!) just begs to be released unto the world. But how?

Blog

Your website is the basis of all great ideas. This is where the ideas live. Use your blog to expand your brilliant idea, adding pictures, drawings, and video, if possible (more about video below). Once you’ve written about your idea, you can begin to spin it into other formats. This is where the fun begins!

Twitter

Yes, you’ll need to tweet about your great idea. Take different snippets, add different pictures, and voila! A blogpost of a few hundred words can become many tweets. Don’t forget to pin your newest post to the top of your Twitter feed, along with an image. Twitter has become more and more image-centric, so take advantage.

Pinterest

Speaking of images, you can pin your blog post to your blog board (here’s my blog board, by the way). Include search terms so that people looking for your topic can find it. Anything with cats and selfies, or cute, wet dogs has to be on Pinterest. Unless it already is!

Facebook

Maybe only 3 or 4 people will see it on Facebook unless you promote it, but still. You have to put it there. And the more you post and interact on Facebook, the better the chances that your content will be found.

LinkedIn

Create a more scholarly headline to get people to click on that link. I like this example of good LinkedIn headlines, from LinkedIn Makeover.

YouTube

Why not create a video of your blog post and put it up on YouTube? YouTube is absolutely wonderful, especially if you have a how-to video that needs to be seen.

Instagram

Pictures of cute dogs and cats! Who could resist? Hashtag it like crazy. That’s how people find you on Instagram, and everyone seems to hashtag everything shamelessly.

Solid Gold

When your content gets a little old, you can bring it back to life. You can rewrite an older blog piece by changing about one-third of it and adding pictures. If you’ve been blogging for a year or two, this is a good way to reuse content.

Create an eBook

Once you have a few posts, you can bundle a few and create an eBook. For instance, you could take your solar idea and bundle that with some other posts you’ve written for a book about portable solar.

Make a Slideshare

If you’re good with images, you could make a PowerPoint that you share with your friends on social media. This could go on all channels, and in this new format, many people might relate to it more. Or you could find someone who could do it for you.

Podcast

Many people are audible learners, and prefer learning by listening. Or they’d love to listen to you speak your idea. You can have someone transcribe your Hangout on Air or blog post and then use the podcasts for still another purpose.

How Do You Recycle Content?

Each time you switch mediums you’ll come up with some new ideas, which will appeal to a different audience. Some people love video, some like to listen, and some want to scroll quickly through images. What’s your favorite way to recycle?

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Social Media Managers: Top Ten Questions to Ask When You’re Looking for One

July 23, 2014 By 9 Comments

 

Social Media Managers: Top Ten Questions to Ask When You're Looking for One

Social Media Managers: Top Ten Questions to Ask When You’re Looking for One

Your startup has finally gotten some funding and you know that you have to find a social media manager (“SMM”). Where do you start? You could ask a few friends, or you could look on the Internet, but how do you make sure that you’re getting good value? Here are some questions that I wish people would ask me!

What is Your Philosophy About Engagement Online?

This question is designed to weed out the “post-and-go” people. Some social media managers are more in the “broadcasting camp.” That is, they’ll find the most efficient ways of blasting out your message without thinking about your audience. And that’s not very social, is it?

Who Answers Questions or Comments on Social Platforms?

Some SMMs expect you, the client, to do that. It’s good to have a strategy in mind before you need one. Will they call you when clients ask questions on your social media platforms? Will they text you? Will they answer any questions? How much knowledge do they have about your field or product?

Do You Have a Favorite Platform?

These days, many SMMs specialize in a particular platform. They might be great with Pinterest, or use Twitter, but dislike Facebook and Instagram. So ask if that SMM has a favorite to see if they might have a strength.

What’s Your Least Favorite Platform?

Top Ten Questions to Ask Social Media Managers

Top Ten Questions to Ask Social Media Managers

If the SMM says they “love all of them” that’s kind of like a waiter saying “all the food is great.” Maybe it’s true that they love all platforms, but the “least favorite” question could get you the answer you’re looking for. Nobody likes to say they have a “weakness.”

How Do You Work with Your Clients?

Some SMMs like to do everything with no input from their clients. Others like daily, weekly, or monthly input. Some expect to meet in person and others won’t ever want to meet in person. Find out what the expectations are.

What Topics Do You Suggest That We Avoid?

For starters, I usually suggest avoiding politics, religion, and sex. But if your startup has a dating app, you will want to talk about sex. So make sure that you’re on the same page with the SMM that you decide to hire.

What If There’s a National Emergency?

Companies of all sizes, including startups, get in trouble when there’s an emergency, such as a school shooting, and the SMM doesn’t know what to do. Make sure that everyone knows what to do. I suggest posting something sympathetic–if anything at all–and then going silent. Nobody cares about whatever you’re selling when there’s an emergency.

What Happens on Weekends and Holidays?

Some brands stop posting on weekends and holidays. Others post even more. Your business might be a seasonal one. Let your candidate know what you would like.

What Does Success Look Like?

To be successful, your social media strategy needs to be specific enough so that you can measure it (such as a minimum number of daily posts), but not so specific that it squashes all the motivation out of your SMM. Learn how to demotivate employees in my previous blogpost.

Questions?

Are you an ambitious startup looking for a social media manager? Because I know someone (*ahem*) that you might like to talk to!

 

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When Social Media Hands You Lemons…Make Jam!

July 9, 2014 By 4 Comments
When Life Hands You Lemons...Make Jam!

When Life Hands You Lemons…Make Jam!

We’ve all had those weeks when nothing goes right. Maybe it’s because Mercury is in retrograde. Maybe it’s someone having a bad day and taking it out on you. Maybe it’s none of the above. For some reason, you get lemons.

Staying Positive Feels Impossible Sometimes

Sometimes, being positive and upbeat can be nearly impossible. Every post on social media gets little engagement. Your Twitter feed gets hit by spammers, and Pinterest is deader than a DIY coffin made out of Mason jars and upcycled pallets. Whatever. You still have to be positive because that’s the kind of person you are–even if you do feel demotivated.

Turn Away from Social Media

Turning away from social media and doing something completely different for a day or two (or three) is just what the doctor ordered at times like that. For instance, making jam. You can always force it into a blog post later (ahem!). And besides, it’s July and there are beautiful Blenheim apricots. And also: when you’re done, you get jam.

Detour from social media for a few minutes…

It’s not a complete detour, though. To tell the truth, I found this great apricot jam recipe on Pinterest (where else?). It has no pectin, and only three ingredients (the results are pictured above). You’ll have fun making it, and you could even share it with friends that you met online, if you figure out a way to get it to them.

Then you could post a picture of them eating it on Instagram. All your other friends would be jealous. But nobody posts food pictures on Instagram, right?

Nature Can Keep Your Thoughts Positive

Nature Can Keep Your Thoughts Positive

Hiking and Fresh Air

For me, hiking and fresh air and trees make me feel refreshed. You might have your own ritual that turns you from bitter to sweet. Writing is another way to process, especially if you have “introvert tendencies.” Turning that bitter into sweet is something we all have to master occasionally.

From Bitter to Sweet

I’ve found that staying with the negative feelings long enough to let them surface and dissipate is the best in the long run. Nobody can say how long that will take, or what will come up. Eventually, enough time passes and the bitter becomes sweet again.

The Happy File

Another way for me to turn around the negative is to go to my Happy File (yes, it is like a Happy Place–thank you for asking). I’ve got a file with great and uplifting things in it. One is a hard copy file, and the other is a board on Pinterest that reminds me of all that is good in the world. Also, I like the idea of reframing negatives into positives, as the third point in this Entrepreneur article, How to Train Your Brain to Stay Positive, outlines. And looking at my Happy File or board makes me smile–even if it’s the middle of the night and I’m up with a bout of anxiety.

What Do You Do with Your Lemons?

Do you have an easy way to get out of a funk? I’d like to know…maybe I could borrow an idea or two from you. Please leave a comment!

 

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Being Comfortable Being Uncomfortable

May 13, 2014 By 10 Comments
Being Comfortable Being Uncomfortable

Being Comfortable Being Uncomfortable

 

Recently, on our Women in Business Today Google Plus hangout on air, we talked with Chris Brogan about falling in love with not knowing. That in turn, led me to think about being comfortable with being uncomfortable. Working with startups is always an experiment with content, with new technology, with being an early adopter, and with making educated guesses. Apps and social media platforms come and go. And being uncomfortable means doing what others aren’t doing, or not fitting in sometimes.

Engagement

People are always asking me how to get new followers, how to get ROI, how to make money using social media. Here’s the big secret: focus on the SOCIAL, not the media. This goes for anybody. You already have the tools (especially if you’re a baby boomer). So talk to people. Be friendly. That’s the key to everything. As the old saying goes, “it’s simple, but not easy.” So if you’re on Pinterest, comment on pins. On Twitter, retweet and talk to people. On Facebook, chat with people. Rinse and repeat.

On Introversion

Being an introvert seems to be trendy these days. Susan Cain did a really neat TED Talk, The Power of Introverts and Women in Business Today, which I’m part of, talked about it on our Google Plus Hangout. A couple of things I really enjoyed about Susan Cain’s TED talk. Go to the wilderness. And this: Solitude matters. That really resonates for me. For an introvert, however, it’s talking with people–especially in large groups–that’s especially uncomfortable. And for an extrovert, hanging out alone or with just one or two people could be uncomfortable.

Eating the Frog

Eating the Frog

Eating the Frog

How many times have you heard that old adage to “eat the frog”? Some days you have to eat a lot of them before breakfast.  And being in a startup, you might be eating frogs all day long. Just when you’re the tiniest bit comfortable, along comes another frog.

Maintaining Focus Amidst Chaos

How do you maintain your focus every day? For me, the answer is writing. Lists and blogging help me clear my mind. The more I write, the more focused and calm I feel. This might go back to being an introvert. Maybe extroverts feel more balanced when they’re able to be around others and talk through their issues. What about you? How do you feel comfortable?

 

 

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Twitter Influencers: Deciding Who to Follow

May 1, 2014 By 8 Comments
Twitter Influencers: Deciding Who to Follow

Twitter Influencers: Deciding Who to Follow

So you’ve decided to become influential, eh? Your latest mission statement proclaims that you will be the King of Twitter, with a Klout score of 75 bajillion, and Starbucks will name a new drink after you. You’re deconstructing each tweet and how it affects your target audience, testing it, agonizing over each word, and tracking who retweets it based on complex algorithms and spreadsheets in order to attract the “appropriate” audience with the perfect hashtags. Is that the best route to take to become an influencer, though? Here’s my take. If you want to learn how to get more followers, that’s a whole other blog post.

Don’t Be That Guy

Have you ever been talking to someone at a party and had them look over your shoulder scanning the room to see if someone “better” had just entered?  How did that make you feel? Then, when they realized that you were the the best friend of the mayor, they suddenly became your best friend? Gary Vaynerchuk says it really well in his video! Everybody is relevant.

You Don’t Know Who They Know

So here’s a for instance. Let’s take me as an example. Because I’ve done lots of work for people in the trades, I know a million people in construction. Well, maybe a billion, actually. There’s a construction company, who will remain nameless, who refuses to follow me back because he believes I’m not part of his target audience. And yet, I live within 10 miles of his company, have many connections to people in construction, and ghost tweet for three companies in the trades. But none of my social media profiles says that I’m in construction. If he made the least effort to reach out, he could make connections to many more people. But since he won’t follow or engage with me, I’m not inclined to retweet his material or lift a finger to help him.

People Have Multiple Profiles

That “little account” that you refuse to take seriously may be responsible for an account with a million followers. They could know someone who works at the exact place where you’d like to apply for a job. They could be best friends with your mom, for all you know. So why not be respectful to everyone?

The Second Chess Move in Life

The Second Chess Move in Life

The Second Chess Move in Life

As Gary Vee says, if you open yourself up to people who are not your exact target audience, if you reach out and say hello to people and stop “strategizing” and act like a human being, you’ll find your exact right audience.

Gratitude

Instead of following someone based on their Klout score, how many followers they have, or whether they have the best hashtag, how about this? Follow based on conversations with others, whether they have interesting opinions, or if you have something in common. And then how about feeling grateful for the followers you do have? And by the way, here is my very favorite TedxSF talk: Louis Schwartzberg on gratitude.

How Do You Decide Who to Follow?

Is engaging with the “right” people important to you? How has that helped your cause?

 

 

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Deflective Armor Online

March 6, 2014 By 8 Comments
Deflective Armor Online

Deflective Armor Online

Recently, I was in a Google Plus Hangout about “Deflective Armor,” and how we all encase ourselves sometimes to avoid difficult feelings. Sometimes this armor is a thin shell and sometimes we wear a mask to hide what we’re feeling. I can really get behind this topic. Online, as an introvert, I very often don’t want to share what I’m feeling. Sometimes describing how I’m feeling is too complicated, and it’s easier to just say “everything is fine.” Other times, I simply don’t want to share. As I get more followers, too, sharing with thousands of people is very different than sharing with just a tiny group of close-knit friends. I may not be close enough to the person to want to share, even though sharing would of course make me feel closer. In any event, it’s a lack of trust (in a stranger) that is often at the heart of why I might not want to share.

How Do You Really, Really Feel?

Sometimes knowing how we feel can be a complex puzzle in that it requires processing to get to the heart of the matter. It’s complicated enough to talk about our feelings–and what about those times when you don’t know what you’re feeling, or you haven’t decided how you feel? Sometimes I have to think through and process for some time before knowing–maybe that’s part of being an introvert.

Barriers Can be Physical or Psychological

Some of the physical barriers we might put up include a costume–anything from big shoes, to a wig, to fake eyelashes–all of which can hide who we really are to psychological barriers (being too busy to get into one’s real feelings). Although revealing our true selves can always make us closer to others, we might not want to make the leap of faith to get there, especially if you’ve ever been hurt by someone online.

Lead through Revelation

Let Some of Your Secrets Loose

Let Some of Your Secrets Loose

Often I’ve found that being the first one to reveal what you’re truly feeling gives everyone else permission to be honest. Sometimes people “trade” a piece of truth for another piece of truth. Revealing a secret makes someone else reveal a secret, like it’s a form of currency. As kids in school, we like to tell each others’ secrets. “Shh! Don’t tell anyone!” we’ll say, even while we are betraying someone else’s secret. But if it’s our own secret, is it a betrayal? But how about as leaders? Don’t we want to be able to lead by being honest? A full 40% of executives say that they are introverts, as reported by Forbes.

How Do You Choose What to Reveal?

I don’t pretend to have all the answers here. Being honest can be a difficult dilemma online. How do you choose what to reveal and what to hide? Please leave me a comment! I’d love to know what you think!

 

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Social Media Calendar: Six Ways

February 20, 2014 By 10 Comments
Social Media Calendar: Six Ways

Social Media Calendar: Six Ways

What do you think of when you consider creating a social media calendar? Would it be a complex document, filled with charts and graphs, passed around at long meetings? A calendar is simply a tool to help you, a structure that can assist you with your overall goals (including your time management)–nothing more. You don’t even have to follow it all the time. And if you want to know why you need to create a social media content calendar, this Sprout Social article has plenty of reasons.

Keep it Simple

First, create a very high-level, daily structure. So for example, say you are a new zoo. Your schedule could go something like this: Monday: Monkeys, Tuesday: Toucans, Wednesday: Warthogs, Thursday: Tortoises, Friday: Flamingos. You can always revisit your daily calendar later and tweak it to suit yourself or your team.

Decide When to Post

Let’s use Facebook as an example. If you’ve set up a business page, you might want to post once a day to begin with (two or three times a day is fine). So, keeping with the above example, find content that matches your strategy of Monday Monkeys. What do they eat? Where do they live? You might start your search with Google and then find more specific sites to search.

Find a Model

Monkey See, Monkey Do Could Work for Your Editorial Calendar

Monkey See, Monkey Do Could Work for Your Editorial Calendar

Say your zoo is in Sydney, Australia. Find another zoo in a different part of the world to model your account after. (Maybe the San Diego Zoo?) Then find two more. Examine what the zoos are posting. What posts are getting the most traction, likes, comments? How often do they post? Adjust your schedule. “Monkey see, monkey do” could work for your social media editorial calendar.

Learn from What Doesn’t Work

You may not find another account you like, but that doesn’t mean you can’t learn from someone else’s failures. You can often learn more from someone’s failures than their successes. If you had to write the headlines for someone else’s Facebook posts, what would you do differently? What makes you want to comment on a post? Is there a particular writing style that you like?

Use Analytics Combined with Common Sense

Try using analytics, but also experiment with posting at different times. For instance, you may see that everyone is online at 5:30 pm, but that doesn’t necessarily mean that they’re active then–lots of people leave their Facebook accounts open while they watch TV or eat dinner. Also, your followers may not be online on holidays.

Track Good Sources of Content

You might have your own blog, but you may also need content from other places. Could you share content from another zoo? Or is there enough going on at your zoo that you can post every day? When you find a good source, record it somewhere. I like to throw everything into a Word doc, so if I’m half-asleep looking for content, I’ll have some ideas. Images are becoming increasingly important in posts, so make sure to have a good source for images. Huffington Post has a great article on how to create engaging images.

What Else Goes Into Your Calendar?

What has helped you create your content calendar? Please leave a comment!

 

 

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Time Management for Baby Boomers: Managing Social Media

January 9, 2014 By 6 Comments
Time Management for Baby Boomers

Time Management for Baby Boomers

If you’re a baby boomer, you probably have been to some of the time management classes, especially if the place you work ever offered free ones. Remember the Franklin Covey system with the binders and the page inserts? How about the Dale Carnegie training? Did you know that Tony Robbins offered time management courses, too? Just when you thought you knew the rules for time management, along comes social media and your previous attempts at managing your own time go right out the window! So what’s a boomer to do? Here’s how I handle my own social media.

Use the Basics Plus

Do you have a system that works for you? Or did you leave all that behind in the 90’s? If your system works, then by all means continue. But, when I began working in social media, I added some tools to better manage my time. For instance, I like using a hybrid system, with a zen timer app when I’m out of the office, along with an old-school egg timer for when I’m in the office. And I still carry an old-fashioned notebook and pen for my to-do list. Yes, maybe you’ve seen one in the museum!

Batching Tasks

Batching tasks works on social media as well as any day-to-day activities. For instance, you probably run all your errands at once to save wear and tear on the Prius. In my case, I do all my Twitter stuff first. I see who has mentioned me and who has followed me. I try to reply to everyone who has mentioned me (unless it’s in a huge, long list). If someone wants a conversation, I usually reply to those first. I also scroll through my timeline and try to engage with some “new” people each day by asking a question or retweeting or telling others to follow if I find something great. (And as a boomer, you’re quite good at engagement!)

Facebook

After Twitter, I head to Facebook and check all my conversations there. I don’t read each and every post, but scan. My Facebook is very dialed in and if you want to know how to do that, check this post here. I schedule right on Facebook (usually for that same day), not using a third-party app.

LinkedIn

LinkedIn, that most favorite spot of baby boomers, is a good place to engage. I like or comment on posts, and schedule posts through HootSuite Pro.

Pinterest

If women boomers are part of your audience, you need to be on Pinterest. I check my Pinterest for new followers, and see what’s getting repinned. Then I start pinning by scanning my Pinterest stream and also doing searches.

Blogging

Baby Boomers Have Excellent Writing Skills

Baby Boomers Have Excellent Writing Skills

Next I work on my blog. As a boomer, you probably have good writing skills, so a blog is a natural. Each day, I blog for at least 15 minutes, although that usually turns into 30 minutes or an hour.

Gym

Staying active is important to me, so I make time for it six times a week. Eating pie might be important to you. Whatever. With good time management, you can do the things that you care about.

Simple, But Not Easy

So there you have it. I like simple. What about you? Is your time management simple? Or do you need someone to help you? If you need someone to help, I know a person!

 

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Social Media: New Ways to Fail!

December 3, 2013 By 14 Comments
Social Media: New Ways to Fail!

Social Media: New Ways to Fail!

You got on Twitter, but you don’t tweet. You won’t show your face on Facebook, your Pinterest has a bunch of boards without any pins, and forget about Google Plus! There’s absolutely too much to do, and you don’t have enough time to goof around on the Interwebz. Does that sound like you? It actually sounds like a lot of people. There are so many ways to fail, and here are some more in case you haven’t tried these.

Ignore People

When people send you a tweet or tag you on Facebook, don’t respond. Turn off all notifications (what a nuisance!) and pretend not to notice anybody.

Post Once a Month

Post about 2,000 times once a month. Then stop until the same time next month. Calendar it now!

Use Broadcast Mode

Send out your messages continuously, and use UPPER CASE. And lots of punctuation marks!!!!!!!!! People love it when they think you’re yelling!

Don’t Say Anything

Alternately, adopt radio silence. Make like a cricket.

Stalk People

Post embarrassing pictures of your friends on Facebook without asking them and then tag them so that all their friends will see how great they look when they’re drunk and punching a cop in the face. When they ask you about it, laugh. If they ask you to take them down, say “why? you look so good!”

Steal Content

Take other people’s content and pretend it’s yours. When someone politely asks you to stop sharing your content, ignore them.

Be Boring

Make every story sound exactly like the last one. And the next one. And the one after that.

Cross-Post

Use your tweets on Facebook, your Pinterest pins on Instagram, and act hurt when nobody comments on your things.

101 Dalmations

Post only pictures of dogs, nothing else. Or if you’re not into dogs, how about cookie jars? Or old spoons? Everybody finds fire hydrants as fascinating as you do!

Rant

Ranting is a wonderful way to fail

Ranting is a wonderful way to fail

Are you a member of the aluminum foil hat brigade? Let your freak flag fly and rant endlessly about aliens, conspiracies, the government, the other political party, how ObamaCare has failed, and so on. Here are some of the benefits and down sides of ranting.

What New Ways Have You Found to Fail?

Are you as amazed as I am at all the creative ways people find to fail? Let me know about it in the comments!

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