Social Media Archives - Page 4 of 12 -

Gratitude Marketing: Spotlight on a Social Cynic

November 24, 2016 By Carol Stephen 6 Comments

Gratitude Marketing: Spotlight on a Social Cynic

This year has been a mixed bag, both in terms of business and the political scene. On the one hand, business is up. On the other hand, people’s expectations are higher than ever. The election has created a country divided, with many unable to disagree in a civil manner.

Photo by iantmcfarland

What’s in it for me?

The atmosphere in the country right now seems to be “I’ve got mine–too bad for you.” There is a divisiveness to conversations on social media, with people unfriending, arguing, and a lot of spewing and venting. And it’s funny that while writing these words, I keep imagining what Andy Roony would say. I don’t think he’d be happy about what’s happening.

Why Focus on Gratitude?

Mike Sciortino, who wrote a book and trademarked “Gratitude Marketing^®”had this to say,

“Traditional Marketing speaks at people. Gratitude Marketing^® engages and connects with people. When you combine relationship-building with consistent nurturing, you create clients for life.”

Thinking of customers first is one of the hallmarks of a successful business. So maybe Gratitude Marketing is an old-fashioned idea, successfully repackaged. And it’s certainly an idea that Baby Boomers and others can take to heart.

A Leap of Faith

Personally, I think we need all the positivity and gratitude and beauty we can get right now. As tough as it may be to have that focus, it’s critical to move forward. We all need to assume that other people are good. Most of them, anyway. And we need to find ways to engage in a civil way. It seems simplistic, but peace really is every step, as Thich Nhat Hanh states. When he talks about “deep listening,” that it can create transformation and healing, could that not also be applied to our business lives?

Filed Under: Blog Tagged With: gratitude, Gratitude Marketing, marketing, Social Media, Thich Nhat Hanh

Valuable Time-Saving Tools for Your Social Media

November 17, 2016 By Carol Stephen 4 Comments

Valuable Time-Saving Tools for Your Social Media

You spend so much time crafting your posts for social media. Then you learn that a tweet only lasts a matter of minutes before it vanishes! Want to learn how to create better posts? Sure you do!

Photo by Kurayba

Limit Yourself

If you’re a solopreneur, don’t take on every social media platform. Take on two or three of the top ones. If you don’t know what those are, the folks at Pew Research Center can help you identify the top-tier ones, along with their demographics. Yes, this isn’t a tool, but it is a strategy that can help you.

Measure What Counts

The number of followers is a vanity metric that doesn’t necessarily get people in the door of your business. Choose instead to go with metrics such as engagement. By the way, here are some Business Analytics Tricks for Twitter that you might find interesting. These tools are valuable:

Google Analytics – can help you “close the loop” on where your blog traffic is coming from.
Analytics on each platform – each platform has its own metrics.
Cyfe – gives you a dashboard of how each of your social platforms performs.

Batch Your Posts

So, when you’re coming up with headlines for Twitter or Facebook, write them in a block of time. Don’t sit and write one at a time. The time it takes you to switch gears is valuable.

Schedule All at Once

How about doing five or ten posts at once? Or a week’s worth in one sitting? Then schedule them all at once. There are many schedulers out there–HootSuite, SproutSocial, and many more. Jeff Bullas has a complete list on his 17 Best Social Media Management Tools, so I won’t reinvent the wheel here. But for brainstorming those topics, how about these ideas:

Mindmapping
Brainstorming (I prefer groups to solo)
A blogging buddy (my blogging buddy is Bridget Willard) to help you when you’re stuck!

Photo by puliarf

Write Five Topics

One of the most helpful hints I heard when I first started blogging was from Syed Balkhi, who suggested writing five topics at once so you don’t have an excuse to quit writing. And in case you didn’t know, you really can create a wonderful blog post in an hour. Yes, you can! And speaking of blogging, which goes hand-in-hand with social media, here are some favorite writing tools:

Relax Melodies – plays white noise that you can customize, such as rain, surf, etc.
Coschedule – helps you write great headlines
Noko – time management tool that lets you create reports

Does Social Media Take Too Much Time?

Some days it feels that way, doesn’t it? Let me know if you have a favorite tip in the comments! Thank you.

Filed Under: Blog Tagged With: batching, blogging buddy, measure, schedule posts, Social Media, time management, writing content

Social Media: Spotlight on the Speed of Change

November 10, 2016 By Carol Stephen 6 Comments

Social Media: Spotlight on the Speed of Change

People have complained about information overload since, well, since there were people. And I suspect that before homo sapiens, cro magnon man (and woman!) were also complaining about too much change. Now that social media is here, change is happening faster than ever.

Insta-Updates

With the advent of social media, we can find out about our relatives’ health, life changes, and new pets instantaneously. And even if we don’t want to know, we hear about political opinions. By the way, here’s a fun piece about the latest election: Albert Einstein and the Menace of the November Election. Even on Instagram, which is the best place for introverts, in my opinion, people are yelling–YELLING!–about politics lately. Ugh.

Eustress

Change produces stress, and there are some types of stress that are in the Good Camp. Promotions at work, getting a seven-letter Bingo in Scrabble, or learning that you won the Lottery could be in this category. As Elizabeth Scott outlines in When Stress is Good for You, you don’t need to worry about all kinds of stress. Acute stress is particularly harmful. We humans like some things to remain stable, and not to have shifting sands under our feet.

Twitter, Facebook, and Instagram–Oh, My!

Just as all kinds of stress are not alike, not all social media platforms are created equal. Let me explain. Twitter moves fast and can catch you off-guard with its constantly moving articles, memes, and newsy tidbits. Facebook can be a rabbit hole of articles about cats who think they’re dogs (and dogs who think they’re cats!), and people ranting about every possible first-world problem. The videos and sponsored posts can move quickly as well. If you want a more peaceful social media experience, Pinterest and Instagram are much quieter–without tons of ads or newsy posts screaming at you to pay attention.

Photo by valkyrieh116

Reframing Information Overload

There are a million rabbit holes and tasks that call out to us. There are parties and business events. And there is that little voice that says “you should…”. For myself, deciding what I could do versus what I should do makes all the difference. Did you know that there’s an Information Overload Awareness Day (October 18)? And an Information Overload Research Group?

Meditation and Quiet Time

Everyone needs some time to completely withdraw from the world, whether that’s through meditation, yoga, or simply quiet time in the car. For all you introverts out there, here’s Six Facts About Introverts and Social Media That Will Impress Your Friends.

How Do You Manage the Speed of Change?

Do you withdraw from the world or does being involved and “on” 24/7 excite and exhilarate you? Leave me a comment! And thank you.

Filed Under: Blog Tagged With: change, Facebook, information overload, Instagram, Pinterest, Social Media, Twitter

Need the Best Twitter Followers? Focus on Awesome Quality!

September 15, 2016 By Carol Stephen 8 Comments

Need the Best Twitter Followers? Focus on Awesome Quality!

One of the top ten questions I hear from new users on Twitter: how will I attract influencers to my new account? If you want the best followers, then your focus must be on the best quality content, find the best accounts to follow or list, and have a highly focused strategy.

Here are a few basics.

Know Your Audience

Someone was talking to me the other day and said to me that the chocolate I was buying was a “chick magnet.” Putting the dumb sexist comment aside, why would I be interested in a “chick magnet”? Now, had he been talking to one of his guy friends over a beer, that comment might be more appropriate. Maybe. Same goes for what you write: make sure it’s something your audience would want to know.

Share Great Content

If you’re creating your own content, fantastic! As Clement Lim says, creating quality content keeps your audience coming back for more. If you show your audience something valuable or solve a problem for them, they’ll keep coming back. And the same is true with the tweets you choose.

My audience wants to know how to save time. So something like Social Media in 60 Minutes a Day could help my them, if I’ve been listening carefully. And my clients always say they want to spend less time doing their social media.

Use Search and Save Your Searches ©johnmoneypenny.com

Use Search and Save Your Searches

You can save your searches in Twitter, whether they’re for a hashtag, a keyword, or a combination. On desktop, search in the top search bar, then go to More Options–>>Save This Search.

Advanced Search

Did you know you can search for a topic, such as “Social Media” and then choose whether there’s an associated emotion with it? For the positive emotion, that would be a little smiley face “:)”. You can also search within a certain geographic area if you’re a brick and mortar. Use those saved searches to find people tweeting about what you’re interested in.

Create Lists!

If you get more than a couple of hundred followers, you will go insane if you don’t have lists! Find the best accounts and list them. For instance, you could create a list of locals, people who retweet you, or friends. Check in on them occasionally, especially when you’re looking for good content to retweet. You will save a ton of time, I promise!

Engage in Tweet Chats!

Engage in Tweet Chats

People who want to engage come to tweetchats. Find one that includes topics that interest you. You’ll find new followers, the time passes quickly, and as a by-product, you’ll also find new friends. At least that’s what happened to me. If you don’t know how, here’s how to participate in a tweet chat.

How Do You Find Good Accounts to Follow?

Tell me your secret ways. I promise I won’t tell anyone! Pinkie swear!

Filed Under: Blog Tagged With: advanced search, Followers, how to find followers on Twitter, Social Media, Twitter, Twitter followers

Social Media Question? “It Depends” is the Right Answer!

September 1, 2016 By Carol Stephen 10 Comments

Social Media Question? “It Depends” is the Right Answer!

Why do social media “experts” always say “it depends!” as an answer to every question?What the heck? Don’t they have the real answer? Well, yes, they do. But the answers usually have so many variables that you can’t get an answer without providing more details. So when they say “It Depends,” they’re not lying to you. They’re telling it from their viewpoint. Here are some examples.

Can My Post Go Viral?

Sure it can! That’s not to say that it will. But you can prepare the groundwork by doing your best writing, having a terrific image or five to go with that post, and posting at a good time. However, most posts don’t go viral! You can increase your odds with an aww-worthy cat sitting atop that widget you sell, or making it controversial, both of which might detract from your trustability. Will it go viral? It depends!

How Soon Will I See Results?

If you’re selling real estate in North Dakota, that might take longer than if you’re selling iPhone covers in Cupertino. There’s a huge range. Maybe you’ll see results after two weeks, maybe it’ll take two months. Or in some cases, two years. Again, it depends.

Where Should I Look for Content?

Who’s your audience? Do you know their age, their location, and their interests? The more you know about them, the easier it will be to answer this question. Without knowing who your audience is, there’s no way to know. And in the beginning, you may need to take an educated guess! Once you can pinpoint that audience, you’ll know more about what to post.

How Do I Make People More Involved?

It depends! If you’ve figured out who your ideal audience is, then you’ll know what’s important to them. That information, in turn, will make your chances of getting them involved higher. Perhaps your audience isn’t the type to comment on posts, though. So your first goal might be to get a few “likes.”

What Unanswered Questions Do You Have?

If you’ve been trying to get answers, the best you might get is more questions. Leave me a question and I’ll answer it with a question! And thank you.

Filed Under: Blog Tagged With: audience, it depends, results, Social Media, viral post

Revamp Your Social Media: 10 Quick and Easy Ways

August 11, 2016 By Carol Stephen 8 Comments

Revamp your social media: 10 quick and easy steps

Whether you’re a startup or a business that’s been around for awhile, revamping your social media takes a lot of work. And you may worry that a remodel will take up all of your time. However, if you want a quick makeover, here are some places to start.

Audit

You don’t need a fancy 12-page document to do a quick makeover. However, you might want to plan what your makeover will look like. For instance, do you want to touch all the different platforms? Suggestion: choose the top three platforms and fix those. Save the rest for another time.

Change your passwords

Change Your Passwords

Lifehacker recommends that your passwords be 12 characters or longer in order to be secure. But how many of us do that? You could also run it through an online password checker to be extra sure. So no more “123456” passwords! In the same article, there is reference to a 12-WORD password. That would do the trick, for sure!

Update your profiles

Update Your Profiles

If you’ve been using the same profile on Twitter since 2008, maybe it’s time to change it! Because you’ve probably changed, your business has changed, and Twitter has changed. What’s new in your business right now? For instance, my Twitter profile now lists Startups, since I work with a number of them. By the way, here’s a fun Twitter Bio Generator, to get your creative juices flowing.

Take a quick look around. Here’s a quick and dirty list for you:

Delete or hide boards that you’re not using. Move the pins to another board if they’re performing well.
Delete pins that aren’t getting traction.
Repin pins, and change their descriptions for a better chance at being found.
Here’s a post that could help: How to Avoid Writing Bad Pinterest Headlines and Get Found.

Facebook

If your strategy hasn’t changed, it’s time to mix it up! For instance, if you’re not using video, you might want to try that. Back in the day, it was easy to get people to see your posts on Facebook. You might also want to change the number of times you post. If you post once a day, try twice a day and see how that affects your numbers.

Twitter

Try retweeting more of the tweets of your best followers. The old-school way was to simply post a lot of your own stuff. Also, try more conversations. Ask questions, join chats where your clients might be, or where you could meet collaborators.

Recycling Content

See what evergreen content you can reshare. It could be on “Throwback Thursday” or simply in a ICYMI (in case you missed it) post. Here’s a post on how to recycle content the 10 best ways, ICYMI. (Do you get that one?)

Did somebody say #SmoreFun ???? pic.twitter.com/FnzZ1wCHBi

— Beth! (@APhotoStudios) August 10, 2016

Ride Trending Topic Waves

As I write this, it’s Happy National S’mores Day! Do you think that some of my friends are using that topic to post a cool pic? You betcha! And you might even get retweeted by Hershey’s if you do! Congrats, Beth of Adventure Photo Studios!

Try Some Humor

Now it doesn’t have to be a Memefest, but a joke now and then never killed anyone. That is, unless they died from laughing. If your brand is lighthearted, then your posts should show that as well.

Collaborate

Try guest blogging on another business’ blog, or try creating a campaign with a complementary business. Collaboration is a fun way to revamp your presence. There are lots of benefits to collaboration.

How Would You Revamp Your Social Media?

What did I miss and what resonates with you? Leave me a comment!

Filed Under: Blog Tagged With: change passwords, renovation, revamp, Social Media, update profiles

Should You Do Your Own Social Media? Absolutely Not!

August 4, 2016 By Carol Stephen 6 Comments

Should You Do Your Own Social Media? Absolutely Not!

Here’s something I hear all the darn time: “social media is easy! My [insert 12-year-old relative here] could do it for me! Yes, they could do it for you. Just as you could do it yourself! But do I fix my own plumbing? Nooooo! So should you do your own social media? Again: Noooo!

Analytics

In order to make the best decisions about when to post, what to post, and how often to post, you’ll need to look at your analytics. If you don’t know what that means, then you’ll need to study up on analytics. Here’s a post about Twitter analytics, for a start.

Choosing Your Platform

Do you know where your audience is? Do you know the average age of people on the different platforms? Do you know the best place for women to hang out online (hint: it starts with a “P” and ends with a “T!”

image centrism

Image-Centrism

I’m not sure that’s a real term, but you know what I’m saying. These days, you need a good image. Gone are the days when you could post an article without a good image to go along with it. There are some exceptions, of course. But not many.

Your Time

Recently, I started to use Noko, a great time management tool. How much is your time worth? Do you really want to use it to learn how to manage your time online, when there’s someone who’s already ironed out all the kinks of an online posting system?

frustration

Frustration

Will you know what to do when there’s an emergency online? Who will you talk to if something goes wrong? Wouldn’t you prefer to have someone else handle everything for you?

Do You Do Your Own Plumbing?

If I did my own plumbing, probably there’d be a lot of leaks. Also, a lot of extra pieces of pipe that went nowhere, spurting water. It would maybe look like the Winchester Mystery House, except I couldn’t charge money for people to come over and see it.

Research and content

Research and Content

How will you handle finding your own content for posting? Will you create original content every day? How much time will that take away from your other business? How will you know what to post?

Constant Changes

Today, Instagram introduced Instagram “stories.’ Recently, Facebook changed its newsfeed to focus more on friends and families. Will you be able to keep up with the rapidly changing social media scene? Will you want to?

Still Think You Want to Manage Your Own Social Media?

Many people think they don’t have the budget, or the means to hire someone. Possibly that’s true. And a few people do a good job themselves. But if you don’t do your own plumbing, why would you do your own social media? Tell me why in the comments! Thank you.

Filed Under: Blog Tagged With: analytics, images, platforms, Social Media, time management

Tested Ways to Fail with Your Holiday Social Media Posts

July 7, 2016 By Carol Stephen 6 Comments

Tested Ways to Fail with Your Holiday Social Media Posts

You’ve probably heard lots of advice about what to post on social media during the holidays. But is anyone telling you how to fail? Maybe not! So here’s my two cents about the best ways to fail!

Photo by Marc-Anthony Macon

Brag About Your Cooking

Show closeups of all your holiday meals, and post them on Instagram, but use the #HumbleBrag hashtag so people know you’re kidding. And tell people why you deserve that brand new outdoor Tandoori clay oven. Believe me, people want to know!

Bonus Points: Tell people how hard it is to get good help these days!

Photo by SF CHEFS

Drink Before Posting

Before you post anything, make sure to have a lot of Arnold Palmers. Or Whiskey Sours! Then, when you try to spell, it’s so much more exhilarating and creative! Why, it becomes almost like a game! Which reminds me, here’s my post about the Gamification of Social Media that you might like.

Bonus Points: Posts with no punctuation!

Photo by Kamal H.

Drink While Posting

You’ve heard of Wine Wednesdays, right? Who says you can’t drink and post or drink while posting or — or — where was I going with this? Oh, right. Nowhere.

Bonus Points: Videos with the sound of breaking glass, then silence.

Send Many Direct or Private Messages

It’s so easy to send messages these days. And why not send an invitation to your (holiday) sale to everyone who follows you? And now on Twitter you can send direct messages to multiple people. The joy, the joy!

Bonus: Create a Facebook event and invite people you have never met to your sale!

Photo by DaigoOliva

Post Embarrassing Photos

Post the worst pictures you can find of your closest relatives, huddled over a smoking bbq with charred hamburgers. That should show them a thing or two! They might not appreciate it right now, but they will in the future! Better still, blackmail them with those photos. By the way, here’s some great ways to fail on Pinterest.

Bonus Points: Not sure this can get any worse. But maybe it can!

Silly Stuff

Anything that makes your followers go “Huh?” is fair game! The less they understand, the better! See drunk posting, above. Talking to yourself is a good way to go.

Photo by Nick Kenrick.

Don’t Spellcheck Anything

That’s right, anyone can believe. But weather you should believe? And by the way, here’s why you shouldn’t rely on spellcheckers.

Inappropriate Invitations

Have you ever received an invitation from someone in another city? State? Country? Now you can not only be the recipient of inappropriate invitations, you can originate them, too! Yay!

Photo by Prayitno / Thank you for (10 millions +) views

What Failures Have You Seen Around Holidays?

I’ve made my fair share of mistakes, and some fails are harmless. Have you seen any good ones?

Filed Under: Blog Tagged With: direct messages, embarrassment, holidays, Social Media

How to Avoid Bad News on Social Media and Keep Your Sanity

June 16, 2016 By Carol Stephen 8 Comments

How to Avoid Bad News on Social Media and Keep Your Sanity

Those of you on social media know that being there too much can almost make you have ADHD. Here a squirrel, there a squirrel, everywhere a squirrel squirrel. Am I right? Oh, look! A squirrel! Seriously, though, how do you keep the omnipresent bad news at bay? Here are some ideas.

Use Lists

Vigorously maintain your lists in Twitter. Do not enter the mainstream every day, for that way madness lies. Clip unwanted accounts in your lists, like you would trim the unwanted branches of your beloved shrubberies. Chop out those on your lists with tweets you don’t like, and look for others you do like. You may want to take a deeper dive into using lists.

Photo by eflon

Hide Posts

Yes, you can hide posts in Facebook. You are not obligated to follow everyone’s sad, crazy story of how they were once beholden to the circus, forced to eat Spam, or nearly drowned that one time in Buenos Aires. Really. For some clues on when to do what, here’s a post about how to unfollow a friend without unfriending.

Photo by Loozrboy

Unfollow

Sometimes you need to unfollow people. If they always post bad news, if they badmouth others, if they sell sell sell! Those are good reasons to unfollow. You may have others. Also, if they haven’t posted since 1999, that’s a good reason, too. Why are you following them? And here is one of my favorite posts from friend Bridget Willard about your “safe place” on social media.

Get Outside

We all need a break from social media. Take a break every hour, two hours, or whenever you need it. Don’t follow someone else’s rules. Take a day or a weekend off. Heck, take a week off if you can! When you return, everything will look fresh.

Photo by mstearne

Post Less, Curate More

Maybe you could simply post less, but better stuff. Some accounts seem to post everything they find, rather than what’s perfect for their audience. If you curate, only the very best will get through your filter.

Focus on the Good News

There are some places that publish good news. Here are some of the best:

How Do You Avoid the Bad News?

Do you have the skin of a rhino? Does bad news roll off you like water off a duck? Leave me a comment! I’d love to know!

Photo by thirdblade

Filed Under: Blog Tagged With: bad news, Facebook, good news, positivity, Sanity, Social Media, Twitter, Twitter lists

Five Quick Ways to Boost Your Social Media Listening

May 25, 2016 By Carol Stephen 6 Comments

Five Quick Ways to Boost Your Social Media Listening

People are always complaining about the amount of noise there is on social media. Clients want to know how to cut through the tremendous ruckus and hear the good stuff. Here are some surefire ways to listen better.

Photo by darkday.

Twitter Lists for the Win

My number one piece of advice for new clients is to set up lists on Twitter. You can make them secret or public, but either way a list is how you can follow many people and listen to the best ones. For a deeper dive, here’s my post about lists for the power user.

Photo by telmo32

Google Alerts

Did you know that you could set up a Google alert for any keyword you like and then add it to a column in Hootsuite? Each Google Alert has an RSS feed. So for instance, if you have a Google Alert for your own name, you can add that. You could set one up for all the people in your startup so you can monitor who’s talking about you. Then put them into columns using HootSuite Syndicator.

Facebook Groups

You can have different groups on Facebook. That is, you can create groups of friends, people who are restricted, or those you’d like to see less of in your newsfeed. It’s already built into Facebook. So if your coworker is meddlesome, put him in a group other than “friends.”

Photo by Moyan_Brenn

Personal Hashtags

You can create your own hashtag by typing a pound sign (#) in front of any word. Use it to organize a search or any time you want to be found. Make sure your content matches your hashtag. For instance, my chat on Twitter is #DigiBlogChat. For a deeper dive into hashtags, read the excellent The Only Hashtag Guide You’ll Ever Need.

Pinterest Guided Search

If you’re on Pinterest, use the guided search. You can pin from the feed, but a better way is to use the guided search. Listen to what people are pinning on a particular topic relevant to your business. Start with the highest-level (for instance, a hair dresser might search on “short hair,” then let Pinterest guide your search.

Local Search by Keyword

If you’re a brick-and-mortar store, you could search by hashtag to see what people in your area are saying. For instance #SF or #SanFrancisco. I search on #SantaCruz in Twitter quite a bit. Then retweet, repost, or comment on those posts. Brainstorm other keywords your ideal audience might be using.

Make Listening a Habit

Julian Treasure, in his wonderful TED Talk about listening better, recommends trying to listen to different channels to deepen one’s connection to the world around us. If you have a chance to listen to his video, please do.

Filed Under: Blog Tagged With: Facebook, Followers, listening, Social Media, Twitter

What’s in it for me?

Why Focus on Gratitude?

A Leap of Faith

Limit Yourself

Measure What Counts

Batch Your Posts

Schedule All at Once

Write Five Topics

Does Social Media Take Too Much Time?

Insta-Updates

Eustress

Twitter, Facebook, and Instagram–Oh, My!

Reframing Information Overload

Meditation and Quiet Time

How Do You Manage the Speed of Change?

Know Your Audience

Share Great Content

Use Search and Save Your Searches

Advanced Search

Create Lists!

Engage in Tweet Chats

How Do You Find Good Accounts to Follow?

Can My Post Go Viral?

How Soon Will I See Results?

Where Should I Look for Content?

How Do I Make People More Involved?

What Unanswered Questions Do You Have?

Audit

Change Your Passwords

Update Your Profiles

Pinterest

Facebook

Twitter

Recycling Content

Ride Trending Topic Waves

Try Some Humor

Collaborate

How Would You Revamp Your Social Media?

Analytics

Choosing Your Platform

Image-Centrism

Your Time

Frustration

Do You Do Your Own Plumbing?

Research and Content

Constant Changes

Still Think You Want to Manage Your Own Social Media?

Brag About Your Cooking

Drink Before Posting

Drink While Posting

Send Many Direct or Private Messages

Post Embarrassing Photos

Silly Stuff

Don’t Spellcheck Anything

Inappropriate Invitations

What Failures Have You Seen Around Holidays?

Use Lists

Hide Posts

Unfollow

Get Outside

Post Less, Curate More

Focus on the Good News

How Do You Avoid the Bad News?

Twitter Lists for the Win

Google Alerts

Facebook Groups

Personal Hashtags

Pinterest Guided Search

Local Search by Keyword

Make Listening a Habit

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