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How to Resist Change: Confessions from a Curmudgeon

January 14, 2016 By Carol Stephen Leave a Comment

How to Resist Change: Confessions of a Curmudgeon

When I was a kid, I looked up to celebrities. There was something magical about their hair, their makeup, and their clothes. I remember being alone, dancing in my room to David Bowie. Sometimes, I would grab a hairbrush (for a mic) and sing along with the Rolling Stones. Sam, our cat, was a willing audience to these outbursts of song and dance. Imagine my dismay when the Beatles broke up. I still can’t believe it’s over!

Breaking Up is Hard to Watch

Miss Piggy and Kermit split up this past year, which was difficult to watch even though they are muppets. What happened to their love? And their ridiculously cute squabbling? Maybe it was never an act at all. And what about Ben Affleck and Jennifer Garner? Is nothing sacred? Well, Batman is sacred, but that’s another story, Ben Affleck!

Change is Intolerable!

When change happens, we should pull the blankets over our heads and go back to sleep. Like the proverbial ostrich with its head in the sand, we can ignore changes and pretend they didn’t happen. It’s easy, right? Sure! So long as you don’t read your friends’ Facebook posts, or see anything trending on Twitter!

Get Off My Lawn!

Even though I don’t have a lawn, I’d like to get one just so I could yell that at kids. They don’t belong on my non-existent lawn! Not that there are tons of kids running around where the lawn would be, still it’s troubling to think that they could be. What were they thinking, those imaginary kids?

Ads, Throttling, and Spam

Facebook is doing more targeted ads and throttling who sees posts. Is that right? No! They should’ve kept it the way it was, where people could see everything. Not only that, but Facebook is terrible for you, says Salon. Twitter has become less about engagement and more about spewing ads. Again, it was way better before. Pinterest now has ads, too, whereas in the beginning it was only about pinning interesting pictures of kittens and flowers.

Deny Everything

One thing you can do to avoid change is to deny it exists. The earth is still flat, Elvis lives, and you don’t have to update that software. Then again, if you procrastinate long enough, you might not have to think about it at all.

Coping with Change

Of course, you could learn to cope with change, as this excellent article by Adam Dachis explains. But if you did that, you wouldn’t be able to gripe about it, would you?

Filed Under: Blog Tagged With: change, Facebook, Pinterest, Social Media, Twitter

Social Media: Icebreakers, Openings, and the Approach

December 10, 2015 By Carol Stephen 6 Comments

Social Media: Icebreakers, Openings, and “the Approach”

Now that you’ve got all your social media set up and you’re tweeting, posting, and pinning your heart out, what do you do next? Brands can learn a lot from interactions with potential customers, as this article from AdWeek, What Brands Can Learn from Social Conversations explains. Here’s a short primer on where to begin.

If You Say Hello, People Usually Say Hello Back!

Say Hello

Yes, it might sound overly simplistic, but it does work. Say hello. You could also say how are you, what’s up? how’s the weather? or any other number of things. Think about what you’d say to the checker at the grocery store.

Ask a Random Question

If you want to get people going, you could ask a random or “stupid” question. People may even respond so that they can correct you! The point is to get the ball rolling.

Make Personal Comments

Personal Comments

How personal would you want to be with comments you share? Sometimes you’ll find that you have a hobby in common with your new friend. Asking about their yoga class or favorite dog could make an ordinary relationship a little more special.

Holiday Posts

If you celebrate certain holidays (or even if you don’t), how about sharing pictures? If you’re an introvert like I am, you might even talk about how you don’t like to share. Surely someone else can relate to that! Here’s my Six Facts About Introverts and Social Media, by the way.

A9 A tip we heard: Comment on some piece of their content to start a conversation. Compliment or question. #digiblogchat @ToscaSac

— BusinessCoach.com (@CoachGaryHenson) December 8, 2015

Comment on Their Content

You could ask for clarification or ask a question, as @CoachGaryHenson suggests, above. And in person, the “What do you want to be when you grow up?” question works for @ToscaSac.

Ask About Their Website or Blog

If your new friend is in business, this one is a surefire winner! You can ask a million billion gazillion questions about their blog, how long they’ve been blogging, who their best customers are, but be prepared to listen. Most people in business can talk about this stuff for a looo (breath) ooooooong time!

Facebook or Twitter?

Give people an either or question that’s simple and they’re sure to answer!

Ask Where a Photo Was Taken

This could apply to a Twitter header, Facebook post, anything online. Even better if it’s a picture of them, and you can give a compliment.

Timing is Everything

Timing

Timing is one of the most important things in a conversation. For instance, don’t follow someone and immediately send a DM on Twitter! Take some time to get to know them. Here are a bunch of social media worst practices, by the way.

Filed Under: Blog Tagged With: conversation starters, Facebook, icebreakers, Social Media, Twitter

Social Media Emergency: Ten Questions

November 19, 2015 By Carol Stephen 8 Comments

Social Media Emergency: Ten Questions

During the last few days, there has been a terrible attack on Paris. Many people stopped what they were doing to share their sympathy and outrage. As a social media manager, what do you do when such an attack occurs? How do you handle an emergency? Here are some questions to ask yourself.

What Constitutes an Emergency?

An emergency is a dire situation that makes you stop and take notice. You may have to take immediate action to prevent loss of life. However, on social media we are all more connected than ever before. The world seems smaller at times. A tweet from the United States can reach France in a millisecond. Because of our emotional connection, we often react as though the event occurred to us.

San Francisco City Hall flies the French flag in the wake of the Paris attacks, and its colors are displayed in lights. Photo: @SantiagoMejia, Special To The Chronicle

Local, Regional, National, and International Emergencies

An emergency could involve just a few people around you. A local school might have a water main break. A regional emergency might involve an issue with air quality due to a factory explosion. An international emergency, such as the recent shootings in France, while not physically involving those in other countries, involve everyone because of the emotional aspect.

How Many People Are Involved?

If only a person or two is involved in the emergency, we might choose to ignore it on our social media. For instance, a local hero might have been in a car accident. Although very sad, something like that might not stop us in our tracks. The people at Mass Shooting Tracker track shootings when four or more people are shot. Without being callous, sometimes the number of people involved in a shooting determines our response.

What is Your Social Media Strategy for Emergencies?

What is Your Social Media Strategy for Dealing with Emergencies?

Strategy for emergencies has gotten trickier and more complex. Five years ago, school shootings did not seem commonplace. Now they are occurring all the time. We seem emotionally tired from all the violence in the news. By the way, if you want to read my post about Social Media in 60 Minutes a Day, here you go!

Do You Post During an Emergency?

When an Emergency Occurs, Do You Post?

Often people do not have phone service during disasters, but they may have access to Twitter or Facebook. Many want to stay out of the way when there is a chaotic situation, as misinformation can rapidly spread. Scientific American discusses ways that social media has changed disaster response in their excellent article.

Do You Go Dark?

If you go dark on your account, how long do you wait before you post again? What is a reasonable amount of time? An hour? A day? A weekend? I often find that talking to others helps me to determine how long to wait before posting.

Do You Continue Selling Your Product or Service?

Whether you continue selling is an important consideration. If one of your brand attributes is compassion, not selling is a good strategy. On the other hand, if you provide rescue animals during emergencies, then an offer of help would be appreciated. If you sell diamond rings, however, then you are likely to face a serious backlash if you continue to sell during a school shooting.

How Do You Handle An Outburst On Your Page?

How Will You Handle An Emotional Outburst on Your Account During an Event?

When there’s an emergency, people often get very emotional. They may vent on your page. How will you handle this? Will you respond at all?

Is There a One-Size-Fits-All Response?

Unfortunately, there is no one best response to an emergency. Most people prefer to go black, regroup, then decide what the best response is. Some go dark for a day or two and resume posting. Others never stop posting.

Which Agencies to Check in an Emergency?

Which Agencies to Check?

Who needs to handle this? Here are a few places to check:

One of the best places to check during an emergency is with a government agency on Twitter. For instance, if you feel an earthquake, a quick look at Twitter will let you know where it is, how large, and what to do (if anything).

Talk to Me

Do you have a social media strategy for emergencies, or do you prefer to “wing it”? Leave me a comment!

Filed Under: Blog Tagged With: emergency, Facebook, Paris attack, Social Media, Twitter

Social Media in 60 Minutes a Day

October 1, 2015 By Carol Stephen 10 Comments

You’re creating your new app, your new software, or your new restaurant. You’ve been at it for months. Suddenly, you look up. Oh no! You need social media. You have to spread the word! But you have nothing! What to do, what to do? After all, 72% of all internet users are now active on social media (Jeff Bullas).

Look at the Top Traffic Generators

Facebook has 1.44 billion monthly active users, of whom 65% are daily users (VentureBeat)
Twitter has 316 million monthly active users (Twitter)
LinkedIn has 300 million users (Forbes)
Google+ has a few million active users (TechTimes)
Pinterest has 50 million users (Mashable)
YouTube has 1 billion monthly active users (Social Media Hat)
Instagram has 300 million monthly users (CNN Money)

Consider Your Demographic

And please don’t say it’s everyone! Are they Millennials? Women with college degrees? Of a particular ethnicity? This article from Pew Research gives an excellent overview. Then consider where that person shops, eats, and lives. Ask five people who would use your product or service how they use social media. A short survey could help. Don’t forget to consider the visual aspect of your business. That is, is it very visual or not at all visual? If it’s very visual, Pinterest and Instagram are good choices.

Consider age, gender, ethnicity, as well as interests and level of techno-savvytude.

Pick Three

Choose the three that appeal most to your target audience. Let’s say you’ve picked Facebook, Twitter, and Pinterest. The easiest way is to begin with the one you already know or use.

Narrow it to One

Start with the platform you already know to hit the ground running. Say you’re already a Facebook user. Set up a business account. Set up your profile, business hours, and physical address if you have one. Then: 1. Post when your fans are online, 2. Use large, beautiful pictures. 3. Use Facebook’s native scheduler.

Choose Daily Topics

Say you’re going to post five times a week, Monday through Friday. Let’s say you have a restaurant, for instance.

Your daily topics could be:

Monday: DIY food, specials
Tuesday: Behind the scenes with the chefs, nutrition
Wednesday: Wines and beer that goes with food
Thursday: Comfort food
Friday: Why people deserve to have dinner out, Happy Hour

Rinse and Repeat

Once you have Facebook under control (it will take more time in the beginning, naturally), add Twitter to the mix. Then add Pinterest. Now spend 20 minutes per social platform (use the same or similar topics). Schedule some posts and engage with people. Of course, this is greatly simplified. Facebook is not Twitter is not Pinterest. But you get the gist.

Still Stuck?

Hire a social media manager. Here are some things ten of the worst social media managers do. Make sure yours don’t do any of them. Let me know what else you’d like to know in the comments!

Filed Under: Blog Tagged With: Facebook, Instagram, Pinterest, posting, Social Media, time management, Twitter, YouTube

The Gamification of Social Media

September 24, 2015 By Carol Stephen 16 Comments

The Gamification of Social Media

Robert Nissenbaum (follow him on Twitter at @RNissenbaum) of Tactical Social Media recently wrote a post about fun being the ROI of social media, which made me think. We’re all intrigued by fun, but can it lead to more business? If you read the statistics on how many hours people spend playing games, with every subsequent generation spending more time and money, then you’d say it makes a lot of sense. For instance, Millennials spend 1.47 hours a day playing games, according to the Wall Street Journal. 1.47 hours!

Anything Can Be Gamified

Gamification is the practice of adding gamelike elements to reward behavior in a non-game setting. Think: getting points every time you brush your teeth.Or an award for doing the laundry. Or washing the car. I’d like a prize for doing the dishes! Also: can someone please make music come out of the soap dispenser? Please and thank you.

Foursquare

Foursquare is one of the first social media platforms that made social more fun. With its location-based checkins, badges, mayorships, and points, Foursquare gave users a way to measure excitement during outings. Foursquare’s explosive success has led to its morphing into a company that rewards its users in different ways now, without the intense competition that led to its early success. Still, the idea of play and social became intertwined with Foursquare.

Are Fun and Serious Work At War?

Fun and serious work can coexist peacefully. Playing games at work or playing games for work is possible when the purpose is to get work done. Many people experience a “flow experience” from playing music. And a game player achieves that same “flow” while playing a game. So why not play games at work? In fact, as Mario Herger explains “with new times there are new tools. And “Sales gamification platforms are one new set of tools that you can use.”

Could Gamification Work with Social Media?

Among your co-workers, how about running contests for the post with the biggest reach, or the most comments? You might consider giving away movie tickets, a night out, or a board game as a gift for the tweet or post that creates the most “likes” on a company account. Of course, the playing field would need to be level for each instance. You could also give away a prize for the best tweet during a tweetchat. Here’s a post about Twitter Chats: 101 tips for success.

Gamification Makes Us Smarter

Gabe Zichermann, in his excellent TED talk on gamification, explains how kids, given a game-based curriculum, improved in math and science from a third-grade level to a mid-fourth grade level. And the kids, when interviewed, say that “learning is fun.” He underlines that for Gen G (Millennials and those growing up on games), their primary form of entertainment is games or a game-like environment. And he recommends that we all get in the game so that we can understand kids. You might also like this article about how the San Francisco Giants can improve your game.

Gotta Go

So excuse me but I’ve got to get back to World of Warcraft! If it would be fun for you, leave me a comment. Thank you!

Filed Under: Blog Tagged With: analytics, Big data, Facebook, Foursquare, games, gamification, Gen G, Millennials, Social, Social Media, Twitter, video games

How Nostradamus Predicted Massive Twitter Failure

July 30, 2015 By Carol Stephen 15 Comments

How Nostradamus Predicted Massive Twitter Failure

Most of Nostradamus’ predictions covered disasters, such as earthquakes, floods, and droughts. Often he retroactively predicted catastrophes with specific locations or dates. Or so people thought! When reread in 2015, Nostradamus was obviously talking about Twitter the entire time. This is his true gift to mankind.

Let’s take a look at some of those predictions and see what they really mean.

People Will Live To Be 200

Obviously, Nostradamus meant that tweets will live for 200 years. In the future, your great-great-great grandkids will see your tweets and wonder just what you were thinking. Why so many videos of cats? And why always the headline and the link? What the heck?

The Dead Will Walk And Your Tweets Will Live Forever

The Dead Will Resurrect

That tweet you thought was gone when you deleted it? Not so much. Look at all the politicians deleting tweets before elections (Donald Trump comes to mind). Someone took a screenshot and saved that tweet, though. So be careful what you say, Donald! You can’t fool us!

California Will Have an Enormous Earthquake

Yes, we will. And Twitter is in California. Coincidence? No.

Fear the Sugar

The Third AntiChrist Will Appear at the Beginning of the 21st Century

Now, that’s no way to talk about Twitter’s CEO Jack Dorsey. Come on now. He’s been trying to get the stock price up, to make Twitter easier to use, and to explain the benefits of only 140 characters, blah, blah, blah, as CNN Money explains in their article.

Is Twitter Facing Extinction?

The Mayan Armageddon

Nostradamus was trying to say that Twitter was going down. But Twitter is not going anywhere in the down direction in 2015 (or 2012 as some predicted from Nostradamus’ texts). If you’re wondering whether Nostradamus was something of a Debbie Downer, the answer is yes.

The Differences Between Languages Will Disappear

Now people using hashtags all over the place makes me angry as much as the next Social Media Manager. And tweeting from Facebook is plain wrong. We’ve also seen the rise of pins on Twitter and links that go to LinkedIn, as well as Google translate. So maybe Nostradamus was right about this one.

Got a Prophecy About Twitter?

Want to be your own Nostradamus? Leave me a comment! Yes, I’d really like to know what you think!

Filed Under: Blog Tagged With: apocalypse, Facebook, Google translate, LinkedIn, Nostradamus, Twitter, Twitter Chat

How Facebook’s Trending Topics Is Like Minority Report

July 23, 2015 By Carol Stephen 6 Comments

How Facebook’s Trending Topics Is Like Minority Report

In Minority Report, Tom Cruise walks through a mall while an ad calls to him: “John Anderton! You could use a Guiness right now!” Consider all the tracking devices that make your life easier: Waze, Foursquare, and even sampling software such as Shazam. Now think back to cookies, which despite the cute name, tracked–and continue to track–your location on the web. By trading convenience for privacy, are our lives becoming more like Minority Report? And how does Facebook, which many of us use to gather our news, add to that Minority Report experience?

Is Facebook Stalking You?

Say you’re interested in a topic that’s a little non-mainstream. For instance, chemtrails or robot wars. So you get on Facebook and search your usual favorite pages. You find an article you like: “101 Ways Chemtrails Are Destroying Your Health.”* You read said article for 23 minutes. Did you know that Facebook is now tracking the amount of time you spend reading articles? Even if you don’t like or comment on that article, you are being tracked, according to Facebook’s own blog. Supposedly, Facebook now will show you more relevant articles related to this one.

*Any resemblance to an actual article is unintentional.

Facebook’s Trending Topics

At present, Facebook shows the top trends on the right sidebar, which when clicked, expand into a bigger list. Here’s how Facebook describes what makes up the trending topics: “The topics you see are based on a number of factors including engagement, timeliness, pages you’ve liked and your location.” The description indicates that your content is customized to you. By the way, here’s a recent article I wrote on Twitter’s trending topics.

Will Facebook Be a One-Stop Shop?

Facebook Trying to Become One-Stop News Shop

According to Huffington Post’s article: Facebook Trending Experiment, “the Pew Research Center recently found that three in five American millennials said they consumed political news on Facebook in the past week, and in May 2015, the site launched Instant Articles in partnership with nine major international newspapers.” Trending topics is a way for Facebook to corral its users and keep them on the site as long as possible through topics that are more relevant.

The Tail Wagging the Dog

If you read the comments in most articles about privacy and data mining, most people don’t want to be told what to like. They still want to feel that they have a choice. Even if they do spend five hours a day reading about chemtrails or robot wars, they’d like to be able to jump around the internet at will, change their interests suddenly, and have control over what they consume.

Does Facebook Have Your Number?

Has Facebook Gone Too Far?

At what point will you think that Facebook has gone too far? Do you believe that it’s Time to Quit Facebook? Or are you willing to give away more of your privacy? Leave me a comment! I promise not to track you!

Filed Under: Blog Tagged With: cookies, customization, Facebook, Minority Report, privacy, smart timer, tracking, trending topics

Twitter Trending Topics: Secrets for Using Them

July 16, 2015 By Carol Stephen 10 Comments

Secrets to Using Twitter Trending Topics

When most people think of trending topics, they think of Twitter. But there are trending and popular topics across other platforms, too. If you’re just getting started on Twitter, here are ways to use Twitter as a listening tool. Google, Facebook, Pinterest, and Twitter all have trending and popular pins and articles. There’s too much about trending topics for just one article, so it will be a series.

Catch a Trending Topic

Catch a Wave

Trending topics can be like a wave. You might see one coming and decide to catch it. It’s not the most evergreen of content, but something that’s here one minute and probably gone the next. If that’s part of your strategy, it can lend an air of spontaneity to your posts. If most of your posts are scheduled and carefully crafted, having some spontaneity can add an element of fun.

Real-Life Trending Topics

Real-Life Examples

Above are trending topics, from my own Twitter account. The top one, about Amazon’s Prime Day, could be used by anyone selling something. You could say something about a July sale that isn’t disappointing. If you’re in music, you might want to comment on Neil Young pulling his catalog from streaming service. If your audience enjoys science, you could jump on the Charon (Pluto’s moon) trend. For someone in the social media arena, Kim Kardashian’s buying likes could be a major failure, and a good topic of conversation.

If Your Audience Enjoys Science, You Could Tweet about Charon

Find a Trend for Your Audience

You might not want to pick just any trend to post–decide based upon what your audience would like to see. For instance, I tweet about startups, leadership, and social media, so I’d want to make sure that those were the trending topics I posted. If you post about cars, look for trending topics around automobiles, tires, car safety, etc., which are fairly common.

Twitter’s New Detailed Trending Topics

As outlined in the Wall Street Journal, Twitter has recently added descriptions under its trending topics to give them some context. Previously, Twitter had a Discover tab (missed dearly by some of us old-time Twitter fans). Supposedly, these new and improved trending topics will add context to appeal to Twitter newbies. For anyone, having some context could be useful.

Check The Number of Tweets About a Trending Topic

You can also see how many tweets there are about a trending topic, although I wouldn’t base my decision to jump on a trending topic wave based solely on the number of tweets. For instance, the #GrowingUpUgly hashtag would probably not appeal to my audience, despite its 104 thousand tweets.

Local Trending Topics Can Be Useful

Change the Trending Topic to a Nearby City

The trending topics can be changed to another city. For instance, since I’m in the San Francisco Bay Area, I could switch from tailored topics to San Francisco to see what’s different. Just click at the top left (on desktop) to switch back and forth.

How Do You Use Trending Topics?

Do you pay attention to them at all? Or just ignore them? Leave me a comment!

Filed Under: Blog Tagged With: audience, Facebook, Google, local search, Pinterest, tailored trends, trending topics, Twitter

Seven Deadly Sins of Social Media

June 25, 2015 By Carol Stephen 8 Comments

Seven Deadly Sins of Social Media

You’ve probably heard of the seven deadly sins, or maybe even grew up having to recite them from memory. But did you ever associate them with social media? Maybe you did on one of those long, sleepless nights. Here then are the seven dead sins for social media.

Lust Equals Popularity

Have you ever known someone who needed “social proof” (also known as followers)? If you end up buying followers, whether on Twitter, Facebook, or Pinterest, you could permanently hurt your reputation or throw off your analytics. People can tell if you’ve bought those followers, so there’s the embarrassment factor. And when you try to figure out when your real followers are online, all those fake followers in Estonia will throw off your numbers. No offense to any Estonians!

Sloths Refuse to Check Into Their Accounts

Sloth or Laziness

While adorable in their slowness, sloths enjoy hanging out in hammocks, eating fruit, and refusing to check into their accounts. A sloth would rather chill than post or comment or share. By the way, completely automating your social media accounts so the same post appears in multiple places without any change is definitely slothful.

It’s easy to act out when you can’t see who’s on the other end of that post

Wrath or Anger

It’s so easy to strike out at people when you’re sitting in your comfy computer chair, oversharing on Twitter or Facebook, isn’t it? And remembering that there’s an actual person who has to read your comments is tough to do sometimes. But realize that there’s someone just like you sitting on the receiving end before sending a flamer.

Don’t Let Greed Become One of Your Marketing Tools

Greed Is Greed

Similar to social media lust, greed would have you buying followers, when instead the focus should be on creating good content, sharing, and reaching out to others in your social media sphere. If greed is one of your marketing tools, as the above quote from Jon Foreman says, we lose part of our humanity. And become more like Gordon Gecko.

Greed Asks You To Buy Followers

Envy

Keeping up with the Joneses (or even the other moose) never works well. Instead of envying what someone else has done, why not measure yourself against yourself?

Keeping up with the other moose never works

Gluttony

On social media, gluttony is that inability to get offline. There’s always one more tweet to send, one more post to comment on, or one more meme to see. Gluttony results in burnout. Keeping balance can be difficult when there is so much information available. And being focused on quality over quantity is just as difficult.

Pride or Vanity

Pride is what we feel when others comment on our beautiful photos, or our huge numbers of followers. When one of our posts go “viral” online our ego becomes enormous, and threatens to pop like a giant balloon. Pride has been called “the mother of all sins.” In social media terms, if you are always asking others to share your tweets because you think they’re so wonderful, follow you everywhere before anyone knows you, or ask for favors ceaselessly, then pride has taken hold.

Attention Feeds Our Pride

Is There An Eighth Sin?

Surely I must’ve missed one or two. Did I?

Filed Under: Blog Tagged With: buying followers, envy, Facebook, gluttony, greed, lust, Pinterest, pride, seven deadly sins, sloth, Social Media, Twitter, wrath

Ten of the Worst Social Media Managers

May 21, 2015 By Carol Stephen 23 Comments

Ten of the Worst Social Media Managers

Last week, you might have read my post about Finding Your Next Social Media Manager. If you search Google to find a good Social Media Manager (“SMM”), you’ll find all kinds of advice. However, bad advice is rare! Just kidding.

Here, then, are ten types of terrible social media managers. These people put in the extra work to be really, really bad. And if that’s not enough for you, here are some Bad Social Media Manager Secrets.

Does your candidate send Twitter DMs like this one?

The Direct Message Twitter SMM

The most terrible SMMs send direct messages on Twitter like “Follow us on Facebook!” or “Buy my book!” for no reason. And a link. But the very best of the worst? Those ask you to connect in two places, along with cute emoji, before you’ve even read one of their tweets! Now that’s going the extra mile!

Does Your New Social Media Manager Say She’s an Expert?

The One Pin Per Board Pinner

This SMM is on Pinterest and has boards with one or two pins each. And they should call themselves a Social Media Expert. After all, since it’s on the Internet it must be true!

The “Social Proof” SMM Buys Followers

The “Social Proof” SMM Who Buys Followers

Having “social proof” is a good thing, right? And followers are so cheap! For $59, you can get thousands of them. Never mind that they’re bots from Indonesia, thousands of miles away from your local brick-and-mortar business. Your new SMM prospect should recommend that you buy followers.

Does your SMM Post from Facebook to Twitter?

The “One Size Fits All” SMM

Your new friend should never change their tone of voice, and should use the same post on Twitter, Facebook, Pinterest, LinkedIn, whatever. If the post is too long for one platform, it can break right in the middle of the sentence. As long as lots of people see your posts that’s all that matters.

The UnSocial Social Manager

Your new BFF should never engage with anyone. They can ignore comments, shares, retweets and save themselves a lot of time. There are only so many hours in the day, after all! If you want to know why brands are still using broadcasting in social media, Emma Pauw can tell you why.

The Drunk Poster Sometimes Deletes Posts the Next Day

The Drunk Poster

Drinking and posting is the hallmark of a very successful bad SMM. And then deleting all the bad posts and arguments the next day? Even better.

Is Your SMM a Debbie Downer?

Debbie or Danny Downer

Your SMM should be heard muttering at all hours that “nothing will ever work.” Things always go from bad to worse, people can’t be trusted, and Murphy’s Law always prevails.

The Overposter

This person posts 60 posts in the space of five minutes, then nothing for two days. What’s wrong with that, you might ask?

Is Your SMM Inflexible?

The Inflexible SMM

Why would your SMM ever change his or her strategy on social media? Just because Facebook reduced its reach, or Pinterest added promoted pins, or tweets got indexed by Google? Pffft. No reason!

Does your SMM Use Klod to Measure Influence?

The Klod Watcher SMM

Your new bestie should always watch their influence ranking on sites like Klod (not its real name). That’s what real SMMs do, don’t they?

Your Turn!

What did I leave out? Let me know in the comments! Thanks!

Filed Under: Blog Tagged With: bad social media manager, broadcasting, drunk poster, drunk posting, Engagement, expert, Facebook, fail, failure, Google, inflexibility, Pinterest, SMM, Social Media, social media manager, Twitter, unsocial

Breaking Up is Hard to Watch

Change is Intolerable!

Get Off My Lawn!

Ads, Throttling, and Spam

Deny Everything

Coping with Change

Say Hello

Ask a Random Question

Personal Comments

Holiday Posts

Comment on Their Content

Ask About Their Website or Blog

Facebook or Twitter?

Ask Where a Photo Was Taken

Timing

What Constitutes an Emergency?

Local, Regional, National, and International Emergencies

How Many People Are Involved?

What is Your Social Media Strategy for Dealing with Emergencies?

When an Emergency Occurs, Do You Post?

Do You Go Dark?

Do You Continue Selling Your Product or Service?

How Will You Handle An Emotional Outburst on Your Account During an Event?

Is There a One-Size-Fits-All Response?

Which Agencies to Check?

Talk to Me

Look at the Top Traffic Generators

Consider Your Demographic

Pick Three

Narrow it to One

Choose Daily Topics

Rinse and Repeat

Still Stuck?

The Gamification of Social Media

Anything Can Be Gamified

Foursquare

Are Fun and Serious Work At War?

Could Gamification Work with Social Media?

Gamification Makes Us Smarter

Gotta Go

People Will Live To Be 200

The Dead Will Resurrect

California Will Have an Enormous Earthquake

The Third AntiChrist Will Appear at the Beginning of the 21st Century

The Mayan Armageddon

The Differences Between Languages Will Disappear

Got a Prophecy About Twitter?

Is Facebook Stalking You?

Trending Topics is Like a Smart Timer

Facebook’s Trending Topics

Facebook Trying to Become One-Stop News Shop

The Tail Wagging the Dog

Has Facebook Gone Too Far?

Catch a Wave

Real-Life Examples

Find a Trend for Your Audience

Twitter’s New Detailed Trending Topics

Check The Number of Tweets About a Trending Topic

Change the Trending Topic to a Nearby City

How Do You Use Trending Topics?

Lust Equals Popularity

Sloth or Laziness

Wrath or Anger

Greed Is Greed

Envy

Gluttony

Pride or Vanity

Is There An Eighth Sin?

The Direct Message Twitter SMM

The One Pin Per Board Pinner

The “Social Proof” SMM Who Buys Followers

The “One Size Fits All” SMM

The UnSocial Social Manager

The Drunk Poster

Debbie or Danny Downer

The Overposter

The Inflexible SMM

The Klod Watcher SMM

Your Turn!

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