Startup Management Shuffle: Survival, Part 2

Startup Management Shuffle

Startup Management Shuffle

You’ve become known as the “organized one” at your startup, since you’ve started to take notes and call for meetings. People may be looking to you as someone to lead them out of the chaos and into the sunlight of a well-oiled machine. That might be a mixed metaphor, but you know what I’m getting at. What other ways can you use to help yourself survive and thrive in a management shuffle? Here are some ideas.

Be the Archivist

If you’re prepared with notes from past meetings, that will enormously help the entire team. You can use a footer to note the name of the document and whether it’s version 1, 2, 3, etc. Don’t forget to date the notes, too! If you send notes to your team, send a .pdf. In the olden days, this used to be called “version control.” You can change the version in the footer every time you make a change (and don’t let a bunch of people work on the same doc at once, unless you’re working in Google docs).

Manage Expectations

Every time there’s a new bunch of people in charge, you have to figure out what they expect from you and what you can expect from them. If you can quickly let go of past expectations that will help a lot. Learning to go with the quick change tide is what happens in a startup.

Figure out Your Job Duties

With new management, your job duties may suddenly change. You may suddenly have more or fewer duties, and those won’t always be communicated directly, so asking lots of questions can help. Your title may change as well.

Know When to Fold ‘Em

Know When To Fold 'Em

Know When To Fold ‘Em

Some degree of pushback is to be expected during any reorg. There may be a kerfuffle or two. Realize that you can have a resume ready to go in a couple of hours if you really need to bail. It’s so easy to think that where you work is the center of the universe, but there are other jobs, and many other good jobs.

What Strategies Have You Used?

If you’re at a startup, what are you doing to keep your sanity?

Startup Management Shuffle: 5 Ways to Survive

Management Shuffle Got You Down?

Management Shuffle Got You Down?

You just started working at a startup and you’ve already been through two CEOs, a rebranding, and three office changes. Things move fast at a startup! Maybe you already read about issues that can face startups, so you know at a high level, what the possible issues are. What can you do to survive those changes?

Hallway Talks

People won’t often commit to telling the truth online on social media or on email. The best way to get the scoop is to ask in the hallway or to grab a quick coffee. Once you ask someone face to face, you’ll have a better sense of what really happened, and be better prepared. You’ll also know who can be trusted to tell you the truth, since even small companies can be rife with politics.

Make an Organizational Chart

Chances are, if you don’t know what happened, someone else doesn’t know, either. So try making an org chart. Even if it’s just for you, it can give you a clear idea of the company hierarchy. Share it with others, and ask for their changes and clarifications. People love sharing their knowledge. I’ve found that people don’t mean to be confusing, but sometimes in their hurry to get things done, they don’t think about how their actions will affect others.

Be the One to Organize

Again, if you’re confused, others are, too. Show initiative and organize, take notes, and call for meetings to clarify what’s happening. Your language can say “I’m assuming…” so that others know that you don’t really have all the answers.

Take Notes

Hallway Talks Can Help Unravel Management Changes

Hallway Talks Can Help Unravel Management Changes

Make sure to date everything, so that later you can go back and unravel events if you need to. Meeting notes can remind you and others of what happened when and with whom. Who took that action item? Who promised to fix that bug in the software? Where’s the name of that consultant again? Put it in the notes, and create a folder of notes that everyone can access. I like to send notes to the whole team and ask them to read and make corrections.

Call for Meetings

A meeting can be just two people having coffee, or the entire team giving an update. If you set an agenda, people usually appreciate that. They may want to change it, so don’t be too attached to it.

Other Issues

There are obviously tons of other issues, but for now I’m going to get in my clown car and buzz off. Another post will follow.

What Helps You?

Have you gone through management changes at your startup? How did that feel and how did you deal with it?

 

 

Startup Pivots: Social Media Nightmare?

Startups and Pivots: Social Media Nightmare?

Startups and Pivots: Social Media Nightmare?

Nothing can make a social media manager want to reach for a bottle of antacid faster than his or her team mentioning the word “pivot.” After all, engagement on social media takes time, and a pivot can happen in the blink of an eye. Where do you start, if you have to pivot? Pivot, if you’re not already aware, means a dramatic change in direction. Startups face other issues, too.

Calm Down

Realize that a pivot is not the end of the world. You may think that all your relationship building efforts have gone to waste, but realize that that’s not true. You have strengthened your abilities at building relationships, and you still may be able to engage with some of the same people, although maybe in different ways. So take a few deep breaths. And maybe a large glass of chardonnay. Or two. You probably do not need to start from scratch.

Ask Questions

You may still be connected with the same organizations, but maybe connected with different people in that organization. Ask:

  • What is the reason for the pivot?
  • Who will your new audience be?
  • Can you leverage your existing audience?
  • Is there any overlap between the new and the old audience?

Maintain Some Transparency

Startups and Pivots: Social Media Nightmare?

Startups and Pivots: Social Media Nightmare?

Think back to a time when you had a favorite radio station. One day, you turn on your favorite mariachi station and you hear hard rock! Ay, chihuahua! Que pasa? Will your audience feel the same way when they tune into your social media “station” and suddenly hear a different tune? Yes! So mentioning beforehand that there will be a change is generally a good idea unless you want your audience to say hasta la vista!

Have Realistic Expectations

Any pivot is going to require more work, and a flexible attitude. Your content will have to be reworked. This will take time and effort. The entire team may need to be involved. Prepare for a few late nights. Also realize that you may be able to repurpose some content.

Reach out

Get help from others on the team. They are struggling to reformulate their ideas at the same time that you are. Don’t expect to have all the answers right away.

Have You Had to Pivot?

Has your team drastically changed their path overnight? How did you handle it?

 

Pinterest Group Boards: Pros and Cons

Pinterest Group Boards: Pros and Cons

Pinterest Group Boards: Pros and Cons

If you’ve been on Pinterest for any length of time, then you’ve been invited to participate in a group board. A group board is easily created by having two or more people able to pin on a single board. For some businesses, a group board is a wonderful idea. For others, a group board can quickly become an out-of-control party, akin to spending a long weekend in Vegas with alcoholics.

First, the Pros

Pro: A Place for Friends to Gather

Pinterest Group Boards: Pros and Cons

Pinterest Group Boards: Pros and Cons

A group board can be a place for friends to share things that they find entertaining, educational, or funny. For instance, your group of knitters might like to share “yarn bombs,” those funny knitted thing-a-mabobbers that have been popping up all over the place! Finally a place to share those images, right?

Pro: More Eyes on Your Product

For a brand or startup, a shared board can mean more sales. For instance, if you sell iPhone apps, you might consider finding and then asking to join a large group board, and then regularly pinning to that board. More eyes on your product means more repins, likes and comments, and potentially more business.

Pro: More Overall Likes

Another pro is that when someone likes your group board, you’ll probably get more followers. If you’re a brand, in particular, I recommend having a group board and inviting others in your circle to pin to it. When people find your group board, chances are they’ll also find you and that may cause more people to find your brand.

Cons

Now for the downside of group boards.

Con: Spammy Pinning

I’ve seen some group boards taken over by spammers while the group owner does nothing. And I’ve left those group boards because what they said they were didn’t jive with what they became. By the way, here are a few ways to avoid newbie mistakes on Pinterest.

Con: You Don’t “Own” New Follows

The person who starts the group board gets to count the new follows on their account. So if you’re trying to get new followers, that might bother you. In that case, you can start your own group board!

Con: You Can’t Control the Board Cover

On boards you own, you can create a pleasing tableau by matching the themes of the board covers, which you can’t do if you didn’t create a board.

What Do You Like or Dislike About Group Boards?

I’d love to hear from you!

 

WordCamp San Francisco: Part 2

 

WordCamp San Francisco 2013: Part Two

WordCamp San Francisco 2013: Part Two

By now you might realize how awesometastic WordCamp San Francisco is. If you don’t, you might want to read my first post about WordCamp San Francisco. Helpful and friendly people, volunteers everywhere, delightful bling…but wait! There’s more!

Happiness Engineers

Right at the top of my list goes the amiable and accessible Bryan Villarin (@bryan on Twitter), Happiness Engineer at Automattic. I have to say that chatting with Bryan was my most favorite “session” of WordCamp. I’d been having a problem with scraping on my blog, and he explained a few different things I could do, such as a Google search for unique sentences from my blogpost. And the next day he introduced me to the Automattic “Dotcom Protector,” Jenny Zhu, who was well versed in content theft as well.

Nom Nom Nom

WordCamp San Francisco Lunch Buffet

WordCamp San Francisco Lunch Buffet

Feeding 700 people is a big job, and doing it well is something like magic; the buffet was way beyond the usual sandwiches and pizza. There was no pushing, and everyone had a place to sit and many choices, including vegetarian ones.

Six Stories of Joy and Despair

My favorite session at #WCSF was Natalie Mac’s.  I love reading about failure (especially really atrocious ones), so I was excited to hear about this session. The worst failures contain the seeds of success. Who said that? Was it me? Or did I unconsciously steal it from someone? Anyway, there’s nothing like a good failure, and for some reason startup people love failure. Natalie Mac did not disappoint. The story of Lloyd, who didn’t want anyone contacting him through his website, was a particular crowd favorite. (If you’d like to know about first steps for startups on social media, that’s the subject of another post.)

The Venue

The Mission Bay Conference Center is a tall-ceilinged place with bright colored walls and long clean angles, perfect for WordCamp.

O2 is the New P2

Beau Lebens talk on O2 was another favorite. With 80% of Automattic’s internal communications now being held in P2, it holds the promise of being used as the internal communications system for many companies. Apparently, Automattic employees rarely use email any more. I love the different threads of conversations that P2 enables, the transparency of the interface, and the searchable format. And the play on words–“Communication is the new oxygen” made the new moniker perfect!

Have a Favorite Story from WordCamp?

I’d love to hear your favorite story. Who did you meet at WordCamp? Let me know in the comments! Thanks!

 

 

Pinterest: Tips for Startups

Pinterest Tips for Startups

Pinterest Tips for Startups

You’ve been using Pinterest for your startup for awhile now, but aren’t quite sure what to do. You pin sporadically, but have no strategy yet. Your new intern is already complaining about doing too much! What to do? Let’s say you’re a high-tech startup, as an example.

Branding

If you already know what your company stands for, you’re way ahead of the game. Make sure the entire team is talking to one another and ensure that you give the person doing the social media a very high overview of your brand and what it stands for. Is your brand down-to-earth? Techie? Do you specialize in video for the startup market? What words describe your brand? Your social media manager needs to have that list of words. You might also want to avoid a few newbie mistakes.

Consider Your Audience

Although everyone at your startup may be technical, your audience probably does not have the same level of expertise and know-how that the average engineer does. If you don’t know who your audience is, consider modeling yourself after a competitor. Ask yourself what they’re doing right, and also what they aren’t doing that you could do on Pinterest. Keep it simple.

Make Ten Boards

Use some of the branding words to design your boards. Ten is a good number to start with, so this process isn’t overwhelming. You can add more later, as you come across content that doesn’t fit neatly into any of your categories. For example: “Apps,” “3D Printing,” “Ted Talks,” “Movers and Shakers,” etc.

Have a “Bait Board”

Create a "Bait Board"

Create a “Bait Board”

This is a silly board–I don’t know what else to call it. It could be high-tech dog beds, or funny race cars, but something that humanizes you as a brand. Mine is called “Kittehs.” It is extremely silly, as you might imagine. Pick something like “Dogs at work,” or “Big Cats.”

Create a Schedule

Before you start madly pinning, create an editorial calendar. So for example, you may want to pin 5 pins twice a week about your field. If you’re a 3D Printing Startup, that might mean pinning 5 pins about 3D printing on Tuesday and Thursday. Keep it manageable because it will take some time. You don’t have to go crazy with pinning every day. The important thing is to be consistent and not make the intern crazy!

Start Following

Follow a few pinners whose pins resonate with you, and whose businesses might not be in direct competition. And if you decide you don’t like what they’re pinning for whatever reason, you can unfollow those pinners later.

What Has Helped Your Startup on Pinterest?

Do you have any ideas you’d be willing to share? Please leave a comment! Thanks!

Twitter as a Listening Tool

Listening Tool 60 kb

One day, while chatting on Twitter, I got this tweet from @Tsledzik, above, and got to thinking about how to use Twitter as a listening tool. Yes, everyeone says Twitter can be used that way, but how does that work? What does that look like on a day-to-day basis? Large companies or brands can search on their own names or special hashtags. But how can a Startup just starting out or smaller company use Twitter as a listening platform? Here are a few simple ideas.

Use Twitter to Listen

Use Twitter to Listen

Click on @ mentions

From the Twitter client, click on the @ or connect sign right at the top of the screen. Your interactions will appear in the column and you can easily thank or respond to people. Yes, this is basic, but some people only seem to use Twitter to broadcast, and listening doesn’t even occur to them.

Use Hashtags to Search

Use Hashtags to Search

Not only can you use hashtags to allow people to search for your tweets, you can use them to search for any topic you can think of that might allow you to start conversations. For example, type in #Startup in the search bar to find others tweeting about startups. In the example above, I searched on #Startup problems, with only the word “startup” hashtagged (it’s unlikely that #StartupProblems would give many results). Now you have a whole string of possible people to talk to. Note: the top result is promoted, and like the top search results on Google, you may want to overlook it.

Create a List

You may want to listen to local news through Twitter, or what people in a certain geographic area are saying. You can create a list called “Locals” or “San Francisco” and add people to that list. This is a great way to cut down on the “noise” of Twitter. And you can make your list private or public, depending upon whether you want to be in stealth mode.

Trending Topics

Trending Topics

Another easy way to listen on Twitter is to monitor trending topics. They are in the left-hand column. When I wrote this post, #ParentsFavoriteLine was trending, which seemed to be mostly kids making fun of things their parents said. That might be a good one for a teacher to monitor. Trending topics change quite often during the day, and are a good way to keep up on popular news. Here’s a fascinating article on MIT’s algorithm on predicting trending topics.

How Do You Listen?

I would love to hear what you have to say! Leave me a comment below! Thank you!

 

Social Media: First Steps for Startups

Maintain focus to maximize your time

Maintain focus to maximize your time

You are the CEO of a startup, about to launch. The website is looking great. You have an app and a product that looks like it will be an enormous success. Suddenly, you realize that you have no social media. Quick! What are you going to do? Here’s a high-level overview.

Choose Your Name

Make sure your name is available across all the platforms you are looking for. You may need to insert an extra space, or an underline (for example, my name, @Carol_Stephen, has an underline between my first and last names on Twitter). Now check that your name is available on all the other platforms, too.

Pick a Platform

The platforms with the most traffic are Facebook, Twitter, LinkedIn, Pinterest, and GooglePlus. Depending upon the type of startup you’re in, you could also use Instagram and YouTube. But to simplify matters, choose the top ones you’d like, then pick one platform to start with. The easiest one is LinkedIn. Like juggling, once you have that first object in the air, you can add another and another.

Grab Your Handle

Register your name across all platforms–even if you don’t plan to start posting yet. Create an email account just for your social media, for example, social@startup.com, and use that email exclusively.

Organize the Names

Write down email, along with the login names and  passwords in one place, and tell someone else on your team. Put the names into a Google doc, binder or other safe spot with office procedures. The number one problem I hear is that people have lost their own passwords. Yes, really!

Have a Backup Admin

Juggle one social media platform at a time

Juggle one social media platform at a time

Make sure at least one other person is the admin for all your accounts in case something happens to you. This should be a trusted friend, co-founder, or your mom, but someone trustworthy and a little bit tech-savvy.

Designate a Lead

If your time is limited (and people in startups are always busy), designate one person as the social media manager. You may want to share this responsibility, depending upon how many are on the team. The lead will be the point person, and main decision maker for your brand.

What First Steps Would You Take?

Is there something else you would include for a startup? Let me know in the comments!

 

Startup Body: 6 Ways to Lose it

Recently, I heard someone use the term “startup body” for the first time, and since then I’ve been hearing it all over the place. Do you know how, when you buy a new car in that peculiar shade of blue that no one else has, suddenly you see “your car” everywhere? It’s like that. Yes, I’m in Silicon Valley, and yes, every other person here is in a startup. The other thing that’s true is that so many of us keep our heads down all day long and never get up and go outside. We have a decidedly workaholic culture here. So how do you lose your “startup body”?

Last year, I was asking myself that very same question. How do I dig myself out of this workaholic hole? I’d seemingly found a way to Stay Sane while Working from Home, but had also put on 15 pounds, practically overnight! Here’s what helped me. Now, this is a really simple plan. It wasn’t easy, but it was simple. I’m a big believer in simple.

Read Thinner This Year.

Actually, I became a beta tester for the book. The authors, Chris Crowley and Jen Sacheck, were looking for people to read and test their first draft. So I read it three times, each time making notes, and changing my diet and exercise. Many of the changes I made were a direct result of reading the book. Note: I am not an affiliate, and receive nothing from recommending the book (except maybe good karma!).

Exercise 6 Days a Week.

Yes, you read that right. For me, six days a week was the tipping point. Now, I don’t go all out every day. But I do four days of hard intervals every week. Mondays are my hardest aerobic workouts. Tuesdays I lift heavy weights at Alive! Fitness and do Pilates. Wednesdays are intervals again. Thursdays are for yoga or Pilates. Fridays, I do intervals and weights. Saturdays, I cycle or hike. And Sundays is usually for resting, or maybe a walk on the beach. And stretching every day, after working out.

Eat More Vegetables.

For me, that means I eat around 9 different vegetables for breakfast, along with scrambled eggs and whole wheat toast. As recommended by Crowley and Sacheck, I cut out most “white things” such as white bread and replaced them with whole wheat. If I don’t get started in the morning with vegetables, it just ain’t gonna happen the rest of the day. Lunch is a sandwich and/or a salad with some protein. Dinner is something like broiled salmon with green beans and a chunk of good bread. Snacks are usually fruit.

Pretend It’s Your Job.

You know how dedicated you are to your startup? Apply some of that same crazy dedication to losing your startup body. If you like gadgets, get the latest downloadable heart rate monitor with all the bells and whistles. Measure your Key Performance Indicators if it helps you. Get an exercise buddy. Or create a Meetup if that gets you to the gym. Most people in startups don’t slack in the motivation department, but knowing what kind of exerciser you are certainly helps. If you’re social and in social media like me, then going to the gym or working out with someone else is the only way to go. And if you’re competitive, you could train for a marathon or century ride.

Don’t Look at the Scale.

You know where I’m going with this one. Muscle weighs more than fat, so use your jeans as your first indicator and don’t get too obsessive-compulsive with looking at the scale every 5 minutes. Once a week is fine.

Reward Yourself.

When you reach that goal (and you will), consider a reward–one that isn’t food. Only you know what will motivate you. But a reward is crucial. One thing people in startups don’t do is sit around and gloat for long. But basking in the glow of your recent victory could be a very good thing.

What About You?

If you’ve had to lose your “startup body,” how did you do it? No, really. Staying at your ideal weight is a constant struggle. Leave me a comment below! I’d love to hear what helped you!

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