Pinterest Tips for Startups
You’ve been using Pinterest for your startup for awhile now, but aren’t quite sure what to do. You pin sporadically, but have no strategy yet. Your new intern is already complaining about doing too much! What to do? Let’s say you’re a high-tech startup, as an example.
Branding
If you already know what your company stands for, you’re way ahead of the game. Make sure the entire team is talking to one another and ensure that you give the person doing the social media a very high overview of your brand and what it stands for. Is your brand down-to-earth? Techie? Do you specialize in video for the startup market? What words describe your brand? Your social media manager needs to have that list of words. You might also want to avoid a few newbie mistakes.
Consider Your Audience
Although everyone at your startup may be technical, your audience probably does not have the same level of expertise and know-how that the average engineer does. If you don’t know who your audience is, consider modeling yourself after a competitor. Ask yourself what they’re doing right, and also what they aren’t doing that you could do on Pinterest. Keep it simple.
Make Ten Boards
Use some of the branding words to design your boards. Ten is a good number to start with, so this process isn’t overwhelming. You can add more later, as you come across content that doesn’t fit neatly into any of your categories. For example: “Apps,” “3D Printing,” “Ted Talks,” “Movers and Shakers,” etc.
Have a “Bait Board”
Create a “Bait Board”
This is a silly board–I don’t know what else to call it. It could be high-tech dog beds, or funny race cars, but something that humanizes you as a brand. Mine is called “Kittehs.” It is extremely silly, as you might imagine. Pick something like “Dogs at work,” or “Big Cats.”
Create a Schedule
Before you start madly pinning, create an editorial calendar. So for example, you may want to pin 5 pins twice a week about your field. If you’re a 3D Printing Startup, that might mean pinning 5 pins about 3D printing on Tuesday and Thursday. Keep it manageable because it will take some time. You don’t have to go crazy with pinning every day. The important thing is to be consistent and not make the intern crazy!
Start Following
Follow a few pinners whose pins resonate with you, and whose businesses might not be in direct competition. And if you decide you don’t like what they’re pinning for whatever reason, you can unfollow those pinners later.
What Has Helped Your Startup on Pinterest?
Do you have any ideas you’d be willing to share? Please leave a comment! Thanks!
Nice post, Carol–love the Kittehs! I read this and then took a good look at our boards and I promptly deleted two. Now thinking about words that describe our brand, great advice!
Hello Kim,
Thanks for the comment. Glad that your boards are improving! That makes me happy. :-)
Sincerely,
Carol
So glad this post was helpful. Too often “get started” posts are overwhelming and people would just like the 10,000 foot view–and they want it to be simple and executable! Best luck with Pinterest and if you have questions, please send them to me.
Sincerely,
Carol
i agree with the editorial calendar thanks ! i will try it ,
in terms of getting a intern , after you know what your trying to say .
i like your bait board !
Hi Natalie,
So glad that you’ll try an editorial calendar. A lot of people are helped by having structure (even if they don’t always stick with the structure). Knowing what to pin or post can be like having Writer’s block, in a way.
Thanks about the “bait board.” Don’t tell the kittehs, though. They would not approve of being used as bait. :-)
Sincerely,
Carol