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How to Get out of Social Media Overwhelm

May 3, 2018 By Carol Stephen 10 Comments

How to Get out of Social Media Overwhelm

We’ve all been there. That is, feeling completely overwhelmed, with no idea of what to do next. Too many projects piled up and too few hours in the day. Even as a social media manager, this feeling can be overwhelming. People often feel overwhelmed at work according to this article: 10 Ways to Stop Feeling Overworked and Overwhelmed from Inc. magazine. Here are some of the ideas that have helped me.

Use a Timer

Always pay attention to the time passing as you’re posting. Otherwise, you could end up on Facebook for the rest of your life. I use a program called Let’s Freckle, but there are plenty of inexpensive or free ones available, too. By the way, here’s an article you might like: Social Media in 60 Minutes a Day. Yes, it really is possible!

Schedule

Use a scheduler like Hootsuite to help you plan ahead. Keep a nice backlog of posts so you can engage in real time, too. For instance, you might want to keep a Word file or a Google doc with some ideas for content. Forbes has a terrific article, 15 Social Media Management Tools That Can Help Your Business Thrive.

Search for Content

I like to save my searches on Twitter so that I’m always searching for the same keywords. You can see my saved searches above. To save a search, simply type what you’re searching for into the search box. Then tap on the three little dots at the top of your Twitter (I’m using desktop) and click on “Save this search.” That’s it. I also like to use lists of people/brands with great content so that I can figure out what to post next. If you’d like to know more about lists on Twitter, here’s a post you might like: Twitter Lists for the Power User.

Outsource

If you’re completely overwhelmed (and your business isn’t doing social media), hire someone else to do it for you! And did you know that you can hire someone when you go on vacation to help you, too? Give me a call or send me an email and I’ll help you get out of overwhelm!

Filed Under: Blog Tagged With: overworked and overwhelmed, social media overwhelm

This is What Happens When You Buy Followers

April 26, 2018 By Carol Stephen Leave a Comment

This is What Happens When You Buy Followers

You might have heard that you shouldn’t buy followers. Or have you? Were you dreaming? Or was that something that you really heard? Probably fake news, right? Wrong! You should definitely avoid buying followers! Here’s why.

There Are Lots of Reasons

Your hair will fall out, your skin will turn blue, and people will stop talking to you. You’ll become an orphan if you’re not already. A toilet seat will fall out of the sky and kill you. Oh, wait. That was a t.v. show. By the way, I wrote about this (long ago). You might like Who Has the Most Fake Twitter Followers? Which just goes to prove, this isn’t a new phenomenon.

Photo by NEC Corporation of America

People Can Tell, and They Won’t Admire You

If you have three posts, and a million followers, that looks odd. Why? Because it takes time to build a following if you do it organically. And people who do know probably won’t want to follow you. They’ll squint at you and your bogus followers, and never follow you. Or, if they do follow you, it’s only because they’re your family. Those who have been caught buying followers were nearly all embarrassed, and ready to blame someone else.

Throws Off Your Analytics

When all your “followers” live in Russia, how will you be able to check your analytics to see when they’re on Facebook? The answer is: you won’t! And if you want to know when your real followers are online, you’ll have to start over. And that would be not so fun. After all, knowing your audience is half the battle if you’re trying to conduct business on social media. “When you check your analytics on any social platform, you can access insights or varying capacity on this front – but if all your followers are fake, that data is useless.” says Andrew Hutchinson in Should You Buy Followers and Likes on Social Media?

You Support People Who Steal People’s Identities

If you’re considering the purchase of fake followers, then I highly recommend this article from The New York Times: The Follower Factory.

If you read the New York Times article The Follower Factory when you buy followers you support people who steal other people’s identities. So it doesn’t just hurt you. There are probably thousands of people who have had their identities stolen. The article follows a couple of them.

Your Engagement Is Thrown Off

How will it look when you have 100,000 followers on Twitter and Facebook, and yet nobody ever, ever, EVER likes anything you post? Will that seem a little strange to anyone? Why yes, yes it would seem strange. Although, you can buy “likes” and retweets on sites, too. Still, these bots do not offer genuine engagement. So your account may lose thousands of followers overnight if you’re caught. Or you can be shut down.

But it Seems So Cheap!

Yes, but is your time cheap? Is your reputation cheap? How much will it cost you to start over? That $25 or $100 doesn’t take into account how you’ll have to go through the embarrassment of telling your staff what happened. Or that you’ll have to trash your accounts and start over. And how will that look to your followers, when you have to explain what happened (or make up a clever lie)? Not so cheap anymore, right?

What Do You Think When You See Someone Who’s Bought Followers?

Leave me a comment! And thank you.

Filed Under: Blog Tagged With: buying followers, Social Media, this is what happens when you buy followers, why not to buy followers

How to Use LinkedIn That Will Help You Build Your Business

April 19, 2018 By Carol Stephen Leave a Comment

How to Use LinkedIn That Will Help You Build Your Business

Lately, there’s been a resurgence of interest in LinkedIn. Maybe because that other social media platform (that one based in Menlo Park) has been scaring off a lot of people.

Vanity Metrics and Buying Followers

Although the number of followers should not be the end-all, it’s nice to have a few followers. Whatever you do, though, don’t buy followers on LinkedIn or any other social media platform. You might want to read Why Not to Buy Followers on Instagram, from Hootsuite. And by the way, you’ll get the same lack of engagement on other platforms, including LinkedIn, if you decide to buy followers.

Photo by Michael Vadon

Start Conversations

You might not want to talk to every follower you have, but if you have conversations with those who are in your target audience, that could be a start. And if your target market is everyone, then we need to have a talk. Your target market is not everyone unless you’re selling water or air. In most places, those things are free. You might like this guide to engagement if you need help starting conversations on social media.

Photo by MoneyConf

Have a Brand Identity

Who are you and what is your brand about? What are your strengths and weaknesses? Where are your best opportunities? If you want to know about creating your brand identity, I highly recommend Clement Lim’s Creating a Kick-Ass Brand Identity in Six Easy Steps. It’s one of the best articles on brand identity I’ve ever read. Every time I read it, I get something more from it.

Photo by theps.net

Drive Conversations Offline

Some of the best conversations online end up being friendships. Once you meet people in real life, you don’t know what could happen. Often those friendships end up as business partnerships. And you can have an awful lot of fun meeting people, in any case. You might like Why Friendships Are Absolutely the Best ROI of Social Media.

Photo by eekim

Find Collaborators

Collaboration makes work easier and less tedious. When you run out of steam, others on a team can pitch in and help you, either by doing work for you or with encouragement. Many entrepreneurs suffer from loneliness without some human contact. LinkedIn is a great place to find collaborators.

Photo by Stig Nygaard

Publish

Are you publishing on LinkedIn? It’s one of the best reasons to be on LinkedIn. I’ve found that people connect with you more easily if you publish your own work and also share others’ posts. Here’s an article that you might like, too: Here are 10 Surprising Stats You Didn’t Know About Marketing on LinkedIn.

Photo by Fort Wainwright Public Affairs Office

Why Are You on LinkedIn?

Leave me a comment! Thank you.

Filed Under: Blog Tagged With: buying followers, collaboration, LinkedIn, ROI of social media

How to Be Less Annoying on Social Media

April 12, 2018 By Carol Stephen 6 Comments

How to Be Less Annoying on Social Media

I already know what you’re thinking: Less annoying that what? Or Less annoying than whom? Before I can answer that question, we’d have to set a benchmark, right? And without knowing you personally, that would be impossible. So for the purposes of this post, let’s just say we all want to be less annoying.

Photo by grepsy

Some Super Annoying Things

Here are some ways you can be really, really annoying on social media. Sending DMs or private messages or videos the instant someone follows you on Twitter or Facebook. Nobody likes that in-your-face kind of old-school sales anymore. Those are just a few examples of things not to do. The best and easiest thing to do is not to send a direct message when someone follows you. At all.

Being Divisive on Social Media

Being divisive on Facebook can be really annoying, although sometimes those controversial posts can get a lot of attention. Still, at what price? By now, we mostly know where our friends’ allegiances lie on the political spectrum. How about finding that place or those issues we can agree on, though? Even though that envenomed political cartoon might get a lot of comments, is it worth it? And are we really going to change our friends’ political views with a Facebook post? You might like this post: Ten Ways to Fail on the Biggest Social Media Platforms: Facebook.

Super-Salesy Posts

You’ve all seen those ads on Instagram that make you want to throw your smart phone down in horror. Buy this! Sign up here! An occasional call-to-action might work, but not every single post. Nobody likes to see that. For more things to avoid on Instagram, Jeff Bullas has an article: 8 Instagram Marketing Mistakes You Should Avoid.

Buying Followers

Another thing most of us don’t like to see is obviously fake followers. If you have 10 posts on Twitter, chances are you’re not going to have 10,000 followers. And those fake followers are not going to help you in the long run, either. Some people talk about social proof, but that’s not the way to get it.

What Annoys You?

There must be something! Leave me a comment and I promise to get back to you. Really.

Filed Under: Blog Tagged With: annoying things on social media, being divisive on social media

How to Keep Your Content Fresh: Innovative Ways, Part Two

April 5, 2018 By Carol Stephen 4 Comments

How to Keep Your Content Fresh: Innovative Ways, Part Two

Once I started writing about how to keep content fresh, it seems that I couldn’t stop. Before we dive into these ideas, you might like to read Part One. Here’s part two.

Use Quizzes and Polls

There are so many controversial topics right now that a quiz or poll could really help you figure out what your audience (or at least your friends) are thinking. You could ask them about Facebook and their privacy concerns, for instance. Have your friends shifted their social media strategies? Are they spending more time in other places online? That could be the basis for an interesting post or piece of content. Here’s a Wiki on how to create polls on Facebook.

Mind Mapping Is One Way to Find Fresh Content

Mindmap or Brainstorm Ideas

Mind mapping is a wonderful tool, and you can find software to help you. Or you could just get a big sheet of paper and some pencils, and get started! You’d be surprised at what starts to appear in your mindmap.

Think Like Your Audience

What do you honestly think your audience cares about? Probably not the same things that you care about! For instance, my audience cares about time and money. And ROI (return on investment). Those are the questions that everyone asks. One idea (that I found while online) is Random Affinities.

Photo by michaelseangallagher

Random Affinities

Moz has a wonderful article about growing your business with random affinities. You can use Google search, Amazon, or even Facebook ads to find out what a particular audience might be interested in. For instance, start a Google search for “are yurts” and then see what Google suggests. If you’re writing about a boring topic (not that yurts are boring!) this could help. A lot. I tried doing the search and Google guesses at the rest of the sentence.

Try a Different Format

If you’ve been blogging, try a video blog or podcasting. The process of learning the new format might be more work, but it could also be a lot of fun. In addition, you might attract a whole different audience!

Use Gamification

You can gamify just about anything. Give yourself points for starting, for progress, and for finishing a project. You might like this post about the Gamification of Social Media.

Let Someone Else Write

Too busy to write? Let someone else write for you! If you don’t know of anyone, I do (that would be me!). Send me an email if you’re looking for someone to help write your blog posts!

Filed Under: Blog Tagged With: brainstorming, content creation, gamification, how to create polls on Facebook, mind mapping, outsource blog posts

How to Keep Your Content Fresh: Innovative Ways

March 29, 2018 By Carol Stephen Leave a Comment

How to Keep Your Content Fresh: Innovative Ways

Perhaps you’ve been creating content for months or years now, and you feel as though you’re repeating the same tired ideas over and over. Is that you? Some days it’s me! Sitting down to write isn’t always fun. The imagination doesn’t always cooperate the way it should! Especially if you’ve been in meetings all day long, and the thought of writing sounds way less interesting than sleep.

Photo by NancyK!

Repurpose

Take a look at your own content. Is there something from a blog post that you wrote long ago that you could revisit? That’s one way of repurposing. Start with that old idea, and do a remodeling job. You can add video, images, tweets, or quotations to make it fresh. Think of it as a makeover. You might get some clues here: How to Recycle Content the 10 Best Ways.

Add a New Headline

Of course, you’ll want to create a new headline, too. In fact, many experts claim you should spend half your time on the headline itself. Here’s a thorough article about Headlines: How to Write Better Headlines, from Hubspot. The infographic is worth its weight in gold.

Combine Two or Three Ideas

One thing that I love love love doing is to combine two radically different ideas to create a new one. So, for instance, What Nikola Tesla Said About the New iPhone Will Blow Your Mind combines a dead scientist with the new iPhone. I’m fairly certain no one has written that particular article before! Call it a long, long, long tail keyword.

Interview an Influencer in Your Space

You could interview someone and ask them how they got started, what differentiates their business from other businesses, what makes them successful, etc. The interview doesn’t have to be done in person–a phone interview might be adequate, as outlined in How to interview someone like a journalist. Another good tip? Avoid the word interview, as it brings up visions of job interviews–which hardly anyone enjoys.

Let Others Do the Work ~ Crowdsource

Sometimes you can crowdsource during a Twitter chat and then include the tweets in a blog post. Or just take a tweet and use it on another social media platform to start a conversation. It doesn’t have to be anything controversial to start a conversation, either.

More Next Time!

There’s a lot to say about content creation and keeping it fresh. If there’s something you’d like to see, drop me a comment here! And thank you.

Filed Under: Blog Tagged With: content creation, headline creation, recycling content

Ten Absolutely Best Ways to Fail on Instagram

March 22, 2018 By Carol Stephen 4 Comments

Ten Absolutely Best Ways to Fail on Instagram

Whether you’re on Instagram for business or pleasure, there are some creative ways to fail. Here are just a few!

Following and Unfollowing

You’ve had this happen 10,000 times. Roughly. Someone likes one or more of your posts, or they say something positive about an image. They follow you and you follow back. Then, within a week or two, they unfollow you. They do this so that they appear more popular than they actually are, and they hope that you won’t notice.

Maybe you’d like to read my previous post on Instagram fails: Beware Instagram Follow Unfollow Backlash: A New Kind of Fail.

Having a Private Account

Have you seen people with accounts that are private? They follow you and expect you to follow, but you can’t see any of what they post. Unless you already know them in real life, why would you follow them back? You wouldn’t! If you really do want a private account, Here’s a wiki on how to make your Instagram Photos Private.

Photo by nicubunu.photo

Following Thousands

If you check the ratio of someone’s followers to whom they follow, and it’s way off, would that make you follow them? If they’re a brand and you like what they’re saying, maybe. But anyone else? Probably not. If they’re terribly popular, and are posting valuable things, you might follow them.

Photo by denisbin

Terrible Images

If you see images that are out of focus, too sales-y, or of no interest to you, you probably won’t want to follow that account. If you don’t want to put up a picture of yourself, fine. Get a picture of something. Please. And please make it be in focus.

No Name

Having no brand name or personal name makes it less likely that you’ll gain real followers. Sometimes with accounts with no name, the next time you take a look, they’re gone from Instagram.

Photo by Jorden rundt og hjem igen

Not Posting Enough

Did you post three times in 2014 and then abandon your account? Having an inactive account is a major fail on any platform. And if you don’t want to post something, you can go in and comment on your friends’ posts.

No Descriptions in Posts

Whether you use poetry or a short description, say something. Words are important. Words and hashtags are what help you to get found on Instagram.

Photo by soggy_3_16

No Hashtags

Instagram is the place where you can go crazy with hashtags. Really. If you’d like to know more about hashtags, here’s a post you might like: New Rules for Instagram Hashtags: How to Find the Right Hashtags for Your Business in 2018.

No Engagement

Talking to other people is what makes social media social. Are you commenting on other people’s posts? If not, you might like How to Engage on Social Media: Instagram.

Using Instagram for Dating

Please, on behalf of all women (and men!) everywhere, don’t follow us just to slam us with private messages. If you want to get to know us as friends, that’s a whole different story.

What Other Creative Ways Have You Seen to Fail?

Leave me a comment! And thank you!

Filed Under: Blog Tagged With: how to fail on Instagram, Instagram failure

Does Your Social Media Manager Need to Be Nearby?

March 8, 2018 By Carol Stephen Leave a Comment

Does Your Social Media Manager Need to Be Nearby?

Here’s another frequently asked question that I get all the time. People want to know whether I need to be nearby. And I’d argue that you probably want someone who’s culturally close to you, brand attribute wise. But as far as being geographically close? That depends!

Creating Strategy

Although I could probably create strategy for your brand in another country, unless we have the same cultural interests, I might not know the day-to-day struggles of your audience. So, for instance, if you’re in the middle of Africa, since I’ve only visited and never actually lived there, that might not be the best fit. But if you’re in another part of the U.S. or Canada, that would probably work.

Do You Need Someone Onsite to Create Images/Video?

If you do need someone to be there to take pictures or to create video, then you’d probably want someone onsite. But not always! So for instance, I have clients in other parts of the country, who create their own images. That works. We can share those images or video in a variety of ways, such as Google Docs.

Writing and Posting Can Be Done Anywhere

Writers can work from practically anywhere. They can create content and help you boost your SEO by keeping your website fresh. They can make help drive brand awareness and schedule posts for you. Here’s an article you might like: Hiring a Professional Blogger? What You Need to Know First.

Using Conference Calls to Communicate

If you’re in another part of the country, it’s easy to have group meetings online and share screens using Zoom, GoToMeeting, or any number of other screen-sharing video conferencing services. Here’s a comparison of the two: GoToMeeting vs Zoom.

Outsourcing Doesn’t Have to Mean Another Country

If you’d like to outsource your social media, you don’t have to send it to another country. You could hire someone in your state, but maybe in another county. Or in the state next door! So long as they’re reliable, it doesn’t matter so much where they are. And you might want to read How to Outsource Social Media That Will Help You Have More Time.

In-House vs. Outsourced

Maybe your company isn’t big enough to hire someone in-hour just yet. In that case, you might like to have someone help out. Or you might need strategy so that when you do hire someone, you know which direction they should take.

Have Questions?

I’d love to talk to you! Leave me a comment and I’ll answer as best I can.

Filed Under: Blog Tagged With: conferencing services, creating social media strategy, GoToMeeting, posting from anywhere, Zoom

Maslow’s Unbelievably Strange Hierarchy of Social Media Needs

March 1, 2018 By Carol Stephen 4 Comments

Maslow’s Unbelievably Strange Hierarchy of Social Media Needs

Few know about Maslow’s unpublished work on social media (for his published work, see the Wikipedia). And most people doubt that he wrote about social media, since it had not yet been invented. But c’mon! Leonardo da Vinci wrote about flying machines and a simple visit via the Wayback Machine can give us all the info we need. Right?

By the way, if you like this article, you might like What Nikola Tesla Said About the New iPhone Will Blow Your Mind!

Physiological Needs

At the bottom of Maslow’s Hierarchy is a category called Physiological Needs. These needs include food, water, shelter, etc. If we apply that to social media, that would be barely surviving on social media. That is, before doing anything else on Instagram, you need to be on Instagram. You’ve seen all those accounts with NO posts and yet 147 followers, right? What is up with that?

Safety Needs

After the first needs are met, a person needs to be safe physically, financially, etc. On the Interwebs, a person needs to feel safe from spam, government shutdowns, and trolls. They need to be able to tweet peaceably without fear of repercussions. They need to be able to talk about their vacation without a meddlesome relative stepping in to insist that they spend all their vacation in some god-forsaken part of Northern California without Internet. Oh, wait–that’s just me. But it still applies!

Photo by andersfrick

Social Belonging

According to Maslow, humans need to feel a sense of belonging and acceptance among social groups. For some introverts, the sense of belonging might only apply to befriending a couple of cats and a duck. Extroverts are happier with a larger party–say ten ducks–and five cats.

On social media, this sense of belonging could apply to Facebook groups, Twitter chats, or Instagram video. People post pictures of their babies, their dogs dressed as cats, and their cats dressed as sheep. Somehow that makes them feel like they belong. Dogs dressed as cats are not so bad–but cats dressed as sheep? That’s just wrong! As Maslow himself said, “Popular with whom? Perhaps it is better for a youngster to be unpopular with the neighboring snobs or with the local country club set.”

Esteem

Recognition, status, importance, and respect are all things we need. And people gain all of these by posting on social media. Often the things that they post are, shall we say, in the fantasy realm. The pics of their cats dressed as sheep are photoshopped to appear more sheeplike. Their vacations are edited to sound more fun. People only show their best side so as to appear happier and elicit jealousy from their friends. Nobody talks about the time they got fired, or drank too much and woke up in a strange city, asleep in bed with a platypus.

Self-Actualization

When a person can realize his or her full potential that is self-actualization. On social media, your results may vary drastically. There has been a lot of talk about transparency lately. Maslow was probably talking about social media and transparency when he wrote the self-actualization stage of the hierarchy.

For the self-actualization on social media, Maslow includes the following:

When you post a question on Twitter, you get a reply 100% of the time
Every post on Facebook is met with smiley faces, never angry ones
People think you’re awesome on Instagram, and each picture gets hundreds of comments.

Self-Transcendence

Maslow talks about generosity of spirit, about giving to some outside organization. On social media, only a couple of people have reached this goal. Non-profits sometimes make the leap. The only person who has reached this lofty level, though, is the Dalai Lama.

Have You Met Your Basic Needs on Social Media?

If not, give me a call. I can move you to your next level.

Filed Under: Blog Tagged With: Maslow's Hierarchy of Social Media Needs, social belonging

How to Use Network Analysis to Help You Understand Social Media

February 25, 2018 By Carol Stephen Leave a Comment

Marc Smith on #DigiBlogChat

This week on #DigiBlogChat, our Twitter Chat every Tuesday at 1:00 p.m. Pacific Time, our special guest is Marc Smith, of the Social Media Research Foundation. The chat will take place Tuesday, February 27, 2018. Here are some preliminary vocabulary and ideas.

The Shape of #DigiBlogChat

The Shape of Social Conversations

Marc looks at the shape of social media conversations to see who’s connecting, conversing, or broadcasting. Did you ever think about social media having a shape? Me, neither. Not until recently. The graph above shows the shape of the #DigiBlogChat hashtag.

Measuring the Shapes

“Networks are collections of connections. Social media allows people to author connections with one another – by liking, linking, following, friending, favoriting, rating, reviewing, replying, and sharing. In aggregate, these collections of connections have a shape. Network analysis is about measuring that shape as well as calculating the position of each person within the larger structure.” ~ Marc Smith

How is a Network Approach Different?

“There is a difference between volume and structure. Today, most tools focus on the volumes of things: followers, likes, retweets, etc. In contrast, a network approach has a focus on the structure that is created when people connect with one another. People often connect, but they do not do so in the same shape or structure – even if there are the same number of people.” ~ Marc Smith (emphasis mine)

Network Vocabulary

What are the core concepts and terms in networks?

Vertex = “the thing”
Edge = “the connection between two things”
Group = a collection of vertices
Centrality = a position of a vertex “in the middle of things”
Bridge = a vertex with an edge that connects to a vertex in a different group
Density = how interconnected everyone is to everyone
Centralization = how connected everyone is to just one or a few others (“hubs”)

Wikipedia for More Information

These definitions from Wikipedia may help provide more information:

Want to Learn More?

Learn with us on #DigiBlogChat on Twitter, Tuesday at 1:00 p.m. We’re on Twitter every Tuesday at the same time if you miss this chat. It’s a big, friendly group, and we’d be glad to have you join in!

Filed Under: Blog Tagged With: bridge, centrality, centralization, density, edge, group, social media and network analysis, vertex