What to Write When You Have No Clue

 

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You’ve been wracking your brain for the past 30 minutes, staring at the blinking cursor. That blog post isn’t going to write itself, now is it? So how do you get started? Here are some ticklers that could help.

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Mindmap Your Way to Success

Write down every word you can think of that pertains to your business. Open up a thesaurus, and find synonyms for those words. Connect the dots using colored pencils. This process can be a lot of fun. By the way, you might like this article: How to Keep Your Content Fresh: Innovative Ways, Part Two (there is an example of a mindmap in there).

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What Do Your Clients Always Ask You?

Write about that. The next time someone asks you the same tired question, refer them to your blog post. “But why can’t I take images off Google?” they’ll ask. And you’ll have an article you can send to them. If you don’t know why you can’t get images off Google, I hope you have a good lawyer. Because c’mon! Don’t do that. If you’re really stuck on the idea of using Google to find images, Google has an article about it because of course they do. They’re Google.

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What Do You Wish People Would Ask, But Don’t?

Do you want your clients to ask about your experience? I know I sometimes do! Or my degree. Or where I went to school. But it doesn’t always work that way. You could tell your client “would you like to know where I went to school?” And they’ll probably say yes! You can also put that into a post.

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Gamify Your Posts

There may be some ways that you can gamify what you’re doing. And by gamify, I mean make it more fun. Because, really, if you’re not having fun why bother? Recently, I’ve been writing lots of restaurant reviews on Google. Why? Not because they pay me! Because it’s fun. They give you little badges and send email every once in a while. It costs them practically nothing, and yet makes the review process fun. You can award yourself points when you write a certain number of words, for example, or whenever you publish something. If you can quantify it, you can gamify it. You may even want to gamify your life, as outlined in this excellent article: Gamify Your Life and Become Massively Successful. And you may want to gamify your social media.

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You Won’t Always Feel Creative

That’s a given. So when you’re in a creative mood, write down your ideas and work on them later. And by all means, if you need a hand, give me a call or send an email!

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How to Keep Your Content Fresh: Innovative Ways, Part Two

How to Keep Your Content Fresh: Innovative Ways, Part Two

How to Keep Your Content Fresh: Innovative Ways, Part Two

Once I started writing about how to keep content fresh, it seems that I couldn’t stop. Before we dive into these ideas, you might like to read Part One. Here’s part two.

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Use Quizzes and Polls

There are so many controversial topics right now that a quiz or poll could really help you figure out what your audience (or at least your friends) are thinking. You could ask them about Facebook and their privacy concerns, for instance. Have your friends shifted their social media strategies? Are they spending more time in other places online? That could be the basis for an interesting post or piece of content. Here’s a Wiki on how to create polls on Facebook.

Mind Mapping Is One Way to Find Fresh Content

Mind Mapping Is One Way to Find Fresh Content

Mindmap or Brainstorm Ideas

Mind mapping is a wonderful tool, and you can find software to help you. Or you could just get a big sheet of paper and some pencils, and get started! You’d be surprised at what starts to appear in your mindmap.

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Think Like Your Audience

What do you honestly think your audience cares about? Probably not the same things that you care about! For instance, my audience cares about time and money. And ROI (return on investment). Those are the questions that everyone asks. One idea (that I found while online) is Random Affinities.

Random Affinities

Moz has a wonderful article about growing your business with random affinities. You can use Google search, Amazon, or even Facebook ads to find out what a particular audience might be interested in. For instance, start a Google search for “are yurts” and then see what Google suggests. If you’re writing about a boring topic (not that yurts are boring!) this could help. A lot. I tried doing the search and Google guesses at the rest of the sentence.

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Try a Different Format

If you’ve been blogging, try a video blog or podcasting. The process of learning the new format might be more work, but it could also be a lot of fun. In addition, you might attract a whole different audience!

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Use Gamification

You can gamify just about anything. Give yourself points for starting, for progress, and for finishing a project. You might like this post about the Gamification of Social Media.

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Let Someone Else Write

Too busy to write? Let someone else write for you! If you don’t know of anyone, I do (that would be me!). Send me an email if you’re looking for someone to help write your blog posts!

How to Get out of a Dismal Social Media Rut

How to Get Out of a Dismal Social Media Rut

How to Get Out of a Dismal Social Media Rut

How to Get out of a Dismal Social Media Rut

Admit You Have a Problem

Admit You Have a Problem

Admit You Have a Problem

It does sound like a self-help program, doesn’t it? Admitting you have a problem is the basis for delivering yourself out of social media ruts. And it could be a relief to admit it to yourself. Now you can work on your escape plan!

Baby Steps to the Answer

Baby Steps to the Answer

Baby Steps to the Answer

Could you spend 30 minutes brainstorming some answers? How about if you paid someone for half an hour of their time to help you brainstorm? Then you’d use that 30 minutes for sure! Now write down all the ways you could escape your rut.

Focus on Passion

Focus on Passion

Focus on Passion

Tiny Buddha has a nifty article for Getting Out of a Rut and Working on a Passion. I really like the focus on a passion as a means of getting out of a rut.

Create a Road Map

Create a Road Map

Create a Road Map

A road map doesn’t have to be a complex chart with 28 different colors and circles and arrows going all over the place. It could be three steps, or maybe eight steps that lead you to your goal. Simplicity can be elegant, as long as you know what you need to do to reach your goal. Did you know that you could do social media in as little as 60 minutes a day?

Three Examples of Road Maps

Three Examples of Road Maps

Three Examples of Road Maps

If you’ve never seen a social media marketing plan, here are three examples:

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Refocus

Once you have a direction or a road map, if you will, that sense of burnout will diminish. With everyone on the team working together, a clear destination will appear. And if the team is just you, then find a friend (or a pro!) to help you. Ahem! I might know of someone.

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Implement

Implement your new strategy by writing down the everyday tasks you’d need to complete. Some of the tasks might be once or twice a week, and others might be daily.

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Get a Notebook

If you like to write things down, old-school style, get a notebook that you’ll enjoy. Here’s How to Buy a Paper Notebook That Will Bring You Joy! Personally, I like a stitched binding with ruled lines for daily tasks. What’s nice about notebooks is they’re always charged, and if you’re a tactile learner, they’re more satisfying than creating something online.

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How’d You Climb out of Your Rut?

If you’ve ever been in a social media rut, or experienced burnout, how did you respond? Let me know in the comments. And thank you!

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