How to Get out of Social Media Overwhelm

We’ve all been there. That is, feeling completely overwhelmed, with no idea of what to do next. Too many projects piled up and too few hours in the day. Even as a social media manager, this feeling can be overwhelming. People often feel overwhelmed at work according to this article: 10 Ways to Stop Feeling Overworked and Overwhelmed from Inc. magazine. Here are some of the ideas that have helped me.

Use a Timer

Always pay attention to the time passing as you’re posting. Otherwise, you could end up on Facebook for the rest of your life. I use a program called Let’s Freckle, but there are plenty of inexpensive or free ones available, too. By the way, here’s an article you might like: Social Media in 60 Minutes a Day. Yes, it really is possible!

Schedule

Use a scheduler like Hootsuite to help you plan ahead. Keep a nice backlog of posts so you can engage in real time, too. For instance, you might want to keep a Word file or a Google doc with some ideas for content. Forbes has a terrific article, 15 Social Media Management Tools That Can Help Your Business Thrive.

Search for Content

I like to save my searches on Twitter so that I’m always searching for the same keywords. You can see my saved searches above. To save a search, simply type what you’re searching for into the search box. Then tap on the three little dots at the top of your Twitter (I’m using desktop) and click on “Save this search.” That’s it. I also like to use lists of people/brands with great content so that I can figure out what to post next. If you’d like to know more about lists on Twitter, here’s a post you might like: Twitter Lists for the Power User.

Outsource

If you’re completely overwhelmed (and your business isn’t doing social media), hire someone else to do it for you! And did you know that you can hire someone when you go on vacation to help you, too? Give me a call or send me an email and I’ll help you get out of overwhelm!