#Digiblogchat Questions February 11, 2020

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Today’s Topic: Vlogging (video blogging) with special guest Mitch Mitchell @Mitch_M

Q1. Have you or your company ever created a video?

Q2. If you haven’t created any videos, why not?

Q3. If you have created a video, were you in it?

Q4. Do you have a YouTube channel?

Q5. What do you believe are the benefits of marketing using video?

Q6. Do you believe there are personal benefits of doing videos?

Q7. Do you edit your videos or put them out as they are?

Q8. If you were going to share your videos, where and how would you do it?

Q9. Have you thought about personal vlogging?

Q10. Would you be open to being interviewed via video? 

Next week’s topic:What digital skills should my team develop?!

How to Speak Your Client’s Language: Three Simple Ways

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If you’re a social media manager, it’s critical that you speak your client’s language. If you’ve ever seen someone who doesn’t speak their client’s language, then you know how jarring it can be to their audience. It’s confusing, to say the least. Speaking your client’s language also helps so they really feel like you hear what they say. That might include slowing down or speeding up the rate at which you speak.

By the way, you might like this article about social media platforms and language (from the Wayback Machine!): Different Platform, Different Language.

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One: Listen Carefully

What words does your client use? What words and phrases do they avoid? You probably want to mirror what you’re hearing. They might use a lot of small words, or maybe they pepper their language with the occasional indubitably or obviously. If you’re in doubt, ask, suggests C.J. Hayden in her newsletter about Speaking Your Clients’ Language. Another thing to listen to is your client’s body language. Do they slouch or fold their arms? What are they telling you with their expressions? Do they look worried or happy? The little expressions you see every day can mean a lot.

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Two: Use the Lingo

Say your client sells cars. You need to be using the same language they use. There could be some three-letter acronyms (TLAs) that are frequently used in the business, too. You might want to use the same acronyms (but explain them occasionally for your audience). Even though your client uses the lingo, that doesn’t mean that everyone in their audience knows all of it. You can always link back to a Wikipedia article explaining any complex lingo, or to your client’s website for that matter. In marketing, there are tons of acronyms, too, such as SMM (social media marketing) and SEO (Search Engine Optimization). Jeff Bullas has an article about all the marketing lingo you need to know. There will probably be many other acronyms in your line of work.

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Three: Be a Conduit

If you’re posting on behalf of a client, make sure you have their best interests in mind. For instance, when I’m out and about on social media, I have to stifle my own political leanings. Since I’m a Democrat, I can’t talk about that on social media. Not only would it possibly conflict with my clients’ interests, but it could ostracize their audience. (Although if you’re working on a political campaign, that’s a whole different story!) And, as mentioned above, if you’re using acronyms make sure to spell them for your readers. Although you’re speaking your client’s language, you also need to ensure that your audience can understand what your client says! If you missed it, here’s one you might enjoy: Target Audience and Social Media.

 

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What Other Ways Do You Speak Your Client’s Language?

I’m all ears (it’s an ugly sight!). Let me know in the comments. And thank you.

 

#DigiBlogChat Questions February 4, 2020

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February 4, 2020 at #DigiBlogChat — Idea Party!

A brainstorming chat for our chat of February, as suggested by Jorgenson Lockers!

We’ll brainstorm ideas for our regulars during this fast-paced, friendly hour. Join us to brainstorm, and don’t forget to invite a friend!

Tuesday, February 4th at 1:00 p.m. pst.

Our (possible) #DigiBlogChat questions:

  1. Is there a place in your business where you’d like some fresh ideas?
  2. Could you tell us a little about your business?
  3. Is your brand/business limited by your location?

The Imperfect Science of the Perfect Post

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Lately I’ve been reconsidering the way I post. That is, I’m taking a deeper dive into what I post, reading more, and having more opinions. On Twitter, my tweets have taken on a different look, instead of the usual RT @BlabbityBlahBlah, link and hashtag. Now more tweets have a quote in them. In real-time, those tweets are retweets with comments. If they’re scheduled, they start off with a quote, usually, then who said it, the link and maybe a hashtag. On other platforms, such as Facebook, posts are similarly formatted. Twitter itself has advice on what to tweet, which you might like: What to Tweet.

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So What?

This format with the quote has resulted in a lot more conversations, I’ve found. Also, people seem to retweet these posts more often. People seem to appreciate the format with quotes more, and the engagement has been different, and more fun. By the way, if you’re struggling with engagement, you might want to look at For Better Social Media Results, Focus on Engagement. Since social is the whole point of social media, getting more engagement is a true win.

SEO or Just More Engagement?

Search Engine Optimization has been getting trickier and trickier. Often posts that are written for the Google bots don’t sound like they’re written by humans at all. Keyword stuffing is rampant, and many of the posts seem like they’re written using Artificial Intelligence. They may have been written by someone whose first language isn’t English or translated using a translation program. Either way, many articles seem stilted and strangely written.

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The Human Element

What about the human reading your posts? Don’t they deserve an article written by a real, live, breathing human? I think so. Many of the articles I’ve read recently, even those by big companies such as Forbes, seem to be filled with errors. Are good articles going the way of the dodo, the phone booth, and cursive writing? Let’s hope not! Although I can’t influence everyone all at once, if I could vote for a more human touch in articles and blog posts, I would. And if there are people reading your posts anywhere online, from Facebook to Twitter, why not add your own opinion rather than just being a reposting machine? Even if it’s old-school, I’d like to see that happen. If you’re old school, you might like Yes–Why Not Call Your Friends on the Telephone?

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Our Attention Spans are Shortening

We seem to have less time to read these days. Or, as this article from the the New Yorker explains in Why We Don’t Read, Revisited, “…between 2003 and 2016, the amount of time that the average American devoted to reading for personal interest on a daily basis dropped from 0.36 hours to 0.29 hours.” At the same time, people spent more time watching t.v. and possibly watching videos.

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What Science Can You Apply to Your Posts?

Is there some science that you can apply to the posts you write yourself or curate? Let me know if you use science or analytics in your posts! And thank you for reading.

#DigiBlogChat Questions January 28, 2020

Brand Management on #DigiBlogChat

January 28, 2020 at #DigiBlogChat — Brand Management

A chat about brand management for the last chat in January!

Through a series of ten questions, we’ll be exploring brand management during this fast-paced, friendly hour. Join us to answer questions and learn about how others handle their brand management. about your friends’ favorites, and don’t forget to invite a friend!

Tuesday, January 28th at 1:00 p.m. pst.

Our #DigiBlogChat questions:

  1. How important is consistency to your brand management?
  2. How do you think brand management helps you be more productive?
  3. What part does your physical location play in your brand management?
  4. Does your product or service depend upon seasonality? How?
  5. Why is it important for your business to be scalable?
  6. What are your brand’s core values?
  7. How does Return on Investment influence your brand management?
  8. How does your brand align its behavior across social media platforms?
  9. How does brand management ensure the long-term success of your brand?
  10. Does your logo and the colors you use reflect your brand? How so?Join this Twitter conversation by going on Twitter and don’t forget to add #digiblogchat to your tweet!

Simple Systems For Social Media Marketing

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Social Media Marketing has come a long way in the past ten years. In the beginning, almost anyone could get shares, likes, and comments on their posts since there weren’t that many people online. But now? Everybody and their grandma, her kids, her kids’ kids and their dogs are on social media. What’s a small business to do? Create systems, of course! Since I’m a big fan of simple, here are some simple ideas. And if you want to gain traction on Instagram, here’s an article from Social Media Examiner: 10 Ways to Grow an Organic Instagram Presence.

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Use a Scheduler

Yes, some frown upon schedulers. Use one anyway. You can’t be online plus run your business plus have a life without a scheduler. I use HootSuite because I’ve used HootSuite since the dawn of time. But there are others you might like more. I’m not an affiliate, by the way. You might like this article about scheduling: What Makes Social Media Automation So Popular? Some other popular ones include Sendible, SproutSocial, and Buffer.

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Get Online…But

The “but” here is to watch how much time you spend. How long do you have? You can definitely spend an hour online if you’re organized and don’t get sidetracked by cat videos (oops! That would be me). How many different platforms are you on? Don’t spend all your time on one unless you’ve determined you get 100% of your business from there, like my brother did with his Yelp account. More info about Yelp for businesses here: How to Use Yelp That Will Help Your Business Gain Social Proof.

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Use a Timer

I like Noko timer, but it’s a little spendy. You need something that reminds you to get back to reality. Back in the day, I used an egg timer. Yes, really. Its steady ticking reminded me that time was passing by. Plus! You can get one for a dollar the Dollar Tree. Whatever gadget or app you use, it needs to remind you to get back to your other life. You know, the one with people and cars and food in it. For more information about time management, might I recommend: Time Management for the Tired and Frazzled?

Engage, Engage, Engage

Talk to people. If you retweet or report on others’ articles, say something about them. Don’t simply throw things out there because you’ll look like a robot. So have an opinion and curate what you say. Make sure it matches what your audience wants to hear, and please don’t overshare. If people comment on your posts, say thank you at the very least. If you need more help, I have a book you can read in an hour or two to help: 21 Ways to Total Social Media Engagement. It’s in paperback or available as an eBook.

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Simple Enough?

Between a scheduler, a timer, and some engagement, you should have it covered. Is that too complicated? Is there something else you’d like to hear about? Let me know in the comments! And thank you.

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What Happens to Your Audience When You Overshare

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A friend of mine, Mitch Mitchell, was talking about oversharing on his video, which got me to thinking. He mentions someone he knows on social media, who was going through a trying time in their marriage. She overshared and criticized her husband (watch the video for the details). This person then got back together with her husband, but never mentioned the drama ever again. Long story short, he has been uncomfortable ever since. Here’s the video:

 

Oversharing is Confusing

Now you might know someone like this. I certainly do. The person gets back together as though nothing ever happened and you’re left maybe wondering what happened. At the very least, it’s confusing. If you’re on social media and you overshare, where does that leave your audience? If you don’t explain what happened in the meantime, people are left high and dry. It’s different if you’re a marriage and family counselor using your own experiences as fodder (with everyone’s permission). But if you represent a business, your friends and potential clients can be both confused and upset.

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Oversharing Can Be Dangerous

If you’re sharing details about something you’re going through like a divorce, where emotions run high, you could end up putting yourself or your family in danger. And if you discuss your own children, that could also put them in danger. For instance, some people talk about problems they’re having with day care, or specific times they pick up their kids. Do you really want to put your kids in danger? Or tell people when your house is empty? It’s easier and easier to see who’s going where, even without oversharing. But to hand someone information so easily could put your family and friends in danger.

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Sharing Privately Might Be Better

If you’re in a personal dilemma, and let’s face it–everyone goes through big life changes sooner or later, why not share privately? Direct messages, text messages, or a phone call could be a lot better and less confusing to everyone concerned. Plus, you can direct the messages at just those who really need to know. For instance, immediate family and close friends. Not everyone needs to know all the intimate details. Even better would be to meet your friend for a face-to-face meeting. I’m sure not everyone has time, but a quick meeting to catch up could be very appreciated. By the way, you might like this article: Yes–Why Not Call Your Friends on the Telephone?

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Think of Your Audience

If you have too much drama in your life, your potential clients might look for someone who doesn’t have so much drama. After all, they wouldn’t want that drama to affect your work for them, right? So even if there is drama, it could be better not to dote on the drama. Also, doesn’t it seem that those who dwell on drama get more of it? Or is that just me? And you might like How to Use Gratitude Marketing to Empower Your Social Media.

What do you think? Is it better to share more or less? Let me know in the comments! Thank you.

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How Natural Disasters Can Make Us More Grateful

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The Kincade fire was in the national news for awhile now, and there have been many other fires in California and other countries since then. My area in the Santa Cruz Mountains lost power for five days in October. Although I’d never wish a power outage or the fear and anxiety that goes along with a fire on anyone, I’m very grateful for what I do have. Maybe you are, too.

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Fires, Earthquakes, and Power Outages

With so much going on all around us, water, electricity, and a place to live are so appreciated. We take so much for granted. When the basics are taken away from us, it’s different. Right now, we’re all watching Australia’s fires and seeing how much people and animals there are suffering. Evacuations have become more commonplace because of climate change. The days are hotter, and the weather is more unreliable.

By the way, you might like How to Use Gratitude to Empower Your Social Media Campaign.

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Let’s Not Get Used to it

I’m not saying we ought to get used to natural disasters–not at all. But so little separates us from people who’ve gone through natural disasters. We can reach out to others, as well as have empathy, and take steps to avoid some parts of climate change. By “some parts,” I mean that it’s not all our personal responsibility. Some of it does belong to governments and corporations, which we can influence. Some of the changes I’ve been seeing have been astonishing. Jane Fonda has been getting arrested, along with other celebrities, for her civil disobedience on climate change. Seeing celebrities doing the right thing is inspirational.

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Gratitude for What We Can Do

We all have personal power, and we can use that power to influence others. Not everyone has the same influence (Jane Fonda is already famous, for instance), but everyone can do something. For my part, I can become a steward of the land that surrounds me. I can also donate to those who have gone through climate emergencies.

Some of my favorite organizations are:

Gratitude for Those Who Inspire

There are also individuals who inspire us along the way. Of course, the incomparable Greta Thunberg has inspired people of all generations, not just teenagers. There are so many heroes in our every day lives that don’t make the news. People who run the land trusts, nonprofits who care for sick and injured animals, and firefighters are all inspiring.

Little Changes Add up

Like the plot of the movie Moneyball, small changes in strategy can add up to big changes. You might not focus on getting home runs, but on getting on base every time like they did in Moneyball. Little things you do or I do every day can also add up to big changes in our feelings of gratitude. What are you grateful for?

 

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How to Make Stretch Goals That Make You Stretch

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The idea of stretch goals used to make my teeth hurt. My best friend and I were talking about stretch goals the other day (as I’ve been working on my own goals for 2020). And we both agreed how pointless and stupid they are. Every manager we’ve ever had would want us to create those idiotic stretch goals. I would rather accomplish my goals and hit that ball way out of the ballpark than have goals that make me feel inadequate. But as I thought about stretch goals more, I realized there are some different ways to think about and use stretch goals.

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Literal Stretch Goals

The first way I thought of stretch goals differently was to have goals for yoga. For this year, I’d like to be bendier. And to do that, I thought why not include goals that are fun as well as actual stretch goals? So I’d like to be able to do a good shoulder stand by the end of the year, as well as do a Crow stance. According to Women’s Health Magazine, these 3 moves will help you finally master crow. The three moves didn’t help so much as this one sentence near the end of the article:”Modify or ease your way into the pose by placing your hands on blocks.” Yes, blocks and also maybe a roomful of pillows. I’m kidding, sort of. Maybe you also have a literal stretch goal.

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What If Goals

The next thing I did to change my goals this year was to make exciting goals. And I think that’s where the gold nuggets really were. Since I’ve taken up knitting, I’m really enjoying both the knitting itself and the community I’ve found. So, to make knitting more exciting and challenging, I asked myself what if I made all my own clothes? And that made me think about what I’d need to do to get there. First, I’d have to really want to do it. Second, I’d need to learn some more sewing and knitting techniques. Sure, I can sew a cover for the blender or make a scarf. But I’ve never done zippers or buttons. And I’ve never knitted a sweater. I can start with YouTube videos, but probably an in-person class would supercharge my learning there.  By the way, you might like 100 Best Questions that Will Guide Your Social Media Resolutions.

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Learn from Others

As I was tooling around the interwebs, I found an article about micro-resolutions: Year-long resolutions don’t work. Here’s how to make 12 ‘micro-resolutions’ instead. Then I thought what if I took the best of those resolutions, and “borrowed” them? For instance, his July goal of fresh fruit and water was very successful. I think I could do that one! The second one that resonated with me was November’s micro-resolution of thankfulness. Another successful one. As you read someone else’s resolutions you, too, might think “that’ll never work!” Or you might think “I could do that!”

Now that is interesting!

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Reframe Goals

Thinking about what I’d need to do to get to a more ambitious goal has made the creation of goals so much more exciting. Maybe that’s what people really mean by stretch goals. And if your goals don’t excite you, why bother?

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Print the Goals

We’re so used to having everything online these days. The printer gets barely any action at all. So the next new thing I’m going to do is print my goals and put them in one of those plastic sleeves so I can look at it every day. That way, the stretch goals can become more a living document, and less something that gets created and forgotten by February. What do you think of stretch goals? Yay or nay? Leave me a comment. And thank you!

 

 

What Are Your Social Media Dead Zones?

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Some social media dead zones are off limits to everyone. If there’s an emergency in your immediate area, for instance, you might not want to post at all. And we’ve all heard about the best times to post on social media, but what about the worst times to post? And what about dead zones that are specific to your brand?

 

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Between Christmas and New Years Day

For many, the time between Christmas and New Years Day is very quiet. Some people take this time off and stop posting altogether, putting up a “Happy Holidays” post and leaving it at that. However, for those who are engaged and/or introverted, this can be a blissful time. Since it’s quiet, they may be able to truly connect with people. It’s similar to the gym right before New Year’s–it’s the calm before the storm and my favorite time to be there.

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Week of the Fourth of July

This is another very quiet time online. Many leave town for a week long vacation. Again, it depends on your brand and how you want to handle this time. There are plenty of things to talk about online, but you might need to be a little creative. For example, you may want to post recipes or stories that showcase your brand’s traits.

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Each Platform Has Optimal Times

You might like this article: What Are the Best Times to Post on Social Media in 2019? For instance, in it, the author talks about the best times to post on Facebook being between noon and 4:00 p.m. But testing and looking at your own analytics are the way to go. In the construction industry, posting at earlier times is often when people are online.

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Worst Times of the Day

For each social media platform, there’s a worst (that is, slowest) time of the day. For most, the time between midnight and 6 a.m. is a time people don’t post much. But for some people, it can be the best time. Think about clubs, bars, musicians, and others who are up in the middle of the night. And here’s a good article about The Science of Social Timing you might like.

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Slowest Day of the Week

For many, Fridays are the time when nothing much happens. People leave work early for the weekend, and even if they’re online, they don’t stay long.  You might like to read: Why Friday is the Worst Time to Publish a Blog Post.  But again, it depends upon your goals online. If you’re an introvert like I am, you might like the quiet time because you can engage in a deeper way.

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Test, Test, Test

Whichever day or or time you choose to post, be sure to test. And you’ll probably want to retest, too, before too much time goes by. Maybe run a yearly test, since things change, and people change, too. Do you have a time that you avoid? And do you time your vacations to coincide with certain dead zones? Leave me a comment and thank you.

 

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