
Email Marketing: How to Dive Deeper 10 Ways and Why
Last week’s #DigiBlogChat: “a deeper dive into email marketing” with Brandon Olson of aWeber was so informative that I’ve decided to create a blog post summarizing some of the high points. By the way, if you’d like to join #DigiBlogChat, we’re on Twitter Tuesdays at 1:00 pm Pacific Time, and we’d be happy to have you!

Q1. Why Should You Use Email Marketing?
There are lots of reasons to use email marketing.

Nearly Everyone Has an Email Address
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Email Marketing Still Very Personal
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Because Even Cats Like it?

Email puts us in charge, not algorithms.

3.8 billion email users in 2018

72% want to receive promos via email

Q2. How do you get started with email marketing?

Start with Your Offer, Hook, or Incentive
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Email Templates and a Data Source

Q3. What makes a good email opt-in incentive?

Tie your offer to the action

A good email opt-in incentive

Depends on Audience
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Ideas for Incentives

Q4. What content should you include in an email sign-up form?

Ask for as little as possible

Ask only for what’s necessary

Tell them why to subscribe

Include a clear benefit statement

Signup Form Best Practices

Q5. How do you drive traffic to your email opt-in incentive and signup form?

Make a Compelling Offer

Drive Traffic Just Like You Would to Social Media Posts

Recipe of the Week Club

Use one-to-one outreach

Q6. What should you write in your emails?

Bring Value
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Templates for Non-Writers
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Personalized Content, Storytelling

Q7. What makes a good subject line?

Subject Line Ideas

Include an ask or a deadline

Good Subject Line is Like a Good Headline

Don’t Use ALL CAPS in Your Headline!

Personalize the Subject Line

Q8. How often should you send emails to your subscribers?

Once a week or once a month

Q9. When should you send your emails? Is there an optimal time?
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Top Day is Tuesday

Why Can’t We Choose?

Avoid Mondays and Fridays

Q10. What’s GDPR? How can you make sure you’re complying with it?

General Data Protection Regulations

GDPR and Online Privacy

Myths about GDPR
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