TweetChats: Your Complete Guide, Part One

Your Complete Guide to TweetChats

Your Complete Guide to TweetChats

Part One: Do You Really Want to Host a Tweetchat?

In this series, I’ll go through a step-by-step process for everything you need to know about tweetchats, starting with hosting tweetchats–maybe even more than you want to know. It’ll include structured versus unstructured chats, how to choose a name, how to promote, ways to extend your reach, how to measure your success, and more. If you’re 100% positive that you want to host one, though, skip this post. In Part Two, there will be information about how to get started. I’ve already written a few articles about tweetchats which you might enjoy:

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Challenges of Hosting Tweetchats

Tweetchats are a lot of work. If you’re hosting a tweetchat, some of the things you must decide are:

  • how to name one
  • how to promote yours
  • deciding whether or not to have a co-host
  • how much time it will take
  • whether you have the time
  • what it will do for your business
  • what happens if you go on vacation
  • how will you promote your tweetchat

They are a commitment and to create a good one will require lots more time than the 30 minutes or one hour of the chat itself. People can hijack your hashtag and promote their own agenda, so be prepared for that. Also, you’ll need to come up with a weekly or monthly topic (though some are very loose).

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Pluses of Hosting Tweetchats

There are lots of positive reasons to create a tweetchat. Social Media Examiner has a good list of reasons and steps to hosting a successful Twitter chat. Although it’s from 2012, there’s still a lot of good information there.

A tweetchat can:

  • give you credibility
  • help you connect with your followers at a deeper level
  • bring you more followers
  • establish you as an expert
  • entertain you
  • help you easily meet new friends by providing a topic of conversation
  • bring you new business.
  • surprise you. Sometimes a big brand will chime in and you’ll be surprised by that. You may get offers of sponsorship, money, or free cars (just kidding about the cars…checking to see if you’re still with me).
  • be highly entertaining! And if you’re like me, and work alone a lot, you may enjoy the company.

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Questions?

If there’s anything you’d like to know about leading a tweetchat, leave a comment, and I’ll try to answer your questions within the blog. And thank you.

 

 

 

Is Social Media the New Foundation of Friendships?

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Recently, there have been more articles about people being lonelier, and especially millennials. There seem to be fewer ways to meet people, with more of our shopping done online, and even classes being online these days. So what’s a person to do? How do you go about meeting people? By the way, if your loneliness leads to depression, you may want to see a professional. Here are some ideas for dealing with loneliness.

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Hobbies Explored through Social Media

For me, my hobbies have often turned into friendships. I’ve talked before about knitting (in the context of boredom), and how that has opened up into another world of friendships. Stick with me for a minute here. So I found out about local knitting classes on Instagram, invited a couple of girlfriends to go with me, then met a whole bunch of other knitters with whom we now share wine, knitting, and details of our lives. With a new hobby (perhaps it’s a different hobby for you), you might also know people within your circle who already knit or photograph or like to hike, and reestablish those connections.

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Online Classes

Even if you are in a class that’s online, sometimes people want to meet in person. And those meetings can blossom into friendships. Years ago I took an online class and am still friends with the woman who taught the class. I discovered the class through Twitter.

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Meetups

Another way to meet and make friends is through meetups. There are many meetups for all kinds of interests, and if there isn’t one for your interest, you can easily create your own. For instance, I’ve met many people through a meetup that I used to attend on the Law of Attraction. Although many classes are only available through Meetup, some of them announce their meetups through social media. That may be indirect, but it’s a good way to meet people, too.

Have You Met People Online and Then In Person?

How did that go? And are you still friends? Leave me a comment! And thank you.

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How-to Secrets to Business Blogging to Fire You Up

HOW TO SECRETS TO BUSINESS BLOGGING TO FIRE YOU UP

HOW TO SECRETS TO BUSINESS BLOGGING TO FIRE YOU UP

Everyone may say that there’s one secret to business blogging, and there are some shortcuts, but really the best secret is there is no secret! That said, there are a number of hints that may help. Here are a few.

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Get off Your Buts

You know what I mean. Stop procrastinating and set yourself in a chair and get started. Once you get started, the cobwebs will start to dissolve. My friend Bridget Willard covers the subject of procrastinating in her excellent article: Are you busy procrastinating? If you suddenly have to clean the house before you can get started on your business blogging, you may be a procrastinator! Or if you have to “get ready to get ready,” that’s another sign.

Have a Series of Topics on Which to Write

Sometimes the toughest part about writing is knowing what to write about. So when you’re at your peak creativity, why not create a list of topics your audience might want to know about? If you like this idea, here are more details: How to Come up with a Year’s Worth of Blog Content. You may think you can magically come up with ideas in the moment, but it’s not really that easy. It’s much easier to have just a little structure before you get started.

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Ask Your Friends for Ideas

Often your friends will have even better ideas than you have yourself. Or while they’re talking, you’ll suddenly have an ‘Aha!’ moment. Ask them what sorts of business blogging you should do, and you’ll definitely be surprised by some of their answers. You know more than you think you do, and sometimes knowing too much can keep you from seeing an opportunity that’s right in front of your face.

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Have a Deadline

Give yourself a deadline, and see if you can make it. If you can’t do your business blogging once a week, how about once a month? Write about something that inspires you, bothers you, or that you can’t get off your mind. How about setting aside a 15-minute block of time to work on that important goal? Then talk it out and make it into a blog post. Or you could do a short video. This is more of a time hack than a deadline, but still.

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Write about Something New in Your Business

Is there something in your business that you’ve just started doing? Is there something you’ve expanded upon? Is there something you’ve stopped doing? There are three topics for your business blogging right there. You could word them like so:

  • How My New Business Opportunity Benefits You
  • Why the (fill in the blank) Part of My Business is Expanding
  • Why I No Longer Do Free Consultations (or whatever you no longer do)

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Hire Someone

If you can’t handle business blogging yourself, hire someone to help. Or hire someone to help you brainstorm topics or to get you started. There may be someone you know personally who can help you. You never know. And here’s what happens when you hire a professional blogger. Hiring someone doesn’t have to be forever. You might want to hire someone for just a few months.

Made up Holidays Social Media Managers Will Absolutely Love

Made up Holidays Social Media Managers Will Absolutely Love

Made up Holidays Social Media Managers Will Absolutely Love

Have you noticed there are more and more holidays these days, each one of them more ridiculous than the last? So I figured, why not a few for social media managers (“SMMs”)? After all, we’re the unsung heroes and heroines of the internet. Cats get all the credit, and of course, it was they who invented the internet. But we SMMs do have to wrangle with people each and every day. And no cat would willingly do that. By the way, you might like How to Use Social Media for Holidays.

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Buy a Social Media Manager a Drink Day

Let’s start here. It doesn’t have to be an alcoholic drink, either. It does have to be very, very large, however. And it will need a fruit garnish, too. And maybe an umbrella. Also, an hors d’oeuvre on the side would be nice. Something festive, of course! Since it is a holiday. By the way, Buy a Social Media Manager a Beer Day is a whole separate thing.

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Free Donuts for Social Media Managers

This is actually a weeklong event. Make that a yearlong event. And that includes sprinkles, too. And also, we don’t want to hear any of “you shouldn’t be eating that” or “that isn’t low-carb, is it?” comments during this event. Since it lasts the entire year, that means no mean comments ever!

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Hug Your Social Media Manager Unless They’re an Introvert Day

Oh, too bad! Most social media managers are introverts, so you’re out of luck. The ones who aren’t are the ones who like to make videos of themselves. So that’s only a few of us. And even then, please ask before coming in for a big bear hug.

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Community Manager Appreciation Day

Hey, this one is real! It’s on HubSpot’s blog: The Ultimate Social Media Holiday Calendar. So there. It’s in January every year. By the way, “Just Because Day” seems like a really good idea. It’s August 27th, and if you want more information about Just Because Day, here you go. And we can also celebrate Just Because Day, while we’re at it.

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Celebrate Your Awkward Social Media Moment Day

Don’t we all have these, every day? Or else someone else has them and we happen to be there, witnessing the awkward moment? They’re just as awkward for us, social media managers, as they are for everyone else. It’s just that–we see more of them because we’re watching you (and everyone else) on Facebook, Twitter, and everywhere else you happen to be sharing your awkward moments. Sometimes we even see awkward moments by other social media managers, and that is doubly awkward. So if you’ve had one of those moments, this day is to celebrate your awkwardness! If that sounds like you, you might like How to Deal with Awkward Online Conversations.

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What Holidays Would You Like to See?

Did I forget one or more holidays? Let me know in the comments! And thank you. P.S. Please don’t hug me.

 

 

 

Why Avoiding Danger On Social Media Is Such A Big Deal

Why Avoiding Danger On Social Media Is Such A Big Deal

Why Avoiding Danger On Social Media Is Such A Big Deal

We all know the drill: if you give away your secrets on social media, you may have people ransacking your house, stealing from you, or worse. And yet, and yet, people keep on giving away their secrets freely. Nobody has to call us and ask us our deepest darkest secrets since we give them away! So I thought it might be time to review some of the things to say or to avoid on social media.

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Be Discreet about Your Vacation Plans

Sharing a bucket list might be different than telling everyone exactly where you’ll be and for how long. For instance, telling people you’ll be out of the house for the month of August? Are you crazy? That’s exactly the kind of information scammers and burglars are looking for. Speaking of Safety, have you read Maslow’s Unbelievably Strange Hierarchy of Social Media Needs? Probably not. But that Maslow knew a thing or two.

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Don’t Tell People Your Habits

This is similar to telling people where you’re going on vacation. You can tell your closest friends, but do it in a direct or private message (or people on a friend list on Facebook)–not to your three million Twitter followers. Unless you’re setting up some kind of booby trap at your house, and you want people to come around. But who does that? For more about what not to do, see Experian’s excellent article: 9 Ways to Stay Safe on Social Media.

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Avoid Facebook Quizzes

Many of those “harmless” Facebook quizzes ask just the kinds of questions that give people enough information to guess your passwords! Your date of birth, mother’s maiden name, favorite pet’s name, etc. It’s best to avoid them, even if they seem like a lot of fun at the moment. And if you think that people who write those quizzes are going to end up doing time in Facebook jail, you might not be right. Here’s an article in case you end up in Facebook jail: Greatest Ways to Do Time in Facebook Jail. And as my friend Bridget Willard mentioned during a recent #DigiBlogChat, you might think something like sharing your pet’s name is innocuous, but to some people, pets are the most important beings in their life.

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Avoid Clicking on Unknown Links

You may get links through social media, or through email from people you don’t know. But like my pal Yvonne says, if there’s even the slightest doubt, use a tool like VirusTotal (dot com) to check them out.

How Do You Stay Safe?

Leave me a comment. And thank you.

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Can the Simple Pursuit of Total Boredom Make You Smarter?

Can the Simple Pursuit of Total Boredom Make You Smarter?

Can the Simple Pursuit of Total Boredom Make You Smarter?

When I was a kid, around six million years ago, we had lots of time to be bored. There were no play dates, our parents didn’t drive us to ballet lessons, and our play was mostly unstructured. Sitting or lying around with nothing to do was a common occurrence. We didn’t have all the distractions that not just children, but adults have now. And by the way, I count myself in this group of people who now have no time to be bored.

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Too Busy to Be Bored?

Think about it. When was the last time someone said: “I’m bored.” At least, someone who’s not a teenager. People saying they’re bored have been replaced by people who say they’re too busy. Everyone’s too busy! And it’s usually followed by, “that’s a good thing, right?” But is it a good thing really? After all, we have YouTube, podcasts, online gaming, social media, and a million other things to entertain us now.

What If You Had Time to Be Bored?

How different would your life be if you had time to pursue boredom? By that, I mean having breaks in your day and in your life. Recently, I was at a friend’s house, knitting (a hobby I’ve taken up recently). There was no music and no background noise at all. And there were some long silences. Maybe it’s because we’re all introverts, but everyone seemed really comfortable with the lack of distractions and yes, the boredom. By the way, you might enjoy this article about introverts: Six Facts About Introverts and Social Media That Will Impress Your Friends. But those long silences made me realize how unusual it is to have long silences at all anymore.

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The Focus on Mindfulness

Over the past few years, there’s been a real focus on mindfulness. Meditation and yoga classes have been sprouting up all over the place. So now we’ve scheduled the time to just sit, or to sit and stretch, or to meditate. Is it any coincidence that the focus on mindfulness comes when we’re so very busy all the time? Did you know that the number of people doing yoga grew by 50% between 2012 and 2016? That’s quite a staggering increase and maybe we should all be investing in yoga stock!

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The Question of the Day

The really important question is whether the pursuit of boredom can make you smarter. Many studies have shown that taking time out to meditate can make you smarter. Perhaps there is a correlation. According to Robert Puff, Ph.D, in this article in Psychology Today, Meditation Can Make You Smarter (and Happier). His article is a summary of articles about the subject.

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Work-Life Balance

What things do you do to achieve work-life balance? Is work-life balance really the unicorn of the working world? And do you ever add in some unstructured time to your schedule? Or just not stuff it to the gills all the time? It might be worth the peace of mind.

This Is What Happens When You Hire a Professional Blogger

This Is What Happens When You Hire a Professional BloggerThis Is What Happens When You Hire a Professional Blogger

This Is What Happens When You Hire a Professional Blogger

You might think that something magical happens when you hire a professional blogger. That’s not entirely true, although you’ll probably have better results, and have fewer complaints. Here are some things to look for when you’re hiring a professional blogger.

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They Have Better Spelling

Have you ever seen a blog post filled with spelling errors and been so distracted that you couldn’t continue to read? That happens sometimes with bloggers who are less than professional. If you’re going to hire someone, you may want to ask them what experience they have, and whether they have a degree in a related field, such as English. It’s easy to run a blog post through grammar or spell checkers (thank you, Grammarly!) these days with a little help from our friends cut and paste, but not everyone does. An error or two shouldn’t be a showstopper, but if your writing is filled with mistakes? That’s darn distracting! And it makes your brand look bad, too.

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They Stay on Track

A professional blogger will stay on the subject matter, and not be distracted by other ideas. Their writing should stay on track and lead the reader through the post easily. If you’re someone who’s easily distracted, you might like Entrepreneur’s 11 Ways to Avoid Distractions and Stay Focused.

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They Research Appropriately

If you’re looking for someone to research your subject matter, a professional blogger can do that for you. They may come up with a few angles you hadn’t thought of, too. Linking to authoratative articles can be useful to your readers.

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They’ll Find Good Headlines

If you haven’t heard, a good headline is critical to a good blog post. Many people won’t even read the article, but just the headline. So you need to have a good headline if you stand a chance at all to have people read your article. By the way, if you haven’t read this about headlines, you might like it: What Happens When You Write 25 Headlines Before Choosing One?

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They Add Interesting Images

If you want images that look professional to go along with your professional writing, you’re going to want to hire someone who’s experienced and loves what they do. Or they may have a professional graphic designer on board. Sometimes a great image is even more important than great writing, since people love images, and those images can make your blog posts really shine.

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They Have Plenty of Examples

A professional blogger should have plenty of samples for you to look at, so you can decide whether to hire him or her. And within the writing itself, people love examples. They really love real-world examples because they can see themselves in them.

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They Can Probably Write Faster Than You

If you’re hiring someone who writes for a living, they may be able to write faster than you. I say “might” because you may be someone who can write quickly. But then again, is writing what you want to be doing with our time? If not, how about hiring a professional?

How to Find Motivation to Write

 

How to Find Motivation to Write

How to Find Motivation to Write

Some people think there must be a secret to finding the motivation to write. And it’s true that sometimes writing is much easier than at other times. For some people, a deadline is a good motivator. But for others, like me, a deadline helps not at all.

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What’s the Secret to Finding Motivation?

The secret is there is no secret. If you want to write, you have to write whether you feel like writing or not. And then edit that writing and make it better. However, there are things to make you feel more like writing. But you wanted how to find motivation to write, and here it is.

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Set up Your Environment So You Want to Write

Do you have good lighting? A desk that you really love? How about cats? Just kidding about the cats! But the lighting and the good desk are important. My cats are sitting right here, watching me write, so I have to say that cats are the most important thing. Cats can either help you figure out how to find motivation to write, or they can hamper your efforts altogether, by stealing your mouse, slapping the screen, and biting on things.

Write a Little Every Day

Some say to write 1500 words per day, and that will get you over the fear of that blank page or blank screen. But if you can’t write 1500 words, how about 500 words? How about 150 words? And as far as a good length for a blog post, I recently heard (from Jeff Bullas’ blog) that 750 words or more is a good length. By the way, here are 9 Reasons Why a Blog is Important for Your Career and Life, from Jeff Bullas.

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Sometimes an Image Can Motivate

Sometimes a mysterious image can give you motivation. Sit in front of an image you really like and meditate on it. Take a look at it and see where your brain goes. If that doesn’t help you figure out how to find motivation to write, I don’t know what will!

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Get Into Your Introvert Mindset

In my opinion, introverts have a lot to say, but they don’t always say it loudly enough. Writing levels the playing field. In fact, introverts may have a homecourt advantage in the field of writing. So there. And if you haven’t read my article about introverts, here it is: Six Facts About Introverts and Social Media That Will Impress Your Friends.

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Get out of the House

Take a hike. Visit a lake. Go to the gym. All of these activities can sometimes make you think in a different way. Also, getting plenty of sleep is a very good idea. If you haven’t read my post about Sleep, here you go: Ten Reasons to Get More Sleep So You Can Conquer the World.

Let the Writing Flow

Sometimes just letting the writing flow without knowing where it’s going can be a good exercise. How do you find the motivation to write? Do you have an exercise that works for you? Leave me a comment! And thank you.

How-to Secrets to Overcome Writer’s Block

How-to Secrets to Overcome Writer's Block

How-to Secrets to Overcome Writer’s Block

We’ve all suffered writer’s block at some point, right? Staring at a blank screen or blank page is never easy, and it sometimes happens to everyone. Lately, all the rainy, gray days have been sucking all the fun out of writing. But I know that others in the country have snow and ice (and no power!), so I’m not complaining too much.

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Just Do it!

One of the best quotes I ever heard was about applying the seat of your pants to the seat of your chair if you want to get something done. That’s generally been my approach, too. By the way, you might like my previous post Content Creation: What Are the Best Habits for Writing?

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Write Something, Even if It’s Bad

My dad used to always say “Do something, even if it’s wrong!” Sometimes thinking back on that advice, I smile, but other times it does seem to help to overcome paralysis. In my family, we didn’t often suffer from paralysis through analysis, but we did have to go back and fix some bad mistakes. Then again, as my friend Adam Fout said, “you can’t edit a blank page.” Go and read his excellent writing. Maybe you’ll be inspired to write something good.

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Turn off the Critical Part of Your Brain

One problem with writing or any creative venture is that your critical sense gets more refined as you move through life. That is, you like good writing and if you don’t do any writing yourself, the gap between what you know is good writing and your own writing grows. It’s difficult to turn off that critical sense. What if what you write isn’t good? What if no one reads it? The what-ifs grow and become louder, so it’s important to turn off that absurd little critic that prevents you from writing.

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Read More

If you’re paying attention while you’re reading, you’ll see some writing that you really like. And even if you read bad writing, you’ll discover what not to do. Sometimes, what not to do is as important as learning what to do. Right now, I’m rereading the Harry Potter books. The stories within the larger story really pull you along. I love stories that paint a picture as the Harry Potter books do. And the movies are good, too. Most of the time, I’d say that the book is better than the movie. This time, I’d say that the Harry Potter films are pretty good, too!

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Join a Writers Group

There are lots of meetups, and if you don’t see one you like, you can start your own! It’s pretty easy to do. You don’t even have to make it an official meetup. You could just ask a few friends to join you at a cafe to do some writing.

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Look over Your Old Writing

If you’re lacking inspiration, look at some of your own writing. What worked? What didn’t? Can you rework an old headline and make it into something more fun, more exciting, more interesting? Sure you can!

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Start with a Good Headline

Speaking of headlines, many people might argue that the headline is the most important part of what you write. If you’ve never considered your headline before, you might like this article What Happens When You Write 25 Headlines Before Choosing One? Yes, that was a fun one to write.

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What’s Your Secret?

How do you overcome writer’s block? Or do you have a secret at all?

 

How to Use Social Media and Keep Your Mental Health

There has been a rash of articles lately about how spending too much time on social media is bad for your health, and that it can be addictive. And I suppose it can be true, depending upon who you follow and how much you care about what others think. But there are ways to minimize social media’s effects on your mental health. I’ve written about a similar subject before, in case you missed it: How to Avoid Bad News on Social Media and Keep Your Sanity.

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Be Conscious

This is perhaps the best and also the most difficult way to minimize the negative effects of social media on your mental health. Paying attention to how you feel can be a chore. And many people scroll mindlessly. Sometimes using social media as a news feed is handy, and there are lots of ways to react to what is seen. And sometimes, unless you have your guard up while you’re strolling, seeing political rants can be upsetting.

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Hide People’s Feeds

On Facebook, you can easily hide what you see in your newsfeed. In fact, you can unfollow a person’s feed without unfriending that person, and thus avoid hurt feelings if you feel obligated to stay connected. On Twitter, you can mute someone without unfollowing them. And on Instagram, I find that the people I engage with the most are those I see in my feed the most often. The reverse is true, too: if you don’t engage with someone you’re unlikely to see them in your feed much unless they have a sponsored post.

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Just Stand Up

I don’t mean stand up to bullies. I mean literally stand up. That junky tree needs to be chopped down, the mail needs to be checked (between rainstorms these days), and the cats need to play with the red dot. Especially the cats and that red dot! We’ve all heard how bad sitting is for us, so why not get up and move around?

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Limit Time Online

Again, this is a difficult one, especially if your job involves sitting behind a computer. I like to eat lunch away from my desk, at the very least. Even if you walk into a different room for a few minutes, it’s a good break. If that isn’t enough, you might like these 6 Apps and Programs That’ll Help Limit Your Time Online on Social Media. The In Moment app will actually block access if you go over your allotted time limit.

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Hobbies

Lately, I’ve been immersing myself in hobbies such as knitting. It’s a quiet hobby, so I can knit at home, or I can go out and meet people who knit — much preferred. And it turns out that they’re the nicest people, too–all introverted and polite, even at that big knitting conference I attended recently (Stitches West).

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How Do You Get Away?

How do you escape from social media? Do you have a favorite hobby that dovetails with your work life? Leave me a comment. Please and thank you!

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