How To Use Social Media For Holidays

It’s November and already the Christmas decorations have been up in Costco since before Halloween. If you’re a small business, how far ahead should you plan for the holidays? And by the way, there are other holidays than the big ones (that is, Thanksgiving, Christmas, and New Years). There are a number of questions to ask yourself about what you’ll post and when.

Which Holidays Affect Your Business?

If you’re in the retail business, you might sell most of your gifts during November and December. For nonprofits, people may be donating at the end of the year, too. So for those businesses, giving people an easy way to make donations could certainly boost the amount people donate at the end of the year.

Will Your Business Close for Certain Holidays?

If so, which ones? And are there other holidays when the post office or government institutions are closed that could affect your business? Let people know when your business is open and closed. This is really important if you have a brick-and-mortar store.

Should You Post Even if Your Business Is Closed?

If you decide to post on social media on Christmas day, for instance, will anyone be available to engage with people who comment on your posts? Should you acknowledge that you’re closed and tell people you’ll get back to them later? I tend to think letting people know your holiday schedule is a good idea. If you’re going to be closed for a week, let people know!

Do You Acknowledge Other Holidays?

The U.S. has become more diverse. Where I live, for instance, near Silicon Valley, there are now many Indian and Chinese immigrants. So it’s good to be aware of other holidays. Not only are some of those other holidays wonderful, but some of those people may be your customers! So why not acknowledge them?

Which Holidays Are Important to Your Business?

Do you know which holidays your customers celebrate? Those holidays should be important to you, too! And you may also want a list of holidays that your business doesn’t celebrate so that you can share those with your social media manager.

How Do Holidays Affect Your Business?

Leave me a comment and Happy Holidays! No matter which one you’re celebrating at the moment! :D