Made up Holidays Social Media Managers Will Absolutely Love

Made up Holidays Social Media Managers Will Absolutely Love

Made up Holidays Social Media Managers Will Absolutely Love

Have you noticed there are more and more holidays these days, each one of them more ridiculous than the last? So I figured, why not a few for social media managers (“SMMs”)? After all, we’re the unsung heroes and heroines of the internet. Cats get all the credit, and of course, it was they who invented the internet. But we SMMs do have to wrangle with people each and every day. And no cat would willingly do that. By the way, you might like How to Use Social Media for Holidays.

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Buy a Social Media Manager a Drink Day

Let’s start here. It doesn’t have to be an alcoholic drink, either. It does have to be very, very large, however. And it will need a fruit garnish, too. And maybe an umbrella. Also, an hors d’oeuvre on the side would be nice. Something festive, of course! Since it is a holiday. By the way, Buy a Social Media Manager a Beer Day is a whole separate thing.

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Free Donuts for Social Media Managers

This is actually a weeklong event. Make that a yearlong event. And that includes sprinkles, too. And also, we don’t want to hear any of “you shouldn’t be eating that” or “that isn’t low-carb, is it?” comments during this event. Since it lasts the entire year, that means no mean comments ever!

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Hug Your Social Media Manager Unless They’re an Introvert Day

Oh, too bad! Most social media managers are introverts, so you’re out of luck. The ones who aren’t are the ones who like to make videos of themselves. So that’s only a few of us. And even then, please ask before coming in for a big bear hug.

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Community Manager Appreciation Day

Hey, this one is real! It’s on HubSpot’s blog: The Ultimate Social Media Holiday Calendar. So there. It’s in January every year. By the way, “Just Because Day” seems like a really good idea. It’s August 27th, and if you want more information about Just Because Day, here you go. And we can also celebrate Just Because Day, while we’re at it.

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Celebrate Your Awkward Social Media Moment Day

Don’t we all have these, every day? Or else someone else has them and we happen to be there, witnessing the awkward moment? They’re just as awkward for us, social media managers, as they are for everyone else. It’s just that–we see more of them because we’re watching you (and everyone else) on Facebook, Twitter, and everywhere else you happen to be sharing your awkward moments. Sometimes we even see awkward moments by other social media managers, and that is doubly awkward. So if you’ve had one of those moments, this day is to celebrate your awkwardness! If that sounds like you, you might like How to Deal with Awkward Online Conversations.

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What Holidays Would You Like to See?

Did I forget one or more holidays? Let me know in the comments! And thank you. P.S. Please don’t hug me.




How To Use Social Media for Holidays

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How To Use Social Media For Holidays

It’s November and already the Christmas decorations have been up in Costco since before Halloween. If you’re a small business, how far ahead should you plan for the holidays? And by the way, there are other holidays than the big ones (that is, Thanksgiving, Christmas, and New Years). There are a number of questions to ask yourself about what you’ll post and when.

Which Holidays Affect Your Business?

If you’re in the retail business, you might sell most of your gifts during November and December. For nonprofits, people may be donating at the end of the year, too. So for those businesses, giving people an easy way to make donations could certainly boost the amount people donate at the end of the year.

Will Your Business Close for Certain Holidays?

If so, which ones? And are there other holidays when the post office or government institutions are closed that could affect your business? Let people know when your business is open and closed. This is really important if you have a brick-and-mortar store.

Should You Post Even if Your Business Is Closed?

If you decide to post on social media on Christmas day, for instance, will anyone be available to engage with people who comment on your posts? Should you acknowledge that you’re closed and tell people you’ll get back to them later? I tend to think letting people know your holiday schedule is a good idea. If you’re going to be closed for a week, let people know!

Do You Acknowledge Other Holidays?

The U.S. has become more diverse. Where I live, for instance, near Silicon Valley, there are now many Indian and Chinese immigrants. So it’s good to be aware of other holidays. Not only are some of those other holidays wonderful, but some of those people may be your customers! So why not acknowledge them?

Which Holidays Are Important to Your Business?

Do you know which holidays your customers celebrate? Those holidays should be important to you, too! And you may also want a list of holidays that your business doesn’t celebrate so that you can share those with your social media manager.

How Do Holidays Affect Your Business?

Leave me a comment and Happy Holidays! No matter which one you’re celebrating at the moment! :D

How to Make Insanely Slow Times on Social Media Your Best Times



How to make insanely slow times on social media your best times

How to make insanely slow times on social media your best times


There’s no reason to completely give up on your social media during the holidays. Like the gym in December, those quiet times can be the best times to get to know people better. Being the only one in a tweet chat or the only person to comment on a Facebook post ensures that you’ll connect more deeply with whomever else is there. Here are some more ideas.

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Photo by perzonseo

Be More Personal

Have you been enjoying all the personal shares and photos of holiday adventures people share during the holidays? Falling snow, unusual gifts, and even desert scenarios are perfect for sharing–and for commenting upon. If sharing personal stories isn’t part of your brand, maybe sharing stories from one of your client successes you would do. For more ideas about marketing during the holidays, you might like: How to Succeed with Social Media During the Holidays.

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Be More Interactive

Comment on other people’s memories and successes. Sometimes people share sad memories during the holidays, so why not show a little compassion and start a conversation with someone going through something you’ve been through yourself? We all know someone who’s having a rough time.

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Don’t Post as Much

You could slow down and not post as often as you usually do. If you’re a blogger, maybe you could put out a post or two that’s very short and to the point, rather than focusing on a longer article.

Slow Down for Winter

Why not take a hint from Mother Nature and let winter dictate a slowing down period, as Carol Venolia suggests in her article Slow Down for Winter? If your social media has slowed down, how has that affected your marketing? Please let me know! Thank you.

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