Recently, I’ve been thinking about blogging. I’ve been blogging for a long time now (nine years? ten years? who knows!), with no thought of stopping. But maybe I’ll write in a different way. Have you considered changing the way you blog? Stick around while I explore this topic.

Why do people read blog posts?

There are many reasons, but here are a few:

• To learn about something they know little about
• To amuse themselves
• To connect with you and others in an online community

I really liked this article: Do People Still Read Blogs? And you might, too.

How do people find you and your blog?

Of course, there’s the usual Google search. But there’s also email marketing and social media. People may find an enticing headline and jump over from Twitter, Facebook, LinkedIn, etc. Possibly a friend may tell them about your blog. If you know how people find you (via your Google analytics), you may want to give them even more reasons to find you. If you have analytics of some sort, then you can see how people are finding you.

Blogging on other platforms

There are different ways to blog besides the cost of getting your own website. For instance, Terri Nakamura blogs on Instagram. She has a much different approach, and I highly recommend her new book, Blogging on Instagram, available on Amazon for a song. If you’d like to connect with others, you’d like this book. Others may want to syndicate their blog posts with an organization such as Business to Community. I did that for a long time and really enjoyed it.

Video blogging

Is video blogging a thing? Yes, it is! Friend Mitch Mitchell talks about quite a lot of different topics on his vlogs. And no, he’s not Jimi Hendrick’s former drummer. If you prefer talking to writing, or in addition to writing, you might enjoy making videos and telling your story that way. You may want to have more than one channel, especially if you have different businesses, or divide your personal and business vlogs.

Blogging as a creative exercise

Some people write because they love to write, and others write because they want more followers or better SEO. Whatever the reason, you may be rethinking your need to express yourself in a standard blog. Journaling may not hold the same interest for you that it once did.

Other types of blogs

Some people create blogs for travel or photography and use hardly any words. That might be a good way to document your life. Other people use all words and barely any images. I’m of the belief that you need both words and images to tell a story or create a blog. There are personal blogs, business blogs, and affiliate blogs, where you make a little money by recommending a product.

Do you have a favorite kind of blog or blog post?

Do tell!

Have you ever considered writing a book? Recently, I’ve been writing about how to get started turning your blog posts into a book. This is the third in the series.

Here are the previous parts:

• Part One
• Part Two

What do you do next?

If you get stuck at any point, realize that you’re going to need someone to edit your book and someone to create artwork for your book. You could ask among your friends or you could also check Fiverr. Fiverr is an awesome place, with lots of experts. I think Fiverr’s reputation has grown by leaps and bounds, so check it out! I’ve used Fiverr to help with formatting and to find someone to create infographics for my second book. You might find it helpful, too.

Get more than one edit

My recommendation for anyone writing anything is to have more than one edit. You may want to have two, or possibly three edits. That gives you time to let your writing stew a bit. Then you can incorporate your editor’s comments, and rewrite some more. That time on the back burner really helps–so long as you don’t completely forget that your draft exists, that is. You can use Fiverr to find editors, too, if you don’t know one personally.

Choose an artist, editor, formatter whose work speaks to you

When I was trying to find someone to create infographics for my book, I worked with three different artists. Eventually, I settled on one person to help. That person not only had an eye for infographics, he was someone I could easily communicate with. He got back to me quickly and understood what I said, although his first language wasn’t English.

Find someone generous and be generous in return

While searching for someone to format my drafts, I wanted someone who didn’t charge extra for little things. And I gave her a generous tip. I recommend doing the same. Not only does this create good will in the present moment, but when it comes time to use that person’s services again, they will remember you with fondness!

Keep writing

You may have several pages of writing at the point. Keep writing, even if some of it is garbage (and it will be!). You can rewrite, delete, and expand your writing. But if you don’t continue to write, you’ll never reach your end goal–a finished book! Another trick is to talk while you write. That is, read your words out loud. You’ll most likely find some things missing and your writing will be more conversational that way.

Enlist friends

You may know others in your community who are trying to write. It’s more fun when you’re writing with others! If there is no community, why not create your own? Meetup has many different groups, and you might find one that’s perfect for you. You might also host a virtual writing day or join NaNoWriMo and write 50,000 words in one month. Although that’s a lot of words, having others writing with you–even virtually–can help a lot.

The number one thing I first tell people about to embark on a social media journey is to consider their audience. Your audience, like you, is a multi-faceted bunch. They don’t have merely one interest. They have multiple interests, hobbies, and they’re complex creatures. So wouldn’t it make sense that you should listen to all the things they have to say and post about some of their other interests?

You’re not the center of the universe

If you’re a man posting on social media, listen to what your women friends have to say. If you’re a woman, listen to what your men friends are saying. If you’re older, listen to the whippersnappers. And so on! (Joking about the whippersnappers, by the way.) You get the general idea. You’ve got to be somewhat flexible. And listen. A lot. If you don’t know how to find who your audience is, you might like this article: Who Are You Writing For? Target Audience and Social Media.

Why it’s easier when you’re not the center of the universe

Have you ever tried to have a conversation when the other person doesn’t say a word? It’s exhausting, isn’t it? Since you’re not talking, I’ll answer that question for you. YES, IT’S EXHAUSTING. It’s so much easier when there’s a back-and-forth volley in the conversation. Teachers who don’t have conversations must have a difficult time since it’s like a one-way valve when they’re lecturing. A conversation is so much more satisfying. And if you don’t know how to have a conversation, Indeed has this nifty guide: 13 Ways to Start a Conversation. (I like the one about showing genuine interest.)

Speak in your audience’s voice

Now, this might be a little trickier, but if you can incorporate some of your audience’s language, that could really engage your audience more. See what they say, how they say it, and what specific words they use to describe things. Maybe they also use a lot of emojis. Don’t completely mirror their voice, but incorporate some elements into your voice. Here’s an article you might like about your audience and their voice: Audience: Use Its Language. Yes, it was written back in the day, but still relevant (if I do say so myself!).

We have two ears and one mouth for a reason

Someone said that once, and I’ve always remembered it. More listening and less talking is a good idea. After all, as my friend Amy Donohue is fond of saying it’s called SOCIAL media, so keep it social. By the way, Amy just wrote a terrific book–Social Media Stole My Kidney, which you can find on Amazon (highly recommended).

Share, be generous, and collaborate

When you share what others are saying and doing first, they’re much more likely to want to share what you have to say, too. So be generous, collaborate, tag others, and again–it’s not all about you! People are much, much, MUCH more likely to follow you if you make it about them first.

Maybe you’ve already read my previous article, about turning your best blog posts into a book. If not, you can find it here: See What Happens When You Turn Your Best Blog Posts into a Book. Anyway, if you’re still reading, here are some more ideas for the next phase of turning your blog posts into a book.

Get more juicy ideas about each chapter

Last week, you might have already finished the ten chapter titles, then written two sentences. Since we’ve already used the example of an organizing book, let’s keep that example. So for each of the ten chapters, write two or three more sentences about each chapter. You’ll find that some of the chapter headings are simple to expand. Others will give you problems. You may find that you could even divide some of the original chapters in half and create new chapters that way. Still unconvinced of the merits of writing a book? Here is what happens when you write a book. One thing that happens is you’ll meet other authors.

What do you want to learn?

Maybe you feel that you’re not smart enough or you don’t know enough. But, chances are, you know a lot more than you think you know. Still, there may be areas in your knowledge that you’d like to expand. So for instance, thinking about our imaginary book, what is it about organizing that you’d like to know more about? For me, it would be organizing photos and digital organizing. Maybe you could start by writing about physical photos first, then move onto digital photos.  Maybe whichever you feel more compelled to write about.

Where can you learn more?

Of course, there’s always Google for a way to find out more. You could also ask your photographer friends which websites are the best for learning about how to organize photos. I’d say start by tossing any photos that are out of focus, don’t have anyone you know in them, or are simply not interesting. Other good places to learn about organizing photos could be on Pinterest or YouTube. I really like this article from NPR If You’ve Always Wanted to Write a Book, here’s how, especially the ideas on how to banish your inner editor.

Pull from your own knowledge

If you have photos, you will have organized them to some extent, probably. So how did you do that? If you haven’t done that before, think of a friend or colleague who has done this. This goes for any chapter of your book. Talk to someone who’s done what you’re going to write about. You might even want to quote them.

Talk to a professional

Did you know there are professional organizers that specialize in organizing photos? You might want to look at some of their websites for some ideas. For instance, my friend Glenda Evans is a Certified Photo Organizer. Find someone who does what you’re writing about and ask to interview them. You might be surprised at what you find out.

It’s possible that you’ve been blogging and blogging, without knowing why. Maybe writing is fun for you. Maybe you’re pouring your heart out and treat your blog like a journal. Or perhaps you enjoy the silence. In any case, you could decide to have a bigger purpose for your blogging and turn your best blog posts into a book.

That’s right–a book!

In case you didn’t know, writing and publishing a book is now easier than ever. You can turn to YouTube University (I made that up, so don’t go looking for it, literal friends) and find out a lot about how easy it is. But I’ll give you an outline you can use right here, to give you a headstart. If you’d like to read a good book about blogging, might I suggest friend Randy Clark’s book How to Stay Ahead of Your Business Blog Forever?

Here’s an example

Before I was a social media marketer, I helped people organize their lives and their spaces. This was before Marie Kondo came along, by the way. Anyway, let’s use organizing as an example. Could you write ten blog posts about organizing? Of course you could! I mean, if I could, then you could, too! And people love to hear about how to organize their lives.

Ten blog posts = ten chapters

Here are ten possible chapters for our imaginary organizing book:

1. Entryway
2. Bathroom
3. Bedroom
4. Kitchen
5. Garage
6. Living room
7. Deck/patio
8. Paperwork
9. Photos
10. Digital organizing.

You could add an intro and a follow-up chapter, too. And maybe talk about psychological barriers to organizing, or whatever your heart desires.

Beef up the titles

Now, go back and tweak the titles, making them juicier and more specific. For instance, kitchen could become Finding Space for All Your Cooking Supplies in Your Kitchen. Use your imagination. Also, what would you like to read about? What would you like to write about? Realize that you’ll also learn some things while writing this or any book. So if you decide what you want to learn about, you could write about that.

Look for inspiration

There’s inspiration everywhere. For instance, I just found a fun video about organizing that talked about unpopular organizing ideas. The woman was funny and talked about popular organizing ideas that she hated. Could you do that? Sure you could! Those hangers that give you more space, for instance. She talked about how inefficient those are. And how cheap the Dollar Tree organizing products are, and how they create food deserts. Here are some ideas for finding content ideas for your social media.

Write two sentences about each title

Stay with me here. Start with a general idea and then get more specific. For instance, for the kitchen, you could say Your first step will be to remove everything from your cabinets. And Don’t be afraid. After all, everything will return to those cabinets (except for the things you don’t want to keep, that is). Now go onto each of the other nine chapters, and write two sentences for each of them. Then write two more, and so on.

Make a bigger plan

The idea is to get going, have a bigger plan, and to use your writing in more than one place. As you know, repurposing your social media posts is one of my favorite things to do. In fact, here’s a link to Repurposing Your Social Media Content is the Ultimate Time Saver. More on writing a book next week!