You’re always running around, fixing this, changing that, keeping everything together. But when does too busy become toxic? One thing I’ve learned from the Pandemic is that I don’t have to get everything done. The earth will continue spinning on its axis, and everything will be pretty much the same the next day. However, if you’re really stuck, here are a few ideas.

Delegate!

Get some of those to-do items off that list by hiring someone else to do them. Or get a friend to do them in exchange for a chocolate cake, which might be your favorite thing to bake. However you do it, get someone else to help. You don’t have to do everything, even if there’s a YouTube video that shows you how. You might like 10 Best Ways to Manage Time on Social Media.

Just say no

Is there anything you could refuse to do? Just take a big black marker and cross it off your list altogether? I’m betting there is. So if you’re doing something out of obligation, stop it! No more silly baby showers for people you barely know.

Procrastinate

Sometimes if you wait long enough to do something, someone else will take care of it for you. I’m thinking of my one friend who doesn’t take in her recycling bins and her neighbors do it for her. She’s probably not doing it on purpose, but any way, that’s how it is. By the way, if you’re trying to avoid something, you might like Seven Myths about Procrastination. And also: managed delay does sound a lot cooler than procrastination, doesn’t it?

Be Lazy

This might sound counter-intuitive, but sometimes you just need to be lazy. Stay in bed a little longer, spend more time dawdling, and use your cat as a mentor. What does your cat do when there’s too much going on? He takes a nap! And what does your cat do to recover from the stress of a nap? Takes another nap! You get the idea.

Stop saying you’re too busy

You know what? You’re not too busy. We’ve all been glorifying the Cult of Busy(tm) to the point where it’s become a mantra we all say. You’ve got time to watch 10 million episodes of Grey’s Anatomy! Oh, wait. That’s me. Anyway, none of us are too busy. We just choose to focus on that. As Kimberly Roush says in Are You Too Busy to Be Less Busy? on Forbes “Busy has become a way of life.”

Busy Much?

If you love saying you’re too busy, maybe practice saying you’re not busy. Watch the strange looks your friends give you. And listen to what they say. Perhaps their next question will be Are you retired? One day you’ll be able to say yes!

Perhaps you can’t kill zombies or do backflips like Simone Biles, but you can probably do something that others can’t do. Maybe you’re super friendly. Maybe you’re good at research. Or maybe you love having conversations with strangers. Have you ever considered focusing on your strengths, rather than building up your weaknesses? You might like this article: How to work your wonderful strengths, forget your weaknesses.

Do you know what your super powers are?

If not, there are many online quizzes you can take. For instance, one really common one is Strengths Finder 2.0. I really like the Ideas for Action in the Strengths Finder book. I’m an “achiever,” so I need to build in celebration and recognition into my life. Because simply achieving all the time makes Jack a dull boy. Or Carol a dull girl. Another is the Myers-Briggs personality test, which divides people into 16 personality types. Of course, neither the Strengths Finder nor the Myers-Briggs personality test is the end-all for knowing about yourself. You may need to journal or seek some other method to find the real you and your super powers.

Don’t hide your super powers

As Bill Garland says in his article Why the Soft Skills Are Hard“Our soft skills reveal who we truly are, how we view the world and our place in it.” If your super power happens to be a soft skill, all the more reason to share it with the world. You may think a soft skill is a liability, but it’s usually a super power! And if you use soft skills on social media, your power quadruples (according to a statistic that I just made up). After all, you need to be social, which is a soft skill as well as a super power.

Super powers make you stand apart

Once you know what your strengths are, you can figure out how to use those strengths. For instance, if your strength is connectedness, you know deep in your soul that everything happens for a reason. And you may be able to help others see what their reasons for connecting are, too. People with this super power can assist people to connect with other people or groups.

Lead with your super powers

If you can bring people to your environment, you’ll be more comfortable. If you excel at face-to-face meetings, that means meeting in real life. If you have a great phone voice, you’ll be more comfortable on a call or perhaps on a Zoom call.

This morning I was reading Shira Ovide’s article about Silicon Valley’s Meh Middle and nodding my head vigorously. Having been a survivor of some of those very meh startups, I understand how often they’re overlooked. Not everyone is a superstar. And not everyone fails miserably, no matter how often people tell us to Fail Forward. A lot of startups, well, they’re right in the middle. And they tend to be forgotten.

Failure and the Meh Middle

Sometimes I think of the meh middle as large airliners that float down slowly. They don’t go down in flames in a Grey’s Anatomy-styled dramatic crash. Neither do they land perfectly. Some startups might land slightly off the runway and slide into the water. And we never hear from them again. We might hear about them when they’re young companies, but later? Nothing. Nada. Zip. By the way, you might like this article about failure: Is Failure Mandatory on the Road to Success?

Where do the Meh Middle companies go?

Those meh middle companies do not go gentle into that good night as Dylan Thomas said. It’s more like they fade away. Their inventory is sold one day and like an old, sad Blockbuster store, they turn into a place that sells Bundt cakes. Maybe there are a couple of employees in the back, working to clean the place up. Maybe there’s just a guy with a shopping cart taking the used laptops out to the trunk of his SUV, hoping to sell them on eBay. And make a few bucks.

Nobody writes about the Meh Middle guys

Can you imagine a movie or novel about the meh middle guys? It would be like one of those performance art pieces where you watch someone sleep for eight hours. Chris Burden and Andy Warhol both actually did that, but that’s a story for another day. I’m not sure that with social media, people have the capacity to watch someone sleep for very long. We can’t stand to be bored for very long, can we? Even ten minutes of watching would be too much! Personally, I’m a big fan of learning from failure. You might like What Happens When You Focus on Failure and Creativity?

Not minnows, but not whales

As Shira Ovide says these meh middlers are not minnows. But they’re not whales either. They’re sort of like those child actors that you remember every once in a while in the shower. But where are they now? Luckily we have Google to help us remember and unearth photos of what they’ve been doing. We may not always have an accurate record of the companies that slide into oblivion, however. Is it too painful to focus on the startups that are neither dramatic successes or crazy failures?

Why should we care?

Like the dramatic failures, there’s gold to discover in the Meh Middle. If we forget what happened, we could repeat history. Because there were moments where something wonderful and good could have happened. And sometimes those in-betweeners turn things around and become glowing successes. Wouldn’t it be worthwhile to have a record of those companies, what went wrong, and what could have been?

So your startup is just ramping up and you are about to start the social media accounts. You have the graphics for the headers done, and have the bios written. What’s next, you might ask? What will you post on social media? Will you say “This is my first tweet.” and leave it at that? Here are some ideas that could help!

Behind the Scenes with the Team

A photo of the whole team with a short caption could be an easy way to start. Describe the office setting and who’s usually there. Maybe explain what each person does, too, but keep it short.

Industry News

What’s interesting and in the news for people who might follow your brand on social media? If your industry news is full of jargon, you might interpret for people. Explain the jargon and acronyms for people. Better still, put all the jargon into a blog post and refer them to it.

Your Ideal Audience’s Pain Points

What makes your audience hurt? Do they have concerns? What is their lifestyle? Describe their pain points in detail and how your service or product could help. Or simply give people ideas on how to overcome their pain points.

Frequently Asked Questions

Do people know what you do? What do people ask you all the time? If you’re tired of answering the same questions over and over, put those into a blog post.

Glowing Testimonials

Do you have testimonials? People love to hear what other people think before they buy. Of course, ask before you include people’s words, especially if they were said in private. Even if people gave you a testimonial publicly, it’s a good idea to ask their permission before printing their words.

Inspirational Quotes

What are your/your brand’s core beliefs? Have quotes and explain what the quotes mean to you and your brand. The quotes can be from anyone on the team–they don’t just have to be from the CEO. Quotes are a good way to include everyone on the team.

Mascot Photos

If you don’t have a real mascot, maybe borrow one for a photo shoot! How about a dog, a cat, or a hedgehog? Or a goldfish. Some people even make the mascot their avatar. And if your product or service is related to animals, that’s even better.

Advice for the Person Who’ll Use Your Product/Service

Maybe there’s some advice you can give for an adjacent product. Or what people can expect the first time they use your service. Or some little hiccup people have when using your service.

Share Curated Content

Sharing other influencers’ thoughts can be helpful. For instance, if you’re a window film company (one of the brands I work for), how about posts about interior design or architecture? Wallpaper, remodeling, or avoiding the sun are also good adjacent topics.

Have a Contest

Do a giveaway! If your product is too expensive to give away, maybe something they could use every day? How about branded water bottles? Or tote bags? Some of the best giveaways I’ve received have been small. For instance, I have a little widget that goes over my webcam for privacy.

I wrote this article after watching the playful wonderland, a video on TED Talks. Take seven minutes to watch it if you’d like to become more creative. Or just because it’s fun to take a break and look at something different.

Steven Johnson, of the above TED Talk, discussed the “strange delight of play.” And claims that you’ll find the future wherever people are having the most fun.

Innovations Occur Because of Play

What I really liked about this TED Talk was the idea of an invention that was surprisingly frivolous (the flute), and how that invention, and inventions like it, fuel innovations. That flute led to the invention of the organ and the organ led to the invention of the harpsichord. And the harpsichord led to the programmable music box. And so on through the programmable loom to the computer.

We Learn through Play

As many parents know, kids learn the best when they’re playing. And maybe adults learn better through fun and playing, too. When kids have positive early experiences, they become happier adults. And those positive experiences include play to a large extent. Play-based learning is important to kids as this article from Edmentum points out, so why don’t we play more as adults? Is it just that we forget how?

Different Forms of Play

For adults, there are board games, online video games, in-person theater games, and all sorts of team sports. Like children, we have our favorites and don’t often stray from those. But what if we all insisted on more play? We would look at things very differently, wouldn’t we? And who says having fun can’t be a part of our work day? After all, having a sense of humor and playing can spark new ideas, add to your happiness, and it’s just, well, fun.

Alternate the Way You Play

When you play in a different way, you may become more creative, too. You might want to decide what fun means to you, and how to incorporate play into your everyday life. Is your form of playing improvisational theater? Is it dancing and singing? Or is it playing mini-golf? Do you need to take a break from working? If so, you might like this article:  Best Reasons to Take a Break from Your Business. (I had fun writing it!)

How Do You Become More Creative?

For me, with the economy opening back up, I’ll be heading to the gym. Not so much to lift weights, but to dance. Yes, Zumba counts as dancing. I’ll also be doing yoga, as well as taking on some more fun projects, which I’ll talk about as they occur. I am thinking about watercolor painting and ceramics, too. Since a lot of our choices were taken away from us, I feel grateful to have more choices.