Find Your Target Audience: Best Ways

Get fresh eyes on your target audience

If you’re a small business owner, you might be too close to your own business to find your audience alone. I recommend getting some help with this. Ask someone outside your business who will be honest for advice. Ask your friends and friends of friends for their recommendations (for someone to help). If that fails, you could also go to Fiverr and read the reviews. When I needed help with formatting, a thankless job, I went to Fiverr. You could do the same to find someone to help you find your target audience.

Review your target market

When you started your business, you probably had a general idea of who your target audience was. Or at least you knew who you wanted that audience to be.

But how many years ago was that?

Your audience has probably changed! Even if it was only 2-3 years ago, the person in the middle of your target is probably not the same person right now. If you’re still using the old target, maybe your audience needs to be refreshed. And even if it’s the same audience, it’s good to be reminded of who that audience is. I’ve written about target markets before. You might like How to Speak Your Client’s Language.

Questions/ideas to help define your target audience

I can talk about this from my own viewpoint. When I started my business, my audience was older and mostly women who weren’t very tech-savvy. My audience became younger and more tech savvy after a few years. Now many in my target market are Asian, and I really love that! It’s very interesting to recalibrate your audience and see what your results are. Here are some actionable ideas to help. Another interesting idea, noted in Hubspot’s article How to Find Your Target Audience, is to have a different account for each target audience.

What does your target audience looks like? Beyond the typical age and gender demographic, what else do you know specifically about your audience? It’s good to know these things even if you are different, or maybe especially if you’re different from them.

What is your target market’s political stance? Democrat? Republican? Apolitical? This is good to know, even if you don’t plan to talk about politics.

Draw the specific person you’re targeting

I recommend drawing the specific person you’re targeting–literally. As in get a big sheet of paper and draw the person you’re targeting. Later, when you’re coming up with content, this is the person you’re targeting. You always have to ask why you’re sharing what you’re sharing. Will that person you drew be interested?

Image by <a href="https://pixabay.com/users/jplenio-7645255/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=4257280">jplenio</a> from <a href="https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=4257280">Pixabay</a>

Find Your Target Audience: Best Ways | Image by jplenio from Pixabay

Will what you have to say be helpful to your target audience?

If your target audience is a democratic man in his 40s, draw that person. What is he wearing? How does he wear his hair? What race is he? Is he American? European? Asian? Does he look like you, or not?

After you have the physical attributes down, what about the invisible ones? These might be the most important of all. This could have to do with pain points. Does he have a good grasp of technology? How does he spend his free time? How does your product or service fit into his life?

What health issues does your target audience have?

Do they have kidney stones? Muscle cramps? Diabetes? Or are their health issues more general–like needing more exercise? You could ask a few people and see what they say. Or try a google search!

What does he/she worry about? What keeps them up at night?

These pain points are important to address.

You can talk about your own issues, but what if they don’t overlap with your audience? Should you still talk about yourself?

Of course, talking about your own interests could bring in a completely different audience, too! You never know what could happen.

Decide what not to say to your target audience

It’s probably good to think about what you shouldn’t say on social media. Personally, I try to avoid politics, anything too sexual, and violent news. What’s on your personal list? And what would be on your target audience’s list?

How will you build trust with your audience?

Having empathy for your target audience is very important. If you can be a resource for people, it’s a real gift. It builds trust.

Seth Godin says psychographics is the most important piece of the target audience puzzle (not his exact words). Knowing what they believe, what they dream of, what their fears are, and what their desires are. That is everything.

 

#Digiblogchat August 30, 2022 Why Sharing Pictures and Videos Can Help You Achieve!

Image by <a href="https://pixabay.com/users/claudid-2222736/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=5431597">Claudia Dewald</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=5431597">Pixabay</a>

#Digiblogchat August 30, 2022 Why Sharing Pictures and Videos Can Help You Achieve! | Image by Claudia Dewald from Pixabay

The topic for Tuesday, August 30, 2022 is Why sharing pictures and videos can help you achieve! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

Q1. What makes a picture or video worth sharing on social media? #digiblogchat 

Q2. Which pictures would you hesitate to share? Why? #digiblogchat 

Q3. Are there any videos you’ve shared that have surprised you with how they’ve performed? #digiblogchat 

Q4. Tell us about a time that a picture turned controversial! What happened? #digiblogchat 

Q5. Would you ever share something without a picture or video? Why or why not? #digiblogchat 

Q6. What makes you want to take a photo or make a video clip? #digiblogchat 

Q7. When you look at a pic or clip, what draws you to it in the first place? #digiblogchat 

Q8. Who is likely to review what you share via @insta @tiktok @facebook @google and is the reaction welcome? #digiblogchat 

Q9. Might you make better use of images alongside blogs or within web content? #digiblogchat 

Q10. Who successfully monetises what they post? #digiblogchat 

Jealousy in the Workplace: How to Deal with it

We’ve all had to deal with workplace jealousy. Someone else sees what you’re doing and wants to steal your idea, have your success, or simply get to where you are without working at it. Or maybe you’re the jealous one–striving to be like someone else or fuming at someone else’s success? Whichever way it is for you, here are some ideas that may give you a fresh perspective.

Flaws, failures and finger-pointing

When a jealous person sees your success, he or she may point at your flaws and try to highlight them to others, thus undermining your success. He may also try to focus on your failures. This kind of finger pointing never helps to sort out the jealousy of the person who is jealous. While it’s difficult to remain positive when you hear the jealous person belittling you, it’s important to take the high road and not return insults. Eventually, other coworkers may come around to your point of view. I’ve talked about how some social media posts elicit jealousy before in Maslow’s Unbelievably Strange Hierarchy of Social Media Needs.

Workplace jealousy creates a toxic environment

Although you might want to hide your head in the sand when you recognize jealousy, doing so won’t make the problem disappear. In fact, when you pull your head out of the sand, the problem probably will have gotten worse. It’s best to deal with jealousy head on. Indeed has a good article on how to handle workplace jealousy: 8 Tips to Help You Handle Workplace Jealousy. I like this one: “Remain positive at all times, even around jealous coworkers.” Not so easy to do, though, is it?

Belittling others, name calling, and talking behind others’ backs

If someone else is jealous of you, it’s much more difficult to deal with than if you’re the jealous one. But you can start by asking the jealous person what’s going on. Maybe there’s something they need to get off their chest. In her Psychology Today article How to Handle a Jealous Coworker, Kaja Perina says Sometimes, a coworker’s negative behavior toward you may have nothing to do with you or with your work performance. And knowing that can make all the difference.

Moving past jealousy

The best way to move past jealousy, in my opinion, is not to compare yourself to others. There will always be others more or less successful than you. Another way to get through it is to journal. Ask yourself these questions: What is making you jealous? Is the person you’re jealous of honestly doing better than you, or is it imagined? What exactly is it that is bothering you? If you can figure out the answers to these questions, you’ll be closer to getting through the jealousy. And be honest. Maybe you need more skills so you can be like that other person in their career. Maybe there’s a class or two you could take to uplevel your skills.

Have you ever had to deal with jealousy in the workplace? How did you do it?

#Digiblogchat August 23, 2022 Coaching and Mentoring

 

Image by <a href="https://pixabay.com/users/pexels-2286921/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1245817">Pexels</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1245817">Pixabay</a>

#Digiblogchat August 23, 2022 Coaching and Mentoring | Image by Pexels from Pixabay

The topic for Tuesday, August 23, 2022 is Coaching and Mentoring! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Questions:

Q1. Why is it important to have a coach or mentor for your business? 

Q2. Would you need a separate coach or mentor for your personal life? 

Q3. What’s the difference between coaching and mentoring? 

Q4. Could you get the guidance you need from books or videos? Why or why not? 

Q5. What are some benefits you might get from coaching? 

Q6. Could a coach help you develop better soft skills or are those impossible to improve? 

Q7. How has having a coach helped with your self-confidence? 

Q8. Have you ever considered becoming a coach or mentor yourself? Why? 

Q9. What are the downsides of coaching or mentoring in the workplace, if any? 

Q10. How would you go about finding a coach with a good fit for you? 

A Discussion on Seniors and Their Use of Technology

Recently while researching the topic of seniors and the use of technology for #digiblogchat, a chat that @LazBlazter and I host on Twitter, a number of interesting topics came up. Here are some of the spinoffs from that chat.

Featured Guest Warren Naida

The questions for our recent #digiblogchat are already published, by the way. Our featured guest for the chat was @WarrenLNaida. Since the chat ended, Warren has also published a blog post, which you can find here: We Need to Have a Different Conversation about Seniors and Technology. Warren:”Who is a “senior” and who is not? Our access to technology is dependent on other demographics than age. Usually it’s about money and education. The country and city in which we live. Our schools. Our jobs. Access to the internet.” And if you don’t already know Warren Naida, then you should know that he’s already a successful author, teacher, and SEO expert. By his own admission, he’s not yet eligible for senior discounts in his home country, Germany. But his kid would say he’s ancient!

Jim Katzaman’s Take on the Chat

We are all interested in hearing who gets what from our chats. @JimKatzaman outlined several items, each of which could be a chat all by itself. Jim’s article is here: Seniors Find Tech More to Their Liking in Today’s World. For instance, we talked about cybersecurity, which is an issue for people of all ages, not just seniors (whatever that word means any more). And during the pandemic many people experienced loneliness and isolation. So turning to the use of technology was and still is a great way to meet like-minded people. Virtual Meetups (through Zooms or Facetimes) are just one way people can connect with others, but this requires some ease with technology. During the beginning of the pandemic, we all saw people struggle with new technology on zooms.

Exploring and doing the research for the chat

Before most #digiblogchat chats, I do some research, and this was no exception. A number of people weighed in, as usual (you can see more specific ideas from Jim’s or Warren’s links, above). What I found most interesting was getting to know more about Ashton Applewhite. Applewhite has written a manifesto on ageism called This Chair Rocks. She’s also been been featured on TED Talks. Applewhite makes a number of statements on her website which might surprise you. For instance “People are happiest at the beginnings and the ends of their lives.” AndOnly 2.5% of Americans over 65 live in nursing homes.” And while reading about Applewhite, I found an entire mountain of information about aging, such as the website Old School, and their section of Books and Blogs.

Ageism works both ways

Although we might think of ageism as something that only affects older folks, younger people suffer from discrimination, too. Think back to a time when someone told you you were too young for an activity. That might’ve been simply going to an amusement park, but it could also apply to driving a car or operating machinery.

 

#Digiblogchat August 16, 2022 Essential Insurance for Small Businesses with @ColfaxInsurance

Image by <a href="https://pixabay.com/users/sarahrichterart-1546275/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2871773">Sarah Richter</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2871773">Pixabay</a>

The topic for Tuesday, August 16, 2022 is Essential Insurance for Small Businesses with Alyx of @ColfaxInsurance | Image by Sarah Richter from Pixabay

The topic for Tuesday, August 16, 2022 is Essential Insurance for Small Businesses with Alyx of @ColfaxInsurance! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Questions:

Q1. How do I know whether I need business insurance? Where do I start?

Q3. What are the most common business insurance claims?

Q4. How do I know I have the right coverage for my needs?

Q5. What are the risks that my policy would protect my business from?

Q6. Would my regular auto insurance cover any coverage I need for commercial auto?

Q7. What types of businesses can be covered by a business policy?

Q8. What if I have a more specialized or obscure business type? Can I still get covered?

Q9. Why do you think business insurance is important?

Q10. What types of insurance should a small business consider (versus a large business)?

#Digiblogchat August 9, 2022 Senior Use of Technology with @WarrenLNaida

Image by <a href="https://pixabay.com/users/meridy-569209/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=523086">Meridy Scott</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=523086">Pixabay</a>

#Digiblogchat August 9, 2022 Senior Use of Technology with @WarrenLNaida | Image by Meridy Scott from Pixabay

The topic for Tuesday, August 9, 2022 is The Senior Use of Technology with @WarrenLNaida! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

By the way, Jim Katzaman wrote an excellent recap of our chat. Find it at Seniors Find Tech More to Their Liking in Today’s World.

The questions:

Q1. How old is a senior? What does “senior” mean to you?  

Q2. What kinds of issues do seniors have with technology?

Q3. What could and do seniors use the internet for?

Q4. How does ageism manifest itself in your experience?

Q5. How do seniors use technology in their work lives?

Q6. Name one struggle seniors might have with tech?

Q7. What are some benefits seniors could gain from using technology?

Q8. Could technology help seniors gain more freedom? How?

Q9. What are some ways seniors could have more social interactions using technology?

Q10. Would seniors be more safe and secure if they used technology more? How?

Just a Few Words about the Absolutely Dreaded Imposter Syndrome

Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. If you’ve ever felt like a fraud before, you’re certainly not alone. Many of us feel like fraudsters, despite multiple degrees, years of job experience, and badges saying we’re number one! Not literally, but you get my drift. If this is you, you might like this post. By the way, we talked about Imposter Syndrome this week on #Digiblogchat–a collaborative chat on Twitter. We talked with Teodora Pirciu, and you can find her on Medium. Wikipedia has a few more words to say about this syndrome.

Just a Few Words about the Absolutely Dreaded Imposter Syndrome| Image by Sumanley xulx from Pixabay

What measures can correct it?

Reassurances from friends, coworkers, and peers can help. Meeting with others who also suffer from it can help, according to Wikipedia. Group therapy is another way to manage the syndrome. And for some homework where one is asked to reframe negative thoughts in a positive light. Have you ever experienced imposter syndrome? How did you manage it (if you did)? Let me know–I’d love to hear your thoughts!

#Digiblogchat August 2, 2022 Imposter Syndrome with @EmaPirciu

Image by <a href="https://pixabay.com/users/sasint-3639875/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1807557">Sasin Tipchai</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1807557">Pixabay</a>

#Digiblogchat August 2, 2022 Imposter Syndrome with @EmaPirciu | Image by Sasin Tipchai from Pixabay

The topic for Tuesday, August 2, 2022 is Imposter Syndrome with @EmaPirciu! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

The questions:

  1. Show us a GIF that expresses your feelings when Imposter Syndrome hits 
  2. Is Imposter Syndrome even real? 
  3. What does Imposter Syndrome feel like? 
  4. When does Imposter Syndrome happen?
  5. How does Imposter Syndrome impact your work? 
  6. Can Imposter Syndrome influence your personal relationships? 
  7. When is Imposter Syndrome a good thing?
  8. What’s the difference between Imposter Syndrome and perfectionism?
  9. Do you know any exercises that help counter Imposter Syndrome? 
  10.  Do leaders experience Imposter Syndrome? 

How Has Social Listening Changed over Time?

Perhaps you’ve heard the phrase social listening and wondered what it meant. Or you’ve already been listening and want to know what has changed lately. Either way, stay tuned as I discuss this topic.

First of all, what is social listening?

Sprout Social has a terrific article not only defining social listening, but listing tools and telling why social listening is important and why you should pay attention to your audience online (before speaking). So here’s their quote “Social listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions.” Like your parents said, listen before you speak. This helps you understand the context of any conversations happening online. Monitoring conversations and sentiment can help you decide what strategy your brand should take.

Examples of social listening

Social listening means tracking your brand or topic on social media and then making adjustments or changes in direction based on what you hear. So for instance, you might have a Google alert for your business name. You might see or hear someone say something negative about your business and then you can change course to correct that negative comment. Or you could address the person making a negative comment directly, as some businesses do on Google or Yelp reviews. You might like Hubspot’s article on social listening: What is Social Listening and Why is it Important? For one thing, as explained in Hubspot’s article “customers like it when brands respond.” Recently, when I gave a negative review to a restaurant, the restaurant manager invited me back to see whether they could change my mind. Would I be more apt to return to a restaurant that responded to a review? You betcha!

Tools for social listening

Of course Google, Yelp, and all sorts of social media platforms would be good tools for social listening. Having a Google alert for your business, including misspellings of your name, would also help. You could make yourself a reminder to check for negative or positive reviews. One good trick is to set up a column in your social media monitoring tool for mentions of your name. People don’t always complain directly to your business. So checking into NextDoor or local pages on Facebook can be good monitoring tools, too. If you have a brick-and-mortar business, be sure to claim your Google and Yelp accounts so you can respond. Here’s an article that could help: Five Quick Ways to Boost Your Social Media Listening.

Image by <a href="https://pixabay.com/users/kaboompics-1013994/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=791686">Karolina Grabowska</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=791686">Pixabay</a>

How Has Social Listening Changed over Time? | Image by Karolina Grabowska from Pixabay

What’s changed?

In the before time, people might have talked to each other more directly. But with more social media channels, people can write, text, send videos, tweet, and post about your business. So you need to be even more vigilant about checking. Asking friends and neighbors about where people are talking could be a good strategy. Being able to respond is important. By social listening, you will be more able to identify your customer’s pain points. And if you want to learn more about pain points, you might like How to Find Your Audience’s Pain Points and Why You’d Want to.

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