Who Has the Most Fake Twitter Followers?

Ghost Followers

Ghost Followers

If you pay attention to numbers, then you might be interested in knowing about those with the most followers on Twitter. The top three at the moment are @justinbieber, @ladygaga, and @katyperry. Justin Bieber tops the charts with 39,548,681 followers, Lady Gaga has about 37,000,000 followers, and Katy Perry trails with 35,000,000. So if you’re a newbie on Twitter, you might be thinking that even getting 100 followers could be a massive understaking.

Note: before I go any farther, I’m not singling these celebrities out. Buying followers has become common practice, but it’s good to be informed.

A Long, Long Road

Let’s see…who do I know on Twitter, you’re thinking to yourself…uhh…your cousin, maybe? Oh, and your friend from the gym and those people you met in that networking group that one time (that’s 6 right there!). So getting to 40 million–how is that even possible?

Invisible Friends

Does Justin Bieber Have Invisible Friends?

Does Justin Bieber Have Invisible Friends?

Would you feel better if you realized that many large accounts have invisible friends? That’s right, and they had to buy them, too! It’s not like when you were a kid and you had friends who talked to you who then disappeared back into the wallpaper. These are fake accounts bought and paid for by these Twitter “superstars.”

It’s Not Really a Lie

If all three of these big celebrities are not telling the truth about their followers, what else might they be exaggerating? When Justin Bieber asks if you want to be his boyfriend cause he’ll “take you places you ain’t never been before,” should you belieb him or would you end up eating cold burritos on the side of the road? And did Katy Perry really kiss a girl or did they just shake hands? When asked about her fake followers, Lady Gaga just kept a poker face. Don’t worry: I’ll stop soon.

Ways to Check Follower Counts

Sites like Gizmodo, Status Bakers, and Status People’s Fake Follower Check have pointed out that for these celebrities and many others, somewhere from 47-50% of followers are fake.

Recently there have been a few articles on sites like Mashable about people buying fake followers. In fact, recently I’ve noticed many more accounts following me who offer followers for sale. Many accounts who offer fake followers do not have many followers themselves. They don’t care much about speling or “punkshuation,” either! You can check fake followers by using Fake Follower Check. Just login using your Twitter account if you want to know whether your favorite celebrity has fake followers.

Feeling Insecure?

If you’re having self-esteem issues because you don’t yet have 40 million or even one million followers, just remember: it’s not how many followers you have, it’s how you use them. And if you truly want to connect, then follow me. I won’t pay you, but I love you anyway.

Social Media: Different Platform, Different Language

Social Media: Different Platform, Different Language

Social Media: Different Platform, Different Language

Recently, talking to social media “experts,” I’ve run across some very different opinions about how to use social media. One “expert” admitted she only checks her Twitter account once a week. Another admitted that he pushes his Facebook posts through to Twitter. And a third says she uses the exact same material at the exact same time across all platforms. So do some of these practices seem not very social? Here are some of my reasons for using different language on each platform.

Each Platform is its Own Country

Let’s talk LinkedIn. To me, LinkedIn is the land of complete sentences, good punctuation, no slang, and professionalism. The demographic is  more business-oriented and less casual. I probably would not share a BBQ sauce recipe on LinkedIn as I might on Pinterest or Twitter. Nor would I use a bunch of hashtags or acronyms there. Facebook, similar to LinkedIn, is about connecting, but the language is different again. Although Facebook recently adopted hashtags from Twitter, I still wouldn’t use them there, since many people don’t fully understand them. The language of Pinterest is more casual, but still not as casual as Twitter. And so on.

One Post Across All Platforms Seems Lazy

Using one post across all platforms seems lazy

Using one post across all platforms seems lazy

If I see someone using the same post across multiple platforms, what runs through my mind is this person isn’t taking the time to fully engage on any platform. So I’m not likely to engage with this person. They give the impression of being too busy to interact and of someone who only wants to broadcast.

Why Follow Different Platforms if Posts Are the Same?

If I see the same post in two or more platforms, why would I want to follow on all those platforms when I could get the same content by following in just one place? If you’d like to recycle your content, why not just wait a couple of days (people have a short memory on social media), then post that content in a different place? As long as the content isn’t “stale,” you can still use it again.

Do You Use the Same Language Everywhere You’re Social?

I’m very curious about this. I know people want to save time, but does saving time for ourselves make us less accessible to our potential audience? What do you think?

 

Twitter By The Numbers

Numbers Matter in Twitter

Numbers Matter in Twitter

Maybe you weren’t good with numbers in school. Maybe numbers were boring to you and now you’re happier letting someone else deal with the “math” of your life. There are just a few numbers that you might want to consider when you delve into Twitter a little deeper. You could use some of these numbers to help you track your progress on Twitter.

Ratio of Followers to Following

Twitter by the Numbers

Twitter by the Numbers

Like your cholesterol’s HDL versus LDL ratio, it’s important to shoot for a “good ratio.” On Twitter, that means roughly one follower to one following. Celebrities or superstars may have a huge number of followers and follow very few people. Some people won’t follow those with low numbers of followers (something to keep in mind if you’re going to run out and follow 2,000 accounts when only 17 people follow you). Decide if you want to follow a million people without many of them following you back. What do you get out of following all those celebrities, anyway? You could cut them loose and just put them on a list. For me, the most important thing when deciding to follow is good content and conversation.

Number of Tweets

You might want to look at an account’s number of tweets to decide if they would be a good fit. I am fairly chatty (which is prolific) on Twitter, so someone with only a few tweets may not be the best fit for me. If the account has only 23 followers, I will probably dominate their Twitstream, since I tweet 20+ times a day and that’s on a slow day. However, some newbies find that they really like the chatty nature of Twitter. But if you’re not going to have conversations on Twitter, you might not want to follow people with huge numbers of tweets. First check how many tweets a user averages before following them if too many tweets is a concern to you.

Number of Listings

Number of Listings

Number of Listings

The number of times you’ve been listed by others is a good indication of Twitter success in my book. So although this isn’t your usual key performance indicator, it’s one that is more important than followers, especially since followers can be bought. Being listed is a real badge of honor because it means that someone took the time to create a list and then put you on it. Take a look at my friend, @TerriNakamura’s listings, for example. She has been listed over 3,500 times. To me, that’s a real sign of success on Twitter.

Total Number of Followers

The total number of followers isn’t the most important number to many social media experts. Partly that has to do with how easy it is to plunk down some cash and buy followers. There are ways to tell if someone bought Twitter followers. And if you think big accounts are all truthful, Gizmodo has a great article about celebrities and their fake followers. In fact, selling followers on Twitter has become a huge business lately.

Which Numbers Impress You?

Are you impressed by large numbers of followers? Why or why not?

Facebook: How to Channel Your Inner Grumpy Cat

Facebook: Channel Your Inner Grumpy Cat

Facebook: Channel Your Inner Grumpy Cat

Some people naturally understand what others want to hear, and then either have no fear or no shame in saying it. There are those who can always strike a balance and share every detail of their beautiful, perfect lives. It’s great to be balanced (especially if you work from home), but today I’d rather talk about Grumpy Cat.

Everyone loves Grumpy Cat because she tells the truth, and the truth shall set us free. So here are some ways you can be set free.

Share Small Grumpy Moments

Facebook: Channel Your Inner Grumpy Cat

Facebook: Channel Your Inner Grumpy Cat

Don’t you hate when you haven’t had enough sleep? Your bed is lumpy and your pillow mysteriously disappeared during the night? That’s awful, right? Or your glass has a chip in it. Or maybe someone looked at you the wrong way–grrrr!  So many perfectly shareable grumpy moments. How can you choose just one?

Be the Opposite of Perfect

People like to hear about those less-than-perfect moments. Moments such as the day your toddler bit you, the fantastic lemon tart you made except you used baking soda instead of flour, how after you drove away from getting your new car washed and detailed and filled with gas, you forgot to remove the hose from the tank, or how your cat fell asleep on a pile of grapefruit. And they want pictures.

Be Real

Maybe you do have the most gorgeous house in your entire city, county, and the world. But if that’s all you share, people may get tired of hearing from you, and hide you or report you as spam on social media. Not every moment is perfect, and some of the better moments come when you least expect them. Like turning away for an instant, and falling into your lovely pool and ruining your Coach handbag. (Now that’s the kind of moment we’d like to see!) Share proudly, and often.

Have a Little Fun with Tagging

Facebook: Have a Little Fun with Tagging

Facebook: Have a Little Fun with Tagging

How about tagging some sneakers with the names of all your friends? Or something even more inexplicable, such as a sad dog looking out a window? It’s imperative that whatever object you tag has nothing to do with your friend whatsoever. Grumpy Cat would be so proud. Or, better still, jealous.

Forget About Saying Nice Things

What is it that everyone is thinking, but no one has the guts to say? Say that. If you want to learn to use good manners, that’s not the subject of this post.

USE ALL CAPS

THERE’S JUST SOMETHING, WELL, LOUD ABOUT CAPS. YOU BARELY EVEN NEED ANY EXCLAMATION MARKS WITH ALL CAPS!

THE END

 

Social Media: You’re Not Katie Couric!

Social Media: How to Engage Like a Pro

Social Media: How to Engage Like a Pro

Although this has been said a million times, I’ve only said it 999,999 times: you must engage on social media. And lately, I’ve been seeing more companies of all sizes broadcasting, instead of engaging. Katie Couric is a famous and beloved correspondent. We expect her to broadcast. However, it is likely that you are not a famous correspondent.

What do I mean by engagement? Here are a few ideas about ways you can step up your game.

Keep Your Focus on the Other Guy

If you’re shy, knowing what to say can feel uncomfortable. But asking a question about the other person is something anyone can do. The question shouldn’t be a yes or no question, but something more open-ended, like “how do you know [the person who introduced you to the other person on social media]?” or “what did you think about that news story?” You can ask about their home town. Were they born there? How do they like living there? Those questions are not so personal as to be off-putting.

Conversing on Facebook

Conversing on Facebook

On social media, keeping your focus on the other guy could mean gaining a friend and maybe later, a loyal customer. For example, take a look at how Starbucks dominates the social media landscape with conversations galore. They’re on Twitter, Facebook, YouTube, have apps, and share seasonal specials that always reflect their own branding. They’re good listeners and also manage to talk frequently about the social good that they do, such as charities they’re involved in. As a smaller brand, you can ask yourself how you can do something similar, on a tinier scale. Pay attention to what your audience wants to see and hear. Of course, the content shouldn’t be completely off-topic, or that would cause confusion about your brand. The trick is to balance posts that your audience would like to hear about with what you’re sharing while actually listening and talking.

Converse on Facebook

If you don’t like to talk much, you can always “lurk” on Facebook. But it’s a lot more satisfying to like, comment on, or share a post. So try clicking “like” first of all. Then you can try a short comment, like “Yes!” or “I like it.” If you get very brave, you can share a post to your own wall. Being generous first is a good way to be social on social media.

Schmooze on Twitter

Schmooze on Twitter

On Twitter, that most social of social media platforms, there are a million questions you can ask people. That’s a gorgeous profile picture! Where was it taken? You have an unusual name–are you related to___? You’re interested in Slow Food, what do you think of Michael Pollan’s work? Have you met my friend___, who is also interested in baseball and apple pie? And so on. And by the way, having a good profile picture is a good conversation starter for anyone.

Comment on Pinterest

Comment on Pinterest

Talking on Pinterest is like putting a message in a bottle. You might or might not hear back, and if you do hear back, a lot of time could have passed. People don’t talk as much on Pinterest. So if you do comment, you’ll stand out. Try commenting on Pinterest and then tag the person who’s meant to see the comment (even if you’re on their board, they might not see it!). To tag them, type the “@” sign, start typing their name and –wait for it!–their name should auto-fill. For brands, there are lots of ways to connect with fans on Pinterest.

Are you Engaged?

If you like to chat on social media, what has worked for you? Seriously, I’d love to hear your views!

Twitter: Four Reasons You Don’t Get Retweeted

Hubcaps 3

You just got on Twitter and you spend a lot of time retweeting other people’s stuff. In fact, it seems like all you do is retweet other people’s stuff. But they don’t retweet your stuff! Is there something wrong with what you’re doing? Here are a few factors to consider about why that person on the other end–who you just retweeted (one hundred times!)–might not retweet you.

umbrellas

Their Audience is Not Your Audience

You sell hub caps and you’re in Australia. They sell umbrellas and they’re in Canada. Their audience is expecting tweets about umbrellas, rain, raincoats, bad weather, and galoshes. They are not expecting tweets about hub caps, or anything car-related. So is it any wonder that that person is not willing to retweet your tweets? They don’t want to alienate their audience by sending tweets about hub caps.

That Other Guy Has 100 Times Your Followers

You have 80 followers, and that guy you expect to retweet your stuff has 8000 followers. He has spent a considerable amount of time building a following (if his followers are legitimate). There are some telltale signs that those followers might be fake, but let’s assume that they’re real followers for now. So if you have 80 followers, why would someone with 8000 followers want to retweet one of your tweets each time you retweet one of theirs? They probably don’t!

You’re Telling the Other Guy to Retweet You

When you have to tell someone to retweet you, it sounds desperate. Not only that, but it’s bossy. And no one likes to be told what to do! Why not let people find your wonderful content about your fabulous hub caps, rather than shout at them to retweet you? We’ve all heard the adage “Good Things Come to Those Who Wait.” And being social on social media does take some patience.

Your Tweets Are Too Long

A tweet is only 140 characters long. Once a person copies and pastes your tweet and adds their own name and maybe a brief comment (one-two words), there’s not a lot of space left! So keep your tweets short, with only one link and maybe a hashtag, and your chances of being retweeted will go up dramatically! For more  ideas about being retweeted, see the excellent article “Ten Ways to Be Retweetable.”

Does Retweeting Frustrate You?

Have you been retweeting others in the hopes of being retweeted? Have you found any tips that work? Please leave a comment below! Thanks!

 

Startup Body: 6 Ways to Lose it

Recently, I heard someone use the term “startup body” for the first time, and since then I’ve been hearing it all over the place. Do you know how, when you buy a new car in that peculiar shade of blue that no one else has, suddenly you see “your car” everywhere? It’s like that. Yes, I’m in Silicon Valley, and yes, every other person here is in a startup. The other thing that’s true is that so many of us keep our heads down all day long and never get up and go outside. We have a decidedly workaholic culture here. So how do you lose your “startup body”?

Last year, I was asking myself that very same question. How do I dig myself out of this workaholic hole? I’d seemingly found a way to Stay Sane while Working from Home, but had also put on 15 pounds, practically overnight! Here’s what helped me. Now, this is a really simple plan. It wasn’t easy, but it was simple. I’m a big believer in simple.

Read Thinner This Year.

Actually, I became a beta tester for the book. The authors, Chris Crowley and Jen Sacheck, were looking for people to read and test their first draft. So I read it three times, each time making notes, and changing my diet and exercise. Many of the changes I made were a direct result of reading the book. Note: I am not an affiliate, and receive nothing from recommending the book (except maybe good karma!).

Exercise 6 Days a Week.

Yes, you read that right. For me, six days a week was the tipping point. Now, I don’t go all out every day. But I do four days of hard intervals every week. Mondays are my hardest aerobic workouts. Tuesdays I lift heavy weights at Alive! Fitness and do Pilates. Wednesdays are intervals again. Thursdays are for yoga or Pilates. Fridays, I do intervals and weights. Saturdays, I cycle or hike. And Sundays is usually for resting, or maybe a walk on the beach. And stretching every day, after working out.

Eat More Vegetables.

For me, that means I eat around 9 different vegetables for breakfast, along with scrambled eggs and whole wheat toast. As recommended by Crowley and Sacheck, I cut out most “white things” such as white bread and replaced them with whole wheat. If I don’t get started in the morning with vegetables, it just ain’t gonna happen the rest of the day. Lunch is a sandwich and/or a salad with some protein. Dinner is something like broiled salmon with green beans and a chunk of good bread. Snacks are usually fruit.

Pretend It’s Your Job.

You know how dedicated you are to your startup? Apply some of that same crazy dedication to losing your startup body. If you like gadgets, get the latest downloadable heart rate monitor with all the bells and whistles. Measure your Key Performance Indicators if it helps you. Get an exercise buddy. Or create a Meetup if that gets you to the gym. Most people in startups don’t slack in the motivation department, but knowing what kind of exerciser you are certainly helps. If you’re social and in social media like me, then going to the gym or working out with someone else is the only way to go. And if you’re competitive, you could train for a marathon or century ride.

Don’t Look at the Scale.

You know where I’m going with this one. Muscle weighs more than fat, so use your jeans as your first indicator and don’t get too obsessive-compulsive with looking at the scale every 5 minutes. Once a week is fine.

Reward Yourself.

When you reach that goal (and you will), consider a reward–one that isn’t food. Only you know what will motivate you. But a reward is crucial. One thing people in startups don’t do is sit around and gloat for long. But basking in the glow of your recent victory could be a very good thing.

What About You?

If you’ve had to lose your “startup body,” how did you do it? No, really. Staying at your ideal weight is a constant struggle. Leave me a comment below! I’d love to hear what helped you!

6 Ways to Work From Home, Stay Sane, Part 2

Maybe you read my first post, 6 Ways to Work From Home and Stay Sane. Or maybe not. In any case, people asked me what other ideas I had for staying sane. So here are some ideas that you might find useful.

Unplug the Phone

If you’re like me, you have Twitter, Facebook, Instagram, and all kinds of apps and texts (and phone calls!) all vying for your attention from your smart phone. To stay sane, put the phone away somewhere when you go to sleep. I leave the phone in another room (not the room where I sleep). Yes, I know you’re thinking you could never do that. But you really can! Think back a few years to when you either didn’t have a smart phone, or you didn’t have every app under the sun running on your phone. You can do it! It has helped me sleep better.

Get Fancy Sheets

You’ve read about how you spend one third of your life in bed, right? Well, how about getting yourself some really fantastic Bedding? For me, Garnet Hill‘s flannel sheets are fantastic! (No, I don’t work for them!) They’re really soft and cozy, especially in the wintertime. And they make me look forward to going to sleep. They seem to get softer the more I wash them. Or maybe you like 600 thread count European sheets. The point is to get bedding you really love. 

Exercise

Exercise might seem like an obvious road to sanity, but so many people don’t exercise at all. When I started thinking of exercise as part of my job every single day, my sleep improved immensely, and my mood improved, too. Now I can’t imagine not exercising. For me, six days a week works. It’s one of those “simple-but-not-easy” routines. I love cycling, so I do some form of cycling or spin classes on most days, plus weight training and stretching. Pilates and yoga are in the schedule, too, twice a week. But I have to confess: that sixth day? I have to drag myself to the gym.

Reduce Visual Clutter

When there’s too much junk on my desk, I tend to get a little crazy. What about you? It’s like all those things have voices, and they’re all wanting my attention. So filing the paper or putting away the Post-it notes, the pens, the spare nickles and stuff, keeps me focused and sane.

Use a Timer

Some of my friends make fun of me for using an egg timer. Yes, it’s an actual egg timer that ticks. I set it for 5 or 10 minutes or whatever time I need to focus on something. The ticking keeps me focused, for some reason.

Keep a Daily To-Do List

Again, this is obvious. Eric Lofholm, the sales trainer, suggests using the 14-minute rule, and carving out time first thing in the morning (you can use the egg timer–exciting!) When I write my to-do list, the day goes a lot smoother. Everything is scheduled, prioritized, and more tends to get done than on the days when I don’t have a formal list.

What Helps You Maintain Sanity?

Do you work from home? Are you a social person? Let me know by leaving a comment!

Pinterest: How to Unfollow People Who Don’t Follow You

Pinterest: How to Unfollow People Who Don't Follow You

Pinterest: How to Unfollow People Who Don’t Follow You

So you got on Pinterest and followed a few hundred people when you first signed up. Now you’re wondering: how in the heck do I figure out who is not following me back or is inactive? You can look at the lists of who you follow and who follows you, sure, but it isn’t easy to figure out, is it? That was my conclusion, too!

After searching and reading many blogposts, I never found anything to help with this. Twitter has a million tools to help you unfollow, but Pinterest doesn’t seem to have the same tools (if there is a tool, I’d be happy to hear about it). In the meantime, here is a step-by-step guide.

Step One. Open a Blank Text Document

Open your Pinterest account and click on “Followers” near the top of the screen. Now cut and paste each name into a doc. I tried cutting and pasting the entire list, along with the graphic images, but that didn’t work. So, yes, it’s time-intensive, but it does work. Once you have the names in there, save the document. I put the date when I did the cleanup at the top, too, so next time it’ll be easier.

Step Two. Click on “Following”

Still in Pinterest, near the top, click on “following.” Scroll all the way to the bottom of that list. You’re going to start at the bottom and scroll up, one screen at a time.

Step Three. Compare the Two Lists

Next, you’re going to have to search in your text doc to see if the person you follow also follows you. So you’re going to compare the two lists. Say you have someone in your “Following” list named “Silliest Pinner.” Go to your text doc and search for “Silliest Pinner.” If they’re there, you keep them. Of course, you may not care if someone is following you back. I follow some influential pinners because their pins are valuable. But if the person doesn’t provide any value (no pins through inactivity, for example), unfollow them.

Step Four. Unfollow

To Unfollow, simply click on the “Unfollow” Button. Unfollowing is a little confusing because the “Unfollow” button is grayed out. You’ll know you’ve been successful when the button changes to say “Follow” and is darker.

Going Forward

You may want to schedule time to do cleanouts, or add people to your “Following” document, now that you have a “Following” document.

Have a Better Idea?

If you have any tips on how to make this process simpler, please share. Really. I’d love to hear from you!

Update – November 15

Aida wrote to me, via @Business2Community, and told me about the “Followers on Pinterest” App for iPad/iPhone. So for those of you with iPhones or iPads, you’re in luck! Us Android users may have to rely on old-school methods, unfortunately. Thank you Aida!

Four Ways to Identify Spammers on Twitter

You may be new to Twitter, or you may have been around for awhile. Spammers have been around for awhile, too, and are getting more clever all the time. Here are some ways to identify people who don’t have the best intentions.

The Person Does Not Know You, Yet Acts Like They Do

A potential spammer may call you out by name in a familiar way and ask you to do something, like click on a link, visit a website, or vote for them in a contest. Never click on links if you don’t know where those links go. If you think a message came from someone you know who doesn’t know what they’re doing, or your friend who has been hacked, you could write back “Have we met?” or “Have you been hacked?” Start with a Direct Message, then send a public message after that (many people don’t check their DMs). If you don’t get an answer back, that’s an answer right there!

You Receive Direct Message Phishing Tweets

Phishing tweets are often Direct Messages (DMs) which sound like this: “I can’t believe this is you!” and then a shortened link. Or “What are you doing in this video?” If it sounds like high school “drama” or something your friend (who may have been hacked) would never say, don’t click on it! Tell your friend to change their password—which may or may not stop the unwanted DMs from appearing.

Bad Typos, Incomplete Sentences, Too Many Followers

If someone follows you and their tweets are filled with bad spelling mistakes and incomplete sentences, that can be an indication of a spammer. Or if their tweets are just filled with @this and @that, at the very least that will be annoying after about 2 minutes. And if they only have 3 tweets, but 100,000 followers, that can definitely be an indication that they bought followers.

Porn or “Adult” Material

Just as with a Twitter account with bad spelling mistakes, an account with a naked person or pornographic image as an avatar is likely to be a spammer. My own opinion is just not to follow back. Unless they actively reach out to me, I ignore them. Just like anyone else, if they sell something I’m not interested in, I simply won’t follow them.

Other Annoying Behavior

Someone may not exactly be Spam, but they may be annoying! For example, they may be plagiarizing your tweets or stealing from you in some other way. There are zombies and ghouls around on Twitter, even when it’s not Halloween!

What isn’t Spam?

If someone advertises their services on Twitter and you don’t like those services, that isn’t Spam. Just unfollow that person. There is no need to block or report them as Spam. Sometimes newbies report as Spam people who are not spammers.

Ways to Block Spam

Follow @Spam on Twitter and report Spam to them.

Go to the Spammer’s profile page and report them as Spam. You do not need to follow them to report an account as Spam.

Slam the door on Spam includes ideas on how to report Spam (NY Times blogpost).

Want to know how Twitter is working behind the scenes to fix Spam? Sure you do!

Do you think Spam is getting worse on Twitter? Why or why not? Please comment!

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