Twitter: Four Reasons You Don’t Get Retweeted

Hubcaps 3

You just got on Twitter and you spend a lot of time retweeting other people’s stuff. In fact, it seems like all you do is retweet other people’s stuff. But they don’t retweet your stuff! Is there something wrong with what you’re doing? Here are a few factors to consider about why that person on the other end–who you just retweeted (one hundred times!)–might not retweet you.

umbrellas

Their Audience is Not Your Audience

You sell hub caps and you’re in Australia. They sell umbrellas and they’re in Canada. Their audience is expecting tweets about umbrellas, rain, raincoats, bad weather, and galoshes. They are not expecting tweets about hub caps, or anything car-related. So is it any wonder that that person is not willing to retweet your tweets? They don’t want to alienate their audience by sending tweets about hub caps.

That Other Guy Has 100 Times Your Followers

You have 80 followers, and that guy you expect to retweet your stuff has 8000 followers. He has spent a considerable amount of time building a following (if his followers are legitimate). There are some telltale signs that those followers might be fake, but let’s assume that they’re real followers for now. So if you have 80 followers, why would someone with 8000 followers want to retweet one of your tweets each time you retweet one of theirs? They probably don’t!

You’re Telling the Other Guy to Retweet You

When you have to tell someone to retweet you, it sounds desperate. Not only that, but it’s bossy. And no one likes to be told what to do! Why not let people find your wonderful content about your fabulous hub caps, rather than shout at them to retweet you? We’ve all heard the adage “Good Things Come to Those Who Wait.” And being social on social media does take some patience.

Your Tweets Are Too Long

A tweet is only 140 characters long. Once a person copies and pastes your tweet and adds their own name and maybe a brief comment (one-two words), there’s not a lot of space left! So keep your tweets short, with only one link and maybe a hashtag, and your chances of being retweeted will go up dramatically! For more  ideas about being retweeted, see the excellent article “Ten Ways to Be Retweetable.”

Does Retweeting Frustrate You?

Have you been retweeting others in the hopes of being retweeted? Have you found any tips that work? Please leave a comment below! Thanks!

 

Startup Body: 6 Ways to Lose it

Recently, I heard someone use the term “startup body” for the first time, and since then I’ve been hearing it all over the place. Do you know how, when you buy a new car in that peculiar shade of blue that no one else has, suddenly you see “your car” everywhere? It’s like that. Yes, I’m in Silicon Valley, and yes, every other person here is in a startup. The other thing that’s true is that so many of us keep our heads down all day long and never get up and go outside. We have a decidedly workaholic culture here. So how do you lose your “startup body”?

Last year, I was asking myself that very same question. How do I dig myself out of this workaholic hole? I’d seemingly found a way to Stay Sane while Working from Home, but had also put on 15 pounds, practically overnight! Here’s what helped me. Now, this is a really simple plan. It wasn’t easy, but it was simple. I’m a big believer in simple.

Read Thinner This Year.

Actually, I became a beta tester for the book. The authors, Chris Crowley and Jen Sacheck, were looking for people to read and test their first draft. So I read it three times, each time making notes, and changing my diet and exercise. Many of the changes I made were a direct result of reading the book. Note: I am not an affiliate, and receive nothing from recommending the book (except maybe good karma!).

Exercise 6 Days a Week.

Yes, you read that right. For me, six days a week was the tipping point. Now, I don’t go all out every day. But I do four days of hard intervals every week. Mondays are my hardest aerobic workouts. Tuesdays I lift heavy weights at Alive! Fitness and do Pilates. Wednesdays are intervals again. Thursdays are for yoga or Pilates. Fridays, I do intervals and weights. Saturdays, I cycle or hike. And Sundays is usually for resting, or maybe a walk on the beach. And stretching every day, after working out.

Eat More Vegetables.

For me, that means I eat around 9 different vegetables for breakfast, along with scrambled eggs and whole wheat toast. As recommended by Crowley and Sacheck, I cut out most “white things” such as white bread and replaced them with whole wheat. If I don’t get started in the morning with vegetables, it just ain’t gonna happen the rest of the day. Lunch is a sandwich and/or a salad with some protein. Dinner is something like broiled salmon with green beans and a chunk of good bread. Snacks are usually fruit.

Pretend It’s Your Job.

You know how dedicated you are to your startup? Apply some of that same crazy dedication to losing your startup body. If you like gadgets, get the latest downloadable heart rate monitor with all the bells and whistles. Measure your Key Performance Indicators if it helps you. Get an exercise buddy. Or create a Meetup if that gets you to the gym. Most people in startups don’t slack in the motivation department, but knowing what kind of exerciser you are certainly helps. If you’re social and in social media like me, then going to the gym or working out with someone else is the only way to go. And if you’re competitive, you could train for a marathon or century ride.

Don’t Look at the Scale.

You know where I’m going with this one. Muscle weighs more than fat, so use your jeans as your first indicator and don’t get too obsessive-compulsive with looking at the scale every 5 minutes. Once a week is fine.

Reward Yourself.

When you reach that goal (and you will), consider a reward–one that isn’t food. Only you know what will motivate you. But a reward is crucial. One thing people in startups don’t do is sit around and gloat for long. But basking in the glow of your recent victory could be a very good thing.

What About You?

If you’ve had to lose your “startup body,” how did you do it? No, really. Staying at your ideal weight is a constant struggle. Leave me a comment below! I’d love to hear what helped you!

Fractal Sciences

“Carol is a passionate social media marketer. Her knack for promoting key company initiatives seamlessly alongside relevant conversations in the social sphere is a tremendous value to any local business or technology company. Carol has a brilliant sense of identifying fresh content and creating effective messaging relevant for any key audience. Whether your goals are to increase reach or communicate with an already established audience Carol is well qualified for the task. She’s well organized, professional, and a great pleasure to collaborate with.”

Shaun Porcar
Fractal Sciences

Idan Benaim

idan

“Carol is amazing. She is detailed, thorough, and reliable. She’s also very professional and personable. Carol has created numerous materials for our company, often with very little direction from us. And yet she always produces something that is exactly what we want. She has been incredibly professional, organized and fun to work with and she has been integral to making our company look good”

Idan Benaim
@IdanBenaim

6 Ways to Work From Home, Stay Sane, Part 2

Maybe you read my first post, 6 Ways to Work From Home and Stay Sane. Or maybe not. In any case, people asked me what other ideas I had for staying sane. So here are some ideas that you might find useful.

Unplug the Phone

If you’re like me, you have Twitter, Facebook, Instagram, and all kinds of apps and texts (and phone calls!) all vying for your attention from your smart phone. To stay sane, put the phone away somewhere when you go to sleep. I leave the phone in another room (not the room where I sleep). Yes, I know you’re thinking you could never do that. But you really can! Think back a few years to when you either didn’t have a smart phone, or you didn’t have every app under the sun running on your phone. You can do it! It has helped me sleep better.

Get Fancy Sheets

You’ve read about how you spend one third of your life in bed, right? Well, how about getting yourself some really fantastic Bedding? For me, Garnet Hill‘s flannel sheets are fantastic! (No, I don’t work for them!) They’re really soft and cozy, especially in the wintertime. And they make me look forward to going to sleep. They seem to get softer the more I wash them. Or maybe you like 600 thread count European sheets. The point is to get bedding you really love. 

Exercise

Exercise might seem like an obvious road to sanity, but so many people don’t exercise at all. When I started thinking of exercise as part of my job every single day, my sleep improved immensely, and my mood improved, too. Now I can’t imagine not exercising. For me, six days a week works. It’s one of those “simple-but-not-easy” routines. I love cycling, so I do some form of cycling or spin classes on most days, plus weight training and stretching. Pilates and yoga are in the schedule, too, twice a week. But I have to confess: that sixth day? I have to drag myself to the gym.

Reduce Visual Clutter

When there’s too much junk on my desk, I tend to get a little crazy. What about you? It’s like all those things have voices, and they’re all wanting my attention. So filing the paper or putting away the Post-it notes, the pens, the spare nickles and stuff, keeps me focused and sane.

Use a Timer

Some of my friends make fun of me for using an egg timer. Yes, it’s an actual egg timer that ticks. I set it for 5 or 10 minutes or whatever time I need to focus on something. The ticking keeps me focused, for some reason.

Keep a Daily To-Do List

Again, this is obvious. Eric Lofholm, the sales trainer, suggests using the 14-minute rule, and carving out time first thing in the morning (you can use the egg timer–exciting!) When I write my to-do list, the day goes a lot smoother. Everything is scheduled, prioritized, and more tends to get done than on the days when I don’t have a formal list.

What Helps You Maintain Sanity?

Do you work from home? Are you a social person? Let me know by leaving a comment!

Pinterest: How to Unfollow People Who Don’t Follow You

Pinterest: How to Unfollow People Who Don't Follow You

Pinterest: How to Unfollow People Who Don’t Follow You

So you got on Pinterest and followed a few hundred people when you first signed up. Now you’re wondering: how in the heck do I figure out who is not following me back or is inactive? You can look at the lists of who you follow and who follows you, sure, but it isn’t easy to figure out, is it? That was my conclusion, too!

After searching and reading many blogposts, I never found anything to help with this. Twitter has a million tools to help you unfollow, but Pinterest doesn’t seem to have the same tools (if there is a tool, I’d be happy to hear about it). In the meantime, here is a step-by-step guide.

Step One. Open a Blank Text Document

Open your Pinterest account and click on “Followers” near the top of the screen. Now cut and paste each name into a doc. I tried cutting and pasting the entire list, along with the graphic images, but that didn’t work. So, yes, it’s time-intensive, but it does work. Once you have the names in there, save the document. I put the date when I did the cleanup at the top, too, so next time it’ll be easier.

Step Two. Click on “Following”

Still in Pinterest, near the top, click on “following.” Scroll all the way to the bottom of that list. You’re going to start at the bottom and scroll up, one screen at a time.

Step Three. Compare the Two Lists

Next, you’re going to have to search in your text doc to see if the person you follow also follows you. So you’re going to compare the two lists. Say you have someone in your “Following” list named “Silliest Pinner.” Go to your text doc and search for “Silliest Pinner.” If they’re there, you keep them. Of course, you may not care if someone is following you back. I follow some influential pinners because their pins are valuable. But if the person doesn’t provide any value (no pins through inactivity, for example), unfollow them.

Step Four. Unfollow

To Unfollow, simply click on the “Unfollow” Button. Unfollowing is a little confusing because the “Unfollow” button is grayed out. You’ll know you’ve been successful when the button changes to say “Follow” and is darker.

Going Forward

You may want to schedule time to do cleanouts, or add people to your “Following” document, now that you have a “Following” document.

Have a Better Idea?

If you have any tips on how to make this process simpler, please share. Really. I’d love to hear from you!

Update – November 15

Aida wrote to me, via @Business2Community, and told me about the “Followers on Pinterest” App for iPad/iPhone. So for those of you with iPhones or iPads, you’re in luck! Us Android users may have to rely on old-school methods, unfortunately. Thank you Aida!

Four Ways to Identify Spammers on Twitter

You may be new to Twitter, or you may have been around for awhile. Spammers have been around for awhile, too, and are getting more clever all the time. Here are some ways to identify people who don’t have the best intentions.

The Person Does Not Know You, Yet Acts Like They Do

A potential spammer may call you out by name in a familiar way and ask you to do something, like click on a link, visit a website, or vote for them in a contest. Never click on links if you don’t know where those links go. If you think a message came from someone you know who doesn’t know what they’re doing, or your friend who has been hacked, you could write back “Have we met?” or “Have you been hacked?” Start with a Direct Message, then send a public message after that (many people don’t check their DMs). If you don’t get an answer back, that’s an answer right there!

You Receive Direct Message Phishing Tweets

Phishing tweets are often Direct Messages (DMs) which sound like this: “I can’t believe this is you!” and then a shortened link. Or “What are you doing in this video?” If it sounds like high school “drama” or something your friend (who may have been hacked) would never say, don’t click on it! Tell your friend to change their password—which may or may not stop the unwanted DMs from appearing.

Bad Typos, Incomplete Sentences, Too Many Followers

If someone follows you and their tweets are filled with bad spelling mistakes and incomplete sentences, that can be an indication of a spammer. Or if their tweets are just filled with @this and @that, at the very least that will be annoying after about 2 minutes. And if they only have 3 tweets, but 100,000 followers, that can definitely be an indication that they bought followers.

Porn or “Adult” Material

Just as with a Twitter account with bad spelling mistakes, an account with a naked person or pornographic image as an avatar is likely to be a spammer. My own opinion is just not to follow back. Unless they actively reach out to me, I ignore them. Just like anyone else, if they sell something I’m not interested in, I simply won’t follow them.

Other Annoying Behavior

Someone may not exactly be Spam, but they may be annoying! For example, they may be plagiarizing your tweets or stealing from you in some other way. There are zombies and ghouls around on Twitter, even when it’s not Halloween!

What isn’t Spam?

If someone advertises their services on Twitter and you don’t like those services, that isn’t Spam. Just unfollow that person. There is no need to block or report them as Spam. Sometimes newbies report as Spam people who are not spammers.

Ways to Block Spam

Follow @Spam on Twitter and report Spam to them.

Go to the Spammer’s profile page and report them as Spam. You do not need to follow them to report an account as Spam.

Slam the door on Spam includes ideas on how to report Spam (NY Times blogpost).

Want to know how Twitter is working behind the scenes to fix Spam? Sure you do!

Do you think Spam is getting worse on Twitter? Why or why not? Please comment!

6 Ways to Work from Home & Stay Sane

I’m a Social Media Strategist who works from home. While I love working in my pajamas and bathrobe, things can get a little, well, dicey if I never go outside and see that yellow orb they call the sun. Here are some things that have helped me to stay sane and still get my work done.

Keep a Strict Starting Time for Work.

For me, that means I have had my breakfast and am sitting at my desk by 8:00 a.m. Usually a little before. I can still have coffee, but the breakfast has been cooked, eaten, and the dishes are rinsed.

Don’t Be a Slave to the Phone.

This is a really tough one because people often think that if you work at home, your time is their time. Not so fast! If you don’t pick up that phone, the next time they go to call you, they might think twice. You can return those calls later when you have time.

Schedule Breaks.

Frankly, I’m not very good at following my own advice here. But every hour, you should get up and stretch. Some people say more often. On the days I take more breaks, I feel better and get more done.

Get out and See People.

Now if you’re at all introverted, you may be resistant to this piece of advice. Even so, I’ve noticed that I feel much more lighthearted if I see two people face-to-face every single day.  Sophia Dembling, author of “The Introvert’s Way: Living a Quiet Life in a Noisy Word” agrees. A trip to the gym (if you actually talk to people there) counts. The other might be coffee or lunch date with another home-based friend. Maybe you’re fine with only one visit outside the office per day, but figuring out how much “face time” you need is the important take-away concept.

Know When to Fold ‘em.

That’s corny, but you do need to know when to quit. As in, before…

  • your fingers start bleeding from typing too much.
  • your eyes are crossed and your contact lenses are all dried out because you stopped blinking 3 hours ago.
  • you can’t finish a sentence because you’ve been working for too many hours.

You get the idea. If you work on or around social media, stopping is difficult because there’s always “one more tweet.” The Huffington Post article “Facebook Addiction” chronicles some of the telltale signs. Don’t be that person who loses sleep because you have to be social all the time. Go to sleep.

Own a Cat.

Or a dog. Or a tortoise. Or some little creature that makes you smile every once in awhile. My cat, Purrsilla, will dangle her paws onto my keyboard when I’ve done just about enough typing, thank you very much. Sometimes she’ll send me a message. It will say something like “[[[[[[[[[uuuuuuuuuu99999”. I’m pretty sure that means something in cat language. (Get up and feed me?)

What Helps You Keep Your Sanity?

Maybe you have something that helps you keep your sanity. If you do, I’d really like to know. No, really! I’m still trying to figure out how to work from home. And stay sane.

Twitter Background: How to Make It Work

 

Your Twitter background says a lot about you. Even though it’s static you can add beaucoup information.

Get Fancy with Your Background!

You’ve seen those Twitter profile sidebars with all kinds of graphics on them. If not, go and take a look at a few Twitter profiles, expand them so they’re full-screen, and see what’s there, beyond the basic profile. For example, take a look at @kimgarst’s profile. Do you see the graduated colors? Notice that she has a different picture of herself there than on her main profile picture. She uses the profile background to expand upon her passions. Or look at @FitnessMagazine, with their simple graphic of balloons and their “Mind, Body & Spirit” tagline listed. Pretty snazzy, right?

The Sidebar is Fixed.

The sidebar can have other websites and information listed, but you can’t click on a URL on the sidebar. So it’s possible for someone to see a url, but they’ll have to copy it and put it into a browser window themselves—they can’t click and go directly to that address. Unfortunately, that’s a limitation within Twitter.

Adding Graphics.

If you’re talented with Photoshop or another graphics package, then you may want to add a picture of yourself—or something that inspires you—to the background. For example, if you’re a dog trainer, how about a picture of a giant dog? If you’re a cyclist, a picture of your favorite cycling route or bicycle would work.

Adding a Tagline.

If you have a slogan, adding that to your profile would be a great addition; it’s a way for people to remember you. A tagline — a short statement that combines your mission, purpose and brand — can be an important selling point.

Big Heart of ArtHire a Graphic Designer.

If you’re beyond a beginner at Twitter, you might be wise to hire help. A graphic designer can help you with a logo, color choices and photos. Having a professional to create your background makes you look polished. And you can use the same image or logo across all your social media platforms, such as Facebook and other sites. That’s leverage!

Most People Are Visual.

Since the majority of people are visual, having a stunning profile background on Twitter (as well as other sites) can cause more people to follow and connect with you. And isn’t that what all of us want on social media?

When customizing your Twitter background have you had any mishaps? Tell me your horror stories.

 

4 Clues Twitter Followers Are Purchased

So I’ve noticed lately a lot of people with extremely huge numbers on Twitter. By huge numbers, we’re talking about tens of thousands. If we were in a grocery store, and these people were in the produce aisle, they would not be organic. Ok, maybe that metaphor isn’t really going to work. What I mean is, they have no relationship with those tens of thousands of followers. Among my friends who are social media managers (SMMs), we say those people “bought” their followers — they literally plunked down some cash so they could get a thousand or ten thousand followers.

How can you tell if someone bought their followers? Here’s what I’ve noticed.

1. Don’t have lists & not on anyone else’s.

If you’ve been on Twitter awhile, you use lists as shortcuts, a way to organize so you can cluster followers together. For example, your list called “locals” might have people in the same city as you, and so on. So, for someone to have, say…10,000 followers and not be listed anywhere? Suspicious.

2. No engagement.

Unless you’re a celebrity superstar or news channel, you need to have some conversations going to get big numbers. If you read a few tweets in the other person’s timeline, and there’s no engagement, and they’re not a celebrity, how did their numbers get so big? Also suspicious.

3. Huge number of followers, very few tweets.

Building a big following organically (read: not paying for them) takes time. It doesn’t happen overnight. So 10,000 followers and 200 tweets? Very, very suspicious.

4. Twitter start date is too recent.

If the account is only two weeks old, how could they possibly have 25,000 followers? Even a caffeine addict who never sleeps couldn’t add that many followers in two weeks. Extremely suspicious. Especially if their avatar is the Twitter egg.

We all know that having big numbers makes people look popular on Twitter. And sometimes being popular can impress others. But: so what? Who are they trying to impress with those 100,000 followers who have no real relationship with them?

If you’ve come across someone with huge numbers, would you follow them based on their number of followers? Please leave a comment below! Thanks!

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