#Digiblogchat Questions May 26, 2020

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During the pandemic it may be more difficult to concentrate on what we all have to be grateful for, but if we search – it is there. Thank you, @RandyClark for the questions! Join us every Tuesday at 1:00 pm Pacific Time for #Digiblogchat.

  1. Name a recent work or life victory
  2. Find a positive in a negative
  3. What do you love about the work you get to do?
  4. What’s something that has recently inspired you?
  5. How was today better than yesterday?
  6. What do you appreciate about your business during these trying times?
  7. What has the pandemic made easier for you?
  8. Who is always there for you?
  9. What’s your favorite thing about your job?
  10. Who would you like to publicly share your gratitude with and thank?

Quick and Easy Social Media Cheat Sheet: What to Do on Facebook?

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If you’re a beginner on social media, you’re probably feeling overwhelmed. Your friends have been on Facebook for years, so they’re no help. What to do? Here are five simple things you can do on Facebook.

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Check Your Notifications

Updates are shown through little red squares on Facebook. Click on them and you’ll see who’s trying to reach you, when a post has another comment on it, and things like that. You can change which notification you get through your settings. Here’s an excellent article about Facebook’s Notifications Being Out of Control. By the way, you can change your notifications if you’re getting too many of them.

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Post Something

If you’re a business, post something about your business, such as a change in your services. Or maybe you got a new logo and would like to say something about that. Or put up a blog post. By the way, posts with images or videos get a lot more views than just text posts. And if you want to engage others on Facebook, you might like: How to Engage on Social Media: Facebook. Be forewarned, though: getting engagement on Facebook is difficult unless you pay to play.

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Comment on Someone Else’s Post

Try writing a comment on a public post. You can also comment on someone else’s comment. Don’t forget that commenting increases your visibility just like creating a post does. There’s a right and a wrong way to comment, however. You probably shouldn’t comment on every single one of your friends’ posts, as Jeva Anand describes in Posting Comments to Other People’s Wall on Facebook. And you definitely don’t want to spam anyone. Please keep your comment about the subject of the other person’s post–otherwise, you could get unfriended or blocked. The good thing about commenting on someone else’s post is often they may feel compelled to return the favor and comment on your page!

Connect with a New (or an Old) Friend

That business associate you worked with ten years ago is probably on Facebook. Why not reach out and connect? If your friend has a business page, you can connect with them there, too. You probably have some new friends that you could also be friends with on Facebook. You’d be surprised who’s there. Don’t forget to set up your own Facebook business page, too, once you get comfortable with Facebook.

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Join a Group or Two

There are groups for all sorts of things on Facebook. Like mountain bikes? Do a search and you’ll find a group. Enjoy traveling? There’s a group for that! Want to explore your bird watching hobby? You can definitely find fellow bird watchers. And if you’re an author, you might want to know how to promote your book with Facebook. When you’re comfortable with groups, you might even want to start your own.

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Need More Help?

Still feel stuck? Facebook, just like other social media platforms, can definitely be overwhelming! It’s changing all the time and difficult to stay updated. I can definitely help you sort things out!

 

 

#Digiblogchat questions for May 19, 2020

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May 19th, 2020’s topic is Leadership in the Covid-19 era! Join us every Tuesday at 1:00 pm Pacific Time on Twitter. 

Q1. Who are some business leaders that are setting examples for others?  

Q2. What are some of the things your country’s leaders are doing right? 

Q3. What are some of the things your country’s leaders are doing wrong? 

Q4. Name some things you’ve had to change because of #covid19? 

Q5. What institutions or people do you trust the most right now? 

Q6. How has remote work changed since #covid19? 

Q7. How has leadership changed during this crisis? 

Q8. How do you deal with those who view social distancing differently than you do? 

Q9. How have the leaders within your business or industry changed course since #Covid19? 

Q10. What would you do right now if you were in charge? 

 

You Need to Know Which Social Media Platform Fits Your Cat Best

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You might notice that I skipped over the idea of whether your cats belongs on social media at all. Because of course they do. Cats have opinions about pretty much everything. And they love to share. Even if you don’t want to hear–they want to share. So I’m assuming that your cats needs to be somewhere on social media. And since so many introverts love cats, you might also like this article: Six Facts about Introverts and Social Media that Will Impress Your Friends.

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LinkedIn

Only the most professional cats can make it on LinkedIn. Some of them might be professional, but the professional air only lasts for a few minutes at a time. For most, LinkedIn is unsustainable. They will seem professional, but when the catnip appears, all bets are off.

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Twitter

This has always been my favorite platform, for cats and non-cats alike. Your cat may want to express its opinion, be snarky, and bask in its own beauty. Twitter is great for the pithy comment, too. My late, great kitty Purrsilla had a great run on Twitter as @BigDataKitty. She mostly insulted people and also she got listed with some big data professionals. Just her and 49 guys in suits. Does that sound like your cat?

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Facebook

But of course your cat belongs on Facebook. Why not? Perhaps a private group for your kitty would give him or her the best audience. Yes–you can have an audience with a cat (since cats are similar to the Pope and a cat might grant you an audience–if you’re lucky). People want to see cute pictures, such as your cat basking in the sun, stealing food off your plate, and of course sleeping.

Cats and TikTok

TikTok

Yes, videos belong on Tiktok, and cats love videos. Ergo your cat belongs on TikTok. All three of mine have a video together on TikTok. The video was too big to put here, but you can go look at it on TikTok. And it looks like…

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YouTube

There were 2 million cat videos on YouTube as of 2015–so you can just imagine how many there are now, five years later. Here’s a wiki about cats on the Internet. And there’s this: “In 2015, there were more than 2 million cat videos on YouTube, with an average of 12,000 views each – a higher average than any other category of YouTube content.”

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Need Help Getting Your Cat on Social Media?

I’m available to help!

 

#Digiblogchat Questions for May 12, 2020

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The topic for May 12, 2020 is fitness routines for the remote worker!

Today’s questions are by @LazBlazter. Join us on Twitter at 1:00 pm Pacific Time every Tuesday. 

Q1. What exercise tips can you share for anyone working away from the office or remotely?

Q2. How often do you take a stretch break and what prompts you?

Q3. Let’s get some competition here: set yourself daily targets, e.g. a sale is 10 Squats. What‘s your target?

Q4. Who do you work out with over @youtube or @zoom?

Q5. Can you share either a  HIT routine or a relaxation tip?

Q6. What are the benefits of being active and doing basic fitness to your work?

Q7. Would you consider a client workout acceptable now, as in a round of golf? 

Q8. What about those snacks and coffees, howdo you control the munchies?

Q9. Would you support a colleague with their exercise programme and how?

Q10. What clothes do you wear for remote working when exercising too?

 

Twitter: Three Business-Friendly Tools

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In doing social media professionally for over 10 years, I kick the tires of any tools that I use so that you don’t have. That said, here are some favorites that you can use for Twitter.

Have you ever wondered who your competitors are friends with? Would you like to see whether they’re listed anywhere? How about where in the world an account’s followers are from? All of the following tools have specific uses for businesses, listed after the descriptions.

FollowerWonk

FollowerWonk

 

With FollowerWonk, you can compare your social graph to competitors, friends, or industry leaders. Statistics include the number of years on Twitter, social authority, engagement rate, and average tweets/week. There is a free version that you can use for one account.

Retweet Rank

Retweet Rank

Retweet Rank

Retweet Rank

RetweetRank shows you your recent retweets and who has been retweeting you, along with where you’re ranked as a percentile. You can also see whose tweets are getting the most retweets (similar to trending topics). This is a good way of seeing what people are talking about on Twitter at a glance. From this dashboard (above), you can also check how many people have listed an account. And if an account is not listed, that’s a good sign that the account bought fake followers. If you sign in using Twitter, you can see even more. However, to get the best times to tweet or rank history, among other features, you have to get a paid account.

Business Use: A good use of Retweet Rank for business would be to see how effective your competitors are at getting retweets, and if there’s room for improvement in your own social media strategy through the adoption or avoidance of your competitors’ practices. There are many ways to make your tweets more retweetable, which will help your retweet rank in the long run. You might also want to check when your competitors tweet to see if you could adjust your own schedule to be more successful.

Tweepsmap

Tweepsmap

Tweepsmap shows you where in the world your followers are, with markers showing the percentages of who is where. The local view is particularly interesting. The zoom is just like a Google map–using the scroll bar on the left side.

Business Use: A good use of Tweepsmap for business would be to ensure that the account is following enough local businesses. Those in the service industry (plumbers, electricians) could benefit. For example, if I was really dependent upon local business, I might decide to focus on following more locals, since I’m in the South Bay and have more local followers in San Francisco.

Need Help with Your Twitter?

If you need to get some traction on Twitter, I’d love to hear from you! Contact me today.

 

Focus on Your Deepest Interests for More Energy

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Scrolling through Gary Vayner’s wonderful post How to Make 64 Pieces of Content in a Day, hidden on page 66, I saw a little snippet. The snippet was about using the Notes App to capture content, but I saw something else. It was about focusing on your deepest interests: “Keep challenging yourself on what you do when you’re not at work and find ways to allocate time to putting in a business or media (social media) platform around your deepest interests.”

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Your Deepest Interests

What are those things you do when you’re at home? Especially at home right now, since we’re all at home a lot now (except for essential businesses). Many of us are baking banana bread, deep-cleaning appliances, and reexaming our life choices. By the way, my new favorite banana bread recipe is on Epicurious. But there are also people enjoying deeper interests that they might have felt they had no time for before. Personally, I’m reading different books, with more fiction taking precedence.

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Your Forgotten Hobbies

If you suddenly have more time to think and restart some old hobbies, you could be surprised and delighted. You might like this article about your hobbies: A Good Hobby Will Make You Feel Delighted. Active leisure doesn’t seem like something people engage in as much as they used to. Isn’t it time to bring back those active hobbies? The people in my family always had a million hobbies. My brother raised Siamese Fighting Fish and rebuilt motorcycles, for instance, while I mostly read and played sports.

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Your Childhood Dreams

Was there something you wanted to do that you forgot about? Maybe now you have more time and could pick it up. Stranger things have happened. And if it’s possible to combine a childhood dream with something else you might like to do, why not now? Maybe you could illustrate your own blog posts with pictures you painted. Or created videos of your efforts at engine repairs.

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If Writing Is Your Passion

You could easily create many pieces of content if you enjoy writing. While others may be struggling to come up with content, you could use that one article 50 different ways. If you are someone who’s struggling, you might like this: Content Creation: What Are the Best Habits for Writing?

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#Digiblogchat questions May 5, 2020

 

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Here are the questions for May 5, 2020 #Digiblogchat. Topic: sensitivity in email marketing with @brandonpolson of @aweber, with partner @LazBlazter! Join us on Twitter at 1:00 pm Pacific Time every Tuesday. 

Q1. How do you know when it’s the right time to email your subscribers in a crisis? 

Q2. How often should you email your audience in a crisis?

Q3. What are some tips when emailing your subscribers in a crisis?

Q4. What are some things to avoid when emailing your audience in a crisis?

Q5. Examples of appropriate emails sent during COVID-19?

Q6. Examples of NOT so appropriate emails sent during COVID-19?

Q7. When shouldn’t you email your audience in a crisis?

Q8. Should you continue selling your products or services in a crisis?

Q9. How can you show empathy in your emails to your subscribers during a crisis?

Q10. What should you say in your emails during a crisis? 

When You Simplify Your Social Media Posts We All Win

Today I was scrolling through the New York Times and an article caught my eye. The article, No the Best Doesn’t Win, is about the Simple Secret to Success, and had to do with simplification (no big surprise there!). In the article, Shira Ovide explains that “It just works” are magic words. In a discussion about Zoom, Ms. Ovide explains that video meetings don’t seem like rocket science, but it’s hard to make something seem easy.

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Remember Google Hangouts?

Despite doing about a year of Google Hangouts, it was never easy. First, you needed to log into Google Plus (remember Google Plus?). Then there were the minutes of searching for the Google Hangout. Once you got a hangout going, it was fun. But you’d have to close down everything else because it was such a memory hog. And very often it just didn’t work. Maybe Google heard our pleas, because recently they released Google Meet.

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Social Media is the Same Way

You want your social media posts to be easy for your audience. Easy to read, easy to follow, and easy on the eyes. Give them a simple choice as a Call to Action. Do you agree? Yes or no? are both simple examples of calls to action. Don’t make them read ten thousand words before they get to the point, because you will lose them. Social media posts should be easy. Give them a short quote to entice them to read further. And maybe tell them why they’d want to read more. By the way, you might like How to Create a Wonderful Blog Post in an Hour. Yes, it’s possible to make a simple post in an hour.

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Our Attention Spans Are Shorter

Back in the day, you could post nearly anything and people would read it. But now? The interwebs are crowded with blog posts, Twitter feeds, Facebook posts, and articles all over. Videos can’t be too long unless they’re very compelling. And articles can’t be too long, either. Unless you have an interesting story, or a humorous point of view, most people won’t read all the way to the end. They scan.

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We’re Visual, Too

Any graphics that accompany an article, blog post, or social media post need to be simple and enhance your article. They don’t need to be too literal, but they do need to have something that compels your reader to want to know more. Here’s an article you might like: What Happens When You Hire a Professional Blogger.

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Are Your Social Media Posts Simple–Yes or No?

Let me know in the comments! (And did you see what I did there?)

 

#Digiblogchat questions April 28, 2020

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Here are the questions for April 28th, 2020 #Digiblogchat. Topic: How work will be different when lockdown ends with questions by Tripp Braden. Join us on Twitter at 1:00 pm Pacific Time every Tuesday. 

  1. How has your life changed most since the COVID19 Lockdown?
  2. What are you going to change when you return back to work because of the lockdown?
  3. What are the best things that came out of the past several months in lockdown?
  4. How did you capture the events of the past several months?
  5. What did you learn about yourself during the lockdown experience?
  6. What new capabilities did you or your business add that will stay with you after the lockdown?
  7. How will your work change as people return to their normal routines?
  8. How long will it take to return to normal in your current role?
  9. What will you do more of at work now that you see it works in your personal life?
  10. Will you get more involved in nonprofits and community activities over the coming weeks and months?
  11. How will your life or career change as a result of what you learned about yourself and others?
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