The Best Social Media Managers Are Like Octopi

The Best Social Media Managers Are Like Octopi

The Best Social Media Managers Are Like Octopi

What the heck, you’re thinking to yourself: doesn’t she mean octopuses? Well, no, although I’ve seen a lot of people use that word. And why an octopus? Because they have eight arms, they’re exceedingly clever, and they can do a million things at once. Octopi are the original multitaskers!

Flexibility

Flexibility

Flexibility

Your social media manager (“SMM”) needs to have the flexibility of an octopus. They sometimes have to be able to squeeze their entire body through a small keyhole in a locked door. Metaphorically, that is.

Shifting Focus

Shifting Focus

Shifting Focus

Your SMM needs to be able to move from research, to writing headlines, to engagement within the space of a few moments. She needs to be able to do all of this and remember all of it. By the way, here’s a post about writing headlines that you might like: Headline Writing: 10 Reasons it’s a Pain in the Asterisk.

Big Picture

Big Picture

Big Picture

Having an idea of where your company is headed is one of the tasks an SMM needs to always have in mind. Without a destination…aww, you know that saying already, don’t you? Thought so.

Small Picture

Small Picture

Small Picture

There are a lot of details in social media. Engaging with people requires diligence to those details. Everyone wants to feel appreciated! And you never know who’s behind an account! Speaking of which, here’s a post about appreciation and paying it forward that might interest you.

Engagement

Engagement

Engagement

Speaking of engagement, that’s of utmost importance to you and your account. So your SMM needs to be friendly and engaged on your company’s behalf. That means she needs to know what to say when, and to whom. And that engagement matters more than follower growth, as outlined in this article: How to Sell the Importance of Engagement Over Fan Growth on Social Media.

Fast Moving

Fast Moving

Fast Moving

Social media moves quickly. You can practically watch the trending topics as they change from one to the next! And if there’s an emergency, you want your SMM to be on top of it. If you’d like to learn how to use trending topics, you might like to read more: How to Use Trending Topics for Your Business: Twitter.

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Good Humor

Have grace and a sense of humor are critical. Sometimes people just need someone to listen to them so they feel that they were heard.

 

Intelligence

On top of everything else, your SMM needs to be intelligent, able to compile reports when needed, and have the willingness to show you possible strategies and new tools as well. So she needs to be able to show you new platforms or strategies for your accounts.

Need An Octopus?

I have space for a new client, so please let me know if you want someone to work with your business!

 

How to Best Work with a Social Media Manager

How to Best Work with a Social Media Manager

How to Best Work with a Social Media Manager

Maximize Your Time

How can you maximize your time so I can do my best work and get you the best return on your social media investment? Here are some ideas for you.

Know Your Audience

Know Your Audience

Know Your Audience

Is your audience young? Do they like sports? Are they in the manufacturing sector? Having a very narrow idea of who your audience is will speed up my work. And please don’t tell me that everyone is your audience! Unless you sell air or water, and even then, what kind of air or water do you sell? And here’s Rebranding for Startups, in case you missed it!

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Speak to Your Audience

So if you have a forty-something mom who likes to drink too much coffee, I can taylor posts so that we’re talking to her. And the more specific you can be about who that person is, the better the social engagement will be. I can write blog posts or headlines for social posts. Chris Lema suggests that you understand not just who your audience is, but what their journey is.

Tell Me Your Audience’s Journey

Not everyone will buy from you when they first meet you. Some people will leave, come back, drive you crazy with questions, and so on. Bigger purchases usually require more questions, more visits to your website or social media, and more touch points.

 Engage, Engage, Engage

It’s never simply about posting and going, or scheduling. Getting onto your social accounts every day is important. And guess what? You’re running your company! So while you’re busy running your company, I can be busy running your accounts for you. By the way, here’s an entire series I wrote on engagement. Take a look!

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Scheduling

I can schedule ahead of time for you, and if you have your own scheduler, I can use it so you can see what’s coming down the pipeline. Would you like that? Some business owners don’t want anything to do with their social, just a monthly report.

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What Does Your Business Stand for?

You may have hobbies or charities that work with your business. For instance, my friend Beth Staub’s business, Adventure Auto Glass, donates to animal organizations when you do business with them. Or you may be a manufacturer who believes that Made in the USA is the way to go.

What Do You Look For?

What traits do you look for in a social media manager? Leave me a comment and thank you!

Social Media with No Safety Net: Being Unafraid to Fail

Social Media with No Safety Net: Being Unafraid to Fail

Social Media with No Safety Net: Being Unafraid to Fail

Old Familiar Ways

So many people use the all-familiar pattern of headline, link, and hashtag on their social media posts. But what about the age-old art of conversation? Wouldn’t it be more fun to just talk to people for a change? The good news is that you can! The bad news is that it will take more work.

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Being Unafraid to Engage

In case you don’t know how to get started, you could always read my post with multiple parts on How to Engage on Social Media: the Complete Guide. There are sections for Facebook, LinkedIn, Twitter, Instagram, and Pinterest.

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The Lost Art of Hello!

The important thing is to get out there and say hello! As in something along the lines of:

  • “Hello, I like your profile picture!”
  • “Hello, what’s the weather like where you are?”
  • “Hello, how are you today?”

If the person doesn’t answer back, maybe they’re not used to people engaging, or maybe (shudder) they’re a robot.

Failure to Try

There are so many quotes on failure, but here is one of my favorites:

“Failure is so important. We speak about success all the time. It is the ability to resist failure or use failure that often leads to greater success. I’ve met people who don’t want to try for fear of failing.” – J.K. Rowling

If that doesn’t ring your chimes, here are 30 Powerful Quotes on Failure–you’re sure to find one you like.

But I digress.

Begin Chatting

There are several ways to begin talking. Set yourself a modest goal. Say hello to 3 people a day. You might notice others having conversations–you could always step into a conversation that others are having. “Excuse me, but I couldn’t help overhearing…” you might begin. Would that be difficult? No, I didn’t think so!

Get an Introduction

If there’s someone you’d really like to get to know, you could use the old-fashioned idea of an introduction. This works very well on LinkedIn, as outlined in 4 Great Ways to Break the Ice on Social Media.

Blog Comments

If you really, really want to get to know someone, read their blog and comment! Quite often they will answer you and reciprocate. Leave me a comment and see what happens! And thank you.

How to Engage on Social Media: LinkedIn

How to Engage on Social Media: LinkedIn

How to Engage on Social Media: LinkedIn

This is part five of How to Engage on Social Media: The Complete Guide. The other parts are here:

Why LinkedIn?

A quarter of online adults use LinkedIn, a proportion that is unchanged from the 28% of online adults who did so in September 2014, according to the Pew Research Center. With over 3 million using company pages, having a solid presence there makes sense. With its focus on business, is it any wonder that LinkedIn has the most mature users, with the highest net worth?

LinkedIn Basics

If you need some basics for how to use LinkedIn, you might want to read:

Business to Business

For B2B companies, LinkedIn is a giant. Take a look at this infographic from Social Media Today on Why LinkedIn Matters. If you want a more active presence on LinkedIn, it’s a great article. I particularly like the part about what platforms LinkedIn users don’t use. 83% don’t use Pinterest. So if you’re doing B2B, you want to be on LinkedIn, and probably not so much on Pinterest. After all, 94% of B2B marketers distribute content on LinkedIn, with many of them making purchasing decisions on LinkedIn.

Not Just for Job Seekers

LinkedIn has had to overcome its reputation as merely a place for job seekers, and those looking for gigs. To do that, it has begun to offer users the ability to publish. Bloggers who share on LinkedIn receive over four times as many leads to their home page than publishing on Facebook or Twitter! If you use stats to make decisions, that should be pretty convincing.

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The Sleeping Giant

LinkedIn is like the shy guest at the party whom you later discover is the CEO of a major corporation. She may not want to talk to anyone, so if you decide to engage with her, you’ll be doing both of you a great favor.

sunset photo

How to Engage

There are many ways to engage on LinkedIn. Here are four:

  • Give recommendations. Be generous and reach out to people first! Don’t wait to receive and then react. Like other forms of social media, your generosity will be rewarded.
  • Write testimonials (to those you’ve done business with). Say what you liked about the business.
  • Comment on others’ posts. Start a discussion on an article or post and see where it leads, like you would on Facebook or Twitter.
  • Share others’ posts. Once you comment on an article, share it. Don’t forget to tag that person so they’ll realize you’ve shared!
  • Offer introductions. This is my favorite part of social media. Connecting people you know to others you know. Like you’d do in person, you can say something like “Sharon, do you know Ellie? I think you two have a lot in common!” or words to that effect.

Groups

Groups can be a great way to start a conversation since by being in a group you already have something in common with everyone else in that group. So you might be in U.C. Berkeley’s alumni group, where you can ask people where they’re working now, or what project they’re excited about. Or a group for marketers where you can post or answer questions for those in your area.

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Company Pages

Company pages are a way to brand your company, share the pain points of your audience, and offer unique ways to fix your potential clients’ problems. Speak directly to your ideal client when you’re on LinkedIn and offer solutions. Social Media Examiner has an excellent article on ways to improve your company page, by the way. I couldn’t say it any better.

group photo

Are You Linked In?

How do you use LinkedIn? Or would you like to start using LinkedIn? Leave me a comment! And thank you.

 

How to Engage on Social Media: Facebook

How to Engage on Social Media: Facebook

How to Engage on Social Media: Facebook

This is part of my series How to Engage on Social Media: The Complete Guide. The other parts are here:

Why Facebook?

Love it or hate it, Facebook is big and impossible to ignore. It’s not the elephant or the room, it’s the elephant AND the room! At over one billion users, Facebook is the most popular platform for social media marketers. Forbes has some of the top ten reasons to be on Facebook. Many people dislike the platform, since it has become “pay to play,” but you can’t deny that your audience is there.

“Fully 72% of online American adults use Facebook, a proportion unchanged from September 2014.”

~ Pew Research Center

Popular with Everyone

In addition, “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49, 64% of those ages 50 to 64 and 48% of those 65 and older.” (Pew Research Center). So it’s the perfect place to engage with others.

amusement park photo

Engagement

There are so many ways to engage on Facebook now. There’s live video, there are the usual likes and comments, and you can share posts and tag people or companies. There are ways to send messages either privately or publicly. Here’s one way to proceed–decide which level you’d like to be at, with Level One being the easiest, and Level Five, the most difficult.

Engagement: Level One

Simply read and “like” other people’s posts. This is the most basic level. If you’re engaging on behalf of a company or brand, choose where you spend your time engaging. Then make the rounds daily, just the way you might visit favorite relatives during the holidays.

amusement park photo

Engagement: Level Two

The next level of engagement is to comment on others’ posts. Again, be careful where you spend your time. Choose those who are engaging! By the way, if you make a mistake while commenting, you can go back and edit your comments later.

Tip: Use a timer so you don’t get lost down a rabbit hole, distracted by endless cute videos of cats and puppies. Although that could be your reward once you get done!

amusement park photo

Engagement: Level Three

Know your brand’s voice, and use it exclusively when you post. So, rather than posting with a generic headline, try writing a few different headlines until something comes to mind. Or, alternately, comment upon the content or the headline when you post. PostPlanner has an excellent article about using your brand’s voice to boost your engagement.

Engagement: Level Four

Consider the Five Ws and the H when you post: Who, What, When, Where, Why, and How.

  • Who is your audience? Your ideal customer is the middle of your bull’s eye.
  • What issues bother them? Do a survey to find out.
  • When are they online? Check your page’s analytics to see.
  • Where do you want them to go once they’ve engaged with you?
  • Why do they need the content you’re posting?
  • How will the content you post help solve a problem?

In case you still don’t know why online relationships are important, Justine Pretorious answers that question: “Online Relationships — Are They Important?

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Engagement: Level Five

Experiment and vary the types and amount of posts you make. So, for instance, do a newsy post in the morning, a more meaty post at lunch time, and a light-hearted post around dinner time. You might also post differently depending upon the day of the week. Having a strategy and then mixing it up is important–then keep track of what is working. Some social media managers post ten or more times per day. Others only post once or twice per week.

Which Engagement Level Are You?

Are you a six? Or are you closer to a two? Let me know in the comments! And thank you.

How to Engage on Social Media: Pinterest

How to Engage on Social Media: Pinterest

How to Engage on Social Media: Pinterest

This blog post is part of my series on how how to How to Engage on Social Media: The Complete Guide. You might want to see the previous two parts:

More parts will be added on a weekly basis.

concert light photo

Pinterest a Rising Star

Pinterest is a rising star, and like certain other social media platforms, underutilized. If your audience includes women, then you need to be on Pinterest! Some 31% of adult Internet users use Pinterest, according to the Pew Research Center.

Can You Be Social on Pinterest?

The people at Pinterest claim that Pinterest is not a social media platform. In some ways, they’re right. But it is still possible to engage, to share, to comment, and to like posts. There is no live video (yet!), but that could be on its way. I’d definitely agree with Justin Horvath that Pinterest is Social Media’s Best Kept Secret.

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Social Discovery

Pinterest is certainly a place for discovery. Say for instance you need a pair of shoes. But that’s all you know. Would you go to Google and search for shoes? No! Instead go to Pinterest, because you’ll automagically get visual search cues to guide you: green shoes, camo sneakers, velvety green heels, and more.

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How to Engage?

When you’re tooling around Pinterest, like and comment on people’s pins (I know they’re supposed to be called saves, but pins sounds so much better.)  Make sure that you tag the person whose post you’re commenting on! Hover over the person’s name and get their handle. For instance, mine is @YourSoMeWorks. Now, make sure to say something a little out of the ordinary. Put a little thought into it.

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Use Direct Messaging Sparingly

If you already know someone, use direct messaging. Or if it’s really important. Otherwise, direct messaging can seem spammy, like a direct message on Twitter when you don’t even know someone. It’s a good way to get unfollowed!

Send Pins and Boards

If you see something that a friend would like, by all means send it their way! Pinterest explains how to send either a pin or a board in a short post. You can engage with people that way as well.

baseball game photo

Group Boards

Another way to engage on Pinterest is to either join or have your own group board. Engage with the other pinners on the group board, making sure to tag them when you do.

Are You Engaging on Pinterest?

Why or why not? Leave me a comment and I promise to write you back! And thank you!

party club photo

How to Engage on Social Media: Instagram

How to Engage on Social Media: Instagram

How to Engage on Social Media: Instagram

This is part of my series on How to Engage on Social Media: The Complete Guide. Last week’s post was about engagement on Twitter.

Instagram is Serious Business

Some people think that Instagram is all pretty pictures–which it is–partly. But Instagram is also a serious business, with 28% of adult Internet users on board. People mostly use Instagram on their smart phones, unlike certain other platforms, and with more and more people moving to using smart phones, Instagram can only become more popular.

Why Use Instagram?

  • Instagram has the highest engagement rate between brands and customers of any platform, according to Forrester.
  • If someone follows you, they will see your posts, unlike Facebook, which has become “pay to play”
  • People are becoming more image-centric, and Instagram is the land of images
  • More people are on their phones and Instagram lives on your phone
  • People are more engaged on Instagram
  • Great for local businesses, since you can target using hashtags (see below)
  • Instagram is simple and fun!

Hashtags

There are so many ways to use hashtags on Instagram. I like to bury my hashtags in the first and second comments of a post. There are quite a few ways to use hashtags:

  • Location-based hashtags. Any city, state, country, highway, or area can be turned into a hashtag. Search the people nearby and see which hashtags they’re using. For instance, #SantaCruzMountains is a favorite of mine for finding people near where I live.
  • Topic hashtags. Use the topic of your post as a hashtag. If you’re an SEO, expert, for instance, you could do #SEO or #SearchEngineOptimization.
  • Hashtags that work across industries. For example, #tbt or Throwback Thursday works for any brand.
  • Self-deprecating hashtags. These are my favorite! Use a hashtag to make a comment about your own post or yourself. #facepalm and #sosnarky, for instance.

Once you use a hashtag, click through and see who else is using it and like or comment on other posts. Be assertive and don’t wait for people to come to you! Go see who else is out there and be friendly. Do a Google search on hashtags in your industry and then experiment.

Tag Others

If your business has a company outing or if you’re with someone else who has an Instagram account, upload a photo and tag that other business or person. This is a great way to get a conversation going. And you can use it in conjunction with another idea, such as Throwback Thursday, to double your interaction! For courtesy’s sake, you might want to ask before posting a picture of someone else.

instagram media photo

Interact!

Comment on other posts, and tag the owner, especially if the account has many followers. Often people don’t check their own comments, so tagging ensures that they see your comment. Anything, such as “I love this picture.” “This reminds me of…” “I love that park, too!” can be good conversation starters. Often one word, such as “Beautiful!” works, too.

Captivating Captions

At the very least, tell us where a picture was taken. Often, I skip by posts with no captions. Something about a picture with no caption makes me think it’s fake. Do you think so, too? But a wonderful image with a great caption? That can be very powerful. And some of the best Instagrammers use Instagram to tell a story. For instance, @thecuratedfeast uses Instagram to educate. Their posts are packed with information about food history.

Regramming

If you really appreciate one of your followers, use their photo, especially if they’re a big fan of your product. One of my favorite accounts is Cutco Cutlery, and they often ask people to use the #shareyourslice hashtag for a chance to be featured. Could you do something like that?

Contests

Contests are an exciting ways to get your followers engaged. You might ask them to like your own or another account, tag someone who might like that account, for a chance to win a book or a trip! The @Whole30 people are very good at generating engagement this way.

Who Do You Find Engaging?

Leave me a message in the comments! I promise to engage with you!

 

 

How to Engage on Social Media: Twitter

How to engage on social media: Twitter

How to engage on social media: Twitter

There is a bias in the business world against Twitter that I don’t comprehend. To me it is the friendliest and easiest place to engage in of all the platforms. Of course, that’s once you understand a few things about Twitter. The blog post you’re reading right now is part of How to Engage on Social Media: The Complete Guide.

Create Moments

Create Moments

Creating Moments on Twitter

Creating Moments on Twitter

Creating Moments

A relatively new addition to Twitter is called Moments. You can create your own Moments or look at other people’s moments. Anyone can create a moment. From Twitter Home ==>>Go to Moments ==>> Click Create Moments (upper right corner). Upload your own photos or add tweets — I called mine San Francisco Lights. Choose your tweets or photos, choose a cover and title and publish! It took me about 15 minutes.

The Number One Mistake People Make on Twitter

The Number One Mistake People Make on Twitter

The Number One Mistake People Make on Twitter

Don’t start your tweet with the “@” sign if you want everyone to see it. Add a “.” in front of the “@” sign so that everyone can see it. Yes, that issue’s been around forever. If you need to know more, head over to Gary Vee’s slideshare (it’s only a minute, trust me!).

Leave Some Space

Leave Some Space

Leave Some Space

Don’t use up all 140 characters. Use something like 100-130 if you want retweets. Your real estate is limited.

Add images for more retweets.

Add images for more retweets.

Add Images for more Retweets

Images and videos are gaining momentum on Twitter. In fact, you’ll get 313% more engagement if you tweet with images, according to Twitter. So do use images for more engagement.

Audience

Audience

Audience

According to Pew Research

Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013. Twitter is particularly popular among those under 50 and the college-educated.

Is that your demographic? If so, then you’re in the right place.

The Language

The Language

The Language

Twitter is the land of hashtags (not too many–one or two is fine!), and abbreviations. Also, emojis are popular on Twitter. Here are some abbreviations.

@ sign = a user’s name. For instance, I’m @Carol_Stephen on Twitter.

RT = Retweet. Means you’re repeating something and giving credit to that person as well.

OH = Overhead.

MT = Modified tweet. Sometimes you have to remove/change a tweet and this is how you alert people that you’ve changed it.

# = hashtag. Hashtags help you organize your tweets. For instance, #cheese will organize tweets about cheese.

Hashtags

Hashtags

Hashtags

Don’t be afraid to use hashtags, especially if the hashtag can help others see the content of a tweet. A hashtag helps others to identify a tweet. For instance, if you’re tweeting about an article on autism, you could add #asd (autism spectrum disorder) to the tweet. If you’re tweeting about an event, you can add the hashtag event, such as #wcoc (WordCamp Orange County). Some brands have their own hashtags. For instance, the San Francisco Giants use #sfgiants and if you tag your tweet that way, you may be featured or retweeted by the Giants!

Emojis

Emojis

Emojis

If you’re on mobile, which most people are now, you have access to many emojis. Hearts and smiley faces can let people know the feeling behind a tweet, in case there’s any doubt–or if you want to add more sentiment.

Formality

Formality

Formality

Twitter is one of the most easygoing, informal of all platforms. Think of it as a backyard bbq. It’s easy to talk to people, and there’s a laidback feeling to it.

How to Engage?

How to Engage?

How to Engage?

Say hello to people. If you’re just getting started, this is the easiest way to begin. Above is one real example. You can start with asking about the weather, telling people to have a nice weekend, and so on.  Notice that my tweet begins with the “@” sign. So only those who follow both @ToyotaEquipment and myself will see that tweet. @ToyotaEquipment’s reply to me starts with text, so that tweet is more public. See the difference?

Here are a few other ideas:

  • Ask a new follower a question about their profile.
  • Ask someone you’re connected with for advice for a topic they’re an expert at.
  • Comment on someone else’s tweet and retweet it.
  • Tell others to follow someone whose account you enjoy.
  • Introduce two people who have something in common.
Lists

Lists

Lists

Once you have found a few people who like to engage, you can add them to a list. Here’s a post about using lists on Twitter. For instance, you could create a list called Engagers or Friendly People.

Sharing

Sharing

Sharing

How much of your personal life will you share on Twitter? It’s a good idea to decide beforehand. My rules are to avoid sex, politics, and disasters. And when I’ve broken my own rules, I’ve had to pay. For instance, during the divisive election recently, I wrote about politics and lost followers. If you have to talk about something divisive, you may want to set up a separate account for that. As a business, I’d avoid those topics, though.

Tagging

Tagging

Tagging

Just because you can tag, doesn’t mean you should tag. If a conversation doesn’t really involve someone else, for the love of all that is holy, please remove them! It’s like being on a long bench of people and everyone between you and the person you’re talking to has to listen. Don’t force everyone to listen. On the other hand, if the people are actively involved in a conversation, then yes, keep adding them!

How Do You Engage on Twitter?

Leave me a comment! And of course send me a tweet!

How to Engage on Social Media: the Complete Guide

How to Engage on Social Media: the Complete Guide

How to Engage on Social Media: the Complete Guide

Recently, I co-taught a class with Alyson Harrold of the Spectrum Group at University of California, Berkeley Extension. What surprised me was that so many of the students said they didn’t know how to engage. Hence, this series on how to engage online.

What is Engagement?

What is Engagement?

What is Engagement?

As the folks from Sprout Social outline, it’s smart to break engagement down into several tangible steps. You could call them baby steps. What you want is a channel where you can talk to potential customers and they can communicate with you. By the way, here’s an article about Tweeting for Engagement: Links Versus Text that’s an easy way to share and engage on Twitter.

Why Should Your Business Care?

Why Should Your Business Care?

Why Should Your Business Care?

Engagement is the gold standard of social media. It’s how you get closer to people making a purchase from you or doing business with you. If your potential clients don’t know, like, and trust you, they won’t want to do business with you.

Audience

Audience

Audience

Each platform has a different audience. How do you engage them? They’re somewhat different. For instance, LinkedIn is the most formal of the social media platforms. LinkedIn is the land of full sentences, and no hashtags. Twitter, on the other hand, is filled with abbreviations and hashtags. Here’s my Twitter: Top Ten Terms and Power Tips to get you started.

Platforms

Platforms

Platforms

Each platform has a different culture, and needs different content. Here are some of the top platforms, which will be updated as I write each piece:

The Language, the Hashtags, and Particulars of Engagement

The Language, the Hashtags, and Particulars of Engagement

The Language, the Hashtags, and Particulars of Engagement

The language is different on each platform. There’s a continuum of formal to informal in language, which includes whether to use hashtags. There are other things to do and to avoid, as well. For instance, can you reshare your content? What is evergreen and what isn’t? You don’t want to share too little or too much and each platform has its own conventions.

Social Sharing

Social Sharing

Social Sharing

When is it a good idea? When is it not a good idea? Also, it’s a good idea to know how much you’ll share of your personal life on social media. There are things you may not want to share, such as details of your children’s lives. Religion and politics can be tricky, too. But if your brand is about religion and politics, that’s a different story!

Tagging

Tagging

Tagging

Should you always tag people? Sometimes yes and sometimes no. On Instagram, it’s a great idea. You can tag on Facebook and Twitter, too. But should you always tag? No! We all have that one friend who’s always tagging you because they think you collect salt and pepper shakers. After awhile, it can be annoying. Don’t be that guy! Or gal.

Connecting the Dots

Connecting the Dots

Connecting the Dots

Using analytics and common sense to see what’s working and what’s not is your best strategy with social media. Analytics don’t tell the whole story, but they can tell a lot. Sometimes analytics just proves a theory that you have.

What Else?

If there’s something else you’d like to see covered, let me know in the comments! Thank you!

Twitter Spotlight on locals: How to Connect Ten Ways

Twitter Spotlight on locals: How to Connect Ten Ways

Twitter Spotlight on locals: How to Connect Ten Ways

If you have a brick-and-mortar store, such as a shop or a restaurant, what’s the best way to get people to your place? Although I’ve written a previous post, Social Media: 7 Ways Your Business Can Connect with Locals, there are other ways to get people in the door.

Follow Locals through Search

Now following locals might seem obvious–locals will be your best source of traffic–but how, you might ask? Search on a city, neighborhood, or county (or a hashtag). Find something you have in common with people, whether that’s tweeting about the weather, puppies, or beach photography. Follow locals, retweet their content, and talk to them.

Be Curious

Be Curious

Be Curious

I’ve said it a million times–talk to people. No matter which platform you’re on, that is the key. Ask questions, give compliments, and be generous. Say hello, say thank you, and be curious. Curiosity is your best friend on Twitter.

Tweet Specials

Give people a reason to come into your shop. Tell them what your specials are. What gives your place the edge? Tweet about that. Why did you start your business? Tweet about that. You can also “pin” a tweet to the top of your feed so it’s the first thing visitors see when visiting your Twitter stream. You can even “pin” that tweet on mobile.

Add High Quality Content

Look at the analytics on your Twitter. Who’s following you, and what do they like? If you want more of the same kind of followers, give your audience what they want. Do they like technical content? Art? Give them that.

Use Beautiful Images

Use Beautiful Images

Use Beautiful Images

There are so many images to choose from. If you’re a restaurant, tweet images of your food. If you’re a shop, tweet what you have for sale. And make the images beautiful! I see so many accounts with ugly images. Don’t be that business!

Use Maps

Use Maps

Use Maps

Tell people how to get to your shop! Go to Google Maps, and map a nearby location. Now take a screenshot of the route, add a caption, and pin it to the top of your feed.

Use the Heck out of Lists

Make lists, use them daily, and share them with others. They’re free and make you look pro. Also, if you don’t use lists, you will surely go insane. You Too Can Be A Guru’s Bridget Willard has some terrific examples of good lists here: Organize Your Twitter Stream–Use Lists. You can create lists by city, neighborhood, or county.

Join Chats Your Audience Would Like

Check your analytics and join chats that will draw in people who are your best audience. Are the people techies? Join a techie chat! Are they boomers? Join a Boomer Chat! A couple of my favorites are: #BufferChat (Wednesday mornings at 9 am Pacific) and #DigiBlogChat (my chat about all things digital/blogging Tuesdays at 1 pm Pacific). Twubs has a list of chats that may interest you.

Make Followers Feel Like Friends

Make Followers Feel Like Friends

Make Followers Feel Like Friends

Share what excites you. Share non-business content, too. Tips on things you have learned. Maybe a secret place nearby, a good venue in the area, or an app you really like. Put up posts from museums, or a little trick you learned.

Meet in Person

Of course, this is ultimately what you want. Make sure their visit is positive by giving the same great customer service and friendliness that they experience on your social media.

How Do You Get People in the Door?

Did I miss anything? I really do want to know! Leave me a comment! Thank you.

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