Behind the Scenes of the Great Pumpkin’s Social Media Campaign

jack lantern photo

Few people consider the feelings of the Great Pumpkin. Think about it: alone for weeks in a cold, dark field, with his closest neighbor competing for the same air, food, and water. Eventually, to be weighed and possibly turned into a Jack-O-Lantern (best case scenario) or thrown at someone’s house by angry teenagers (worst case scenario). The Great Pumpkin needs a new strategy for his social media! And I’m calling him him because that’s what Linus of Peanuts fame calls him.

discussion photo

Which Platforms?

First of all, where should the Great Pumpkin be on social media? As a pumpkin afficionado, I’d say EVERYWHERE! Because who doesn’t like pumpkins? Communists, that’s who! Even LinkedIn, that most serious of social media platforms, needs a little pumpkin. However, if we had to choose just one platform, maybe one of the visual ones. He’d do well on Pinterest, as well as Instagram. And of course, YouTube. Linus would certainly provide the soundtrack, since Linus is the Great Pumpkin’s biggest fan. By the way, you might like: Ten Simple Ways to Choose the Best Social Media Platform.

trick or treat photo

What’s His Audience Like?

Kids of all ages love pumpkins. Everyone from kids through great-great grandpas. That’s pretty much everyone, except maybe your one friend who pretends it’s not Halloween and hides behind a locked door with the lights out and the garbage can pushed up against the front door. Even porcupines and big cats love pumpkins! Just do a search on YouTube, and you’ll see it’s true. You need to know who you’re writing for so you can change your wording if you need to. Here’s an article about audience and social media that you might like.

trick or treat photo

Who’s His Competition?

Can anyone compete with the Great Pumpkin? No! So let’s skip this question. Well, maybe the Tim Burton film the Nightmare Before Christmas. Although the Great Pumpkin seems more innocent.

What Message Should He Convey?

The Great Pumpkin needs to be, well, great! He should never whine about being cold or having a candle that goes out, or anything like that. He should always look forward to the holidays.  His ambition to be the best pumpkin on the block, city, and county should be highlighted. He should encourage photo ops, too. Definitely.

Lifestyle of the Great Pumpkin’s Followers

What other posts could you promote if you were the Great Pumpkin’s community manager? They’re probably a fun-loving, outgoing group. We imagine lots of frolicing would be involved. Do you love the Great Pumpkin? If so, leave me a comment!

Avoid the Halloween Clown Apocalypse: How to Fight Back Ten Ways

Avoid the Halloween Clown Apocalypse: How to Fight Back Ten Ways

Avoid the Halloween Clown Apocalypse: How to Fight Back Ten Ways

You know that creepy clowns have gone mainstream when NPR is writing articles about them. We have always known that clowns were ghoulish, but now they seem to be everywhere. If you don’t believe me, here’s Coulrophobics Beware: America’s Creepy Clown Problem Continues.

There you are in your pirate costume, with your plastic sword and up pops a terrifying clown! What do you do? Here are some ideas.

Use Confetti

Use Confetti

Use Confetti

You’ve heard of fighting fire with fire, but what about fighting clowns? For this battle, you’ll need pies, confetti, and squirting daisies. Anything less will not do.

Scare Them Back

Scare Them Back

Scare Them Back

Like fighting a mountain lion, you must puff yourself up and look bigger in order to fight a creepy clown. Think big shoes and droopy pants and you’ll be a winner in the FrightFest!

Don’t Engage

Like certain presidential candidates, making eye contact could just make it worse. If you can walk on by, do so! However, if you must make eye contact, make it powerful and intimidating. Think Phelps Face!

Chain Saws

Chain Saws

Chain Saws

Make sure they’re the gas-powered kind. If you have to plug in your electric chain saw, you’re only going to elicit laughter. And for Krusty’s sake, practice before you use one!

The Funniest Joke in the World

If you know the Funniest Joke in the World, now would be the time to tell it. Perhaps the clown will die laughing. Use this as a last resort, though.

Run Away

Run Away

Run Away

This works for many people. All you need are good sneakers and the willingness to run like hell. Simple, yet effective.

Don't Post Where You Are on Social Media

Don’t Post Where You Are on Social Media

Don’t Post Where You Are on Social Media

Do NOT say that you have THREE HUGE BAGS of chocolate bars and you’re out trick-or-treating and post a picture of yourself on Twitter in front of a street sign with a hashtag of #yummy.

Cue from the Walking Dead

Cue from the Walking Dead

Take a Cue from the Walking Dead

What Would Carol Do? She’s my favorite character on the Walking Dead. Put that on your bracelet or bumpersticker and then act accordingly.

Hide Under a Rainbow Wig

Hide Under a Rainbow Wig

Hide Under a Rainbow Wig

Realize that your fear of clowns is probably worse than the clowns themselves. As this CNN story indicates, “the easiest explanation is that there really are a bunch of creepy clowns out there hell-bent on some nefarious end. Call it Occam’s Rubber Nose.” (Hilarious, right?)

Ok. Maybe that’s not realistic.

Check the Interactive Map of America’s Creepy Clown Epidemic

Check the Interactive Map of America’s Creepy Clown Epidemic

Check the Interactive Map of America’s Creepy Clown Epidemic

Have there been many clown sightings? How many in your area? Of course, it’s 2016 and you can check the map! Yes, you can. Here is the Interactive Map of America’s Creepy Clown Epidemic. I know: whoa.

How Will You Fight Back?

How Will You Fight Back?

How Will You Fight Back?

Since it’s a question of not IF clowns will try to take over the country, but WHEN they’ll try to take over, how will you defend yourself?

 

 

 

 

 

Eight Scary Halloween Characters You Might See on Twitter

Eight Scary Halloween Characters You Might See on Twitter

Eight Scary Halloween Characters You Might See on Twitter

You may have been wandering around some scary parts of Twitter lately, down some dark, lonely hallways late at night. Here’s what you might find during your travels.

Time to let go, Casper

Time to let go, Casper

The Ghost

Is this person really on Twitter? There were a couple of tweets in the beginning, but there hasn’t been a tweet since last October. This person’s account has passed away, but is still occupying space in the Twittersphere. Time to let go, Casper.

It is possible to kill a vampire

It is possible to kill a vampire

The Vampire

This is a character who feeds on the life force of others, stealing content, following everyone you follow, and making you feel like you’ve got a kid brother all over again. They insert themselves into all your conversations and tend to steal your energy. The good news? It is possible to kill one of these guys!

The Zombie

The zombie retweets your material and you never know why. They follow you, but they are really pretty slow. They may retweet stuff from 2 weeks ago, a lifetime on the internet. They are animated, yet they are still corpses. Do not trust them to babysit your children. When they do speak, they talk about “the Zombie Apocalypse” a lot.

The Werewolf tweets very late at night during the full moon

The Werewolf tweets very late at night during the full moon

The Werewolf

This guy only tweets very late at night during the full moon, when they’re very active. Nothing ever happens during the day for the werewolf. And just when you think they’re completely extinct, one of them wakes up during the day and lets out a grumpy tweet. They may want blood or they may want espresso. It’s difficult to say.

Avoid the Bad Witch or Warlock

Avoid the Bad Witch or Warlock

The Bad Witch or Warlock

This character is just plain mean. He or she pokes fun at other people, and never has anything nice to say. They take everything the wrong way. It’s all about the opposite of the law of attraction with the mean witch. It’s best to stay away from mean witches.

The Mummy

All wrapped up in themselves and only ever broadcasting, everything has to revolve around the mummy. It’s as though they have cotton in their ears because they never seem to listen to anyone else. The Mummy could use some ideas on how to be social.

The Troll loves to cause trouble

The Troll loves to cause trouble

The Troll

The only way to stop trolls is to stop caring about them. They feed on your energy, whether positive or negative. Once they are exposed, they may stop their insults. And on Twitter, you can block or mute them (or report them!).

The Skeleton

The skeleton has no substance. You may see bones, but nothing has been fleshed out. No treats for you, Mr. Skeleton! By the way, here’s a fab article about what the skeletons of famous cartoon characters would look like (no cartoon characters were hurt in the making of the article).

And the scariest of all, and they need no introduction….

The Evil Clown (is there any other kind?!

The Evil Clown (is there any other kind?!

The Evil Clown!

He’s got the red nose and gets all up in your business. He won’t take no for an answer! Booo! Now evil clowns could really use some clues on how to be social!

Seen any strange characters around Twitter? Let me know in the comments!

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