![Email Marketing: How to Dive Deeper 10 Ways and Why](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/EMAIL-MARKETING.jpg)
Email Marketing: How to Dive Deeper 10 Ways and Why
Last week’s #DigiBlogChat: “a deeper dive into email marketing” with Brandon Olson of aWeber was so informative that I’ve decided to create a blog post summarizing some of the high points. By the way, if you’d like to join #DigiBlogChat, we’re on Twitter Tuesdays at 1:00 pm Pacific Time, and we’d be happy to have you!
![Q1. Why Should You Use Email Marketing?](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/q1.jpg)
Q1. Why Should You Use Email Marketing?
There are lots of reasons to use email marketing.
![Nearly Everyone Has an Email Address](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.48.43-PM.png)
Nearly Everyone Has an Email Address
![Email Marketing Still Very Personal](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.50.36-PM.png)
Email Marketing Still Very Personal
![Because Even Cats Like it?](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.51.08-PM.png)
Because Even Cats Like it?
![Email puts us in charge, not algorithms.](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.49.34-PM.png)
Email puts us in charge, not algorithms.
![3.8 billion email users in 2018](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.51.50-PM.png)
3.8 billion email users in 2018
![72% want to receive promos via email](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.49.10-PM.png)
72% want to receive promos via email
![Q2. How do you get started with email marketing?](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/q2.jpg)
Q2. How do you get started with email marketing?
![Start with Your Offer, Hook, or Incentive](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.51.32-PM.png)
Start with Your Offer, Hook, or Incentive
![Email Templates and a Data Source](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.52.36-PM.png)
Email Templates and a Data Source
![Q3. What makes a good email opt-in incentive?](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/q3.jpg)
Q3. What makes a good email opt-in incentive?
![Tie your offer to the action](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.53.45-PM.png)
Tie your offer to the action
![A good email opt-in incentive](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.52.46-PM.png)
A good email opt-in incentive
![Depends on Audience](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.52.59-PM.png)
Depends on Audience
![Ideas for Incentives](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.53.14-PM.png)
Ideas for Incentives
![Q4. What content should you include in an email sign-up form?](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/q4.jpg)
Q4. What content should you include in an email sign-up form?
![Ask for as little as possible](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.54.41-PM.png)
Ask for as little as possible
![Ask only for what's necessary](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.57.17-PM.png)
Ask only for what’s necessary
![Tell them why to subscribe](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.55.15-PM.png)
Tell them why to subscribe
![Include a clear benefit statement](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.55.28-PM.png)
Include a clear benefit statement
![Signup Form Best Practices](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.56.47-PM.png)
Signup Form Best Practices
![Q5. How do you drive traffic to your email opt-in incentive and signup form?](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/q5.jpg)
Q5. How do you drive traffic to your email opt-in incentive and signup form?
![Make a Compelling Offer](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.57.28-PM.png)
Make a Compelling Offer
![Drive Traffic Just Like You Would to Social Media Posts](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.58.44-PM.png)
Drive Traffic Just Like You Would to Social Media Posts
![Recipe of the Week Club](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.58.25-PM.png)
Recipe of the Week Club
![Use one-to-one outreach](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-3.58.10-PM.png)
Use one-to-one outreach
![Q6. What should you write in your emails?](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/q6.jpg)
Q6. What should you write in your emails?
![Bring Value](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.00.49-PM.png)
Bring Value
![Templates for Non-Writers](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.01.18-PM.png)
Templates for Non-Writers
![Personalized Content, Storytelling](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.01.06-PM.png)
Personalized Content, Storytelling
![Q7. What makes a good subject line?](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/q7.jpg)
Q7. What makes a good subject line?
![Subject Line Ideas](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.02.37-PM.png)
Subject Line Ideas
![Include an ask or a deadline](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.01.40-PM.png)
Include an ask or a deadline
![Good Subject Line is Like a Good Headline](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.02.04-PM.png)
Good Subject Line is Like a Good Headline
![Don't Use ALL CAPS in Your Headline!](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.02.22-PM.png)
Don’t Use ALL CAPS in Your Headline!
![Personalize the Subject Line](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.03.07-PM.png)
Personalize the Subject Line
![Q8. How often should you send emails to your subscribers?](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/q8.jpg)
Q8. How often should you send emails to your subscribers?
![Once a week or once a month](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.04.24-PM.png)
Once a week or once a month
![Q9. When should you send your emails? Is there an optimal time?](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/q9.jpg)
Q9. When should you send your emails? Is there an optimal time?
![Top Day is Tuesday](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.05.08-PM.png)
Top Day is Tuesday
![Why Can't We Choose?](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.05.20-PM.png)
Why Can’t We Choose?
![Avoid Mondays and Fridays](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.05.50-PM.png)
Avoid Mondays and Fridays
![Q10. What's GDPR? How can you make sure you're complying with it?](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/q10.jpg)
Q10. What’s GDPR? How can you make sure you’re complying with it?
![General Data Protection Regulations](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.06.12-PM.png)
General Data Protection Regulations
![GDPR and Online Privacy](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.06.23-PM.png)
GDPR and Online Privacy
![Myths about GDPR](http://yoursomeworks.wpengine.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-17-at-4.07.06-PM.png)
Myths about GDPR
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