Email Marketing: How to Dive Deeper 10 Ways and Why
Last week’s #DigiBlogChat: “a deeper dive into email marketing” with Brandon Olson of aWeber was so informative that I’ve decided to create a blog post summarizing some of the high points. By the way, if you’d like to join #DigiBlogChat, we’re on Twitter Tuesdays at 1:00 pm Pacific Time, and we’d be happy to have you!
Q1. Why Should You Use Email Marketing?
There are lots of reasons to use email marketing.
Nearly Everyone Has an Email Address
Email Marketing Still Very Personal
Because Even Cats Like it?
Email puts us in charge, not algorithms.
3.8 billion email users in 2018
72% want to receive promos via email
Q2. How do you get started with email marketing?
Start with Your Offer, Hook, or Incentive
Email Templates and a Data Source
Q3. What makes a good email opt-in incentive?
Tie your offer to the action
A good email opt-in incentive
Depends on Audience
Ideas for Incentives
Q4. What content should you include in an email sign-up form?
Ask for as little as possible
Ask only for what’s necessary
Tell them why to subscribe
Include a clear benefit statement
Signup Form Best Practices
Q5. How do you drive traffic to your email opt-in incentive and signup form?
Make a Compelling Offer
Drive Traffic Just Like You Would to Social Media Posts
Recipe of the Week Club
Use one-to-one outreach
Q6. What should you write in your emails?
Bring Value
Templates for Non-Writers
Personalized Content, Storytelling
Q7. What makes a good subject line?
Subject Line Ideas
Include an ask or a deadline
Good Subject Line is Like a Good Headline
Don’t Use ALL CAPS in Your Headline!
Personalize the Subject Line
Q8. How often should you send emails to your subscribers?
Once a week or once a month
Q9. When should you send your emails? Is there an optimal time?
Top Day is Tuesday
Why Can’t We Choose?
Avoid Mondays and Fridays
Q10. What’s GDPR? How can you make sure you’re complying with it?
General Data Protection Regulations
GDPR and Online Privacy
Myths about GDPR
Follow Carol!