What to Write When You Have No Clue


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You’ve been wracking your brain for the past 30 minutes, staring at the blinking cursor. That blog post isn’t going to write itself, now is it? So how do you get started? Here are some ticklers that could help.

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Mindmap Your Way to Success

Write down every word you can think of that pertains to your business. Open up a thesaurus, and find synonyms for those words. Connect the dots using colored pencils. This process can be a lot of fun. By the way, you might like this article: How to Keep Your Content Fresh: Innovative Ways, Part Two (there is an example of a mindmap in there).

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What Do Your Clients Always Ask You?

Write about that. The next time someone asks you the same tired question, refer them to your blog post. “But why can’t I take images off Google?” they’ll ask. And you’ll have an article you can send to them. If you don’t know why you can’t get images off Google, I hope you have a good lawyer. Because c’mon! Don’t do that. If you’re really stuck on the idea of using Google to find images, Google has an article about it because of course they do. They’re Google.

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What Do You Wish People Would Ask, But Don’t?

Do you want your clients to ask about your experience? I know I sometimes do! Or my degree. Or where I went to school. But it doesn’t always work that way. You could tell your client “would you like to know where I went to school?” And they’ll probably say yes! You can also put that into a post.

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Gamify Your Posts

There may be some ways that you can gamify what you’re doing. And by gamify, I mean make it more fun. Because, really, if you’re not having fun why bother? Recently, I’ve been writing lots of restaurant reviews on Google. Why? Not because they pay me! Because it’s fun. They give you little badges and send email every once in a while. It costs them practically nothing, and yet makes the review process fun. You can award yourself points when you write a certain number of words, for example, or whenever you publish something. If you can quantify it, you can gamify it. You may even want to gamify your life, as outlined in this excellent article: Gamify Your Life and Become Massively Successful. And you may want to gamify your social media.

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You Won’t Always Feel Creative

That’s a given. So when you’re in a creative mood, write down your ideas and work on them later. And by all means, if you need a hand, give me a call or send an email!

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Speak Your Mind


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