How to Get Out of a Dismal Social Media Rut
How to Get out of a Dismal Social Media Rut
Admit You Have a Problem
Admit You Have a Problem
It does sound like a self-help program, doesn’t it? Admitting you have a problem is the basis for delivering yourself out of social media ruts. And it could be a relief to admit it to yourself. Now you can work on your escape plan!
Baby Steps to the Answer
Baby Steps to the Answer
Could you spend 30 minutes brainstorming some answers? How about if you paid someone for half an hour of their time to help you brainstorm? Then you’d use that 30 minutes for sure! Now write down all the ways you could escape your rut.
Focus on Passion
Focus on Passion
Tiny Buddha has a nifty article for Getting Out of a Rut and Working on a Passion. I really like the focus on a passion as a means of getting out of a rut.
Create a Road Map
Create a Road Map
A road map doesn’t have to be a complex chart with 28 different colors and circles and arrows going all over the place. It could be three steps, or maybe eight steps that lead you to your goal. Simplicity can be elegant, as long as you know what you need to do to reach your goal. Did you know that you could do social media in as little as 60 minutes a day?
Three Examples of Road Maps
Three Examples of Road Maps
If you’ve never seen a social media marketing plan, here are three examples:
- HootSuite’s road map includes S.M.A.R.T. Goals: How To Create A Social Media Marketing Plan In 6 Steps and I particularly like the audit.
- Search Engine Journal’s article includes goals and purpose: Creating Your Social Media Marketing Road Map
- Social Media Examiner has a 3-step process, which is pretty thorough. And, although it’s from 2012, it’s still relevant today: 3 Steps to an Effective Social Media Strategy
Refocus
Once you have a direction or a road map, if you will, that sense of burnout will diminish. With everyone on the team working together, a clear destination will appear. And if the team is just you, then find a friend (or a pro!) to help you. Ahem! I might know of someone.
Implement
Implement your new strategy by writing down the everyday tasks you’d need to complete. Some of the tasks might be once or twice a week, and others might be daily.
Get a Notebook
If you like to write things down, old-school style, get a notebook that you’ll enjoy. Here’s How to Buy a Paper Notebook That Will Bring You Joy! Personally, I like a stitched binding with ruled lines for daily tasks. What’s nice about notebooks is they’re always charged, and if you’re a tactile learner, they’re more satisfying than creating something online.
How’d You Climb out of Your Rut?
If you’ve ever been in a social media rut, or experienced burnout, how did you respond? Let me know in the comments. And thank you!
Follow Carol!